Google Is Killing Off the Pixel 2, Inbox, goo.gl URL Shortener, and Google+ This Week (pcworld.com)

In addition to shutting down Google+, Google URL Shortener, and Inbox by Gmail this week, the company has stopped selling its Pixel 2 and Pixel 2 XL smartphones through its online store, which means whatever remaining stock at other retailers will likely be extremely limited. It also means that the $799 Pixel 3 is now the cheapest phone Google sells. PCWorld summarizes the other three products coming to an end this week: Inbox by Gmail: When the Inbox by Gmail app launched in 2015, it was a revelation. A completely new way to view and organize your messages, Inbox boiled your emails down to a smart task manager, with bundles, pins, scheduling, and shortcuts that made managing your inbox a breeze. But over the years, Google's interest in Inbox faded, and it never really got the attention it deserved. Most of its unique features are now part of the Gmail app (though we're still waiting for bundles), and several third-party apps have adopted Inbox's style. Apparently that's good enough for Google, because as of this week you won't be able to use it anymore.

Google URL Shortener (goo.gl): Back in 2009, link shortening was still a novel idea, and Google was one of the first to bring the concept to the masses with the Google URL Shortener. It was a simple way to turn a lengthy web address into a short one that consisted of goo.gl and a short string of letter and numbers. With the rise of bit.ly and similar services, Google's own URL shortener became less important to people's work flow and now, nearly 10 years later, it's gone for good.

Google+: Google+ was once supposed to be the one-stop shop for social and support among Google users, but it never really caught on. And then it was revealed that some 50 million users may have had their name, email address, occupation, and age exposed to third-party developers, which accelerated its demise. Now it's going away for good, but we can't imagine that anyone will actually notice.

Comments

Re:URL shorteners SUCK

[uncqual]

Google claims:

While most features of goo.gl will eventually sunset, all existing links will continue to redirect to the intended destination.

Re:URL shorteners SUCK

[Etcetera]

Link shorteners have ALWAYS been a shitty, stupid idea. They're a great way to trick people into visiting some shitty malware site, but more importantly they break a fundamental part of the web- the fucking URL itself.

That depends on what your intent is -- if you're using them to spread malware, then it's you who suck, not the code.

What you call "link shorteners" actually have three distinct uses:
1) Bona-fide link shortening -- If you have a 200 character link that's awkward to paste around (especially in small text display areas), this seriously does help
2) Analytics and tracking -- If you need to track outbound links or for some reason need to analytic who's getting to your destination, this helps.
3) A permanent URL for content that may move in the future.

But the OP is wrong. At least as far as #3 is concerned, the tech behind a link shortener is at least as old as pURLs.