The thing about spending bills like this one is that money has a tendency to link together rhetoric in crazy ways. And 80% of the "logic" that goes on in Washington nowadays is appealing to someone's fear. Even the ones who think that somehow, somewhere, a duck is watching.
Why is the RIAA acting so stupid? This appeal is a loser motion that will cost real money (and maybe elicit monetary sanctions) and will hurt the music company's public relations.
It's useful to consider all of the RIAA's movements. They are trying to negotiate deals with ISPs where the ISPs police us and monitor copyrighted or non-sanctioned use of bandwidth. They are trying to get the federal government to bring lawsuits against downloaders for them on the taxpayer's dime.
This move, while costly in terms of money, will buy them time to finalize these deals. In a way, that means their political and philosophical opponents are winning, because they are realizing that artists are finding out that they don't need the big record labels to record, produce, and distribute music-- the entire core of the RIAA's business. Best to muddy the waters of downloaded music so that Apple/Amazon/etc. users are nailed for infringement they didn't commit, and thus kill off downloading as a legitimate means of obtaining music. They've already poisoned the minds of a bunch of judges to seriously threaten Internet radio; I have no doubt that they'll do the same to even more politicians and ISP execs.
In other words, they still haven't learned anything from the emergence of Internet commerce, and they will defend their (stolen) right to control the entire production chain of music to the bitter end.
Ah... the sweet smell of PAC donations. Oh, how I have missed this. I have been away too long. I can see that the video game industry isn't looking. The money has waned. Those kids must learn anew the meaning of ph33r. I have much work to do. "B4k4."
It's been implemented before, albeit in a primitive fashion. I remember Master of Magic (a fantasy Civilization-like game from the DOS days) having a Grand Vizier who can build your cities for you and an auto-combat option, meaning that other than casting spells and moving your units around, the game played itself when these are activated (I rarely bothered with diplomacy, since your opponents find some reason to go to war with you no matter what you do to placate them). The problem, which was apparent in the early games, is that the computer isn't very smart when it comes to deciding on strategy, unless it can see a win or a loss within a few moves ahead. That sort of AI is easy in a turn-based game; imagine trying to re-tool that for a real-time game.
There may be a few problems from a game design perspective, and some may recall a huge and apparently still-ongoing discussion over skill vs. automation (i.e. micro vs. macro) at Blizzard's community forum in regard to StarCraft II. The question is, how far can you automate the game before you start to rob the player of the necessary interaction that makes the game fun for as many gamers as you can hope to please? You might detest having to right-click the mineral patch to get resources, but a seasoned gamer would probably protest that the game would be too easy without that mechanic.
Maybe a threshold of, say, 50 units activates a management console that lets you direct your workers along a general build strategy, while you busy yourself moving your armies?
Your demonstration of corporate insanity reminds me of another place's help desk policy:
I don't know if they still have it (and I'm not 100% sure it's CMU), but Carnegie-Mellon University's computer science lab help desk had a teddy bear on it back in the day. If any student had a problem they couldn't figure out on their own, they were told to ask the teddy bear first. Apparently, in many cases, the student would be able to answer their own question as they asked it.
Not exactly tech support, but calling in a frequent question and figuring out the answer mid-call was close enough in my book.
"Do not touch the operational end of the Device. Do not look into the operational end of the Device. Do not submerge the Device in liquid, even partially. Most important, under no circustances should you- (static)"
The president of my company's parent company mentioned that IT is never appreciated like other functions of a company, because "all systems working" is treated as normal, but never as an exceptionally good situation that can go awry for any or no reason. The only time a company's IT staff is ever given any attention is when something breaks. If you fix it (and that's often a huge if), you're a hero, you might get a Dilbert-style cheap plastic award, then it's back to work on the same small-as-possible budget and long-as-legally-possible hours. Hardly anyone will remember you for fixing the system downtime last week, because they will likely remember, for some reason, the incompetence of your staff not preventing said downtime and costing the company thousands, if not millions of sales/dollars/etc.
One of the approaches he takes is encouraging the client to take as much consideration about preventive measures as possible, including the inevitable hardware failure or system panic, and being sure every operator knows what to do in most situations, and who to call if they're not sure. That's common sense, but in the cost-cutting corporate culture, it's an approach that's too often eschewed, and their IT staff pays the price down the line.
