Monotype Launches the First Redesign in 35 Years of the World's Most Ubiquitous Font, Helvetica (creativeboom.com)

Monotype today introduced the Helvetica Now typeface, a new family of fonts that have been carefully and respectfully re-drawn for the modern era. From a report: Consisting of 48 fonts and three optical sizes, the typeface has been produced from size-specific drawings and with size-specific spacing and is the first redesign in 35 years of what many argue is the world's most ubiquitous font, Helvetica. Every character has been redrawn and refit and a host of useful alternates have been added to help brands meet modern-day branding challenges. Espousing the simplicity, clarity, timelessness and global appeal of the typeface's storied tradition, the Helvetica Now design aims to be more sophisticated and graceful than its predecessors. An extremely popular and well-known typeface, the Helvetica family has been used by countless brands and creative professionals, in millions of designs since its inception. The typeface embodies clean and versatile design, and the Helvetica Now typeface continues the tradition established by the Helvetica and Neue Helvetica families while introducing a number of improvements.

Comments

Font Movie

[Only Time Will Tell]

I would have never thought a documentary about a font would be interesting, but Helvetica the documentary was actually very interesting. I'd recommend it as an interesting watch on a lazy weekend.

I hate sans-serif fonts in main text

[OneHundredAndTen]

They have their place all right, but I hate it when the main text in books is printed out in sans-serif fonts. I instinctively feel that I am being treated condescendingly when reading such books.

Re:I think you spelled Mac wrong

[jellomizer]

I find the business of licensed uses of fonts interesting. It made sense for printed documents, but it gets hairy now with CSS being able to download custom fonts.