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Netflix Axes Apple AirPlay Support (cnet.com)

If you stream Netflix on your iPhone or iPad, the app will no longer support Apple AirPlay. A report adds: This means that you won't be able to cast shows on Netflix from your iOS device to your Apple TV. Netflix's note says AirPlay is "no longer supported" due to "technical limitations." "With AirPlay support rolling out to third-party devices, there isn't a way for us to distinguish between devices (what is an Apple TV vs. what isn't) or certify these experiences. Therefore, we have decided to discontinue Netflix AirPlay support to ensure our standard of quality for viewing is being met," a Netflix spokesperson said in an email.

22 of 169 comments (clear)

  1. The big boys battle by XXongo · · Score: 3, Insightful
    So, the big boys battle for who gets paid for what you watch, and how they get the money.

    Nothing to do with us.

    1. Re:The big boys battle by jellomizer · · Score: 3, Insightful

      I am not sure why AirPlay is part of this fight. Apple Historically had the ability to a Companies biggest competitor and strongest strategic business partner at the same time. Yes Apple iTune services is in direct competition with Netflix, but using Apple Products (for those who like them) with Netflix, is a popular viewing method. Making Netflix harder to use on Apple Products, will make the product owners have to choose between getting new hardware, or switching services. Being that Netflix isn't in the business of selling Netflix boxes, that will mean a drop in customers for Netflix, as a good number (I expect 20%) would stick with Apple and Drop Netflix. Where if Netflix continued to play well with Apple Products, then there will be a smaller number of switchers where many would just buy into both services, and less would do a full switch.
      The trick to Apples model is you have a physical device where there is an emotional attachment to, vs a service which you can drop without feeling bad about it.
       

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    2. Re: The big boys battle by tlhIngan · · Score: 2

      Because Netflix will still work.. but Airplay wonÃ(TM)t. People will blame Apple for that, public pressure will grow for Apple to cave. I just donÃ(TM)t think that many people use AirPlay for this to work as well as Netflix wants with Bluetooth speakers, smart TVs, consoles etc in mix.

      Actually, AirPlay support is up to individual apps themselves. It's a really common requested feature as well - if you offer a streaming audio or video app, and don't offer AIrPlay, people will complain bitterly to your support line about the lack of AirPlay.

      Apple has nothing to do with this, other than perhaps blocking apps from doing an inventory of your AV equipment (new data gathering opportunity - see what equipment you own and sell that information to the manufacturers - "Netflix says Sony TVs are most popular, followed by Samsung"). And Apple would be right, because well, it's not a great leap to go from "inventory of your AV equipment" to "Rob Me App - gets a list of all your expensive AV gear to see if you're a mark worth stealing from".

  2. Re:They're not entirely wrong. by ledow · · Score: 5, Informative

    Presumably it has much more to do with being able to Airplay a perfectly viable compressed bitstream to an uncontrolled device that could be recording it or doing anything else with it (whereas Apple tended to respect the DRM etc.).

    Airplay->MP4 anyone? I'm sure it's possible.

  3. Re: They're not entirely wrong. by dagoalieman · · Score: 2

    Netflix is glad to support airplay as long as they know their DRM/licenses will be properly enforced. They donâ(TM)t care about third parties so much as they canâ(TM)t guarantee that third parties will prevent piracy the way they want it done. Thatâ(TM)s a part of what this pissing match is about. That, and money of course.

    --
    We don't need no Net Explorer We don't need no Thought control
  4. Standard of Ripping by devslash0 · · Score: 5, Insightful

    In my opinion they're simply saying that users would use 3rd party devices to rip their content and they have no other way of stopping it. They're not wrong.

    1. Re:Standard of Ripping by WankerWeasel · · Score: 2

      It's just the timing that seems strange. They've allowed this for years but shortly after Apple announces a competing service to their own, they make this change. Something that wasn't a security issue for years, suddenly is.

  5. Fake Excuse, DRM by omnichad · · Score: 5, Insightful

    The "technical limitation" is that they don't want to send video to a device that can decrypt and archive it.

    1. Re:Fake Excuse, DRM by flippy · · Score: 2

      I'm with you, and some people would probably get upset. But those people would probably get even MORE upset when Netflix either had to a) hike up prices because new agreements with more flexibility will cost more or b) let a whole bunch of content disappear from their service.

      And those people who get upset when your prices rise because your cost of business goes up through actions beyond your control? Those are the most problematic customers anyway, in my experience. You may very well be better off without them.

    2. Re: Fake Excuse, DRM by flippy · · Score: 2

      Umm, that's not how running a business works. You're essentially saying "If the government raises your tax liability, Mr. Company, you should just suck it up and make less money (or perhaps go from a profit to a loss, depending on the situation). We don't care that it costs you more to provide the same service/product."

      I have been involved in two real-world businesses, and seen this sort of thing happen to my competitors. You know what happens to businesses that suck up ever additional cost and let it eat into their profits? THEY GO OUT OF BUSINESS.

    3. Re:Fake Excuse, DRM by JaredOfEuropa · · Score: 3, Insightful

      Their words: “user experience” is almost always a euphemism for tightening down DRM.

      Hey Netflix, I’ll tell you what a piss-poor user experience really is: having a setup that used to work flawlessly but suddenly shows a big unfriendly HDCP error when trying to play Netflix content, leaving me to randomly unplug, power cycle, and reconnect all devices in the chain for 15 minutes until the message disappears. I’ll tell you one thing: I don’t get any of that crap when dealing with the Pirate Bay.

      --
      If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
    4. Re: Fake Excuse, DRM by PPH · · Score: 2

      We hate when you pretend your tax liability is somehow our problem.