My conclusion, then, is that corporate culture probably should change from the arms race of who can do the most with the least cost. However, I don't see any viable replacement, so I would expect the clusterfuck that was the beginning of my comment to continue.
EarthLED has a 100-watt equivalent LED bulb that sucks about the same amount of power as the equivalent CFL (13 watts) without the mercury. The reason it's using 13 watts isn't just the high-power LED inside-- it has a small fan inside of it to keep the thing from overheating (yes, the fan could fail, and the chip might fry well short of its stated 50k hour lifespan and long after the warranty expires...). It costs $80, which is good considering that a year or two ago they had a 40-watt equivalent for that price. I might spring for one once the paycheck is in the bank.
If that's still too rich for your wallet, there's a 40-watt equivalent for $40, and a halogen desk-lamp replacement 2-pack for $40. They're not as bright, but they might do the trick for small appliances.
I've observed that in authoritarian power structures, those in power tend to create a second-class of citizens in order to keep their influence among others with power or wealth. "Yes, your life sucks under my boot-heel, but at least you're not a {second-class citizen}, and I'm just the guy to keep them in line." It's a very popular refrain among those aspiring to be attorney general: "Lookit me! I put away those icky sex offenders, and now you and your kids can rest easy. I'm not soft on crime like that (sneer) public defender." Sometimes it's malicious, and sometimes it's done as a consequence of good intentions.
Like you, I have no degree, although I spent a significant amount of time in two universities. What I did have was a year and a half's worth of experience as a fraternity house IT person and the chapter webmaster, and several years of my childhood Saturdays spent in a Japanese "cram school"-- yes, in America. When I moved back home a year before the current recession officially started (the area I was living in was already facing more IT people than jobs), I immediately started looking through employment agencies as I had zero network connections in the area-- and yes, if you have no network, they really can be your best shot. It took two and a half months, but my contact found an employer who needed someone fluent in Japanese with IT skills who was either a citizen or a permanent resident-- less than a year later, my coworker had to leave because her student visa expired and she wasn't able to get an H1-B ahead of time.
Now, granted, the current downturn will make job hunting even more difficult than my situation 2 years ago, much less if you don't have skills other than IT, and you only contact those who are looking for straight-up IT specialists. That's a scenario where, as other commenters have mentioned, the candidates with degrees win. The key is to leverage your way into a spot where your skills match your prospective employer's needs, and then convince them that hiring you would be a great idea. If you can't manage that, you'll need to do it the hard way and take a less-desirable job to support yourself while you build the skills you need in your spare time. Or, if you're still financially able to go to school, get that degree.
And don't rely on Monster alone. I tried that and got exactly zero hits.
I'm guessing 9,999,900 of those downloads was curiosity. The rest browse sites that don't all work with every browser, or for some reason don't trust Firefox/Webkit because they're used to IE. I can't speak for Japanese users, but that was my take based on conversations with office workers in Japan. I do remember a dual-engine browser called Sleipnir, which no doubt inspired this monstrosity.
News flash: That same "market" recently went to Washington in private jets to beg for cash. Apparently some still didn't understand the memorandum of this past year that an unfettered "free market" doesn't self-regulate.
You would have to rig up a light switch that's connected to the outlets. That's the most common way to have switched outlets in the US, if memory serves. If you want to do it right, you'd need to modify your walls and/or light switches a bit, and make sure that there's no ambiguity as to which one controls the lights and which one controls the outlets. You can get creative with such an arrangement with 3-way switches, although that may be a code violation.
There's also power considerations-- you'd need switches rated for higher currents if your outlets are wired for more power than standard lights/outlets.
I suppose one could argue that question either way until they're blue in the face.
IMO, the inclusion of integrated graphics from nVidia for their entire laptop update means that the Macbook and the Air can now be considered for games that were considered "graphics-heavy" 2 years ago. When I was selecting a Mac this January, my primary considerations were portability and graphics power in Boot Camp. At the time, the Air came out, and even though I was intrigued for a few moments, I knew that there was no way they'd fit a discrete chip in that tiny case. If I were looking for a Mac now with the same objectives, I'd buy the low-end Air and cram in more memory.
