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Ford CEO Says the Company 'Overestimated' Self-Driving Cars (engadget.com)

Ford CEO Jim Hackett scaled back hopes about the company's plans for self-driving cars this week, admitting that the first vehicles will have limits. From a report: "We overestimated the arrival of autonomous vehicles," said Hackett, who once headed the company's autonomous vehicle division, at a Detroit Economic Club event on Tuesday. While Ford still plans on launching its self-driving car fleet in 2021, Hackett added that "its applications will be narrow, what we call geo-fenced, because the problem is so complex." Hackett's announcement comes nearly six months after its CEO of autonomous vehicles, Sherif Markaby, detailed plans for the company's self-driving car service in a Medium post. The company has invested over $4 billion in the technology's development through 2023, including over $1 billion in Argo AI, an artificial intelligence company that is creating a virtual driver system. Ford is currently testing its self-driving vehicles in Miami, Washington, D.C. and Detroit.

35 of 223 comments (clear)

  1. Who's overselling this technology?? by Anonymous Coward · · Score: 5, Insightful

    Pretty sure the people creating the self driving technology are overselling its capabilities to car makers. Not to mention the real world accidents from Tesla's and the Uber incident has to place some fear of liability in car makers these days. Even with a human behind the steering wheel doesn't mean they can recover when the technology has a brain fart.

    1. Re:Who's overselling this technology?? by Shirley+Marquez · · Score: 2

      And you're overselling what Yang is saying about self-driving cars. The cornerstone of his campaign is Universal Basic Income; anything he says about cars is secondary.

  2. Not surprised by Anonymous Coward · · Score: 4, Insightful

    Many, including me, have said it is not going to be that easy to make a fully autimatic car. These dreams of most new sold cars being fully automatic within 5 or even 10 years etc. are not realistic.

    I really don't want to be babysitting some semi-automatic car, so i won't touch the tech until it is completely and fully automatic, so i can sleep in the car while it's driving.

    1. Re:Not surprised by fluffernutter · · Score: 3

      I'm shocked that Ford actually cares about people enough not to subject the public to half-baked technology like the other automakers.

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    2. Re:Not surprised by fluffernutter · · Score: 2

      Anonymous Coward is from Finland, got it.

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      Laws are rules for the court, but merely a bottom bar to hit for life. Think beyond laws in your actions always.
    3. Re:Not surprised by jwhyche · · Score: 3

      This is the exact argument that I've been making since I first heard about self driving cars. The technology isn't there. Using markers on the roads will not work because they are not constant. GPS isn't accurate enough and computer maps are not 100% accurate.

      With the current technology of today we could make self driving cars but it would require billions to overhaul the existing infrastructure to make this happen.

      --
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    4. Re:Not surprised by Sark666 · · Score: 2

      Well, it looks like waymo is way ahead of everyone else, so if google gives an update that they were also overly optimistic, I would take that as the indicator of where the industry is at.

      http://infographic.statista.co...

  3. Like reusing rockets? by Drethon · · Score: 2, Interesting

    While I think self driving cars is in fact another level of complexity entirely, this kind of makes me think NASA/ULA vs SpaceX. How much complexity is the problem that needs to be solved, and how much is the sheer inertia of a company that has been going one direction for a very long time?

    1. Re:Like reusing rockets? by flippy · · Score: 5, Insightful

      The complexity of autonomous vehicles is immense, especially since the general public and regulators are expecting them to be better at making decisions and safer than human drivers. I'd be willing to say that it's orders of magnitude bigger than the difference between reusable and non-reusable rockets.

    2. Re:Like reusing rockets? by byteherder · · Score: 5, Insightful

      The complexity of autonomous vehicles is immense, especially since the general public and regulators are expecting them to be better at making decisions and safer than human drivers. I'd be willing to say that it's orders of magnitude bigger than the difference between reusable and non-reusable rockets.

      The difference between reusable and non-reusable rockets is physics and engineering.

      The difference between human drivers and self-driving cars is hundreds of millions of lines of code that all have to work perfectly.

      Trust me, physics is easier.

