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LinuxExpo Report
It's a pretty interesting show. As tends to always be the case, I can't really escape the show floor and actually see anybody speak, but there is enough going on here to scream about.
We're sandwiched in the back between the Free Software Foundation and Debian. Its a nice wall of geekdom- the suits seem to be staying near the front where all the big companies with actual budgets and furniture are located.
All the big usual suspects are here (Red Hat, Linux Hardware/VA Systems, Compaq, IBM) plus accross from us is a company called Patmos (they have parallel systems and very comfy looking leather couches scattered throughout their booth). There are several vendors with massive clustering and parallel systems- practical ones for web serving and stuff instead of silly things like predicting the end of the world or weather.
Nobody is giving away really steller stuff (except the ALS boys with their excellent OS Wars T-Shirts).
The most entertaining news is the homeless Turbo Linux models (can someone send a URL with pictures?). They hired models to distribute promotional materials at the show- but they got thrown off the floor for doing it outside of allowed spaces. So they sent the models to the front of the local hotels. All those attractive women without a home- its enough to cause total insanity at a conference with so many geeks.
Less amusing, but still entertaining is the rumor of Legal Action between Linux Care and Red Hat. The former is distributing a parody of the 3com 'Simply Palm' ads with photo of a woman in a bra covering her backside with a Red Hat software box. The slogan reads "Simply Supported". Apparently the Red Hat lawyers sent cease and desist orders to the Linux Care lawyers. I'm waiting for a scan of the picture and the letter- that hopefully will be up soon.
Ah well, thanks for to the LinuxExpo folks for giving us a chunk of real estate to sit on at the floor. More as it happens.
Not ten stories down you can see news that Linux will have a journalling filesystem and commercial distribution from SGI, the originator of that filesystem. You can also see a statement from Novell announcing the availability of NDS on Linux within the year. We've heard that sophisticated 3d software will be coming to Linux, courtesy (again) SGI, Precision Insight, 3dfx, and Daryll Strauss, and we've seen a new set of distribtution releases based on stable 2.2 kernels with a rapidly maturing GNOME/Enlightenment GUI complement to KDE. SAP announced R3 for Linux. And it's only May; what were you waiting for, MSLinux ?
From the home office in Helsinki, Finland:
:)
Top 3 Least Popular Linux Expo Giveaway Items
3. Bumper Sticker: "Mindcraft -- The best benchmark results money can buy."
2. Novelty playing card decks -- "The Heroes of Free Software Undressed".
1. Jock straps with "LinuxCare -- we support your software" on the front.
(Sorry I didn't have time to think of 10)
Save the whales. Feed the hungry. Free the mallocs. Log in as AC when you're being silly.
Key word: rumour of legal action. This is unconfirmed. Don't get so uptight until we see some confirmation. Red Hat has historically been a good company, and I won't believe something like this until there's some evidence.
I think Red Hat certainly has a right to ask LinuxCare to stop doing this. I think LinuxCare has a responsibility to then stop. I don't think either side should seek legal action, though.
...what else matters?
;-) (actually, yes, if you built a SAN like the Bulk Data Server on it)
;-)...
Oh yeah, that XFS thingy. Wow, wouldn't that be cool on a Beowulf?
Whut else... um, Time Digital is now running a series on Linux... Mozilla is actually GOING SOMEWHERE... and people are saying "Hurd" again.
Intel investing in VA... Compaq supporting Linux on Alpha... Sun supporting Linux on Sparc64... SGI selling boxes with Linux on them... IBM selling boxes with Linux on them... HP selling Linux support... TUCOWS putting up Linux crap (?)...
What new media formats are there for Windows? I haven't booted into it (except in vmware, to test some client-side SSL stuff in IE4) since 1998 so forgive my asking
Remember that what's inside of you doesn't matter because nobody can see it.
Red Hat is a trademark that they have to protect. They must raise a stink if someone uses it without their permission or lose the trademark. Since their name is the ONLY thing they own, they have to be serious about it. The law, unfortunately, has not room for witty. And from the sounds of them, these ads do not parody.
This is like watching a train wreck in slow-motion.
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I noticed
--
I noticed
It's getting about time to leave everywhere
How so? The only people who care about how much money is being thrown at a company are the suits. So we should be grateful to the suits for throwing money at Red Hat to satisfy the suits?
We are geeks. We use Linux because it is the best tool for the job. Not because someone threw money at it.
