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Most Amazon Brands Are Duds, Not Disrupters, Study Finds (bloomberg.com)
An anonymous reader shares a report: The explosion of Amazon's private-label products -- batteries, baby wipes, jeans, tortilla chips, sofas -- has prompted concern that the world's biggest online retailer could use its clout to promote these house brands at the expense of merchants selling similar products on the web store. The issue even surfaced in Senator Elizabeth Warren's recent proposal to break up big technology companies. Turns out most Amazon-branded goods are flops that don't threaten other businesses at all, according to Marketplace Pulse. In a study, the New York e-commerce research firm examined 23,000 products and found that shoppers aren't more inclined to buy Amazon brands even when the company elevates them in search results. The study suggests popular political and media narratives about Amazon's market power are overblown, despite the company capturing 52.4 percent of all online spending in the U.S. this year, according to EMarketer.
The study used sales rankings and the number of customer reviews as indicators of sales volume for different products, including Amazon's own brands and brands sold exclusively on the site. Amazon's success has been limited to basic products like batteries where shoppers are inclined to seek generic alternatives to save money, the study found. But when competing against such categories as apparel, where household names have an entrenched position, such Amazon brands as "A for Awesome" children's wear don't stand out, the study found.
The study used sales rankings and the number of customer reviews as indicators of sales volume for different products, including Amazon's own brands and brands sold exclusively on the site. Amazon's success has been limited to basic products like batteries where shoppers are inclined to seek generic alternatives to save money, the study found. But when competing against such categories as apparel, where household names have an entrenched position, such Amazon brands as "A for Awesome" children's wear don't stand out, the study found.
Amazon's market power are overblown, despite the company capturing 52.4 percent of all online spending in the U.S. this year
Now say it again without laughing.
You are being ripped off every second of every day, so that advertisers can help rip you off even more tomorrow.
If that's the best you've got then you've proven the opposing position.
I'm not sure you've even stepped foot in a Walmart. Although you don't even need to go that far since they have a website for their pickup service.
Store brands that you want to inspire mindless hysteria over have been common probably since before you were even born.
Walmart in particular is all about what sells and they have the IT chops to best understand what does sell.
A Pirate and a Puritan look the same on a balance sheet.
Nearly every store have their generic store brands versions of common supplies.
They sometimes market them so they look more classy, or just keep the packaging bland, to let you know you are getting the cheap version.
Someone who buys an AmazonBasics Mice, Keyboard, Cables... Are not interested in getting the High End Fast Responce Mouse, The mechanical keyboard with clicky blue switches (or less clicky brown). Cables that are not coated in Gold because they think you will get a better result from it, or at least need to less worry about it corroding.
The reason why we will often go to a Name Brand, isn't because the Brand is better, but more to the point there is less of a chance it will suck, for the known brand names, the companies work rather hard to keep their quality consistent. Vs that one generic keyboard that worked like a champ for decades, while the next on you bought (same model) had keys popping out from too fast typing.
If something is so important that you feel the need to post it on the internet... It probably isn't that important.
90% of everything is crap, even when it's pushed by Amazon. The difference is that they have enough resources to keep trying until they get that 1-in-10 success and then smash a market with it.
How is the Riemann zeta function like Trump rallies? Both have an endless number of trivial zeros.