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'Facebook, Axios And NBC Paid This Guy To Whitewash Wikipedia Pages' (huffpost.com)

The Huffington Post ran a bombshell report this week on one of a handful of people who have "figured out how to manipulate Wikipedia's supposedly neutral system to turn a profit." They're describing Ed Sussman, a former head of digital for Fast Company and Inc.com who's now paid to do damage control by relentlessly lobbying for changes to Wikipedia pages. "In just the past few years, companies including Axios, NBC, Nextdoor and Facebook's PR firm have all paid him to manipulate public perception using a tool most people would never think to check. And it almost always works." Spin reports: The benefit of hiring Sussman, aside from insulating talking heads from the humiliation of being found to have edited their own pages, is that he applies the exacting and annoying vigor of an attorney to Wikipedia's stringent editing rules. Further, because his opponents in these arguments are not opposing lawyers but instead Wikipedia's unpaid editors, he's really effective. From HuffPost:

"Sussman's main strategy for convincing editors to make the changes his clients want is to cite as many tangentially related rules as possible (he is, after all, a lawyer). When that doesn't work, though, his refusal to ever back down usually will. He often replies to nearly every single bit of pushback with walls of text arguing his case. Trying to get through even a fraction of it is exhausting, and because Wikipedia editors are unpaid, there's little motivation to continue dealing with Sussman's arguments. So he usually gets his way."

NBC and Axios confirmed that they hired Sussman, and an Axios spokesperson told HuffPost that the site "hired him to correct factual inaccuracies." The spokesperson added "pretty sure lots of people do this," which may or may not be true.

Sussman's web site argues he's addressing "inaccurate or misleading information...potentially creating severe business problems for its subject," bragging in his FAQ that when he's finished, "the article looks exactly the same" to an outsider -- and that his success rate is 100%.

46 of 103 comments (clear)

  1. And I get paid... by 110010001000 · · Score: 1

    ...to post on Slashdot. Winning.

    1. Re:And I get paid... by Anonymous Coward · · Score: 1

      There are editors who are such committed true-believers to their pet causes (9/11, marxism, feminism, making sure every blend word is called a portmanteau) that they'll do it with the same vigor of this lawyer. Like the kooks who stalk creimer or superkendall.
      And they do it for free.

  2. Re:OK by me by Anonymous Coward · · Score: 5, Insightful

    People trust Wikipedia because they believe it to be untainted. That trust is what immediately makes it a target for corruption.

    It doesn't matter if an information source is run by volunteers or paid staff; the payment method is not what guarantees neutrality.

    In fact, nothing can guarantee neutrality. The instant anything is widely believed to be neutral, it becomes a target for corruption, and there is no final way to prevent that corruption from infecting the information.

  3. Re:I'm With Him by Anonymous Coward · · Score: 2, Insightful

    Are you fucking serious? He's being paid by companies to whitewash. Wikipedia isn't neutral, but that doesn't make what he's doing in any way right. You pretending he is doesn't help anyone other than those companies. So I'm against him. And useful idiots like you.

  4. Re:I'm With Him by doom · · Score: 4, Insightful

    Because our corporate overlords have our best interests at heart, and no one has ever earned a salary doing something nefarious.

    It's been a stunningly obvious problem with wikipedia-- THE_TOY_WEB-- all along, but they've somehow managed to keep their heads in the sand for decades.

    You would not "assume good faith" if there were ten dollars on the table, so there's no way you would try to work that way if you were doing anything at all of importance-- like, oh say, hypothetically, running information infrastructure crucicial for the functioning of a modern democratic industrial state.

  5. Re:Wikipedia could never work, I always said. by Megol · · Score: 1

    [Not worth reading this.]

  6. Ban for-profit editors. by Gravis+Zero · · Score: 5, Interesting

    It seems like the sensible solution here is to ban for-profit editors (and revert their changes). Regardless of accuracy, profitability creates a significant motive to corrupt Wikipedia.

