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Cord-Cutting in America May Have Already Peaked (fool.com)
An anonymous reader quotes the Motley Fool:
Cord-cutting has been a massive thorn in the side of pay-TV distributors and television media companies for nearly a decade. After U.S. pay-TV subscribers peaked in 2010 at 105 million households, about 14 million homes have cut the cord, according to a report from Digital TV Research. The trend has only accelerated in recent years. 2018 saw nearly double the amount of cord-cutting over 2017, according to Leichtman Research.
But 2018 might've been the pay-TV industry's worst year for cord-cutting. The U.S. will lose fewer pay-TV subscribers this year than last, according to Digital TV Research. And the research firm suggests annual losses will continue to decline next decade.
But 2018 might've been the pay-TV industry's worst year for cord-cutting. The U.S. will lose fewer pay-TV subscribers this year than last, according to Digital TV Research. And the research firm suggests annual losses will continue to decline next decade.
"The U.S. will lose fewer pay-TV subscribers this year than last, according to Digital TV Research. And the research firm suggests annual losses will continue to decline next decade."
Right. If you have a million customers and you lose half of them one year, indeed the losses you experience the next year from the half million remaining cannot exceed the half million you already lost since you only have half a million left. I know that's vastly oversimplifying the issue, but indeed if you have a smaller pool of customers and that pool shrinks each year, statistically you're going to suffer fewer losses. Less people to cancel plus the more you lose you come closer and closer to finding your solid "base" that make up your truly loyal customers--for better or worse.
Whether this base of loyal customers is enough to keep the sinking ship from sinking faster? Well, that's yet to be seen.