Slashdot Mirror


A Eulogy For Every Product Google Has Ruthlessly Killed (145 and Counting) (fastcompany.com)

An anonymous reader shares a report: Tez. Trendalyzer. Panoramio. Timeful. Bump! SlickLogin. BufferBox. The names sound like a mix of mid-2000s blogs and startups you'd see onstage at TechCrunch Disrupt!. In fact, they are just some of the many, many products that Google has acquired or created -- then killed.

While Google is notorious for eliminating underperforming products -- because even though these products often don't cost much for ongoing operations, they can pose a serious legal liability for the company -- it's rare to hear them spoken of after they've been shuttered. In fact, Killed By Google is the first website to memorialize them all in one place. Created by front-end developer Cody Ogden, the site features a tombstone and epitaph for each product the company has killed since it originated.

22 of 111 comments (clear)

  1. Who cares about fucking products by Rosco+P.+Coltrane · · Score: 5, Insightful

    I weep for the most important thing Google has killed with them: the right to privacy and anonymity.

    As for the products, they *have* to keep only the best ones: they're the trojan horses into people's lives. The products have to be so compelling that everybody feels they can't do without them, even at the cost of feeding Google their most intimate details. Excellent products are the keystone of their business model: no good products, no data.

    --
    "A door is what a dog is perpetually on the wrong side of" - Ogden Nash
  2. Fail Fast by moehoward · · Score: 2

    I do like that they put things out there. They are too slow to remove the ones that don't work. I do think that they can do a better job of doing the old-school beta approach. I loved Inbox. Having to move back to Gmail in the past couple of months has been frustrating.

    --
    "If you want to improve, be content to be thought foolish and stupid." - Epictetus
    1. Re:Fail Fast by serviscope_minor · · Score: 4, Insightful

      They are too slow to remove the ones that don't work.

      I disagree: I think them ruthlessly killing off "unpopular" products is actually harming adoption in general. I don't bother trying new google products since I don't want to get used to something when there's a 95% chance it'll disappear soon. I doubt I'm alone in this.

      --
      SJW n. One who posts facts.
  3. In otherwords... by Oswald+McWeany · · Score: 4, Insightful

    Don't become too dependent on any Google product because they could yank it at any time.

    --
    "That's the way to do it" - Punch
    1. Re:In otherwords... by thegarbz · · Score: 3, Insightful

      Competitor to what? The chief complaint about most of these is that they had no competitor.

    2. Re:In otherwords... by Voyager529 · · Score: 3, Informative

      Don't become too dependent on any Google product because they could yank it at any time.

      Heck, Gmail has been more persistent than any other email provider I ever had.

      AOL, Yahoo, Excite, Erols, Earthlink, and email.com are still running. Prodigy is defunct now, but it was around for 27 years so Gmail can take their crown in 2031.

      If we're allowed to count hosting providers, 1and1, GoDaddy, Hostgator, Bluehost, InMotion, and Verio all still exist, and have all offered e-mail longer than Google has.

      If universities count, MIT is where e-mail started in the 1960's, and to this day if you were a student there, you can keep your MIT e-mail address for life. Many universities have similar policies. ...so if your e-mail host didn't outlast Gmail, there were plenty that didn't. They've still got a decade to go before they start turning heads for longetivity, though.

  4. Let's not forget ones they lobotomized, too by thatseattleguy · · Score: 2

    Some former Google products haven't been killed, per se, but have been dumbed-down so badly that just killing them might have been a more merciful end.

    (Yes, I'm looking at you, the poor maimed shell of the thing formerly known as Google Finance: http://sneakyfalcon.com/the-ne... ).

  5. Not really a problem by Gravis+Zero · · Score: 3, Insightful

    1. You get what you pay for. The entire point of each service is to see if they can monetize it. When the monetization fails to cover the expense of providing the service then they cut their losses. If you fail to recognize that you are the product when it comes to free web services then you're going to have a bad time.