    --
    Anons need not reply. Questions end with a question mark.
    1. Re:Ban for-profit editors. by Anonymous Coward · · Score: 1

      Ah, but how do you know they are paid. This is always the problem with "nice" things. Crappy people crap on it. Wiki was a great idea, and I still use it, but am aware it is easily manipulated by paying a toll(troll).

    2. Re:Ban for-profit editors. by Chris+Mattern · · Score: 4, Insightful

      It seems like the sensible solution here is to ban for-profit editors (and revert their changes).

      That would be great if Wikipedia had any way to find out who was being paid to edit it. As far as I can see, they have no way to do that.

    3. Re:Ban for-profit editors. by Orgasmatron · · Score: 1

      Even better. Now each page he ever touched is going to have a section saying "XXX paid some guy to delete YYY from this page, which they didn't want you to read."

      --
      See that "Preview" button?
    4. Re:Ban for-profit editors. by Anonymous Coward · · Score: 2, Insightful

      True, but if you have no rules, you have no recourse when you do actually discover rule-breaking. If there was a rule against for-profit editors, then Wikipedia could now revert his changes legitimately.

    5. Re:Ban for-profit editors. by squiggleslash · · Score: 4, Interesting

      But the article (at least, the summary) seems to imply he doesn't actually do any editing. Instead he lobbies editors for a point of view, and persuades them to make the changes by bombarding the talk page with citations and making use of Wikipedia's bureaucratic legalese.

      Which makes sense, because for-profit editors are already banned. You're usually forbidden from working on any article you have any direct interest in. To the point of silliness: I recall a famous author being unable to remove a false statement in his own bio because he couldn't edit it, and other editors refused to do it because he couldn't cite a third party.

      --
      You are not alone. This is not normal. None of this is normal.
    6. Re:Ban for-profit editors. by shanen · · Score: 2

      Interesting comment and even more interesting that it got modded as interesting. I do think it's a bit simplistic. Also too bad the ACs can't read or understand your sig, eh?

      I actually think there's a more general problem here, and I even proposed and discussed a more general solution approach with some people on WIkipedia. I am NOT surprised that nothing came of it. However, I would say that it was somewhat useful for me in terms of understanding the underlying symmetries more clearly.

      https://meta.wikimedia.org/wik...

      I'm not sure for which dimensions the anti-hero of this story should receive negative reputation. However I think he should have a enormously negative reputation even relative to other lawyers. Dickishness of the highest caliber should not produce PROFIT.

      P.S. I think the same approach has some relevance to Slashdot, but there is even less chance of Slashdot significantly improving. At least Wikipedia has some money to play with.

      --
      Freedom = (Meaningful - Coerced) Choice != (Speech | Beer^2), and sad sock puppets' bad mods avail them naught.
    7. Re:Ban for-profit editors. by doom · · Score: 2

      That would be great if Wikipedia had any way to find out who was being paid to edit it. As far as I can see, they have no way to do that.

      And the obvious conclusion is that they have to know who's editing, they need to start using verified IDs with, at a minimum a demand to disclose conflict- of-interest.

      You can't have accountability without knowing who own's the account.

    8. Re:Ban for-profit editors. by alexgieg · · Score: 1

      I recall a famous author being unable to remove a false statement in his own bio because he couldn't edit it, and other editors refused to do it because he couldn't cite a third party.

      But here's the gist of that rule: how do you know it was a false statement? Because he said so? Okay, but what of the Notable source that provided that statement? Was that one in the wrong then? Isn't it at least reasonable that editors should put more credibility on a 3rd party notable source that presumably did research on the topic, compared to the word of someone who is hurt by that research and would prefer it to be vaporized?

      See, if the statement is truly false, the author could have asked the cited source to remove it, and once it was removed, tell editors that the incorrect source issued a correction. Then editors would see the citation is invalid, and then remove it.

      It isn't the job of a summary of the available sources, which is what Wikipedia is, to make judgments on their accuracy. Once the sources changes, so does the summary, but not the other way around.

