I'm fairly certain that the release parties are organized by individuals, not by the Moz Foundation or SFX -- the parties use their own budgets.
The 1.0 launch will have several components.. key to remember is that Mozilla Foundation is a nonprofit 501(c)3 and its staff work extremely hard, long hours. Also, $30 for your name in the NY Times as part of the first-ever Firefox ad.. that's a pretty sweet deal.
Journalists don't write stories about *newsworthy events*
The NY Times campaign gives us several of these -- 1. the announcement 2. rapid growth 3. design 4. when the ad actually runs 5. various surprises (?!)
Building more and more newsworthy events will get Firefox on the cover of Time.
The Mozilla Foundation is a NON PROFIT organization. 501(c)3.
The campaign is a fundraiser for the launch of Firefox 1.0. Look.. for $30 you get your name in the New York Times -- the first ever full page ad for Firefox.
The ad cost is normally over $100K.. HOWEVER.. there is a special, highly discounted rate for non-profits. The rate is the "advocacy advertising rate." There are further discounts when you are flexible on the date that the ad will run. This one will run within a 3 week window.
>>All of this terrific news wouldn't have been possible without help from lots of individuals and organizations.
I hope the Mozilla team starts thinking more seriously about public relations! Considering ALLLL of the IE problems lately, the one-year anniversary of the Mozilla Foundation is cover-worthy news. Alas, (and no disrespect to/.) the news is receiving zero coverage.
I'm not sure how many of you read the story on CNET, but we need your help to get that story and any others, updated.
We can not allow reporters to simply throw Mozilla in the heap with IE -- any mention of similarities must fairly address the significant differences.
For example (my CNET feedback)
Hi John, Rob;
Since you are drawing similarities between the security exploits of Mozilla and IE ("Like recent Internet Explorer vulnerabilities...") you need to fairly and specifically address the differences between the way the Mozilla Foundation and Microsoft have issued security patches.
Microsoft's was incomplete and days after widespread reporting of the flaw.
Mozilla's was complete and nearly instantaneous.
Please don't lead your readers to think that Mozilla and IE are more similar than different.
Thanks for your consideration.
>>1) This is just the mascot for OOOEdu, not OOo.
>>2) It was a childs drawing, who won a competition.
>>I think it's quite cute.
The problem is, it doesn't matter if it's "just" the mascot for OOOedu -- it reflects on the entire OO.org brand. Unfortunately, it communicates "sloppy, stoned bird," rather than "whimsical kid-friendly software."
The idea of using a kid's drawing is good, but as you see, the results leave you explaining it EVERY TIME ("see.. it was drawn by a kid.. see?). What about incorporating the feedback of kids? What about working with kids to come up with various themes? or having various schools vote on a selection of professional designs?
Cute isn't going to win us (the open source software movement) any battles.
I'm a senior marketing and PR professional.. and man, if I were Microsoft, I'd be showing the OOoEdu mascot to principals & school IT managers far and wide.
I'm really sorry because you obviously made a significant time investment in the mascot selection.
This mascot reflects poorly on the OO.org brand. Please reconsider.
This guy didn't want to write the story this way. IT writers know that they'll be deluged with emails and calls contradicting the claims in their columns--especially when the column is as overwhelmingly negative as this one. His negative experience says more about the lack of help he received (from support and from the PR folks) than it does about the general compatibility of sound cards with Linux.
Slashdot Mirror
To date over 1/3 are from outside the US, 60 different countries.
Get your name in The New York Times when Firefox goes 1.0.
SpreadFirefox.com
actually, just a single column of text in the NY Times has several thousand words.
and I guarantee that all names will be legible.. there won't be any font size 3.2 BS.
NY Times has a more affluent & educated audience than USA Today. Roughly equal circulation.. 1.1 million.
WSJ advocacy ad rate is higher than NY Times.
I'm fairly certain that the release parties are organized by individuals, not by the Moz Foundation or SFX -- the parties use their own budgets.
The 1.0 launch will have several components.. key to remember is that Mozilla Foundation is a nonprofit 501(c)3 and its staff work extremely hard, long hours. Also, $30 for your name in the NY Times as part of the first-ever Firefox ad.. that's a pretty sweet deal.
The ad will appear in one of the primary sections of the newspaper. Likely either section 1 or the business/marketplace.
