Silicon Graphics rebrands itself as 'SGI'

Sent us a quote from SGI SGI's web page. It says "SGI now stands for Servers, Supercomputers, and Graphic Workstations that enable breakthrough Insights." You can read the press release. Now I gotta change the logo. The old one is just so much cooler.

Comments

R.I.P. SGI

[Stu Charlton]

SGI's website has always been somewhat flashy. I think the new website is a lot cleaner than their previous one... The tab menus at the top are fast & very usable. this isn't form over function, this is form working with function nicely.

What, you don't like sites that actually use real graphic artists instead of code monkeys to do their webpages?

you seem to have an odd sence of what "professional" means...

Keep the old logo, Rob!

[Nygard]

So we can remember what SGI once was, even if they have lost their way.

Let's TELL them what we think about the logo.

[Cassius]

who could possibly care enough to bother?

R.I.P. SGI

[jabber]

Alright, so I visited their redesigned website briefly - briefly is all I could handle.

I'm sure that the technology that made SGI the wet-dream of geeks is still cutting edge, but image matters.

I knew SGI. I worked with SGI. Senator, you are not SGI; you look like an iMac, a '98 VW Bug. You're going cutesy, and it's pretty pathetic.

The new site looks like a page out of Wired. Lot's of disjoined graphics, buzz phrases and colors. Very nuevo 70's, very rounded, cartooney and completely unsophisticated. I wouldn't have been surprised to see a rendering of a Porche, with a speckled orange formica paintjob. It's just tacky.

Whoever they hired to revamp their image, I hope they fire in a hurry. Image matters, and SGI made a reputation of looking hi-tech. They now look like Yahoo! for christsakes!

There is something to be said for slick cases that look fast even when they're off. But really. I'd be hard pressed to take them seriously now - they look like an e-zine.

Now I wonder who will pick up the gauntlet and take up the image of being the coolest hi-tech firm out there. VAResearch, are you taking notes? Let's slap all that great hardware in some neato boxes. But please, keep it professional looking, sophisticated and tasteful.

You're right about the logo, Rob

[Stephen Williams]

The old "tubular cube" logo is way better than the new one. Looks kinda like something Mike Oldfield would put on a record sleeve. The new logo is, well, ordinary.

If Sun ever change their logo then the computing industry will be all out of cool logos, unless Debian settle on option 4 :-)

I guess I Just Don't Get It.

[remande]

I don't know why SGI did it, but I do understand KFC. They wanted to stop using the evil "F" word--"Fried". Remember that this happened in the Age of the Health Kick?

What new Logo?

[raistlinne]

Could anyone find this new logo? All I could see on their page were the letters sgi in a big, silly font.

Ok, so maybe that's the logo. Maybe it's not quite that unimaginitive, though. It could be on of those inverted logos, where the letters are transparent, and only the background is solid, and they just had a blue background for it on their homepage...

Hm. I don't believe it either. It reminds me of the Dilbert where Dogbert read something that Dilbert wrote, then asked Dilbert if he heard about the infinite monkey theorem. Dilbert said yes, and Dogbert responded "ten monkeys, fifteen minutes". (well, it was something like that.) I give this logo twelve monkeys and thirteen minutes. Why didn't they just hire a kindergartener to scribble sgi on a piece of paper and just scan it in?