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Facebook's Cryptocurrency Could Be a $19 Billion Revenue Opportunity, Barclays Says (gizmodo.com)

Barclays internet analyst Ross Sandler says the new cryptocurrency that Facebook is working on could be part of a multibillion-dollar revenue opportunity. "Sandler forecasted as much as $19 billion in additional revenue by 2021 from 'Facebook Coin,'" reports CNBC. "Conservatively, the firm sees a base-case of an incremental $3 billion in revenue from a successful cryptocurrency implementation. 'Merely establishing this revenue stream starts to change the story for Facebook shares in our view,' Sandler said." From the report: Facebook is reportedly developing a cryptocurrency for global payments that will be tied to the value of traditional currencies and available to use through its messenger "WhatsApp," according to Bloomberg and The New York Times. Facebook has not publicly commented on the reports. Price volatility has been one major roadblock to bitcoin's widespread adoption as an everyday payment option. But Facebook's digital currency, a "stable coin," would likely be less attractive to speculators because of its fixed price tied to a currency like the U.S. dollar.

"Any attempt to build out revenue streams outside of advertising, especially those that don't abuse user privacy are likely to be well-received by Facebook's shareholders," Sandler said. Barclays based its Facebook revenue estimates off of Google's digital distribution service, which is also the official app store for Android's operating system. "Google Play," as it's called, generates $6 in "net" revenue per user now. Facebook could see a "similar cadence," across its nearly 3 billion users in 2021. A Facebook virtual currency would allow for more premium content to find its way back to Facebook, Sandler said, as companies re-establish themselves on the social network as a strategic partner.

65 comments

  1. Good by Anonymous Coward · · Score: 0

    Now they can harvest your financial habits too!

    1. Re:Good by mattyj · · Score: 4, Insightful

      They can't even manage to keep my email address private, now I'm going to trust my finances to their imaginary currency that nobody wants? Sure thing. Let me sign up for that right away.

      I wonder what the pitch is: "It's like US dollars, except only online, and harder to spend."

      Can't wait until we have entire exchanges based on made-up , house-brand currency. Facebook Dollars, Amazon Samoleans, Starbucks Bucks. I feel like people have tried building a system of imaginary currency before. Can't recall the name because why would anyone know the name of that any more.

    2. Re: Good by Anonymous Coward · · Score: 0

      Disney did it.
      They're called Disney Dollars.
      They work just fine.
      How?
      They're worth actual dollars and not in

    3. Re: Good by Anonymous Coward · · Score: 0

      There's also Canadian Tire money. And while you'd think you can only spend it at Candian Tire, there's a lot of mom-n-pop shops (diners, ice-cream stands, etc.) that will accept it as well.

    4. Re:Good by currently_awake · · Score: 2

      1-The main benefit of Bitcoin is the decentralized and not controlled by 1 company thing. This proposal just makes them a bank. 2-If your currency is issued by a corporation then they know everything you do so they can sell your privacy even better. 3-Switching Americans over to a private currency would make tax evasion so much harder for the IRS to track. I don't see why the American Government would allow this.

    5. Re: Good by Anonymous Coward · · Score: 0

      Guess what that i bought again last night and this morning!

    6. Re: Good by Anonymous Coward · · Score: 1

      America has a history of doing stuff like this in poorer regions. They had companies that build towns and empoyed all the men in them and payed them with company backed money which only had value in company stores.

      There was very little if any oversight and practically zero regulation so companies were free to set the value of the currency to whatever they liked. They usually liked to set it extremely low and by the end of the practise when the US Federal Reserve was set up, it wasn't uncommon for money valuation to be directly dependant on output as opppsed to demand for a given product in their stores. A loaf of bread could be 1 company dollar one week and 50 the next and not because the bread had become scarcer.

      They realized something uinquely evil about that fluctuation in value. It was an easy way to put stress on workers and thin out the weaker ones, older and sicker, from the stronger more productive ones.

      It seems the world is in need of learning just how bad things can get with regards to that, yet again.

