It would be GREATLY appreciate that such news not be reveal in the headline of an article. Some readers may wish to remain oblivious of this information.
Excuse me, but it would be GREATLY appreciated if news of this nature was not revealed in the headlines. Some prefer to be blissfully ignorant of these things.
While I agree that the the $1 Billion figure is probably wishful thinking on the Post's part, I will say that this deal does strike me as VERY do-able. McD has given away music CDs for years during various promotions, as have other fast-food chains. I can see music giveaways in digital form taking hold very quickly.
Here is an example: Lets say the real deal is $100 Million (just like the Pepsi deal so it is not out of the realm of possibility). McD now has a block of songs that it can do whatever it wants with. If McD has a promotion where they would normally be giving away copies of a CD, they could replace it with a free download of the album from the iTMS. Apple could restrict the redemption so that only the designated album can be downloaded (making success/failure analysis quite easy).
If the promo succeeds, everyone is happy. However, if the promo fails (cuz the music sucks, for example), they would normally have piles of CDs that would just get trashed. Money wasted on production, storage, transportation, and destruction/recycling. With iTMS, they can just keep the unused downloads and repurpose them for a future event, such as a prize in the Monopoly game they run every so often.
In the end, McD has only paid for what it used. Very economical.
Another thing Peter mentions on that commentary track is that he has the large scale set for Bag End locked up in storage and plans to build it into a hobbit hole some day.
For a recent example I heard, you could get Eminims's latest CD on the internet even before it was released. The news reports were touting it as "Most... Pirated... Ever!!!"
So what happened? Strangely enought, I think it is to date Eminem's "Best... Selling... Ever...".
There is precedent to support this. In March of 2000, 'N Sync's album No Strings Attached was available for download on Napster at least one week in advance of the release and it went on to sell 2.4 million albums in the first week.
I cant confirm this, but I believe that the Britney Spears and Eminem albums released shortly thereafter were also available online before their release dates.
Slashdot Mirror
Telus is not owned by Verizon. They have partnership deals with Telus, but have no ownership stake.
Just FYI
It would be GREATLY appreciate that such news not be reveal in the headline of an article. Some readers may wish to remain oblivious of this information.
Please be more considerate in the future.
Excuse me, but it would be GREATLY appreciated if news of this nature was not revealed in the headlines. Some prefer to be blissfully ignorant of these things.
While I agree that the the $1 Billion figure is probably wishful thinking on the Post's part, I will say that this deal does strike me as VERY do-able. McD has given away music CDs for years during various promotions, as have other fast-food chains. I can see music giveaways in digital form taking hold very quickly.
Here is an example: Lets say the real deal is $100 Million (just like the Pepsi deal so it is not out of the realm of possibility). McD now has a block of songs that it can do whatever it wants with. If McD has a promotion where they would normally be giving away copies of a CD, they could replace it with a free download of the album from the iTMS. Apple could restrict the redemption so that only the designated album can be downloaded (making success/failure analysis quite easy).
If the promo succeeds, everyone is happy. However, if the promo fails (cuz the music sucks, for example), they would normally have piles of CDs that would just get trashed. Money wasted on production, storage, transportation, and destruction/recycling. With iTMS, they can just keep the unused downloads and repurpose them for a future event, such as a prize in the Monopoly game they run every so often.
In the end, McD has only paid for what it used. Very economical.
Another thing Peter mentions on that commentary track is that he has the large scale set for Bag End locked up in storage and plans to build it into a hobbit hole some day.
I hope there are pictures available when he does.
Q
For a recent example I heard, you could get Eminims's latest CD on the internet even before it was released. The news reports were touting it as "Most... Pirated... Ever!!!"
So what happened? Strangely enought, I think it is to date Eminem's "Best... Selling... Ever...".
There is precedent to support this. In March of 2000, 'N Sync's album No Strings Attached was available for download on Napster at least one week in advance of the release and it went on to sell 2.4 million albums in the first week.
I cant confirm this, but I believe that the Britney Spears and Eminem albums released shortly thereafter were also available online before their release dates.
Apparently, Kellner believes that admonishments like "don't touch dial, we'll be right back after these messages" actually carries legal weight.
What's next? Movie studios saying that we have to watch movies in the evenings because cheaper mattinee showings are theft?
"What a maroon!"
-Bugs Bunny