Netflix Won't Join Apple's Video Streaming Service (cnet.com)

Netflix CEO Reed Hastings confirmed that his company won't be playing a role in Apple's upcoming video streaming service. From a report: "We want to have people watch our content on our service," he said Monday. "We've chosen not to integrate into their service." Apple is expected to reveal its offering at an event next Monday. Apple is trying to supplement its original shows by finalizing deals with networks like HBO, Showtime and Starz to license a library of already released content. Hastings pointed out that Netflix has already been competing with Amazon, so it's used to rivals with deep pockets. "You do your best job when you have great competitors," he said, but he acknowledged that sourcing original content is getting more expensive.

Comments

Original Content?

[CohibaVancouver]

he acknowledged that sourcing original content is getting more expensive

I have no doubt that sourcing original content is expensive - But there is so much existing content that could be offered that never is -

M*A*S*H
St. Elsewhere
Hill Street Blues
Northern Exposure
Max Headroom
Boston Legal
The X-Files
Miami Vice
24
ER

I'm sure everyone here could come up with their own list...

Video on demand is becoming ever more crowded

[rmdingler]

Amazon Prime, HBO Now, Hulu, Youtube, TV channels themselves, Playstation Vue, Sling, Hotstar... Apple and Disney are coming in as well.

Sadly contrary to the rules of market forces, this additional competition may not benefit the consumer with lower prices and a better product.

Fractured access to what you wish to watch renders each platform somewhat less likely to provide it, resulting in the need to subscribe to more and more platforms, erasing much/all of the savings of cord-cutting.