On the one side are the commercial giants, the companies that will save Linux from the depths of obscurity, companies like IBM, Oracle, and even (gasp) Redhat. On the other are the ardent purists, the folks who deem freeware to be always free, who cringe at the thought of people paying for their beloved work and who fight the idea that money should be made off others' efforts.
If 1998 was the year the Linux took the world by storm, 1999 will be the year that the corporation takes Linux by storm. It's already begun to happen and people are already complaining. The big names are up front. Small upstarts are using hot models and naked pictures to sell product. In the back sit the timeless veterans: Slashdot, Debian, FSF. Who will win?
If people stop worrying about who is making money off Linux, everyone will win. Companies are working within the established framework to do what they need to do: make money. Linux programmers are still hacking away, developing strong systems and code that works. This code is still free. Does it hurt you to know that Redhat is moving forward with plans of world domination? No, it helps you, because they're putting money into the development of Linux, as are IBM and Oracle. Why? Because those companies will have better systems and products if the platform they're working on is more stable, more open, and more extendable. Companies don't want to commercialize Linux, they want to commercialize products. Companies love Linux because Linux deals with standards vs. Microsoft which deals in proprietary ideas.
If Redhat sues Linux Care, it's business. If IBM pays more for the front seats, it's business. Linux is a business, not a product. Let the companies make their money. Let the developers develop the foundation. Seeing IBM and Oracle front this Expo is a great sign for Linux's viability in the marketplace. Seeing Redhat flex its corporate muscle is a great sign for Linux's strength in the business world.
Keep hacking. Keep programming. Enjoy the fruits of your labor and let others build upon your foundation. If the Linux community fights this, I'm afraid that they're going to be reduced to same scratching-to-stay-alive heap as Apple.
I find more disturbing the fact that there are Linux exhibitors hiring models and cheesecake ads, both perfect illustrations of sizzle-over-substance marketing. This is particularly ironic for a Linux show; Linux has gotten as far as it has by being a better system, not by slick marketing.
Lucky enough to be in Raleigh and get a free exhibitor badge from IBM I was there for a couple of hours and saw Rob and crew among other things. Nothing much interesting there, honestly, though it is good to see some varied support there -- including a company based out of my home town, Pittsburgh.
:)
It was funny when I actually met the guy behind linux.com and themes.org. Just another ordinary person. He seemed just as surprised when I told him I was the guy behind ML.ORG
You can tell this is a low budget expo since things that most other expos give away the vendors were charging for. But if you looked you could still get a free t-shirt (I got one) and buy a nice one (I bought one) and also get a nice stuffed penguin for my wife's collection and several cool bumper stickers..
And yoyos too..
To those who aren't around I can't say you are missing much and I don't know if I'd pay $20 for the exhibition badge... maybe... I guess I'm just spoiled by attending PC Expo many years.
That being said, Red Hat certainly has the right to decide how its image is used, and if it thinks the humourless masses will take it the wrong way (evidently quite possible), that's their call to make.
TurboLinux has no such excuse for using spokesmodels, on the other hand, so bad karma in their general direction.
Steve 'Nephtes' Freeland | Okay, so maybe I'm a tiny itty
> If I was running the RedHatshow I would not sue,
> instead I would seek revenge with a bigger and
> better trick.
Redhat isn't suing anyone. They just sent a 'cease and desist' letter. This is a long way from a lawsuit and they only want them to stop using their name and trademark, which could lead others to believe that this ad is actually for RedHat.
Perfectly reasonable, if you ask me.
Again, Redhat has not filed suit, but issued a 'cease and desist' letter to LinuxCare.
Very much within their rights and very mature.
Huh? In 1999 we got:
-Linux 2.2 (this year)
-New Major versions of every distro.
-Loki Software and Civ: CTP
-Mozilla will be mostly done by Fall, Gecko
already kicks butt.
-RealAudio G2 player (in beta)
-VMWare
-Commercial support/investment/reaffermation from
several large companies, including Dell, IBM,
Oracle, Compaq.
-StarOffice 5.x (and released as no-cost software)
-Gnome 1.0 (this year)
-EGCS as the standard compiler
-WINE is going like gangbusters.
-Linux is being discussed by people in suits as an
option, whereas it was dismissed almost out of
hand last year.
-Many more things I am forgetting plus lots more
to come
And one note. Mozilla isn't a flop. The project has a really great CSS1 compliant engine (gecko), and it is on schedule. Plus several other companies besides AOL/Netscape have recently put programmers on it, and the number of 'outside' programmers is coming up.