Don't look for the ad in Home & Garden.
Overall, NY Times has a circulation over 1.1 million daily.
actually all the names will be reviewed (by me). We will only be including real, verifiable names.
I had also thought that some might try to have URLs or "Lisa Simpson" or "Seymore Butz."
Agreed..however their advocacy ad rate is higher than the NY Times.
damn. I screwd that up. lol.
I started one way and then went another.
Ok..
Journalists need *newsworthy events* to write about.
and me.. i need more coffee and sleep.
Journalists don't write stories about *newsworthy events*
The NY Times campaign gives us several of these --
1. the announcement
2. rapid growth
3. design
4. when the ad actually runs
5. various surprises (?!)
Building more and more newsworthy events will get Firefox on the cover of Time.
NY Times has national circulation over 1 million. This is a first-ever kind of thing.. a good poster for the server room perhaps.
Correct, it won't run until after the 1.0 launch.
The Mozilla Foundation is a NON PROFIT organization. 501(c)3.
The campaign is a fundraiser for the launch of Firefox 1.0. Look.. for $30 you get your name in the New York Times -- the first ever full page ad for Firefox.
spreadfirefox.com is a part of the Mozilla Foundation.
It's the community marketing initiative.
Even just a full column of text in the NY Times accomodates several thousand words.
Pick up a paper and have a look.
The ad cost is normally over $100K.. HOWEVER.. there is a special, highly discounted rate for non-profits. The rate is the "advocacy advertising rate."
There are further discounts when you are flexible on the date that the ad will run. This one will run within a 3 week window.
hi, Stewart is completely different now b/c frankly, he's got amazingly funny writers.
For a great sample, buy his audiobook from Audible.com ($8.00).
If you like the Onion, you'll love The Daily Show. The former editor in chief is one of the executive producers.
>>All of this terrific news wouldn't have been possible without help from lots of individuals and organizations.
/.) the news is receiving zero coverage.
I hope the Mozilla team starts thinking more seriously about public relations! Considering ALLLL of the IE problems lately, the one-year anniversary of the Mozilla Foundation is cover-worthy news. Alas, (and no disrespect to
I for one, would love to help with Mozilla PR.
That's the beauty guys.. the Mozilla Foundation is a non-profit, not a for-profit corporation. They can't be "bought."
We can not allow reporters to simply throw Mozilla in the heap with IE -- any mention of similarities must fairly address the significant differences.
For example (my CNET feedback)
Hi John, Rob;
Since you are drawing similarities between the security exploits of Mozilla and IE ("Like recent Internet Explorer vulnerabilities...") you need to fairly and specifically address the differences between the way the Mozilla Foundation and Microsoft have issued security patches.
Please don't lead your readers to think that Mozilla and IE are more similar than different.
Thanks for your consideration.
Name City, State
The problem is, it doesn't matter if it's "just" the mascot for OOOedu -- it reflects on the entire OO.org brand. Unfortunately, it communicates "sloppy, stoned bird," rather than "whimsical kid-friendly software."
The idea of using a kid's drawing is good, but as you see, the results leave you explaining it EVERY TIME ("see.. it was drawn by a kid.. see?). What about incorporating the feedback of kids? What about working with kids to come up with various themes? or having various schools vote on a selection of professional designs?
Cute isn't going to win us (the open source software movement) any battles.
Heartily agree.
I'm a senior marketing and PR professional.. and man, if I were Microsoft, I'd be showing the OOoEdu mascot to principals & school IT managers far and wide.
I'm really sorry because you obviously made a significant time investment in the mascot selection.
This mascot reflects poorly on the OO.org brand. Please reconsider.
I guess I'll give that up
This guy didn't want to write the story this way. IT writers know that they'll be deluged with emails and calls contradicting the claims in their columns--especially when the column is as overwhelmingly negative as this one.
His negative experience says more about the lack of help he received (from support and from the PR folks) than it does about the general compatibility of sound cards with Linux.
>>(And I apologise for the pun in the headline.)
Isn't the point of MagLev that it's NOT on-track?
C'mon.. implanting a subdermal RFID? Can we find a legitimate source for this story?
Don't get me wrong, I think it would be consistent w/ their broader actions, but breaking that news on April 1? I don't think so.
email me and I'll invite you.. info@bushboy.com