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Facebook To Overhaul Ad Targeting To Prevent Discrimination (apnews.com)
Facebook will overhaul its ad-targeting systems to prevent discrimination in housing, credit and employment ads as part of a legal settlement. From a report: For the social network, that's one major legal problem down, several to go, including government investigations in the U.S. and Europe over its data and privacy practices. The changes to Facebook's advertising methods -- which generate most of the company's enormous profits -- are unprecedented. The social network says it will no longer allow housing, employment or credit ads that target people by age, gender or zip code. Facebook will also limit other targeting options so these ads don't exclude people on the basis of race, ethnicity and other legally protected categories in the U.S., including national origin and sexual orientation.
The social media company is also paying about $5 million to cover plaintiffs' legal fees and other costs. Facebook and the plaintiffs -- a group including the American Civil Liberties Union, the National Fair Housing Alliance and others -- called the settlement "historic." It took 18 months to hammer out. The company still faces an administrative complaint filed by U.S. Department of Housing and Urban Development in August over the housing ads issue. A critic writes, "Funny how Facebook spent years quietly defending these ad targeting systems, got sued, settled, and now Sandberg calls them 'discriminatory' and cheers the 'historic' settlement."
The social media company is also paying about $5 million to cover plaintiffs' legal fees and other costs. Facebook and the plaintiffs -- a group including the American Civil Liberties Union, the National Fair Housing Alliance and others -- called the settlement "historic." It took 18 months to hammer out. The company still faces an administrative complaint filed by U.S. Department of Housing and Urban Development in August over the housing ads issue. A critic writes, "Funny how Facebook spent years quietly defending these ad targeting systems, got sued, settled, and now Sandberg calls them 'discriminatory' and cheers the 'historic' settlement."
. . . settling became the cheapest path going forward, so that's what they did. As usual though, forced contrition never means they are sorry about what they did, nor does it mean they'll change their behavior. They'll still gladly sell their own mothers' info to the highest bidder -- that is literally what they exist to do.
Is that a protected class??
I downloaded and ran that file and now I have pop ups everywhere. This is a virus :(
*nt*
A real solution would include affinity groups, education, groups that one belongs to or does not belong to.
I was born in the South. I know how this works.
-- Tigger warning: This post may contain tiggers! --
If a person doesn't want to see employment opportunities outside of a certain radius where they already happen to live, do they have the freedom to restrict that, for example?
File under 'M' for 'Manic ranting'
Facebook has been discriminating against me for haveing an ad blocker! I see no ads probably because I'm black.
How about they target their ads so they actually matter to the people they are targeting? I'd even look at the ads if they did that. A few times I have purchased things that very much seemed targeted to my specific interests. Most of the time the ads seem to come from some alternate universe pointed at someone who is not me.
More ads will have to be sent out by an ad company as its now less able to focus ads.
Domestic spying is now "Benign Information Gathering"
Do not want computer AIDS, GAYpk wins again :(
MacOS model's not done: Stop IMPERSONATING me lying & proof portfilter err's can't happen https://news.slashdot.org/comm... in my work!
u ADMIT u have a /. acct & STALK me by UNIDENTIFIABLE ac https://hardware.slashdot.org/... - YOU got ISSUES.
That's "best ya got"?
u WISH u were ME (as ur POOR imitation = the sincerest form of flattery).
WASTING ur life STALKING me by UNIDENTIFIABLE anon OR IMPERSONATING me?
Make a Wheel https://isc.sans.edu/forums/di... as I did giving users more speed/security/reliability & anonymity NATIVELY doing more for less vs. ANY single 'solution' via the best hosts file multiplatform:
APK Hosts File Engine 2.0++ 64-bit for Linux h t t p : / / a p k . i t - m a t e . c o . u k / A P K H o s t s F i l e E n g i n e F o r L i n u x . z i p
APK Hosts File Engine 10++ SR-1 32/64-bit for Windows https://hosts-file.net/?s=Down...
APK
P.S.=> I BLOW U AWAY https://tech.slashdot.org/comm... + https://it.slashdot.org/commen... + https://yro.slashdot.org/comme...
Zuckerberg/FB has managed to use a lilbit of truth to hide a bigger lie.
I see no reason to anticipate that this one turns out different.