    7. Re:Good by Hognoxious · · Score: 2

      1-The main benefit of Bitcoin is the decentralized and not controlled by 1 company thing.

      I think it was one government. We're all OK with one company doing it because yay for free markets111oneeleven1!!!!

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
    8. Re:Good by Joce640k · · Score: 1

      Yep. Think "Paypal", not "Bitcoin" and you'll be a lot closer.

      Does the world need another Paypal? Not really but an awful lot of people have Whatsapp open right now so if this makes it quick/easy to send money then Paypal should be worried.

      --
      No sig today...
    9. Re: Good by Anonymous Coward · · Score: 0

      Hah! Putting your money into encrypted data bits you can't even hold in your hand!? Fools!

      I'm investing in tulip futures! I'll corner the market!

      Bwaah-hahaha!

    10. Re:Good by angel'o'sphere · · Score: 1

      3-Switching Americans over to a private currency would make tax evasion so much harder for the IRS to track.
      Actually it would make it more easy. Every coin knows who the previous owners were and how it got split and transferred to other owners.

      --
      Cost free eBook I read (by iBook/Kobo/Amazon/ObookO/Gutenberg etc.): "The Green Odyssey" by Philip Jose Farmer.
    11. Re:Good by Shaitan · · Score: 1

      Mod up, it is a valid concern.

      But it is also never too late to come back from the dark side. It wouldn't be easy to bring the empire into the light along with you. However slim the chance you can take all this at face value. Being skeptical is definitely understandable but enough people need to be open to the possibility for there to be one. If you don't leave people a chance their only option will be to own and embrace the villainous character you've created for them.

    12. Re:Good by torkus · · Score: 1

      So Venmo. Or paypal (sorta, they're the worst combination of all possible things)

      And then go to asia with things like GrabPay and more.

      Last I checked none of these were crypto, yet they're wildly popular in use even if some reputations vary. The problem with crypto is it's very selling point - there's no central authority to manage things, build a platform for END USERS, and work on adoption or stability. People will adopt based on ease of use, trending, and utility over a pipe-dream political statement of 'fuck the man, burn dollars and use crypto'.

      The difficulty in a fragmented system is being able to use the currency. Amazon gift cards, greendot gift cards, amazon GC etc. actually are a viable currency - just ask every scammer out there and 'the IRS who is going to suspend your SSN'. They just aren't easy to use outside of their intended website ... but most people will value an amazon GC at 95% of it's face value vs. ~80% for most other places...and even less for some.

      The potential is there. It's the adoption and, primarily, regulation that's stopping it. If the literal poor in Asia have adopted crypto, the barrier isn't too high for the US...we just have too many laws restricting it. Try to buy bitcoin and you'll see how difficult it is

      --
      You can get rich if you own a politician, but you have to be rich to buy one in the first place.
    13. Re: Good by torkus · · Score: 1

      You realize USD is the same scam writ large, right?

      No, there won't be a 50:1 fluctuation in a week but the people with the money dictate the policy/use/availability/value of that same money. They're just doing it on a much bigger scale so the 49.99999:50 fluctuation still makes them oodles of money and Joe Q. Public never even sees it.

      --
      You can get rich if you own a politician, but you have to be rich to buy one in the first place.
    14. Re:Good by torkus · · Score: 1

      FB and google know more about you than your life-long best friend. They will 100% know which wallet(s) are yours if you used some sponsored crypto or similar...and hell, they could probably figure out which 'anonymous' crypto wallets belong to you too if they saw even semi-regular usage.

      You think sharing this info with the IRS won't be a base requirement for the existence of 'FB Coin'?

      --
      You can get rich if you own a politician, but you have to be rich to buy one in the first place.
  2. BS by 110010001000 · · Score: 1

    No way Google Play is making $6 net revenue per user.

  3. Winklevos' ghost by Arzaboa · · Score: 2

    What happens when you cross one of the largest companies on the planet and a new currency?