    3. Re:Like reusing rockets? by goose-incarnated · · Score: 2

      The complexity of autonomous vehicles is immense, especially since the general public and regulators are expecting them to be better at making decisions and safer than human drivers. I'd be willing to say that it's orders of magnitude bigger than the difference between reusable and non-reusable rockets.

      It seems Waymo at least has figured out how to make them safer than human drivers overall.

      No, they haven't. They haven't even reached the level of a drunk driver.

      --
      I'm a minority race. Save your vitriol for white people.
  4. No Biggy by Anonymous Coward · · Score: 4, Insightful

    "We overestimated the arrival of autonomous vehicles"

    That's fine. We didn't believe you anyway.

  5. No kidding! by flippy · · Score: 4, Insightful

    Is anyone besides the CEOs themselves surprised that the corporate-types vastly underestimated the complexity of a problem they didn't truly understand in the first place?

    1. Re:No kidding! by Anonymous Coward · · Score: 5, Interesting

      No kidding. Anyone who is both an experienced driver and experienced programmer could see that car companies, including Tesla, were grossly overselling autonomous vehicles. The fact that anyone was seriously talking about fully autonomous vehicles and projecting a timeline for their availability was a bad joke.

      As I keep pointing out, think of all the situations you've encountered on the road in the last year that no computer could handle without a vast increase in the capability of embedded AI. Weather, emergency vehicles, detours, mismarked roads, etc. all make fully autonomous vehicle a fantasy, at least in 2019 and the near future.

    2. Re:No kidding! by gurps_npc · · Score: 5, Interesting

      To me the question isn't why they they are underestimating the problem, but instead why are they concentrating on self driving cars?

      Obviously the first applications should be self driving Buses, Long Haul 18 wheelers, Garbage Trucks, etc. etc.

      Things where slower speed is acceptable whose route is mostly pre-planned, where companies are paying a man to drive rather than someone is driving themselves.

      --
      excitingthingstodo.blogspot.com
    3. Re:No kidding! by v1s10nary · · Score: 3, Insightful

      Obviously the first applications should be self driving Buses, Long Haul 18 wheelers, Garbage Trucks, etc. etc.

      Those would indeed be the most logical applications of self-driving vehicles... but they would also cause the biggest economic disruptions. Bus/truck drivers & garbage men are notorious for aggressive union activity; imagine the outcry if they feel like their professions will be threatened by autonomy?

      It would be the "NYC taxi drivers vs. Uber" situation on a much larger scale.

      --
      "The cause of fear is ignorance."
    4. Re:No kidding! by fluffernutter · · Score: 2

      If pulling over is so easy, why does a Tesla keep driving even when it knows the driver is not responding as required for being in the car?

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      Laws are rules for the court, but merely a bottom bar to hit for life. Think beyond laws in your actions always.
  6. geo-fenced by fluffernutter · · Score: 2

    geo-fenced.. in other words it will run around a pre-defined circuit in a walled compound.

    --
    Laws are rules for the court, but merely a bottom bar to hit for life. Think beyond laws in your actions always.
  7. Re:Please don't buy Tesla by fluffernutter · · Score: 2

    Are you insinuating that a Tesla is anywhere close to a self-driving car?

    --
    Laws are rules for the court, but merely a bottom bar to hit for life. Think beyond laws in your actions always.
  8. Tesla has oversold the autopilot and people died by Joe_Dragon · · Score: 4, Insightful

    Tesla has oversold the autopilot and people died

  9. More like 2040 at the earliest by WillAffleckUW · · Score: 2

    Internal engineers say this is pie in the sky (2023) and it's more like 2035 for dev and 5 more years for extensive real world testing.

    But that's reality.

    Face it, you're more likely to have working commercial (non-military) safe fusion reactors before you see self-driving cars.

    Let alone their security implications.

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    -- Tigger warning: This post may contain tiggers! --
  10. Road quality varies by sjbe · · Score: 4, Informative

    In the US the most consistent roads are the interstates, but if you've driven in enough states, you know that the interstates aren't exactly uniform from place to place.

    That's putting it mildly. I can tell when I cross the border from Ohio to Michigan with my eyes closed. Michigan's roads suck and are badly underfunded (only Georgia spends less per capita - they need to raise taxes but the republicans control the legislature and break out in hives when they hear the words "raise taxes".