    2. Services, like everything on the web, are short-lived. So if you haven't recognized that "the cloud" is composed of computers you don't own and if you don't mirror your data elsewhere then you're going to have a bad time.

    3. FOSS never dies. If you get a FOSS computer program that (doesn't rely on outside information and) you like then it will never abandon you. It might not be perfect, it's might be unsupported but at no point will someone take it away from you because it's on your computer and it runs on your computer.

    --
    Anons need not reply. Questions end with a question mark.
  6. Stupid way to do it by ilsaloving · · Score: 4, Insightful

    Google basically throws services at a wall and sees what sticks. No actual plans. No strategy. And they throw it away as soon as it stops sticking, even if it's been around a while.

    To me, this means one very simple thing: Don't use anything by google that doesn't already have a massive following cause you may find the rug pulled out from under you at any moment.

    Apart from Android, AdSense and maps, there's really nothing Google makes that I would trust to depend on as a critical service.

  7. Google Reader by stevegee58 · · Score: 4, Insightful

    I'm especially bitter about the loss of Google Reader, the RSS news feed aggregator. I got by with so-so replacements for a few years and finally rolled my own with FreshRSS on my home server.

  8. Don't be evil. by bigpat · · Score: 2

    I think the great thing about Google has been that they have been the only company to actually tell people how and in what ways people have traded their privacy for convenience.

    Look at Verizon. They sold all your phone records (and presumably your internet records) to the government without even telling you. Oh and they made sure to lobby Congress to exempt them from privacy laws and agreements so they couldn't even effectively be sued by the customers they screwed over.

    Looks like most of the telecoms did the same, probably. Hard to tell because of how unopen they are about it. Google early on decided to be very transparent about how much data they are collecting and what they are doing with it. And they have paid a PR price, somewhat undeservedly so. Apple I think has been a bit better about it because they do collect a lot of data about people, but have made clear they are not really in that business.

    Be a bit more suspicious of Google as they are now too big to avoid being evil, but be a lot more suspicious about all the other companies you do business with and how much they are just selling everything they know about you to the highest and the lowest bidder alike.

    And of course: https://duckduckgo.com/

    1. Re:Don't be evil. by SirAstral · · Score: 2

      "Look at Verizon. They sold all your phone records (and presumably your internet records) to the government without even telling you. Oh and they made sure to lobby Congress to exempt them from privacy laws and agreements so they couldn't even effectively be sued by the customers they screwed over."

      You do understand that this looks bad for your government... not Verizon right? You are definitely blaming the wrong group here. The relationships between telco and government is a long and twisting one and Verizon was just wanting to protect itself from folks like you that cannot figure out who the real villain is and goes after the innocent. Governments have been backdooring your privacy through big business for a long time now, especially under the guise of "national security".

    2. Re:Don't be evil. by alvinrod · · Score: 2

      No, this looks bad for both of them. Just because I'm disgusted by the type of person who would buy and view child pornography doesn't mean that I cannot also be disgusted at the people who supplied it as well.

    3. Re: Don't be evil. by SirAstral · · Score: 3, Insightful

      do you seriously think that matters? In fact do you even think that would have worked? Not even a chance, and you know better.

      Between both sides wiping their asses with the constitution and trying to cook it for their mid day meal there is exactly no chance a business is going to win that scenario. It is well known that the game is not played that way. Very few companies have the conviction lavabit does. By the way, do you have a lavabit email account? If you are not putting your money where your mouth is, perhaps you should not say much about this.

      There is a reason governments do not let a terrible situation go to waste, all tyranny comes from this, it's even a quote from a founding father of the USA.

      "If Tyranny and Oppression come to this land, it will be in the guise of fighting a foreign enemy. It is a universal truth that the loss of liberty at home is to be charged to the provisions against danger, real or pretended, from abroad."

      ~Madison

      It should read...
      If Tyranny and Oppression come to this land, it will be in the guise of fighting a foreign enemy. It is a universal truth that the loss of liberty at home is to be charged to the provisions against danger, real or pretended, -HERE OR- from abroad.

