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Would You Put Ads On Your Homescreens For Free Mobile Service?
An anonymous reader quotes a report from TechCrunch: Moolah Mobile is teaming up with SurgePhone Wireless to offer people a new way to pay their cell phone bills -- by putting ads on their homescreens. Moolah CEO Vernell Woods (pictured above) said the startup has already been offering gift cards and other rewards to users who view its homescreen ads. So this is a similar model, except instead of earning gift cards, the ads are subsidizing cell phone service from Surge. The ads show up on users' homescreens during interstitial moments between using apps, so the goal is to offer free service without consumers having to change their behavior. Woods said all that ad time adds up, with "the average person who's using their phone on a consistent basis" viewing "easily between two to three hours" of homescreen ads each day. And that's enough to pay for the "equivalent" of Surge's $10 monthly plan. On the other hand, if for some reason a subscriber isn't hitting the necessary total, Woods said they can also earn more points by accepting offers or taking surveys. The subsidized wireless service will roll out in Florida, Virginia, Georgia and Texas initially, with an aim of reaching 40,000 locations by the end of the year.
Whilst I agree with what you're saying, the likes of Amazon seem to be doing very well selling the Kindle Fire, at massive discount, subsidised by ads. FWIW, I've bought two - more on that in moment. Those things are wall-to-wall ads - on the lock screen, on your home screen, in every app you run - everywhere. All so you can save some money on the purchase price. It's a way to buy a 'proper brand' device at a 'chinese knock-off' price, and in some sense takes the risk out of that purchase.
In my case, I bought them for the kids. The 'kids mode' turns off every single ad, and limits what apps they can use to the ones I allow them to have. For us brits, that means I can load it up with BBC Iplayer Kids + some cbeebies apps and then hand the tablet to my kids knowing they can do what the hell they want without ever seeing any 'bad' (or even questionable) content, and also never, ever seeing an ad. Perfect! When they get old enough that I can take off the training wheels, they'll get a chinese knock-off tablet instead.
Back to the topic at hand - you'd have to be an idiot to want a 'free' phone that shoves apps at you day and night. Given that phones on contract don't cost much (at least, not 'ordinary' phones on 'ordinary' contracts), just pay up the £30/month and be done with it. You won't get an iPhoneX for free on these schemes, so it's not like you'd be getting a 'better' phone for less money than you'd be doing on contract.