      --
      Conservatism: (n.) love of the existing evils. Liberalism: (n.) desire to substitute new evils for the existing ones.
    9. Re:Ban for-profit editors. by h4x0t · · Score: 1

      Make it part of the TOS at minimum. Advertising these sorts of services would get one blacklisted.

    10. Re:Ban for-profit editors. by Chris+Mattern · · Score: 1

      Even with verified IDs, uncovering hidden conflicts of interest would take investigative powers that a private entity just isn't entitled to.

    11. Re:Ban for-profit editors. by doom · · Score: 1

      When investigation is expensive, you try to compensate for that with severe penalties in the agreement.

    12. Re:Ban for-profit editors. by alexgieg · · Score: 1

      you are an idiot

      And proudly so! :-D :-D :-D

      --
      Conservatism: (n.) love of the existing evils. Liberalism: (n.) desire to substitute new evils for the existing ones.
  7. Re: OK by me by Anonymous Coward · · Score: 1

    The problem is deeper than that. We can't even apply the concept of neutrality because modern leftist ideology completely rejects the notion of universal, objective truth. They honestly believe that each person has "their own truth", and ultimately any "truth" that isn't compatible with the basic tenets of communism is "false".

    The idea of neutrality requires a constant frame of reference: objective, universal truth.

  8. Re:I'm With Him by Spazmania · · Score: 1

    This process is called "lobbying." I LOL that wikipedia has attracted lobbyists.

    --
    Moderating "-1, Disagree" is simple censorship. Have the guts to post your opinion.
  9. Re:Wikipedia ruined my life by drinkypoo · · Score: 1

    Well, there's everything2. Or there's just putting something up on a vanity site, and letting the internet archive grab it, although your site may have to be around for some time before it will do so.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  10. Disagree by SuperKendall · · Score: 2, Insightful

    He's being paid by companies to whitewash.

    You claim whitewash; do you have an example?

    As I said before, I found the system entire corrupt and producing material factually wrong. So who are you to say the material this paid person is attempting to insert is not more correct? If I were a company paying him, all I would want is a factual account of what is really going on.

    Indeed, you really need to read the article again because the way this guy wins is really by being correct, and explaining the ten thousand ways in which the edits he is making ARE correct. That is really why editors give up, because they cannot proof he is wrong and he can work the rules.

    And useful idiots like you.

    Problem with your statement; I'm the opposite of a useful idiot. I am a jaded man of experience who has seen the bar far worse wrongs the system is rife with. So I'm all for whatever small forces of correction try to push back against the howling void.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:Disagree by Anonymous Coward · · Score: 2, Insightful

      He's being paid by companies to whitewash.

      You claim whitewash; do you have an example?

      Exactly what I would like to see. Especially as the source for all this is the HuffingtonPost. A """news""" website not exactly known for neutrality themselves.

    2. Re:Disagree by jwhyche · · Score: 1, Troll

      The fact that it is the Huffington Post automatically means the article loses all credibility. As the article stated all the man is doing is correcting articles and it getting paid for it. If the articles are correct and can be proven to be so, why does Wikipedia care if he is paid or not?

      Here is my suspicion. This individual "corrected" some article that the liberal writer of this article didn't like. Since the author couldn't change the truth, he has decided to start a smear campaign against the writer.

      --
      I read at +2. If your post doesn't reach that level I will not see or respond to it.
    3. Re:Disagree by jwhyche · · Score: 1

      Mod correction. The parent post should be moderated as +1, Insightful. Please apply your mods bases on factual content and not personal preferences. This way we can keep the mod system working as it is supposed too.

      --
      I read at +2. If your post doesn't reach that level I will not see or respond to it.
    4. Re:Disagree by doom · · Score: 1

      The post uses the phrase "guessing", is at best speculative, and is clearly doing so in a biased direction.

      My guess is this hired "editor" didn't five a damn about truth-- he's a bleeding lawyer for god's sake.