      Why? You may very well have voted for the people that imposed these taxes. So here are the consequences. Don't like them? Vote differently next time.

      --
      Have gnu, will travel.
  6. Elite level corporate doublespeak by ceoyoyo · · Score: 2

    That's some elite level corporate doublespeak. I wonder what would happen if a big company stopped shamelessly lying and just told the truth?

  7. Re:What is the use case? by rthille · · Score: 2

    Credentials sharing. I'm wiling to send a video stream from my device to the Hotel TV (though, given the sophistication of malware these days, any interaction might be unsafe). But there's no way in hell I want to put my Netflix credentials into some random hotel device.

    --
    Awesome furniture, accessories and cabinetry in Santa Rosa, CA: http://humanity-home.com/
  8. Not Netflix's fault by Solandri · · Score: 5, Insightful

    This is a Hollywood requirement, not a Netflix requirement. Netflix (and Hulu, and Amazon Video, etc) would love nothing more than to let you stream anything to anywhere. It would be a lot simpler for them.

    The Hollywood movie studios are the ones requiring the streamed movie be locked down . Hollywood's fear is that if an unencrypted video stream is ever exposed, that you'll just capture the stream to make a copy of the movie. So they require the stream to remain encrypted all the way from Netflix's servers to the final display device.

    If it's a dedicated video playback device, then the device (and playback software like the Netflix app) has to be submitted to Hollywood for approval. That's why the Netflix app showed up on iPhones first, then on the different Android handsets one at a time. Netflix had to submit their app on every single hardware device to Hollywood for their approval. The iPhones were first because approving them meant the most people could get Netflix for the fewest models needing approval. Then the more popular Android handsets, followed by the lesser-known Android handsets. Every streaming device has to go through the same approval process - smart TVs, Blu-ray players with streaming capability, PS4, Xbox, etc.

    For general purpose computing devices (i.e. PCs), Hollywood requires the video stream be decoded inside an encrypted virtual machine, which then sends the decoded video directly to the GPU for display. This is why you needed Flash or Silverlight installed on your browser in the pre-HTML 5 days. Those were the only technologies allowing the construction of a virtual machine. And decoding the video in a virtual machine precludes using the hardware decoder in the GPU, which is why you used to need at least an i3 to decode streamed 1080p video, while the puny little SoC on your phone could also stream it (the phone wasn't considered a general purpose computing device, so it could get Hollywood's approval for the entirety of the phone hardware, allowing it to use the GPU to decode the stream).

    This is why the Netflix app won't run if your phone is rooted. Hollywood considers that to be converting your phone from a dedicated hardware device to a general purpose computing device. So if the Netflix app detects your phone is rooted, it invalidates itself and won't play. (You can get around it by hiding root from the Netflix app.)

    Since Hollywood's approval was only for Airplay to certain Apple devices, opening up AirPlay violates Hollywood's terms of approval. So Netflix is forced to discontinue support for AirPlay, unless they want to go through the trouble of submitting every possible display device you can connect to using AirPlay.

  9. Re:Netflix also "disables" screenshots on iOS by flippy · · Score: 2

    You have to realize that Netflix still has to make deals to get any content they don't produce themselves, and that means getting the other side to agree to those deals. It may very well be that language prohibiting these types of things is written into those agreements.

    As far as using a phone or camera to take a shot of something you're watching on a tablet, the good old "analog loophole" will always be there, since it's pretty close to impossible, if not actually impossible, to close that loophole. At least not without getting the buy-in of every single camera and phone manufacturer.

  10. Re: They're not entirely wrong. by Guspaz · · Score: 3, Informative

    The in-room TV did have direct support for a few streaming services (including Netflix), but I'm a bit hesitant to be entering my Netflix password on an untrusted public device.

    Netflix still supports Chromecast, what part of your setup did they stop supporting?

  11. Re:What is the use case? by the_skywise · · Score: 3, Funny

    But it's the same as my bank account password!

  12. Re:The big boys stomp on us, because we paid them by JaredOfEuropa · · Score: 2, Interesting

    I’ve pirated content from Netflix on a few occasions. Why? Because I pay my sub same as everyone else, but the selection they offer here is rather limited compared to that in the US. And the content I was after was not available here through other channels either. No bad feelings about that: either take my money or shut up about “piracy”.

    --
    If construction was anything like programming, an incorrectly fitted lock would bring down the entire building...
  13. Petty DRM squabbles by ilsaloving · · Score: 2

    You know, whenever I see ridiculous DRM squabbles like this, my immediate reaction is to want to crack it, just cause.

    There have been a few times that I've bought material (usually from smaller artists) where their entire DRM scheme was a sentence that said, "We would greatly appreciate it if you don't share our stuff." And I haven't.

    These same artists also tend to get far more repeat business from me too, including one where I bought their entire discography without even listening to the songs first.

    It's funny/sad how not being jerked around has become a genuine feature I look for (and will pay a premium for) in my purchases now.

    1. Re:Petty DRM squabbles by flippy · · Score: 2

      Unfortunately, you're the exception, not the rule. I agree with your sentiments 100%, but the fact is that if it is easy for the general public to get around DRM, and thereby a LOT of people aren't paying for content, the general public will do so. There seems to be a feeling of "it costs so much, they're overcharging, so it's OK to steal from them, they're making SOOOOOO much already" mentality that so many people have, and that's just ethically and morally wrong. This is entertainment content we're talking about here, not things that are critical to life.

  14. Re:They're not entirely wrong. by Red_Forman · · Score: 2

    So is MP4->GIF, unfortunately.