Remember, they threw away a LOT of the code and rebuilt the thing from scratch. It may be taking them some time, but when it is finished, it will be a VERY nice and accurate platform for Web based applications, as well as being a complete web browser in itself.
Life is still good in the land of Linux.
I tend to agree. While it may (as a male) appeal to me, it is sexist. I'm not suprised when I see this stuff from the normal mainstream, but I am suprised to see it in a technical / geek commmunity. I find sexism to be nearly a non-issue amongst geeks, and it tends to be met with harshly when it does pop up in the community.
Shame on you, linux care, for being sexist. Shame on you, redhat, for trying to scare people with legal action rather than acting like a mature adult (corporation).
I would have nothing but freezing contempt for both groups if they went to court over this, and jeopardized the reputation of the linux on account of sexy models and bad advertising.
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The original post about the linux care v. redhat seems to have disappeared off the main page. Anyway, here were some of the points mentioned before mysql nuked it:
- Redhat has every right to be upset. If you saw YOUR name on promotional material before having a chance to look / approve it, you'd be upset too.
- Linuxcare made some very kick-ass looking graphics, which everybody likes.
- Various threats made about redhat being the next "microsoft" for sending the lawyers in.
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Disclaimer: I'm a female geek who works for
:)
Linuxcare.
There was a movement in the marketing dept to use
BOTH the ad that was done AND one similar to what
you proposed. I don't know why it wasn't done that
way. But living in San Francisco as we do, it's a
logical choice for an ad around here.
_Deirdre
I started this post to mainly point out that the "suit", no matter how great they are, are getting a red carpet treatment while the core of what Linux is and who got it there is being completely overshadowed! Really, I'm not wanting to take the wind off of the sails of the big guns, but it would be nice to recognize those developers who have always been behind Linux. If it weren't for them, Linux would not be the great operating system it is.
Imagine a comic book or a car convention, where Pepsi had the diggest spot on the floor only because they had tons of money to blow..... And there's Todd McFarlene, sitting in the corner, smashed between the restrooms and the snack bar.
Sometimes, I wonder why Debian, Slashdot, etc. are even invited to these conventions.
Linux is still a "hot" name going around. But I wonder how many people at one of the "big name" booths, take IBM for example, even understand what's going on, what Linux is about, or have even used it for more than a 24 hour time period...
I live down near Austin, Texas, where the only Linux-related convention is that thing ZD is going to put on later this summer. Admission is around $500, explaining Open Source software concepts to the suits.
Wow. Closed doors and open source. What a combo...
I enjoy working with Linux, doing my little projects, working on development software, submitting patches whenever I get time. But, lately (esp in the past year), everyone's been jumping on this bandwagon because it's what's "in". I believe most of the commitments made by the suits lately almost as much as you can believe that most men listen to Brittany Spears because of her musical talents.
It's one thing to actually contribute to the movement. It's another thing to set up a front and milk it for all it's worth.
Get off the f***ing bandwagon and try pushing it for once.
Well it's not true. Unless I passed out during the movie at some crucial point. Yoda is NOT annakin's father. "Luke: turn you to the dark side I will, yes."
-matt
I am a female geek trying to decide which distro to go with. If i saw that simply supported ad and thought Red Hat approved, i would not choose Red Hat. I certainly would not use the services of a company that advertised that way. Not unless they had a hunk in a jock strap ads too :-)
Red Hat has every right to say STOP THAT.
--- If you don't want to know the answer, don't ask the question.
You also have to look at who you have to apeal to. 80% male 20% female... That's probably why they used females in the ad.. But I agree they should apeal to both sides of the game... But i'd radther not see linux ppl stooping this low to get a $ or 2. But that's not my choice to make, becuase I don't run them.. Thank god i'm starting a new distro that isn't for the buck... It's for linux advicacy and trying to include some radical ideas. That's my apeal, trying to add revolutional apps into the distro.....
"Windows 98 Second Edition works and players better than ever." -Microsoft's Home page on Win98SE.
I ate my tag line.
-=Ellis (D)25=-
Well if someone created an AD that advertised your product in a manor that you felt might get you in problems with certain segments of the population, I believe you would be mad also. This isn't parody or fair use people. Its one thing to say Redhat rules/sucks/isn't as good at Debian
But its an another thing to use it in a sexual derogitory way. I'm sure they meant it in good humor but redhat is most likly afraid people will assume the ad came from redhat and that thier anger over the ad will come back to redhat.
