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Tumblr's Web Traffic Has Dropped From 520 Million Page Views in December 2018 To 370 Million Page Views in February This Year Following Adult Content Ban (independent.co.uk)

Posted by msmash on from the repercussions dept.

Tumblr's ban on pornography and adult content has led to an estimated fifth of its users deserting the platform. From a report: Tumblr's ban on pornography and adult content has led to a fifth of its users deserting the platform, figures reveal. The ban, which came into effect on 17 December, provoked a backlash from users who claimed it would penalise sex-positive, LGBT and NSFW art communities. Visits to the Tumblr website fell from 521 million in December to 437 million in January and 370 million in February, according to data from web analytics firm SimilarWeb. Tumblr's decision to update its content policy came after the discovery of child sexual abuse imagery on its blogs.

6 of 79 comments (clear)

  1. And yet it was totally rational by MikeRT · · Score: 1, Insightful

    Unless your business model is porn, you are frankly insane hosting porn mixed with other things in the wake of FOSTA/SESTA.

  2. God bless America... by b0s0z0ku · · Score: 4, Insightful

    God bless America...
    Laaaand of the prudes...

    Oh, and fuck every single senatwhore and congressworm who voted for SESTA/FOSTA. Yep, Dems and Reps alike are at fault, it's not a partisan issue here.

  3. I wouldn't know by Anonymous Coward · · Score: 2, Insightful

    All I get from them is a cookie wall that doesn't work, and so I can't even tell them about it. I wonder if they count "end up following a tumblr-link, get redirected to the blank page that is the cookie wall, give up" as a "site visit".

  4. The rest of the story by SuperKendall · · Score: 3, Insightful

    Visits to the Tumblr website fell from 521 million in December to 437 million in January and 370 million in February,

    300 million of those February visits were just to confirm the porn was gone. Good luck with March!

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  5. Re:The lesson is to not take away. by rjstanford · · Score: 3, Insightful

    Its entirely possible that the adult audience was harder to sell ads to, or far more enthusiastic in their use of adblockers. Total traffic should not and does not imply monetized traffic.

    --
    You're special forces then? That's great! I just love your olympics!
  6. Re:Is porn "consumed"? by slaker · · Score: 3, Insightful

    Not all content is visual. Tumblr is a multimedia platform and some content can be audio or textual. Further, porn is "consumed" in the sense that for most people part of the engagement is deriving enjoyment then moving on to the next dopamine hit of novelty. It's unusual, especially on a platform that creates a never-ending stream of new content, to return to the same posts again and again. The choice of word was deliberate.

    --
    -- I wanna decide who lives and who dies - Crow T. Robot, MST3K