Of course, if you're one of those guys who must play the latest game at highest detail and resolution, there's no way you'll spring for a laptop, let alone a Mac (unless you're grinning when you sing the first few words to "If I Had a Million Dollars"). You'd buy a badass desktop or build your own. That's why this "would you as a gamer pay for a Mac?" question is effectively a straw man, because most Mac gamers don't get the latest stuff (mainly out of necessity, as I think a majority still don't dual-boot), nor do most hardcore gamers think of getting OS X in addition to their screaming hardware, or a laptop.
Sure, there's Sager, but let's be reasonable. SLI laptops are a great way to cook your lap or whatever your computer rests on.
"The one thing you don't do, is give states block grants of money, to do with that money what they wish.... When I was at school in Chapel Hill, NC-- I thought that state was a smart state. Well, no! They had a $600,000 grant to fight crime. They took $15,000 of that grant... to fund a study to find out why prisoners wanted to escape from prison."
I have no clue what the political landscape in Germany is like, so mudslinging might stick more readily there. A certain candidate on this side of the Atlantic, however, made it a point never to attack his opponents in the elections, while taking the effort to put the truth out there in regard to various attacks made against him. Where his opponent was being hypocritical, he was quick to exploit the opportunity when the opponent attacked, making his political defenses seem like jujitsu or judo. The end result was, the candidate seemed so comparatively squeaky clean in terms of public perception (despite the odds against him, and despite a couple of questionable moves in the Senate) that the opposing party's campaigns went ape-shit trying to bring him down by any means necessary. That predictably backfired, and the candidate is now our President-elect.
Of course, Heilmann's baggage certainly hurts him here. It would depend on the Germans' perspective-- would they see a legal challenge/protest against the site without the takedown as weak and indecisive, or defensive and just? Do they look favorably on a ham-fisted approach to silencing critics, particularly by taking them down?
It would be a lot more informative if you mentioned that you were testing out Softmaker Office...
Thanks for the info, though. So essentially it's like Oracle giving away freebies of its old database servers, but without the Linux flavor, nor the source code? That's pretty standard fare for companies still looking to make a buck off of software downloads, and even a wee bit more open than most proprietary vendors-- most offer crippleware and no free legacy versions, in addition to mining your personal information off of you. Use a throwaway Gmail account for this.
Part of the RIAA's litigation campaign is aggressive intimidation of would-be small-scale pirates and bootleggers. Small-scale, as in, maybe one or two copies downloaded or uploaded. The audience for the Paramount exec wasn't his customers or the media, it is politicians: "We're suffering because your country doesn't protect our profits. Hamstring your citizens, so that we can continue to post fraudulently high growth numbers to our shareholders and the SEC. Oh, and give us total control over the production/distribution process and lifetime-and-a-half copyright terms-- preferably indefinite terms, if you don't have a spot in your law that requires copyright limits. Yes, we'll have fries with that."
It's 1 month to build the product and 5 months to play Doom...
Scratch that, 1 month to actually collect evidence, and 5 months to convince the DA/judge/jury with the requisite court procedures.
Litigation/prosecution is far from fast. We may think "speedy" in terms of nanoseconds, but you can't shrink the legal process down (yet) similarly to Moore's Law because the legal process also exists to protect the rights of the accused.
Is this the US HQ making the legal demands, or is the main HQ in Japan pushing the demands down the pipe? I'm thinking it's either the latter, or Biggs is an idiot who was looking for some quick cash from his employer-- if it's a DMCA compliance issue, one would ordinarily use the takedown and be done with it. But this guy's using the C&D instead, and threatening to bill the desktop wallpaper site for services rendered^Wforced when asked for more information. That makes this legal posturing seem all the more suspicious.
In kana (both scripts), "Toyota" is 8 strokes; 8 is one of the traditional Asian lucky numbers (given the big jump in weddings on August 8 of this year). Toyoda would add two strokes to both for 10 total, and 10 isn't as lucky (they should be glad it isn't 4 or 14...).
In kanji, Toyoda and Toyota are the same (the voicing "diacritic" doesn't enter into it) at 18. I don't know if the +10 has the same effect as it does on 4 (14 means "certain death", while 4 means plain old "death").
And since the English/. doesn't allow double-byte characters, you'll have to take my word for the stroke counts.
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The thing about spending bills like this one is that money has a tendency to link together rhetoric in crazy ways.
And 80% of the "logic" that goes on in Washington nowadays is appealing to someone's fear. Even the ones who think that somehow, somewhere, a duck is watching.
