Yes, marketing and product development are certainly very related, but they are two different things. My implication was that the two processes might be a bit out of synch in this case. Better marketing rarely leads to a better initial product, certainly not directly.
I also agree that the marketing process contains a feedback loop in the ideal case, but not always.
''The document in question seems to suggest that the basis for evaluating products has been long-term customer value, and that's something we agree with. I think our marketing is geared toward that issue, toward long-term customer value.''
hmm.. marketing and product development are two VERY different things, no?
"According to this article [that I made up], [the US Govt] and [msft] have decided to dismiss all [anti-trust suits] 'without prejudice' and instead focus their energies on energizing the [us ecomony]. 'We believe our energies are better spent expanding the market for [aol] rather than fighting each other,' the former adversaries said in a joint statement. The article also discusses their plans for marketing and also how they plan to respond to criticisms that the [] market is doomed."
I swear they used an automatic press release generator for this one!
People are calling for a boycott of BMG "CDs". I propse the exact opposite.. for a day.
If you have expendable income, go to your local store that sells these crippled discs and buy as many as you can with a credit card. Open all of them, and return them all the next day, since "they won't play in your CD player". Macroeconomically this will nail BMG to the wall, as stores either send back the "damaged" discs en mass for credit from the mothership company, or simply stop buying BMG manufactured CDs since they can't sell them for a profit.
Just a thought, a devilish one at that... arg.
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Perhaps my initial statement was too short.
Yes, marketing and product development are certainly very related, but they are two different things. My implication was that the two processes might be a bit out of synch in this case. Better marketing rarely leads to a better initial product, certainly not directly.
I also agree that the marketing process contains a feedback loop in the ideal case, but not always.
''The document in question seems to suggest that the basis for evaluating products has been long-term customer value, and that's something we agree with. I think our marketing is geared toward that issue, toward long-term customer value.''
hmm.. marketing and product development are two VERY different things, no?
"...we booted it up and the damn thing kept saying something about 42 and not to forget a towel..."
"According to this article [that I made up], [the US Govt] and [msft] have decided to dismiss all [anti-trust suits] 'without prejudice' and instead focus their energies on energizing the [us ecomony]. 'We believe our energies are better spent expanding the market for [aol] rather than fighting each other,' the former adversaries said in a joint statement. The article also discusses their plans for marketing and also how they plan to respond to criticisms that the [] market is doomed."
I swear they used an automatic press release generator for this one!
People are calling for a boycott of BMG "CDs". I propse the exact opposite.. for a day. If you have expendable income, go to your local store that sells these crippled discs and buy as many as you can with a credit card. Open all of them, and return them all the next day, since "they won't play in your CD player". Macroeconomically this will nail BMG to the wall, as stores either send back the "damaged" discs en mass for credit from the mothership company, or simply stop buying BMG manufactured CDs since they can't sell them for a profit. Just a thought, a devilish one at that... arg.