While Apple does come up with some pretty spiffy innovations (some more practical than others), the reason why they have continued success relies largely on their advertising strategy. While watching a show the other night on NBC, there were at least 10 different Apple ads for the iPad and iPhone in an hour's time. In that same period of time, there was one commercial for Windows 7. (I personally find those "I made Windows 7" ads pretty damn annoying. Besides traditional ads, Apple uses product placement very well. One example is a recent episode of Modern Family, which revolved around the wife getting her husband a new iPad for his birthday.
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What would be the draw for the average consumer to actually own a 3TB hard drive? Is there a point where the size becomes too much?
While Apple does come up with some pretty spiffy innovations (some more practical than others), the reason why they have continued success relies largely on their advertising strategy. While watching a show the other night on NBC, there were at least 10 different Apple ads for the iPad and iPhone in an hour's time. In that same period of time, there was one commercial for Windows 7. (I personally find those "I made Windows 7" ads pretty damn annoying. Besides traditional ads, Apple uses product placement very well. One example is a recent episode of Modern Family, which revolved around the wife getting her husband a new iPad for his birthday.
Do they know something we don't know?