It's useful to consider all of the RIAA's movements. They are trying to negotiate deals with ISPs where the ISPs police us and monitor copyrighted or non-sanctioned use of bandwidth. They are trying to get the federal government to bring lawsuits against downloaders for them on the taxpayer's dime.
This move, while costly in terms of money, will buy them time to finalize these deals. In a way, that means their political and philosophical opponents are winning, because they are realizing that artists are finding out that they don't need the big record labels to record, produce, and distribute music-- the entire core of the RIAA's business. Best to muddy the waters of downloaded music so that Apple/Amazon/etc. users are nailed for infringement they didn't commit, and thus kill off downloading as a legitimate means of obtaining music. They've already poisoned the minds of a bunch of judges to seriously threaten Internet radio; I have no doubt that they'll do the same to even more politicians and ISP execs.
In other words, they still haven't learned anything from the emergence of Internet commerce, and they will defend their (stolen) right to control the entire production chain of music to the bitter end.
Given the legal setbacks they've faced in recent years, I'm sure the counsel's reaction was more like the Homer Simpson yelp before moving to dismiss.
Ah... the sweet smell of PAC donations. Oh, how I have missed this.
I have been away too long. I can see that the video game industry isn't looking. The money has waned. Those kids must learn anew the meaning of ph33r. I have much work to do.
"B4k4."
(apologies to Fred Gallagher)
It's been implemented before, albeit in a primitive fashion. I remember Master of Magic (a fantasy Civilization-like game from the DOS days) having a Grand Vizier who can build your cities for you and an auto-combat option, meaning that other than casting spells and moving your units around, the game played itself when these are activated (I rarely bothered with diplomacy, since your opponents find some reason to go to war with you no matter what you do to placate them). The problem, which was apparent in the early games, is that the computer isn't very smart when it comes to deciding on strategy, unless it can see a win or a loss within a few moves ahead. That sort of AI is easy in a turn-based game; imagine trying to re-tool that for a real-time game.
There may be a few problems from a game design perspective, and some may recall a huge and apparently still-ongoing discussion over skill vs. automation (i.e. micro vs. macro) at Blizzard's community forum in regard to StarCraft II. The question is, how far can you automate the game before you start to rob the player of the necessary interaction that makes the game fun for as many gamers as you can hope to please? You might detest having to right-click the mineral patch to get resources, but a seasoned gamer would probably protest that the game would be too easy without that mechanic.
Maybe a threshold of, say, 50 units activates a management console that lets you direct your workers along a general build strategy, while you busy yourself moving your armies?
Your demonstration of corporate insanity reminds me of another place's help desk policy:
I don't know if they still have it (and I'm not 100% sure it's CMU), but Carnegie-Mellon University's computer science lab help desk had a teddy bear on it back in the day. If any student had a problem they couldn't figure out on their own, they were told to ask the teddy bear first. Apparently, in many cases, the student would be able to answer their own question as they asked it.
Not exactly tech support, but calling in a frequent question and figuring out the answer mid-call was close enough in my book.
"Do not touch the operational end of the Device. Do not look into the operational end of the Device. Do not submerge the Device in liquid, even partially. Most important, under no circustances should you- (static)"
The president of my company's parent company mentioned that IT is never appreciated like other functions of a company, because "all systems working" is treated as normal, but never as an exceptionally good situation that can go awry for any or no reason. The only time a company's IT staff is ever given any attention is when something breaks. If you fix it (and that's often a huge if), you're a hero, you might get a Dilbert-style cheap plastic award, then it's back to work on the same small-as-possible budget and long-as-legally-possible hours. Hardly anyone will remember you for fixing the system downtime last week, because they will likely remember, for some reason, the incompetence of your staff not preventing said downtime and costing the company thousands, if not millions of sales/dollars/etc.
One of the approaches he takes is encouraging the client to take as much consideration about preventive measures as possible, including the inevitable hardware failure or system panic, and being sure every operator knows what to do in most situations, and who to call if they're not sure. That's common sense, but in the cost-cutting corporate culture, it's an approach that's too often eschewed, and their IT staff pays the price down the line.
My conclusion, then, is that corporate culture probably should change from the arms race of who can do the most with the least cost. However, I don't see any viable replacement, so I would expect the clusterfuck that was the beginning of my comment to continue.
