Oh, no - conversation is real and important! And one of the great things about blogging is the way it connects companies and customers. In the context of Web 2.0-driven marketing, however, the word "conversation" has become a buzzword in much the same way that "quality" was in management circles a while back.
Also, the collaboratve nature of blogs emerges in the form of comments. Take, for example, what we're doing right now - Slashdot users create much of the site's value through their responses to the articles and to one another.
People who promote public-facing corporate blogging argue that it creates a (BUZZWORD ALERT) conversation between the enterprise and its customers.
"On a server, the port for SMTP is 25. When you open a port on a server, such as to allow for SMTP traffic, it is commonly referred to as 'listening' on the port. Port 25, therefore, is a metaphor for how we are opening the communication lines to for a discussion around Open Source Software and Microsoft. Cute, huh?"
Slashdot Mirror
Oh, no - conversation is real and important! And one of the great things about blogging is the way it connects companies and customers. In the context of Web 2.0-driven marketing, however, the word "conversation" has become a buzzword in much the same way that "quality" was in management circles a while back.
Also, the collaboratve nature of blogs emerges in the form of comments. Take, for example, what we're doing right now - Slashdot users create much of the site's value through their responses to the articles and to one another.
People who promote public-facing corporate blogging argue that it creates a (BUZZWORD ALERT) conversation between the enterprise and its customers.