Why does it seem like 1998 was Linux's banner year and 1999 is the year everyone switched back to Win? In 1998 we got The Gimp, KDE, and Gnome, Enlightenment, Kernel 2.2, the NetWinder, Mozilla, Mnemonic, really groundbreaking ventures. In 1999, what have we gotten to parallel The Gimp? The NetWinder was a flop. Mozilla was a flop. Mnemonic vaporized. We got a few games but those quickly wore off. Meanwhile all these new multimedia formats came out only for Windows.
/. passed the 100 million hit mark, what more do you want :)
In 1999 we got 2.2 (it came out late Jan IIRC), piles of proper companies supporting us, an enterprise class JFS, Gnome/KDE will become more and more standard, Mozilla proper will be released, Q3/Civ CTP the first commercial games EVER to be released (on linux) in parallel to the Windows versions and
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My sometimes helpful blog
I was there yesterday, I registered (did I win) for a DEC Alpha Barebones system that was being given away. In fact, they were giving away one every 15 minutes! I believe it was the Linux Store (it is definitely the people across from Compaq allow us to play the Q3Test LAN they had set up). So there... some cool stuff was being giving away (you just have to win it =)
/. boys missed back in their booth. Its just too bad I have to work today =( and I have to go to Tennessee tonight for my brother's birthday tomorrow. Oh well... hopefully, next year I won't have these conflicts.
Oh yeah, Alpha Processor, right next to Loki Entertainment, was also giving away a FULL Alpha system (just, though, folks).
Yesterday was the first Linux conference I have ever attended, and I was pleased with its organization, exhibits, and conferences (the APEmille super-computer and the MOSIX cluster conferences were PACKED! You couldn't breath!)...
Anyhow, just wanted to alert you to some things that the
-G.
Red Hat suing LinuxCare? God. I know it's been said at many points during Linux's evolution, but for me, this is the end of the innocence.
Commercial Linux distributions didn't bother me, since nobody violated Linux's GPL in the process. Fractiousness didn't bother me -- where's a programmer who won't argue? Non-open-source tools for Linux bothered me a bit, but I wasn't being forced to buy them and preferred the open-source alternatiuves on their own merits.
However, the Linux community always had an appealing irreverence. People in general are far too serious nowadays; you can pretend to be serious, but you can't pretend to be witty. The LinuxCare spoof ads are witty. They should have been left alone.
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Some keywords for the NSA in the Lord of the Rings universe: One Ring bind find Sauron quest Nazgul freedom
Boyz and Girlz:
SUITS make the world go round. No one would have taken Red Hat seriously until money was thrown at it. Not everyone who uses Linux needs to contribute to the kernel. I'm glad that someone is trying to explain to the suits what open source is all about, because the sooner they learn, the quicker this movement will fly into high gear. We are in a grass roots movement - but it is currently only applicable to those who don't mind getting dirty. The great mass of people don't want to get dirty, they just want their lawn to grow green and fresh. Remember that and get off your technological high-horse. Thats why AOL and MSFT are technologically some of the worst, and monetarily some of the best.
~mnj
Invidia fortunum ovit.
when i was training at redhat for the rhce, some of the devteam was jokingly trying to convince the other team members that something similar would be neat. at the time, it would have just been a topless woman supporting her chest with two red hats. "choose redhat for your support!"
oh, how the mighty have gotten their noses pulled.
Yes, there are some firms that are just jumping on the Linux/OpenSource bandwagon. But to say that all firms that don't have an exclusively Linux focus are just paying Lip Service to the movement is a bit of an overgeneralization. They support the movement in many ways, including making it acceptable for a bigger corporation to play around with Linux. IBM or another large firm using or supporting Linux gives the movement credibility in the eyes of the people with the money. Who's to say whether those people will actually buy their solutions from IBM, or from Debian? Once the movement is legitimized, brand name lessens its grip on the thoughts of the people with the control to help world domination.
You can't expect a firm that takes in over $10bn a year in revenue to only sell Linux solutions, just as VA Research doesn't only sell Linux solutions (or at least they didn't....are they still offering Dual Boot systems?). Until World Domination (tm) is achieved, we need to make sure that the legitimization of the movement is one of the goals.
And even if it isn't, as Linux is supposed to be a happy little community that accepts all comers, why are you harping on the fact that some of those comers have a money-making agenda?
It sounds like your problems are more with those people setting up conferences and then charging exorbitant fees for them rather than with the big companies that are helping the movement along. I agree with you. But you probably wouldn't find much to do at a ZD conference anyway: it's by suits for suits. Head off to the Gathering or something if you want a more geek-friendly conference.
Kirk