    As much as 'social media' changed the face of democracy in the last few years, this could have a much bigger impact. Just imagine if people in countries that do not have stable currencies had a choice. People may trust 'FBcoin' more than they ever trusted Bitcoin.

    With all of that being said, for a company that doesn't seem to respect anyone's privacy, this could be a real doozy.

    --
    The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking. - Albert Einstein

    1. Re:Winklevos' ghost by Anonymous Coward · · Score: 0

      People may trust 'FBcoin' more than they ever trusted Bitcoin.

      I'm not so sure. After all, that's only one letter away from 'Fibcoin' which has the additional advantage of one less syllable.
      .

    2. Re:Winklevos' ghost by Joce640k · · Score: 1

      What happens when you cross one of the largest companies on the planet and a new currency?

      As much as 'social media' changed the face of democracy in the last few years, this could have a much bigger impact. Just imagine if people in countries that do not have stable currencies had a choice. People may trust 'FBcoin' more than they ever trusted Bitcoin.

      With all of that being said, for a company that doesn't seem to respect anyone's privacy, this could be a real doozy.

      --
      The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking. - Albert Einstein

      a) It's Whatsapp, not Facebook. It's a totally different brand.

      --
      No sig today...
  4. So fucking sick of hearing about cryptocurrencies. by Anonymous Coward · · Score: 0, Troll

    So fucking sick of hearing about cryptocurrencies... Great job. You ruined it all. We could have finally had that non-Jewish-controlled currency, but you had to make a billion "altcoins" that made it into a big joke/scam. Sigh.

  5. still don't get it by Anonymous Coward · · Score: 0

    How is this any different than a ledger entry that says I gave Facebook $5 so I have $5 in my account to spend. If I give someone $.25 it is all internal entries to FB either way.

    Somehow having a Facebook coin will get people to cough up more $$ for stuff they wouldn't spend $$ on ?!?

  6. exchanging one indirect value symbol for another by edris90 · · Score: 2

    Hey how about you turn your abstract voucher in for this abstract voucher written for slightly less? God people are stupid cuz it's probably going to work. In the end that 19 billion in revenue represents a 19 billion dollar in mislabeled charity to Facebook. We already have ways to exchange money. I already have ways to do it instantly. This is a stupid redundant project that unfortunately will probably not be nipped in the bud.

  7. FaceCoin by DanielRavenNest · · Score: 1

    This will likely end up being called FaceCoin, because two syllables is easy to say.

    There isn't yet a cryptocoin called this, but I expect one will be created in a day. Then Facebook will have to buy them out to get the name. Call it coin-squatting.

    1. Re:FaceCoin by feedayeen · · Score: 4, Informative

      This will likely end up being called FaceCoin, because two syllables is easy to say.

      There isn't yet a cryptocoin called this, but I expect one will be created in a day. Then Facebook will have to buy them out to get the name. Call it coin-squatting.

      FaceCoin exists: https://coinmarketcap.com/curr...

    2. Re:FaceCoin by Anonymous Coward · · Score: 0

      Nope, 100% it’s gonna be called FuckYouCoin, because this is what Facebook will do with their coin. FUCK YOU.

    3. Re: FaceCoin by Anonymous Coward · · Score: 0

      I can't wait to post saucy status updates to my friends about all the face coin I mined on my home page.

    4. Re:FaceCoin by raftpeople · · Score: 1

      I'm going to make my new coin AssCoin it will be for when you need to pay but don't like the service you received.

    5. Re:FaceCoin by Hognoxious · · Score: 1

      Zuck Shekels = Zuckels.

      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
    6. Re:FaceCoin by The-Ixian · · Score: 1

      How about Effsee?

      I am pretty sure this will be pretty huge, at least at first, because everyone will want to mine the crap out of these coins just in case it gets big. Also, the fact that they have a huge share of eyeballs already as well as a media cycle hungry for FB news ensures that the message will get out and spread quickly.