  9. The ones I miss and don’t miss by Anonymous Coward · · Score: 2, Insightful

    First of all, it would be nice if Slashdot linked to the actual web page instead of to an ad-infested article.

    Looking over the list, the one I miss the most is iGoogle; this allowed one to have a home page with news from other pages all grouped together. Many people miss Google Reader, an RSS client, but the glory days of RSS are long gone.

    Google Chrome Frame is no longer needed; it was a product for an era when a web designer's job was 90% making their web page look decent in Internet Explorer and 10% actual web design. "Google Flu Trends" and "Google Flu Vaccine Finder" were created during the 2008-2009 flu panic (I remember entire malls being closed down in Mexico).

    The others show that success in business is having a few hits and a lot of misses.

  10. Re:And Microsoft list would be how long? by lgw · · Score: 4, Informative

    how long would the list at Microsoft be of products that have been either purchased or developed in house and then killed or had their functionality for the rest of the world destroyed?

    Microsoft keeps shit around for a long time, actually. You might not like their version of something they acquired, but the broad market generally does. MS's crime was taking products that nerds liked, and turning into products that normies liked. Bastards.

    Then how many products that worked fine in version X of Windows are now broken due to lack of backward compatibility?

    They've always had the best backwards compatibility of any OS. Windows 7 is still supported for another year, making it 11 years of support. Anything in C/C++ that actually followed the advice in the API docs never broke with a new OS version, until 64-bit OSs stopped running 16-bit apps (by which time GOG had almost every 16-bit app I actually cared about). Most software that got clever using APIs in unsupported ways will work if you pick the right OS version in the emulation dropdown. C# software just keeps chugging along, for better or worse.

    That just isn't a fair complaint about MS.

    --
    Socialism: a lie told by totalitarians and believed by fools.
  11. Most of them deserved death by mschuyler · · Score: 2

    Google Flu: You REALLY needed that, right? When you scroll through the list, most of them you've never heard of. For good reason. Most of them were useless or done better by other products

    --
    How about a moderation of -1 pedantic.
  12. no Froogle? by Chissblue · · Score: 3, Interesting

    Nice list but think it may be missing a few things like Froogle for instance. It was like a marketplace section you could list your products. Probably early 00's.

  13. Re:Here's a question by Gravis+Zero · · Score: 2

    If they're so intent on finding money in everything, why not start charging people for a version of it?

    Simple, people won't pay for it. There is a lot of interesting psychology that goes on and at the present, people are unwilling to pay for simple online software based services. The basic problem is that people aren't being paid nearly enough for the jobs they are doing for corporations and are therefore much more conservative in their spending.

    --
    Anons need not reply. Questions end with a question mark.
  14. Re:Here's a question by JaredOfEuropa · · Score: 2

    The value is in your data, collecting it is their priority. If not enough people are using a service, or if Google cannot glean enough valuable data from the service, then they will kill it. Monetizing a service means less users and less data, and they are not about to shoot themselves in the foot like that.

    --
    If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
  15. Re:And Microsoft list would be how long? by serviscope_minor · · Score: 2

    They've always had the best backwards compatibility of any OS.

    No they've always had the best backwards compatibility of any OS you've used. But you've not used OS/390.

    --
    SJW n. One who posts facts.
  16. Of course I can by Voyager529 · · Score: 2

    Google wasn't letting products launch whenever their employees called it 'done'. The level of fanfare to announcements was certainly uneven, but the net result is a bit of an oversimplification since that $40 billion is primarily from ads.

    Postini already had a business model when they were acquired. So did Picasa. So did Orkut. If these weren't money makers, why did they buy them? If they were, why not let them make money? It's entirely possible for Google to have products that are pay-with-money rather than pay-with-privacy, yet they seem allergic to the possibility.

    Yes, they are doing very well if the bottom line is the only line that matters. If that's the case, then 'good will' and 'customer confidence' are not directly reflected in that line, so it's of no surprise when those lines start to suffer.