Tumblr's Web Traffic Has Dropped From 520 Million Page Views in December 2018 To 370 Million Page Views in February This Year Following Adult Content Ban (independent.co.uk)

Tumblr's ban on pornography and adult content has led to an estimated fifth of its users deserting the platform. From a report: Tumblr's ban on pornography and adult content has led to a fifth of its users deserting the platform, figures reveal. The ban, which came into effect on 17 December, provoked a backlash from users who claimed it would penalise sex-positive, LGBT and NSFW art communities. Visits to the Tumblr website fell from 521 million in December to 437 million in January and 370 million in February, according to data from web analytics firm SimilarWeb. Tumblr's decision to update its content policy came after the discovery of child sexual abuse imagery on its blogs.

Comments

Re:Less weird fetish posts...

[slaker]

I'm responding to an AC and I already know that is dumb but as someone who has run adult web sites, trans content is
1. Overwhelmingly consumed by self-identified straight people. There's almost zero interest in it among consumers of cisgendered male/male pornography.
2. Enormously popular. Easily a top-5 category by most metrics.

It isn't normalized to the degree that some other content is; we don't joke about it yet on daytime TV, but it wouldn't surprise me if norms change to that point by the time GenZs are in their 30s.