    We need to see how self-driving cars handle construction zones, rain, snow, and fog on interstates first.

    I think they will figure it out but it's just going to take a lot longer than many people (including Elon Musk) are proposing that they will. I figure even best case we are at least 15 years away from a truly self driving car that could be sold to the public. And that is probably being wildly optimistic. I think the technology will make it's way in to use fairly steadily and already has but full autonomy is quite a ways off yet. I think it's a worthy goal but it's just going to take a while because it's not an easy problem to solve.

  11. Expected by MBGMorden · · Score: 4, Insightful

    I've pretty much expected this for a while.

    Don't get me wrong the progress that has been made in this field is incredibly impressive, and I have no doubt that eventually we'll be there, but I've found it laughable when you have people with kids who are 8-9 years old stating that their kids won't have to learn how to drive.

    Autonomous driving is a VERY complex problem, and while it may be 90% solved, that last 10% will likely take us decades to perfect. I wouldn't expect fully autonomous cars to be the norm for probably 40-50 more years.

    Heck just look at the situation Boeing is in right now. Aviation is arguably a much easier task to automate, because there are fewer other vehicles around (and the ones that do typically have transponders announcing their location), and the environment is much more structured as to procedures, yet they've had multiple planes crash due to faulty sensors and autopilot related functions.

    Electric cars - sure, they'll be the norm in 10-15 years. Autonomous though? It'll be a while.

    --
    "People who think they know everything are very annoying to those of us who do."-Mark Twain
  12. Told you so. :-) by Rick+Schumann · · Score: 3, Insightful

    Invest billions in what execs think is 'Just another new product R&D cycle'
    Get sold the idea that 'deep learning algorithms' are enough, just keep throwing more and more data at it!
    Discover you can't get it over the finish line because NO ONE has any fucking idea how a brain 'thinks'
    Legal department's analysis shows the risk/benefit ratio is so high that you'd be nuts to actually launch this hot mess

    Like I've been saying all along.
    The approach of the current crop of so-called, inaccurately named 'AI' is all wrong. You need a fully thinking brain behind the wheel, not just some shitty half-assed 'learning algorithm' that doesn't know the difference between a living being and a lamppost, or a real stop-sign from one painted on the back of a T-shirt, or that just because a stop-sign has some graffiti or a sticker on it doesn't mean it's not a stop-sign anymore.
    If your so-called 'self driving car' needs to pull over in the middle of a trip and 'phone home' so a remote HUMAN operator can 'guide it through' whatever it is that's making it vapor-lock on you, then it's not suitable 'technology' for public roads. Period.

    1. Re:Told you so. :-) by irreverentdiscourse · · Score: 3, Insightful

      "You need a fully thinking brain behind the wheel" We don't even require this of humans.

  13. Been saying it the whole time... by eepok · · Score: 5, Interesting

    People like to say "everyone's stupid" and thus "if AVs are 10% better than human drivers, it will be worth it". But once you talk to the actual developers and technologists and ignore the futurists, they'll tell you that getting a machine to make decisions even half as good of humans is really, really, really difficult.

    We don't give "stupid" people enough credit. The innate base intelligence of someone that doesn't regularly kill others on the road is very difficult to emulate, regardless of how we consider them in relation to the more intelligent members of the species. They don't just follow lines in the road, they adjust to lighting conditions, curvature in the road, they know how people will swerve in advance of potholes. They can quickly decide if someone/thing is about to go into the road or even make subjective judgements on how another vehicle will move on a freeway based on minute experiences in the last 30 seconds.

    From a purely decision-based analysis, driving an automobile is extremely complex... still too complex for a computer to measure and judge appropriately to be autonomous. We'll get there... but it won't be quick, cheap, or easy.

  14. Re:Nice spin! by squiggleslash · · Score: 4, Insightful

    You don't get to blame the lack of "arrival" when you're at least partly responsible for that lack.

    What does Ford have to do with GM's failed efforts, Tesla's failed efforts, and Google's failed efforts?

