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Monotype Launches the First Redesign in 35 Years of the World's Most Ubiquitous Font, Helvetica (creativeboom.com)

Posted by msmash on from the new-addition dept.

Monotype today introduced the Helvetica Now typeface, a new family of fonts that have been carefully and respectfully re-drawn for the modern era. From a report: Consisting of 48 fonts and three optical sizes, the typeface has been produced from size-specific drawings and with size-specific spacing and is the first redesign in 35 years of what many argue is the world's most ubiquitous font, Helvetica. Every character has been redrawn and refit and a host of useful alternates have been added to help brands meet modern-day branding challenges. Espousing the simplicity, clarity, timelessness and global appeal of the typeface's storied tradition, the Helvetica Now design aims to be more sophisticated and graceful than its predecessors. An extremely popular and well-known typeface, the Helvetica family has been used by countless brands and creative professionals, in millions of designs since its inception. The typeface embodies clean and versatile design, and the Helvetica Now typeface continues the tradition established by the Helvetica and Neue Helvetica families while introducing a number of improvements.

7 of 115 comments (clear)

  1. I think you spelled Mac wrong by Anonymous Coward · · Score: 0, Funny

    Ubiquitious? No. Apple only? Yes.

    I fucking hate Helvetica because of Monotype's exclusive deal with Apple.

  2. Still waiting for... by necro81 · · Score: 4, Funny

    I'm still waiting for an update/refresh of Papyrus typeface!

    How else will James Cameron complete the next 17 Avatar movies?

    1. Re:Still waiting for... by Anonymous Coward · · Score: 3, Funny

      What you really want is "Comic Parchment", formerly known as "Comic Papyrus"

  3. Re:I hate sans-serif fonts in main text by MightyYar · · Score: 4, Funny

    It sure beats reading monospaced font!

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    W..w..W - Willy Waterloo washes Warren Wiggins who is washing Waldo Woo.
  4. Cue the Helvetica Scenario by brm · · Score: 3, Funny
    Get into your bunkers now.

    https://www.youtube.com/watch?...

  5. Re:Side by side? by Anonymous Coward · · Score: 2, Funny

    How difficult is it to show a side-by-side diagram...

    No no no - that's not artsy enough.

    Captcha: faiths

  6. Re:Given the abundance of freely available fonts.. by apoc.famine · · Score: 4, Funny

    Come on now, I think we all know what keming is.

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    Velociraptor = Distiraptor / Timeraptor