I'm a top 40 night jock, and this is my key demographic....
What you have to consider here is that television and radio *especially* serve as background noise a lot of the time for these children, and in surveys they dont consider it actual listening or viewing time, or at least as much as they would put down for homework or surfing the internet.
Secondly, they probably dont consider time in the car as much as straightforward listening, especially if in the car with parents.
Mostly, time spent *only* listening to the radio, at least for children/teenagers comes in 20 minute blocks.
This bill only overturns the television ownership cap -- drops it down 10% to its original level.
Once again, ill mention that the media consolidation ruling actually *lowered* the radio ownership cap.
-david
Let me start my post by saying that I work for ClearChannel... Proud to admit, since I'm one of the youngest full time DJ's in the country, but bad around here since ClearChannel has apparently turned into microsoft...
The FCC ruling was actually considered *a bad thing* within the company because it reduced ownership caps for the radio side of things. What the ruling did was allow cross-ownership of television stations and newspaper outlets in the same market area. In radio, it just changed the method by which caps were enforced; they are now enforced within an arbitron defined market rather than by signal overlap, and it counts noncommercial stations towards the number of competitors in a market. States.
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I'm a top 40 night jock, and this is my key demographic....
What you have to consider here is that television and radio *especially* serve as background noise a lot of the time for these children, and in surveys they dont consider it actual listening or viewing time, or at least as much as they would put down for homework or surfing the internet.
Secondly, they probably dont consider time in the car as much as straightforward listening, especially if in the car with parents.
Mostly, time spent *only* listening to the radio, at least for children/teenagers comes in 20 minute blocks.
Does anybody else think that this sounds remarkably like a headline for a SimCity game??? -dg
This bill only overturns the television ownership cap -- drops it down 10% to its original level. Once again, ill mention that the media consolidation ruling actually *lowered* the radio ownership cap. -david
Let me start my post by saying that I work for ClearChannel... Proud to admit, since I'm one of the youngest full time DJ's in the country, but bad around here since ClearChannel has apparently turned into microsoft...
The FCC ruling was actually considered *a bad thing* within the company because it reduced ownership caps for the radio side of things. What the ruling did was allow cross-ownership of television stations and newspaper outlets in the same market area. In radio, it just changed the method by which caps were enforced; they are now enforced within an arbitron defined market rather than by signal overlap, and it counts noncommercial stations towards the number of competitors in a market.
States.