    Ford may have done all the things you mention (except for being partly responsible for the failure of everyone else), but it's absolutely correct in arguing that it overestimated the arrival of autonomous vehicles. It did. It thought it was on the cusp of taking off, and in reality it's still years away from being practical.

    --
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  15. Important Fordy co. announcement: by Sqreater · · Score: 2

    Fordy co. CEO James Mackit scaled back hopes about the company's self-dancing bots this week, admitting that the first breakbots will have limits.
    From a report:
    “We overestimated the arrival of break-dancing bots," said Mackit, who once headed the company's dancebot division, at a Detroit Economics Club event on Tuesday. While Fordy still plans on launching its new self-dancing bot in 2021, Mackit added that "its dance selection will be narrow, what we call geo-fenced, because the problem is so complex." Mackit's announcement comes nearly six months after its CEO of autonomous dancebots, Sherry Makersmark, detailed plans for the company's new self-dancing bot in a Mediums post. The company has invested over $40 billion in the technology's development through 2023, including over $10 billion in Farrago AI, an artificial intelligence company that is creating a virtual dancer system. Fordy is currently testing its self-dancing bots in Miami, Washington, D.C. and Detroit. Fatalities have been minimal.

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    E Proelio Veritas.
  16. Really? by argStyopa · · Score: 2

    Do they build their long term plans from what, skimming the covers of the ALWAYS overoptimistic Popular Mechanics?

    No sober person who didn't have a dog in the hunt believed that autonomous vehicles were anywhere NEAR close to implementation. We still haven't solved fundamental problems with vision and processing on perfectly clear, dry days on sunny, empty California streets (where pretty nearly your dog could drive safely), to say NOTHING of the major effects of weather, night, redundancy, and the never-insignificant-in-American-contexts: LIABILITY.

    If you think one company is going to seriously put truly autonomous vehicles on the road before they're essentially held-harmless if/when it runs over a kid, you don't understand corporations.

    --
    -Styopa
  17. Re:Tesla has oversold the autopilot and people die by fluffernutter · · Score: 2

    Also far more people have died on airplanes than have died on flying cars.

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    Laws are rules for the court, but merely a bottom bar to hit for life. Think beyond laws in your actions always.
  18. Re:Tesla has oversold the autopilot and people die by mspohr · · Score: 2

    Tesla releases a quarterly safety report on their cars. About one accident for every 2.87 million miles driven in which drivers had Autopilot engaged. As a contrast, for the general public, it's about one accident per 436,000 miles.
    So, much better but not perfect.
    As long as it's better than driving without assistance, it's a win.
    https://www.tesla.com/VehicleS...

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  19. Re:Tesla has oversold the autopilot and people die by bigpat · · Score: 2

    Tesla has oversold the autopilot and people died

    Again, nobody gives a shit about the tens of thousands of people dying from today's defective driving technology, but one person dies from an autonomous vehicle and the specific problem is fixed and suddenly the problems are intractable?

    Whole planes full of people fell out of the sky in what is supposedly the safest industry because a sensor failed and Boeing is taking a few weeks to fix the problem and yet we haven't grounded all aircraft even when the sky is literally falling.

    Tesla and to an even greater extent Waymo should be applauded for pushing forward with this life saving technology.

    Airbags killed people too. We just have to fix the problems and move forward.

  20. Re:Or more accurately by BosstonesOwn · · Score: 2

    Considering thier build quality you probably won't be seeing it driving, but rusting on the side of said road.

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  21. Re:Or more accurately by Rick+Schumann · · Score: 2

    Nope. They'll never really work right and people will die needlessly and in utter horror being totally incapable of stopping the vehicle from killing them.
    The whole approach is wrong. 'Deep learning algorithms' CANNOT 'THINK'. Never will either. Wrong approach. To drive a car you need a brain that THINKS.

  22. Re: Or more accurately by illiac_1962 · · Score: 2

    Nah. Ford knows how to build tech that can scale to the idiot population behind the wheel and that won't spin out of control from a supportability standpoint. I asked about a remote video technology for towed trailers and was told that the tech was not mature enough to work the way people expect it to. I trust them. When they deliver, it just works.