      As much as I dislike FB, I think this move is kind of brilliant. I could see them using the FB platform as the method by which coins are mined too, so the more you use FB, the more you are mining coins.... genius...

      --
      My eyes reflect the stars and a smile lights up my face.
    7. Re:FaceCoin by The-Ixian · · Score: 1
      --
      My eyes reflect the stars and a smile lights up my face.
  8. Facebook can got fuck themselves by Anonymous Coward · · Score: 0

    there is no way in hell im going to use that crypto. fuck making the zuck richer.

  9. Oh crap. by Ecuador · · Score: 0

    Facebook + Cryptocurrency, yes, that is exactly what the world needs!

    --
    Violence is the last refuge of the incompetent. Polar Scope Align for iOS
  10. "Look people!!! Cryptocurrencies are not scams!!!" by Anonymous Coward · · Score: 0

    Translation, IMHO:

    "Don't believe (almost everyone) who say, all cryptocurrencies are just (a new kind of global internet) scams!!! Believe cryptocurrency shills, instead, who say cryptocurrencies are the future of all money no doubt!!! Look, even FaceBook understands it!!! Just keep HODLing, no matter how much you lost & just keep investing more on cryptocurrencies!!!"

  11. USD, not cryptocurrency by codebonobo · · Score: 3, Insightful

    A stable coin fixed to USD is simply fiat credits held by a custodial account which is a very old business practice. The additional revenue will come from fees and services people pay to facebook when they buy these credits or "gift cards". Many services like youtube already have tipping with fiat doing this so there is nothing unique except them using the term "crytocurrency" as a marketing gimmick.

    1. Re:USD, not cryptocurrency by ceoyoyo · · Score: 3, Insightful

      Yes, of course. Realizing that, PayPal is awfully convenient, and Facebook has a captive audience of lazy people who don't want to use multiple apps. As horrible as it is, this might end up being a big hit. Until they get hacked and lose all the money.

    2. Re:USD, not cryptocurrency by Anonymous Coward · · Score: 0

      Or when Facebook finds out the IRS and FBI are rubbing their hands in glee at the chance to go over their books because everyone and their dog will use this for money laundering so they dump it back in Paypal's lap... but no refunds on what you already bought, read the EULA suckers!

  12. fuck the fuck by Anonymous Coward · · Score: 0

    fuck the fuck off.

  13. In Soviet Zuckerbergistan... by dryriver · · Score: 1

    ...cryptocurrency mines YOU!

    --
    Why did the chicken cross the road? Because Elon Musk put an AI chip in its head.
  14. Where is it coming from?? by duke_cheetah2003 · · Score: 1

    Where are the dollars coming from? Who the fuck is giving Facebook.. what did it say? $19 billion? Over 2 years.

    WHERE IS IT COMING FROM? Who is stupid enough to be giving Facebook money for anything, ESPECIALLY crypto currency. Someone getting scammed hard.

    1. Re: Where is it coming from?? by Anonymous Coward · · Score: 0

      Zuckerberg makes nineteen billion coins. He then buys one for a dollar, establishing the value of the total amount at nineteen billion. He can then borrow against his crypto coin holdings from an investment bank. Essentially, he can give himself a loan he will never have to pay back, using the IB as a partner in his tax evasion, making non principal payments only.

  15. Dead on Arrival by Anonymous Coward · · Score: 0

    Facebook had no credibility to leverage a financial play. They can't maintain any privacy and their code is patently not to be trusted. None of the other players would allow them entry. The population is growing more distrustful daily and there is almost nothing they can do the stem the tide. Once it is revealed that the backers are crooks, uptake except among other crooks will be low. Just like every other cryptocurrency.

  16. What's in it for me? by rsilvergun · · Score: 1

    This is Facebook making a Payment Network. I use Paypal because it works seamlessly with ebay. I use credit cards for cashback rewards and protection from unauthorized charges.

    What's in it for me, the consumer? Why should I jump ship to a company I already don't like/trust and which has little or no regulations to protect me when I've got Paypal regulated under banking law (mostly, I don't use it for anything but ebay because of that) and my CC regulated up the wazoo?