Eventually.
they just closed my account because they want id - I have been called by my nick name for over 40 years,
At least in the US it's illegal to target housing by race/ethnicity, gender or a bunch of other protected classes.
So, why not just serve the ads and relay the same directly to the law enforcement agency responsible for enforcing it? You'd have a nice package -- offender, evidence, victim (it's facebook, so you even know the name of the victim who witnessed the ad) neatly shrink wrapped to issue your fine.
Party bought 10,000 impressions -- served to 10,000 people... fine them a hundred bucks a victim and move on with life.
#FuckZuck
Non-discriminatory lending & housing ads?
Isn't that reminiscent of how the 2007/8 global financial crisis was caused?
The whole point of targeted advertising is so that only people who are interested as a buyer and interesting to the seller get to see the ad. This is called efficiency, the hallmark of capitalism. Calling this "discrimination" is stupid on a degree reminiscent of a stone.
I am not a fan of Facebook, however, what is wrong with zipcode targeting? If I have a product to which some zipcodes are more receptive to, why would I want to pay for advertising in zipcodes where people cannot afford it, are not interested, or simply cannot even legally buy the product. Say for example I am selling financing for Tesla vehicles, why would you force people in states where you cannot legally buy a Tesla to view my ads (e.g. in Michigan)? Also, if my yield for Tesla vehicle financing is greatest for 30-55 year olds, why would I want o pay for teenagers or 20'somethings to view my ads? Best example, what if I have a mortgage company which only gives mortgages for NYC properties, why do I have to now pay for advertising in other zipcodes hoping to catch the tiny percentage of people who are moving to NYC?
Facebook will only do the absolute minimum required by courts. Even then, sometimes Facebook does less than the absolute minimum required. Facebook allegedly handed over personal data for millions of its users to Cambridge Analytica, an act which may be in violation of earlier consent decrees Facebook agreed to with the US government.
I think Facebook executives need to face major jail time. But I'm doubtful that will ever happen.
So that is why I am getting all those ads for straightening hair.
L'Idiot
FaceBook + Instagram = FBI
^----I didn't invent this statement, but I make sure I bring it up in all conversations about social media. Others should do the same.
Yes, because you should always be able to trust the friendly spammer who resorts to 'shouting' in uppercase, mixed use of bold and different fonts (when available), marketing hype and hard sell, A N D S P A C I N G L E T T E R S L I K E T H I S.
I really hope your post is a joke, as you strike me as being a complete noob along the lines of a grandma just starting to grasp how to send an e-mail.
You are right I do wish I was you APK.
I want to become a professional cum dumpster for truckers just like you taking hundreds of dicks a day.
Can you teach me how to write like a serial killer and how to buy derelict houses in the ghetto for a $1?
I desperately need to know how to keep from being institutionalized while suffering from many mental illnesses.
Putting Taco Bell ads in front of the rich and caviar ads in front of people like me wastes everyone's time and resources and drags them through stuff they don't want.
Targeting entails selecting focus based on a set of criteria. That is discrimination. So, how can you target without discriminating?
See subject: It's what holds me back from FIRING UP my Mac to do the port & when I do, I'll need it so then only it gets made!
* I've only had the Mac for a month or two, & I'm in no hurry... & as far as "successful"? You never have been (especially vs. me - hence WHY you HIDE behind UNIDENTIFIABLE anonymous STALKING me - worms like YOU? Can never EVER be successes - only failures YOU in particular, evidence for me, lol...)
Necessity will be the mother of my invention because I will have necessity for it, 1st
APK
P.S.=> It was also a pleasure BLOWING YOU AWAY again by letting YOU do it to yourself as usual https://games.slashdot.org/com... ... apk
Like I said - in NO hurries here: Linux IS holding me back (I like it a LOT) but it'll get done on MY time & timeclock for it! I'll need it myself.
APK
P.S.=> Now, as far as ME being a "shit for brains"? Well, at least I produce useful tools others like/use/praise by the 100's of 1,000's on this program alone - do you?? Not that I see. All anyone sees outta you is BS stalking me OR impersonating me - some "accomplishment" on your part, lol (not)... apk
When you demonstratably prove you've done better than I on all fronts noted by you, talk. You're obviously a miserable wreck zero.
APK
P.S.=> Projecting you're a "cum dumpster for truckers" is not I chump - it's clearly you... apk
How did you download something from a link that never worked at all in the first place?