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EU Expected To Hit Google with Another Massive Antitrust Fine (fortune.com)

If you thought the European Commission was done hitting Google with massive fines, think again. From a report: Having already whacked the U.S. company with a $2.7 billion fine in 2017 (for disadvantaging comparison-shopping rivals in its search results) and a $5 billion fine last year (for disadvantaging software rivals in the Android ecosystem,) the Commission will reportedly issue another financial penalty next week. The fine's imminent nature was reported Friday by the Financial Times, citing three unnamed sources. The Commission and Google both declined to provide comment on the report. It is all about Google's restrictions on the "AdSense for Search" boxes that third-party websites use to make it easier for users to search their sites. Searches conducted through the boxes bring up Google ads and, with Google having such a dominant position in the European online search advertising market, the Commission warned the company in 2016 that it believed the company was illegally abusing its position.

12 of 105 comments (clear)

  1. so just bail on EU countries, then, Google by swschrad · · Score: 4, Interesting

    honestly, this is not a cost of doing business. block access to EU countries. see what happens.

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    if this is supposed to be a new economy, how come they still want my old fashioned money?
    1. Re:so just bail on EU countries, then, Google by freax · · Score: 3, Interesting

      Here in Europe we'd replace Google almost instantly with our own technologies and/or we'd buy it from China.

      We would be very happy if Google would leave our market. It would bring a lot of employment, it would give us back our own advertising market, it would give us back our privacy and politicians would regain control over their local propaganda channels and media.

      Yes, yes please Google. Leave.

    2. Re:so just bail on EU countries, then, Google by AmiMoJo · · Score: 2

      Or, you know, instead of pissing away billions of Euros if income from the EU market out of spite, just comply with the fucking law.

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      const int one = 65536; (Silvermoon, Texture.cs)
      SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
  2. Payment for failed policies by CodeInspired · · Score: 2

    This is just another example of the EU pretending to care when they don't have enough money to fund their ridiculous social policies. Whenever they need cash, just make up some random BS and take the money from some wealthy corporation. It's a double win for the politicians. They get to be the good guys fighting against evil capitalism and simultaneously paying for their wealth re-distribution policies that have no chance at actually succeeding on their own.

    1. Re:Payment for failed policies by Daemonik · · Score: 2

      No, this has nothing to do with social policies, this is an example of countries that are starved of their tax base by companies that don't want to pay their share of the tax burden getting creative with avoiding the tax man. It's the equivalent of a county sheriff in the US putting up speed traps and then seizing any cash you have on you.

      Perhaps if Google hadn't been so aggressive making Dutch Sandwiches they wouldn't be facing down all these pissed off politicians.

  3. Re:Correct by Solandri · · Score: 4, Interesting

    I don't have a problem with fines per se. But the problem with the EU approach is they don't state exactly how to stop the behavior. They instead require companies to propose a solution, and they will reply whether or not they think the solution is good enough. If they don't think it's good enough, the company has to go back to the drawing board, come up with a new solution, and propose that. Repeat.

    If you're going to fine a behavior, then you need to exactly define what behavior will cause the fine. That way companies can avoid that precise behavior to avoid the fine. If you don't want companies collecting personal info, but collecting personal info is a requisite for doing business (e.g. credit card payments), then either you need to state exactly under what situations and for how long you can collect personal info, or you need to prohibit the practice (and credit card payments) entirely. You can't just say "don't be evil" and expect companies to be able to comply.

    The EU approach allows a degree of capriciousness on the part of government regulators which makes it extremely difficult for companies to come into and remain in compliance with EU anti-trust laws. I can understand why the EU wants to do it that way - it prevents loopholes. But the economic drag caused by that uncertainty about what exactly is/isn't allowed by the law far outweighs the benefit of not having loopholes.

  4. Re:Correct by WillAffleckUW · · Score: 4, Informative

    Sure they state how to stop their behaviour.

    The literal fine says what it's for. Just stop doing that. All of it.

    You're trying to think of ways for corporations to not stop their behaviour, but to find a loophole. There aren't any loopholes.

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  5. Are they even pretending any more? by DNS-and-BIND · · Score: 4, Interesting

    Europe is already making a mint from unfair trade agreements with us. They pocket a cool $150 billion every single year. Just to be clear, remember Bernie's "free college" program that was widely mocked as unaffordable? That was $60 billion a year. Trump's wall? $25 billion one-time. 150 big ones still isn't enough for them. Even with all this fat cash, they can't find enough money in the cupboard to pay for their fair share of NATO. Why are we even in NATO any more? It should have thrown itself a victory party after the Soviet Union fell and been disbanded. Most members can't fight an invading girl scout troop successfully, much less make a meaningful contribution to collective defense. How about contributing instead of taking? From each according to his ability, to each according to his needs, isn't that the quintessential European sentiment?

    What I heard was, we pay for their shit and in return we get compliance with our wishes. This hasn't been true for decades if it was ever true at all. Instead, we get overtly hostile acts like this. And before anyone starts, this didn't begin with Trump. It goes back a long way.

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    Shutting down free speech with violence isn't fighting fascism. It IS fascism!
    1. Re:Are they even pretending any more? by Knightman · · Score: 4, Informative

      The trade deficit between the USA and EU has never been $150 billion, the largest it ever was in 2015 when the balance was $122 billion.
        And it isn't strange for US to import from the EU since the stuff imported are more expensive, poorer quality or unavailable in the US.

      Members of NATO do pay to NATO based on their GNI but some members hasn't built up their military to the levels stipulated in the charter. The NATO members in Europe have been increasing their spending on the military since 2014. The US defense contribution to Europe amounts only to about 5% of their total NATO budget, for 2019 that amounts to $6.5 billion compared to $239 billion spent by the European members.

      And your quip about "Why are we even in NATO any more?" does indicate you don't understand the role it plays in the world today.

      Also, what you heard doesn't necessarily have any connection to what really happens.

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      --- Reality doesn't care about your opinions, it happens anyway and if you are in the way you'll get squished.
  6. Re:EU cant compete by Impy+the+Impiuos+Imp · · Score: 2

    Nobody can compete with the first mover in a single global market that naturally produces monopolies. It is very much a winner takes all industry.
    The EU is still being friendly. They could have gone the way of China and India to break the US hold on the internet. But they did not. Not yet anyway. They may if the balkanization of the internet continues and everyone else is trying to grab a piece of it.

    Those guys "broke the hold" for no respectable reasons. They want to contain their populations at whim.

    I see the usual disasterbators with US derangement syndrome and trolls are out in full force today. How much are you paid to front this silly post?

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    (-1: Post disagrees with my already-settled worldview) is not a valid mod option.
  7. Re:Figures by thegarbz · · Score: 2

    them make up crimes

    Anti-competitive behaviour isn't a made up crime. It's a crime in most countries. The fact America chooses not to pursue it despite also having anti-trust laws in place doesn't mean they are imaginary.

    I wonder how soon the west will realize that this approach is destroying us?

    Want to destroy the west? De-regulate the free market. The free market is inherently unstable with more than one company in it and will eventually consolidate to a monopoly. How great that would be. Fancy a dinner at Taco bell? Every restaurant is now taco bell. https://www.youtube.com/watch?...

  8. Re:Correct by gravewax · · Score: 2

    Not only did they tell them how to stop the behaviour, they warned them 3 years ago the behaviour was believed to be illegal.