    --
    Hi! I make Firefox Plug-ins. Check 'em out @ https://addons.mozilla.org/en-US/firefox/addon/youtube-mp3-podcaster/
    1. Re:What's in it for me? by Anonymous Coward · · Score: 0

      I've got Paypal regulated under banking law

      Since when? I thought the biggest problem with PayPal is that they can lock you out of your account and your money for a mere TOS violation, whereas a bank needs to receive a court order.

  17. Oh yeah by JustAnotherOldGuy · · Score: 1

    Oh boy- a bitcoin-type currency from Facebook, WHAT COULD POSSIBLY GO WRONG??

    Nothing, nothing could possibly go wrong! Invest now why there's still time for it to disappear and take your (real) money with it!

    --
    Just cruising through this digital world at 33 1/3 rpm...
    1. Re: Oh yeah by Anonymous Coward · · Score: 0

      Da fuq are you even for real? You MUST be a trollbot

  18. Re:So fucking sick of hearing about cryptocurrenci by Anonymous Coward · · Score: 0

    Awww, calm down, snowflake, and hug your poster of Hitler kissing Trump a little tighter tonight, okay?

  19. Central Banks are going to LOVE this. by rmdingler · · Score: 0

    Rothschild said something to the effect "If I have control of a nations money, I don't care who controls its laws."

    One of the earliest separation of powers involved making the governors answer to the financiers. I'm not convinced this method was the best use of checks and balances, but it was an early inception of checks and balances against unbridled power.

    Powerful corporations issuing their own company store-like script is likely to become fractured and unwieldy, and destabilizing central banks' powerful grip on the economy is bound to meet some stiff resistance.

    --
    Happiness in intelligent people is the rarest thing I know.

    Ernest Hemingway

    1. Re: Central Banks are going to LOVE this. by Anonymous Coward · · Score: 0

      $19 billion valuation means they will sell insiders about 10% for $190m, who will then sell it to suckers via grifters ^H brokerages at 500-1000% markup in exchange for u specified services. The remaining $17b will then be borrowed against in a way that lets the insiders not claim profits or distributions, aka, tax dodge.

  20. Re:exchanging one indirect value symbol for anothe by Anonymous Coward · · Score: 0

    Who would you rather get the money? If it's not cash, someone gets a cut. That is the main flaw of online transactions without in-person meetups for cash payment.

  21. "starts to change the story" by Anonymous Coward · · Score: 0

    Sounds like a snake oil salesman. And falling for snake oil himself!

  22. Re: So fucking sick of hearing about cryptocurrenc by Anonymous Coward · · Score: 0

    I prefer my poster of trump hungrily sucking shit out of hitlers ass but hey, you go with what works for you!

  23. No no no not what we want by WindowsStar · · Score: 1

    One of the major points in Cryptocurrency is that NO single entity owns or controls it. We are tired of banks controlling what we spend, how we spend, an knowing everything about us. Facebook making a Cryptocurrency is NOT what we want. It is just giving them control like a bank the very thing we are getting away from.

    1. Re:No no no not what we want by Anonymous Coward · · Score: 0

      This is not about what you want. It's about what Facebook wants. Didn't you get the memo? The reality is there are only a few places where crypto currency is currently useful in the real world. New Hampshire and Venezuela. The former because it's a libertarian paradise at least compared to the rest of the planet. And the later because it's a socialist shit-show and the countries fiat currency has collapsed.

  24. Price volatility my left butt cheek. by Anonymous Coward · · Score: 0

    I look forward to the gaping security holes or block chain (explorer) vulnerabilities we'll find. And any sort of endorsement from Barclays (obviously a cryptocurrency powerhouse (NOT)) really sweetens the deal. Expect a Greek tragedy wrapped in a comedy wrapped in a farcical buddy road-trip movie set to the tune of Facebook's own awesomeness. Then, perhaps, in a decade when the market has turned completely you can watch the whole thing be completely worthless.

