Would You Put Ads On Your Homescreens For Free Mobile Service?

An anonymous reader quotes a report from TechCrunch: Moolah Mobile is teaming up with SurgePhone Wireless to offer people a new way to pay their cell phone bills -- by putting ads on their homescreens. Moolah CEO Vernell Woods (pictured above) said the startup has already been offering gift cards and other rewards to users who view its homescreen ads. So this is a similar model, except instead of earning gift cards, the ads are subsidizing cell phone service from Surge. The ads show up on users' homescreens during interstitial moments between using apps, so the goal is to offer free service without consumers having to change their behavior. Woods said all that ad time adds up, with "the average person who's using their phone on a consistent basis" viewing "easily between two to three hours" of homescreen ads each day. And that's enough to pay for the "equivalent" of Surge's $10 monthly plan. On the other hand, if for some reason a subscriber isn't hitting the necessary total, Woods said they can also earn more points by accepting offers or taking surveys. The subsidized wireless service will roll out in Florida, Virginia, Georgia and Texas initially, with an aim of reaching 40,000 locations by the end of the year.

Comments

Not only no

[e3m4n]

Not only no, but fuck no. Have you people not learned exactly how deep that fucking rabit hole will go? They OWN you when they give you free shit in exchange for being their whore!! Didnt Facefuck tesch you anything?!?!?!

Re:Not only no

[sconeu]

Came here to post this EXACT comment.

Well, at least the first sentence. The rest is true, but I was just going to stop at fuck no.

Re:Not only no

[ctilsie242]

Exactly. Knowing previous history, even with ads, they will soon start charging a fee for "maintenance", then in no time, people will be paying the full cost of the mobile carrier again... and have ads. This has happened before. Cable TV is a good example, where it was initially ad-free, paid for by subscribers. Then, a few ads between shows. Now, you pay for the same, perhaps more ads as you get by watching OTA TV.

I'm would not be surprised if the ads would become more invasive over time. Perhaps demanding you watch a 2 minute spot before you can call, or watching 30 second ads per megabyte of bandwidth used. Of course, any of the data on the phone will be fair game, including geolocation, voice transcriptions of phone calls, screenshots of apps in use, etc.

Re:Not only no

[toebob]

The target demographic isn't always too poor to afford the products advertised. When you're poor you get money in small windfalls and you spend it quickly before it disappears on its own.

Payday comes around, or tax refund time, or welfare check time - whatever it is - and the advertisers want to make sure their product is right at the top of the minds of people who are yearning for something to make them happy. Many will gladly splurge on expensive sneakers or as-seen-on-TV gadgets to try to temporarily forget about normal life.

Maybe they can't pay for a monthly cell phone bill but they can certainly buy stuff.

Re:Not only no

[Anonymous Coward]

It starts with ads paying for the service. Then the ads only give you a discount, but they're optional. Then the ads become mandatory. And then the discount goes away because there are no alternatives without ads. Do you want constant ad bombardment? Because this is how you get constant ad bombardment.

Ads are not just ads

[themusicgod1]

In the 21st century, they are tracking devices, spying on you. The telescreens watch you through the ads. I do not consent to be watched by your panopticon, no.

No.

[mydn]

No.

What a stupid question.

Sweet remuneration

[Anonymous Coward]

2-3 hours of ad-viewing per day * 30 days = 60-90 hours per month all to receive a $10/month service. That means you'll be paid 11 to 17 cents per hour to watch ads. Who could resist that sweet remuneration?

Here's why Netflix had success...

[MindPrison]

...it wasn't because of their astonishing content,

but rather the fact your average Joe now had a way to say goodbye to AD's forever, well - almost forever, because Netflix is in certain parts of the world re-introducing advertisement into their subscription plans.

Youtube had a similar scheme, while it DID not become the subscription boom they've hoped for, it did gather a rather substantial amount of actually faithful subscribers (we're talking Youtube premium here), and it keeps growing. Yes - you can use ad-blockers, but let's face it, that doesn't pay anyone's bills, let alone the content creators.

Personally I have both, simply as a way to opt-out of all the onslaught of senseless, mind numbing repetitive irrelevant ads. A.I will always have an opinion on what you want or need, regardless of what you really think, this makes people scramble towards AD-free solutions, even if they have to pay for it, and I'm no different in that regards, I simply HATE ads. And that's coming from a guy who used to work in advertisement.

The reason they want to offer you "free anything" is because there really is no such things in this world as a free meal, if you want something for free, you won't get that - but you can accept being a slave of the consumer audience, meaning you accept certain chores (such as having to watch an ad) in order to get something in return, so - nothing for free here. But you'll soon find yourself tired to death over it, or buying stuff you don't really need - if you're weak.

Ad free - is the future. Your time is valuable, way more valuable than any wasted time on useless products you'll never need. Every minute you waste or being distracted by things that annoy you, serves you no good at all. But it does bring other people jobs, and money, while you suffer through it all - nothing is for free.

Your choice, essentially. Vote with your money!