    5. Re:Disagree by piojo · · Score: 3, Informative

      He's being paid by companies to whitewash.

      You claim whitewash; do you have an example?

      See the end of the article for a short example. He convinced wikipedia to remove the section on Nextdoor CEO Nirav Tolia's charges of a hit-and-run. The charges were later reduced as part of a plea bargain. Is that relevant for a public figure? Maybe. Is it whitewashing? Sure.

      --
      A cat can't teach a dog to bark.
  11. Encyclopedia vs. News by VeryFluffyBunny · · Score: 1

    Wikipedia claims it's an encyclopedia but all too often it strays into the domain of news reporting. Of course people & organisations with power, influence, resources at their disposal, & a public reputation to maintain are going to do everything that can to push back at news reporting that they don't like.

    News reporting is the job of journalists, their specialist editors, & their (very necessary) lawyers, not anonymous volunteer academics, experts, & laypeople. If you want to find information about powerful people, corporations, etc., that they'd rather you didn't, check the work of trained, experienced, professional investigative journalists who have sufficient resources & support at their disposal to pursue intensive & sustained investigations. Investigative journalists' professional integrity & therefore livelihood depends on them defending their work against attacks from the powerful, unlike the essentially anonymous volunteer contributors to Wikipedia.

    Clearly, Wikipedia doesn't have what it takes to do journalism to a reasonable standard & so they leave themselves vulnerable to the powerful when they try reporting news about them.

    --
    Debate is a form of harassment. Do not question my truth.
    1. Re:Encyclopedia vs. News by r2kordmaa · · Score: 1
      Point of Wikipedia is to gather as much information and references in one place as possible about as wide range of topics as possible, but it will never be, nor can it ever be the ultimate arbiter of truth. It's merely the first reference to look at - just like any other encyclopedia, only on a larger scale than has ever been done before.

      Wikipedia is without doubt one of the greatest achievements on internet and it very much does what it's supposed to, just don't expect more than it can deliver.

  12. Re: Wikipedia and its problems ... by Anonymous Coward · · Score: 1

    Go to any right wing article (Such as "right wing" , "far right wing" etc, compare the 2015 version to now. Every single one has had large amounts of Nazism and racism references added.

  13. Re: OK by me by Anonymous Coward · · Score: 1

    Whereas rightists just make up stories that they claim is objective truth. Let's face it, extremists have agendas.

  14. Re:I'm With Him by fahrbot-bot · · Score: 4, Insightful

    ... correct mistakes that editors probably made on purpose to begin with to slam or ridicule some target.

    Kind of like /. moderators flagging something "troll" or "flamebait" when you post something demonstrably true/factual, like a direct quote or a news article, that (I'm guessing) they disagree / disapprove of -- often it's something about our President.

    --
    It must have been something you assimilated. . . .
  15. Sussman is User:BC1278 by epine · · Score: 4, Informative

    User:BC1278

    User's current talk page:

    My name is Ed Sussman. I have interest and expertise in articles around business, technology, the digital world, law, media and journalism.

    I also do paid Wikipedia editing, trying always to stay strictly within the Conflict of Interest rules at WP: COI. As a COI editor, I promote the service I offer at http://whitehatwiki.com/ information I offer as required disclosure under WP: Paid.

    I have a COI in regards to the following previous employers and/or schools I attended: Buzzr.com, Wall Street Journal, Financial Times, Federal Judicial Center, Inc. Magazine, Fast Company Magazine, Mansueto Ventures, Inc.com, FastCompany.com, Gruner + Jahr, University of Pennsylvania, The Daily Pennsylvanian, Duke Law School, Duke Law Journal.

    You can presume any edits I have made for any article are on behalf of the article-subject or their employer, unless I specify otherwise.

    If you ever think any of my work doesn't conform to Wikipedia policy, please let me know and I'll do my best to fix it!