  25. Re: So fucking sick of hearing about cryptocurrenc by Anonymous Coward · · Score: 0

    Baby troll, this will not get you the many angry replies you seek.

    A good troll has some element of truth to it. Or at least culturally accepted truth even if false.

    In this case no one has any fucking clue what this Jew currency is you are babbling about. No one will get mad about something that makes no sense.

    Just trying to help a noob troll out,
    Pro-troll

  26. Yeah right by Anonymous Coward · · Score: 0

    Facebook can not be trusted with information, so there is no fucking way I would trust them with money.

  27. Warning... Most Coins Are SHITCOINS !!! by Anonymous Coward · · Score: 0

    Facebook's "coin", more properly "faked up token", is a SCAM !!!
    So is EVERY other "coin" from EVERY Company and Government in existance, including digital Fiat.

    This is because they are NOT...

    Fully Distributed P2P Transaction Mineable Privacy Cryptocurrencies ...that you and users around the globe freely participate in running.

    Break that down...
    Fully - all aspects
    Distributed - no central control, no censor, no gatekeeping nodes, everyone can run nodes
    P2P - transactions, funds, data travels direct from one user to another and amongst peers
    Mineable - users can and must mine transactions in thousands of small pools around the world
    Privacy - strong crypto as in Zcash ZEC to protect sender receiver amount and change

    Without AT LEAST all of those properties,
    it's a SHITCOIN that will eventually shut you down.

    NOT your KEYS, NOT your COIN !!!

    Examples of currently good coins that are spendable as currency to pay for retail and marketplace stuff right now...

    Real Coins - Zcash ZEC (excellent cryptographic privacy modes), Monero XMR (statistical privacy), Bitcoin Cash BCH (privacy asap)
    Fake Coins - Bitcoin BTC (no privacy), Litecoin LTC (no privacy), Ethereum ETH (no privacy)

  28. Why hello there... by Anonymous Coward · · Score: 0

    Would you like to invest in my ICO? It's a new cryptocurrency called BitCon. BitCon will make you wealthy beyond your wildest dreams and due to the scarcity of cryptocons they will never lose value! Why, I've already purchase my first yacht with BitCon and you can too!

  29. ... aaaand another thing. by racerex · · Score: 0

    Bitcoin getting too hard to mine? Let's just make up yet another new one! People buying into this stuff have about a 50/50 chance of losing it all... good luck with that. I don't have enough disposable cash to risk it.

  30. Corporatocracy by cordovaCon83 · · Score: 1

    Facebook is literally going to be printing its own money, virtual money at least. Sure, we're all familiar with similar schemes like arcade tokens. Corporations create walled gardens where only their currency is accepted. We can even look back in the not-too-distant past before it was commonplace for The Federal Reserve Bank or the Federal Government to be the de facto legitimate currency of the nation. The Federal Government backed the value of its money by gold - the Federal Reserve bank is a fiat currency but its inflation rates are heavily regulated.

    How will Facebook regulate the value of their currency? Does it fluctuate with the value of the company? What value does Facebook have beyond stock speculation at this point? Does all that Big Data really sell for that much? Does Facebook really sell that much advertising? What prevents Facebook from building its own walled garden?

  31. Re: So fucking sick of hearing about cryptocurrenc by Shaitan · · Score: 0

    I believe he is referring accurately to the people of Jewish descent who control of the federal reserve. The banks they control in turn control fiat currency. Of course, not everyone in those groups is actually Jewish but it may well be true that they hold a controlling position.

  32. Rich Asshole WantsYour Money Too by Anonymous Coward · · Score: 0

    Fuck Bitcon.
    Fuck Slashtroll.
    Fuck you.

  33. Re: exchanging one indirect value symbol for anoth by edris90 · · Score: 1

    I'd rather taxes get the extra, we need to fix our crumbling infrastructure. Private interest in the US are far too short sighted to sacrifice profits for solutions.