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Silicon Graphics rebrands itself as 'SGI'
Sent us a quote from SGI
SGI's web page. It
says "SGI now stands for Servers, Supercomputers, and
Graphic Workstations that enable breakthrough
Insights." You can
read the press release.
Now I gotta change the logo. The old one is just so
much cooler.
Well that is what storageTek paid for their new logo. At least we went a step in the right direction, a meanless logo, but all we had before was the name...
Most of us here look at the price tag for that, think for a moment, and reliase that instead of spending money on a logo last year they could have lowered estimates by 10 million, given us a bonus, and still be money ahead.
If I was a stock trader I'd be short on sgi right now. My expirence is that when a company changes their logo stock moves south. (for those who don't know, short on stock means you borrow stock from a owner, and sell it. You have to buy it back before the owner wants to do anything with it, but that is rarely a problem)
Which of the proprietary Unix vendors is doing the best right now?
Which of the proprietary Unix vendors is the only one which doesn't also sell NT boxes?
(Hint. Three letters. They have a rather well-recognized, square, purple logo. And they aren't about to change it.)
Would you and your self-congratulatory Linux bigot friends just disappear please? This kind of obviously false assertion just makes Linux look stupid. SGI has much, MUCH hardware that would humble any Linux PC as a server (yes, really), graphics workstation (really REALLY), or supercomputing (which Linux isn't seriously attempting to do anyway).
Don't take my word for it; take an architecture class and learn why beowulf is only fast on the problems that it's easy to be fast on. That same class might help you figure out why an O2K will whomp ass all over your cousin Jed's quad Xeon webserver. And sitting down in front of an Octane should make you pretty embarassed about that "Doom" comment...
Just last week I was telling someone about SGI's cool logo and that I thought it was the best. Now they change their logo to a simple lowercase script of their name, SGI?
Perhaps I sould read the press release and find some insite into what image they want to protray. I guessed it would have been a high technology type of imagine. Oh well, I guess they have something else planned.
~afniv
"Man könnte froh sein, wenn die Luft so rein wäre wie das Bier"
~afniv
"Man könnte froh sein, wenn die Luft so rein wäre wie das Bier"
Richard von Weizs
Funny, I heard the Lucent logo is called the "flaming asshole". Maybe this was a disgruntled employee, who knows.
~afniv
"Man könnte froh sein, wenn die Luft so rein wäre wie das Bier"
~afniv
"Man könnte froh sein, wenn die Luft so rein wäre wie das Bier"
Richard von Weizs
As a former SGI user who's probably going to take the plunge again and get an Indigo2 or two now that prices are so far down, I want to join the consensus: Keep the old logo.
I do understand the point behind the renaming - they want us to know they do stuff other than 3D graphics. But I think it could have been done in a sleeker way. They owe us SGI fans a more interesting logo than that.
D
----
Yeah, "professional" to me means clean cut, organized, subtle and serious. Exactly the sort of thing marketting and graphic arts do not represent to me.
The new 'sgi' site is flashy, as was the old one. But the old one had the high tech feel that was easily associated with what they do.
The new 'sgi' site just doesn't seem to convey that cutting edge computing feel. It feels more like a mail order computer shop.
-- What you do today will cost you a day of your life.
At least the part where they say what it stands for seems to be a joke. They're just SGI. The explanation of what it stands for seems to be webmaster/market monkey work (not that the whole thing isn't anyway). Whew!
SGI should sell cray, buy back mips and start doing what they used to do best, make butt kicking graphical workstations. Anymore they are on the road to becoming another Xeon "workstation" knockoff maker.
This is my signature. There are many signatures like it but this one is mine..
I bet they won't listen to you unless you own large quantities of SGI stock.
The iMac take on the Apple logo (one colour, and kinda jelly-like) looks better to me than the old, multi-coloured one. Multi-coloured logos were used a lot by computer manufacturers in the early 1980s; I guess it was to say "look at me, I can do colour and the other 8-bitters can't!" I think Apple should drop the multi-coloured logo and go with the jelly one full-time.
Is there any real reason to stop using the old logo here? I'd like to see it continued.
Silicon Graphics just changes its name to SGI, much like Kentucky Fried Chicken went to a hipper "KFC" a few years ago?
Sure, it avoids the incredible exclusiveness of the "Graphics" in "Silicon Graphics", but is that all there is? Granted, they didn't go with anything embarassingly buzzwordish, but still. I just don't see the big deal of it all.
The new "g" does look funky, though.
There's a ...uhh... cosmetic surgeon in Houston who is already using "Silicon Gear".
:)
Ok, maybe not.
Save the whales. Feed the hungry. Free the mallocs.
SGI's website has always been somewhat flashy. I think the new website is a lot cleaner than their previous one... The tab menus at the top are fast & very usable. this isn't form over function, this is form working with function nicely.
What, you don't like sites that actually use real graphic artists instead of code monkeys to do their webpages?
you seem to have an odd sence of what "professional" means...
-Stu
So we can remember what SGI once was, even if they have lost their way.
"Genius may have its limitations, but stupidity is not thus handicapped." --Elbert Hubbard (1856-1915)
who could possibly care enough to bother?
Alright, so I visited their redesigned website briefly - briefly is all I could handle.
I'm sure that the technology that made SGI the wet-dream of geeks is still cutting edge, but image matters.
I knew SGI. I worked with SGI. Senator, you are not SGI; you look like an iMac, a '98 VW Bug. You're going cutesy, and it's pretty pathetic.
The new site looks like a page out of Wired. Lot's of disjoined graphics, buzz phrases and colors. Very nuevo 70's, very rounded, cartooney and completely unsophisticated. I wouldn't have been surprised to see a rendering of a Porche, with a speckled orange formica paintjob. It's just tacky.
Whoever they hired to revamp their image, I hope they fire in a hurry. Image matters, and SGI made a reputation of looking hi-tech. They now look like Yahoo! for christsakes!
There is something to be said for slick cases that look fast even when they're off. But really. I'd be hard pressed to take them seriously now - they look like an e-zine.
Now I wonder who will pick up the gauntlet and take up the image of being the coolest hi-tech firm out there. VAResearch, are you taking notes? Let's slap all that great hardware in some neato boxes. But please, keep it professional looking, sophisticated and tasteful.
-- What you do today will cost you a day of your life.
The old "tubular cube" logo is way better than the new one. Looks kinda like something Mike Oldfield would put on a record sleeve. The new logo is, well, ordinary.
If Sun ever change their logo then the computing industry will be all out of cool logos, unless Debian settle on option 4 :-)
I don't know why SGI did it, but I do understand KFC. They wanted to stop using the evil "F" word--"Fried". Remember that this happened in the Age of the Health Kick?
--The basis of all love is respect
Could anyone find this new logo? All I could see on their page were the letters sgi in a big, silly font.
Ok, so maybe that's the logo. Maybe it's not quite that unimaginitive, though. It could be on of those inverted logos, where the letters are transparent, and only the background is solid, and they just had a blue background for it on their homepage...
Hm. I don't believe it either. It reminds me of the Dilbert where Dogbert read something that Dilbert wrote, then asked Dilbert if he heard about the infinite monkey theorem. Dilbert said yes, and Dogbert responded "ten monkeys, fifteen minutes". (well, it was something like that.) I give this logo twelve monkeys and thirteen minutes. Why didn't they just hire a kindergartener to scribble sgi on a piece of paper and just scan it in?
They laughed at Einstein. They laughed at the Wright Brothers. But they also laughed at Bozo the Clown. -- C. Sagan