EarthLED has a 100-watt equivalent LED bulb that sucks about the same amount of power as the equivalent CFL (13 watts) without the mercury. The reason it's using 13 watts isn't just the high-power LED inside-- it has a small fan inside of it to keep the thing from overheating (yes, the fan could fail, and the chip might fry well short of its stated 50k hour lifespan and long after the warranty expires...). It costs $80, which is good considering that a year or two ago they had a 40-watt equivalent for that price. I might spring for one once the paycheck is in the bank.
If that's still too rich for your wallet, there's a 40-watt equivalent for $40, and a halogen desk-lamp replacement 2-pack for $40. They're not as bright, but they might do the trick for small appliances.
I've observed that in authoritarian power structures, those in power tend to create a second-class of citizens in order to keep their influence among others with power or wealth. "Yes, your life sucks under my boot-heel, but at least you're not a {second-class citizen}, and I'm just the guy to keep them in line." It's a very popular refrain among those aspiring to be attorney general: "Lookit me! I put away those icky sex offenders, and now you and your kids can rest easy. I'm not soft on crime like that (sneer) public defender." Sometimes it's malicious, and sometimes it's done as a consequence of good intentions.
Next thing you know, the telecoms will turn that into a rationale for a federal bailout.
If I may share how I landed my current job:
Like you, I have no degree, although I spent a significant amount of time in two universities. What I did have was a year and a half's worth of experience as a fraternity house IT person and the chapter webmaster, and several years of my childhood Saturdays spent in a Japanese "cram school"-- yes, in America. When I moved back home a year before the current recession officially started (the area I was living in was already facing more IT people than jobs), I immediately started looking through employment agencies as I had zero network connections in the area-- and yes, if you have no network, they really can be your best shot. It took two and a half months, but my contact found an employer who needed someone fluent in Japanese with IT skills who was either a citizen or a permanent resident-- less than a year later, my coworker had to leave because her student visa expired and she wasn't able to get an H1-B ahead of time.
Now, granted, the current downturn will make job hunting even more difficult than my situation 2 years ago, much less if you don't have skills other than IT, and you only contact those who are looking for straight-up IT specialists. That's a scenario where, as other commenters have mentioned, the candidates with degrees win. The key is to leverage your way into a spot where your skills match your prospective employer's needs, and then convince them that hiring you would be a great idea. If you can't manage that, you'll need to do it the hard way and take a less-desirable job to support yourself while you build the skills you need in your spare time. Or, if you're still financially able to go to school, get that degree.
And don't rely on Monster alone. I tried that and got exactly zero hits.
I'm guessing 9,999,900 of those downloads was curiosity. The rest browse sites that don't all work with every browser, or for some reason don't trust Firefox/Webkit because they're used to IE. I can't speak for Japanese users, but that was my take based on conversations with office workers in Japan. I do remember a dual-engine browser called Sleipnir, which no doubt inspired this monstrosity.
Oh, come now. At least go for the Orc Samurai.
"My browser can cut through armor, and still cut tomato!"
"Three engine action! For clean, close browse every time."
News flash: That same "market" recently went to Washington in private jets to beg for cash. Apparently some still didn't understand the memorandum of this past year that an unfettered "free market" doesn't self-regulate.
You would have to rig up a light switch that's connected to the outlets. That's the most common way to have switched outlets in the US, if memory serves. If you want to do it right, you'd need to modify your walls and/or light switches a bit, and make sure that there's no ambiguity as to which one controls the lights and which one controls the outlets. You can get creative with such an arrangement with 3-way switches, although that may be a code violation.
There's also power considerations-- you'd need switches rated for higher currents if your outlets are wired for more power than standard lights/outlets.
I suppose one could argue that question either way until they're blue in the face.
IMO, the inclusion of integrated graphics from nVidia for their entire laptop update means that the Macbook and the Air can now be considered for games that were considered "graphics-heavy" 2 years ago. When I was selecting a Mac this January, my primary considerations were portability and graphics power in Boot Camp. At the time, the Air came out, and even though I was intrigued for a few moments, I knew that there was no way they'd fit a discrete chip in that tiny case. If I were looking for a Mac now with the same objectives, I'd buy the low-end Air and cram in more memory.
