Isn't the reason that it's not the standard layout is that it's being run to promote the new version of the game which has taken into account the fact that London has changed considerably since Monopoly was first launched?
SMS shortcodes are only valid on certain networks - the ones you pay for usually. For example, here in the UK it costs around £150 per month per network for a dedicated shortcode. If you were only interested in targeting customers on one particular network you would only pay for a shortcode on that network.
So, outside the US this is unlikely to work as Google won't have activated their code on any networks other than those in the US.
It's not like you can +44 (or whatever) a shortcode to access it internationally.
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Isn't the reason that it's not the standard layout is that it's being run to promote the new version of the game which has taken into account the fact that London has changed considerably since Monopoly was first launched?
See http://www.monopolylive.com/the_board_game.html
(I think this is in addition to the "classic" version, not a replacement).
SMS shortcodes are only valid on certain networks - the ones you pay for usually. For example, here in the UK it costs around £150 per month per network for a dedicated shortcode. If you were only interested in targeting customers on one particular network you would only pay for a shortcode on that network. So, outside the US this is unlikely to work as Google won't have activated their code on any networks other than those in the US. It's not like you can +44 (or whatever) a shortcode to access it internationally.