    User contributions: last 500, article space only, hide minor edits

  16. New rule for wikipedia by sfcat · · Score: 1
    "If any editor is found to receive compensation from the subject or an article they edit, all edits they have ever made will be immediately reversed and removed and they will be banned from editing Wikipedia for life."

    This way anyone paying an editor when discovered losses all their changes and edits. Maybe even counterpoints are highlighted for a period of time, say 5 years. Help the Streisand effect work. Don't see another way to stop this. Maybe paying editors but that wouldn't really prevent this. Perhaps a team that looks for these types of abuses. But the wiki folk have to know that this is the only real way they lose their organization.

    --
    "Those that start by burning books, will end by burning men."
    1. Re:New rule for wikipedia by alexgieg · · Score: 1

      Wikipedia already has a set of rules for paid content: WP:Paid. TL;DR version: It is allowed provided there's disclosure and all the other rules are strictly followed.

      --
      Conservatism: (n.) love of the existing evils. Liberalism: (n.) desire to substitute new evils for the existing ones.
    2. Re:New rule for wikipedia by q4Fry · · Score: 1

      It sounds to me from TFA that Sussman annoys other editors until they do any editing that he is prohibited from doing. It sounds to me like an opportunity for automation, in the vein of CongressEdits. Find who he converses with on User:Talk pages, correlate it to edits by those users, and report the results.

  17. Aaaand internet gobshite posts no proof as usual by Anonymous Coward · · Score: 1

    Show us those edits. Show us.
    I loathe mickeysoft but that's irrelevant, show me the edits on the history pages. Do it.
    Biggest source of misinformation is people like you. Prove me wrong.

  18. Re:Wikipedia and its problems ... by _merlin · · Score: 2, Insightful

    I know this is a troll, but off the top of my head: Marie Curie, Lise Meitner, and Grace Murray Hopper. There have been brilliant women in plenty of fields.

  19. Re:Bi deal, nothing new by Anonymous Coward · · Score: 4, Insightful

    Making outrageous and generalizing claims about the entirety of Wikipedia.
    Posting as AC.
    Not providing a single reference for any of the claims.

    There we have 3 red flags for bullshit posting on the internet. And at this point it's modded +4 Interesting of which are 30% Informative and 20% Insightful.

  20. Re:OK by me by Aighearach · · Score: 1

    Naw, they merely "trust" it to be a basic encyclopedia with basic information. They know that details will be incomplete or wrong

  21. Re:I'm With Him by Aighearach · · Score: 2

    I don't see why "troll" or "flamebait" would be precluded by being true or factual.

    Like, emacs is obviously superior to vim, but mentioning it might still be flamebait.

    Or an opinionated rant about systemd might be entirely true, being indeed the opinion of the person claiming it is their own opinion, and yet they might still be trolling.

    If I'm giving a -1 because something is merely untrue or incorrect, that is what Overrated is for. And I give out more flamebait or troll than overrated.

  22. Re:Wikipedia and its problems ... by piojo · · Score: 1

    This article is about reputation hacking, not race.

    --
    A cat can't teach a dog to bark.
  23. Re:Wikipedia ruined my life by alexgieg · · Score: 1

    any subject with sources can be covered and that multiple versions are allowed so you can't revert because there will always be an alternative version available

    I think viXra provides most of what you're looking for.

    --
    Conservatism: (n.) love of the existing evils. Liberalism: (n.) desire to substitute new evils for the existing ones.
  24. Re:OK by me by onepoint · · Score: 1

    Yep, I use Wikipedia as a guideline to understanding something. It's really been helpful in helping me learn more about the world but sadly, as I want to learn more, I keep finding agendas that seem to roll together.

    for example, I see more of something I call chaining : one 'factoid' linked to another one, and to another one then to a false statement. it's become very frustrating.

    --
    if you see me, smile and say hello.
  25. and they have done it here by higuita · · Score: 1

    This article is just a advertising for their services, but placed just as a information article. they are playing by the rules and yet passing their information anyway :)

    --
    Higuita