Of course, if you're one of those guys who must play the latest game at highest detail and resolution, there's no way you'll spring for a laptop, let alone a Mac (unless you're grinning when you sing the first few words to "If I Had a Million Dollars"). You'd buy a badass desktop or build your own. That's why this "would you as a gamer pay for a Mac?" question is effectively a straw man, because most Mac gamers don't get the latest stuff (mainly out of necessity, as I think a majority still don't dual-boot), nor do most hardcore gamers think of getting OS X in addition to their screaming hardware, or a laptop.
Sure, there's Sager, but let's be reasonable. SLI laptops are a great way to cook your lap or whatever your computer rests on.
Imagine how Lewis Black felt:
"The one thing you don't do, is give states block grants of money, to do with that money what they wish. ... When I was at school in Chapel Hill, NC-- I thought that state was a smart state. Well, no! They had a $600,000 grant to fight crime. They took $15,000 of that grant ... to fund a study to find out why prisoners wanted to escape from prison."
I have no clue what the political landscape in Germany is like, so mudslinging might stick more readily there. A certain candidate on this side of the Atlantic, however, made it a point never to attack his opponents in the elections, while taking the effort to put the truth out there in regard to various attacks made against him. Where his opponent was being hypocritical, he was quick to exploit the opportunity when the opponent attacked, making his political defenses seem like jujitsu or judo. The end result was, the candidate seemed so comparatively squeaky clean in terms of public perception (despite the odds against him, and despite a couple of questionable moves in the Senate) that the opposing party's campaigns went ape-shit trying to bring him down by any means necessary. That predictably backfired, and the candidate is now our President-elect.
Of course, Heilmann's baggage certainly hurts him here. It would depend on the Germans' perspective-- would they see a legal challenge/protest against the site without the takedown as weak and indecisive, or defensive and just? Do they look favorably on a ham-fisted approach to silencing critics, particularly by taking them down?
It would be a lot more informative if you mentioned that you were testing out Softmaker Office...
Thanks for the info, though. So essentially it's like Oracle giving away freebies of its old database servers, but without the Linux flavor, nor the source code? That's pretty standard fare for companies still looking to make a buck off of software downloads, and even a wee bit more open than most proprietary vendors-- most offer crippleware and no free legacy versions, in addition to mining your personal information off of you. Use a throwaway Gmail account for this.
Part of the RIAA's litigation campaign is aggressive intimidation of would-be small-scale pirates and bootleggers. Small-scale, as in, maybe one or two copies downloaded or uploaded. The audience for the Paramount exec wasn't his customers or the media, it is politicians: "We're suffering because your country doesn't protect our profits. Hamstring your citizens, so that we can continue to post fraudulently high growth numbers to our shareholders and the SEC. Oh, and give us total control over the production/distribution process and lifetime-and-a-half copyright terms-- preferably indefinite terms, if you don't have a spot in your law that requires copyright limits. Yes, we'll have fries with that."
It's 1 month to build the product and 5 months to play Doom...
Scratch that, 1 month to actually collect evidence, and 5 months to convince the DA/judge/jury with the requisite court procedures.
Litigation/prosecution is far from fast. We may think "speedy" in terms of nanoseconds, but you can't shrink the legal process down (yet) similarly to Moore's Law because the legal process also exists to protect the rights of the accused.
Is this the US HQ making the legal demands, or is the main HQ in Japan pushing the demands down the pipe? I'm thinking it's either the latter, or Biggs is an idiot who was looking for some quick cash from his employer-- if it's a DMCA compliance issue, one would ordinarily use the takedown and be done with it. But this guy's using the C&D instead, and threatening to bill the desktop wallpaper site for services rendered^Wforced when asked for more information. That makes this legal posturing seem all the more suspicious.
In kana (both scripts), "Toyota" is 8 strokes; 8 is one of the traditional Asian lucky numbers (given the big jump in weddings on August 8 of this year). Toyoda would add two strokes to both for 10 total, and 10 isn't as lucky (they should be glad it isn't 4 or 14...).
In kanji, Toyoda and Toyota are the same (the voicing "diacritic" doesn't enter into it) at 18. I don't know if the +10 has the same effect as it does on 4 (14 means "certain death", while 4 means plain old "death").
And since the English /. doesn't allow double-byte characters, you'll have to take my word for the stroke counts.
Buzzword salad FTW.
I'm sure that scored a multi-bingo on Wally's buzzword bingo card.