Let's try more esoteric examples: Coke, which sells a drink. Actually, they sell a lifestyle, in which the drink is part of the image and the taste. Create something hip and free for people to visit; web boards, movie reviews, hiking, bike, and rollerblade info sites, etc.
Coke already does this, for the most part, especially in coutries where a large fan base exists for football (soccer.) Check out the giant list of world-wide sites for Coke shown below, especially the Taiwanese and Argentinian Coke pages, and the Australian diet Coke page.
You make a terrific point -- one which should be obvious to marketers but is not, for some reason.
I have my own theory (of course) about declining click-through rates: Today's web-based banner ads typically include a lot more copy (especially the animated ones,) than the banner ads of yore. As a result, they leave less to the imagination. I can "file away" the information in the banner ad for use later, because they've told me everything I need to know. As a result, I no longer feel compelled to click through.
Another reason I don't click through on banner ads, but often click through on/. stories, is because there's no promise of an immediate "reward" with most banner ads. When they start telling me that I can see some cool streaming video or hear a cool song or learn something novel, I might start clicking their banners again.
The site implies, but does not clearly state, that the devide will do OCR as well as capture doodles. Check out the cool monitor which rotates (or flips) to face the "audience." It looks great for meetings and small presentations.
Battlestar Galactica The Formula: Star Wars space hype + Bonanza + Dukes of Hazzard + Lost In Space + way-cool Cylons + Star Trek Voyager The Skinny: Airing from 1978-80, starring Richard Hatch as Tom Wopat, and featuring Lorne Greene as Commander Adama. The plot: In the seventh millenium of time, a tribe of humanoids engaged in a terrifying conflict against a race of machines. The humans lost. Now, led by their last surviving warship, the mighty Battlestar Galactica, a handful of survivors moves slowly across the heavens in search of their ancestral brothers, a tribe of humans known through ancient records to be located somewhere on a distant shining planet, a planet called Earth.
Your comment about printing reminds me of the main item keeping ME from converting to Linux: the need for a version of Money or Quicken or the like. (Perhaps someone should start a list of all the "Windows anchors that keep us from adopting Linux.")
I run virtually my entire financial life with Micro$oft Money now (paying bills automatically via CheckFree, downloading stock quotes, updating my investment portfolios, etc.) In fact, this represents one of the few real-world purposes for which I frequently use my PC.
Until some replacement exists for Linux -- or until the Windows version will run successfully under an emulator for Linux -- I have no choice but to remain a Windoze user.
The best solution for everyone concerned: quit watching television altogether. Get all your news and entertainment from the Internet, public radio, and pre-recorded media.
I stopped watching almost a year ago and find myself happier and smarter as a result. I read about one book a month, talk to actual humans more often, and spend more time on my own creative endeavors. I also find myself less immersed in commercial messages and less aware of those vaporous trends which mean nothing but about which TV nonetheless makes people care.
Learn more about the negative effects of TV and the positive effects of quitting at the White Dot web site: http://www.whitedot.org/.
Slashdot Mirror
Check out the products available from Hummingbird, Documentum, and Eastman. A long list of document management vendors lives here.
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Coke already does this, for the most part, especially in coutries where a large fan base exists for football (soccer.) Check out the giant list of world-wide sites for Coke shown below, especially the Taiwanese and Argentinian Coke pages, and the Australian diet Coke page.
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You make a terrific point -- one which should be obvious to marketers but is not, for some reason.
/. stories, is because there's no promise of an immediate "reward" with most banner ads. When they start telling me that I can see some cool streaming video or hear a cool song or learn something novel, I might start clicking their banners again.
I have my own theory (of course) about declining click-through rates: Today's web-based banner ads typically include a lot more copy (especially the animated ones,) than the banner ads of yore. As a result, they leave less to the imagination. I can "file away" the information in the banner ad for use later, because they've told me everything I need to know. As a result, I no longer feel compelled to click through.
Another reason I don't click through on banner ads, but often click through on
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Just what I need... Thoracic Outlet Syndrome (carpel tunnel of the neck)!
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You can find a preview of the ThinkPad TransNote on IBM's web site, here:
The site implies, but does not clearly state, that the devide will do OCR as well as capture doodles. Check out the cool monitor which rotates (or flips) to face the "audience." It looks great for meetings and small presentations.
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Don't you mean the last three negative integers?
The Crayfish
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This site lets you play a version of Zork, as well as Colossal Cave (the original Adventure game,) in your web browser via a Java Z-machine interpreter. You can also play Mini-Zork here , or play Zork II here , or play Zork III here . And, finally, you can also play the original Adventure here
Enjoy!
And let us not forget...
Battlestar Galactica
The Formula: Star Wars space hype + Bonanza + Dukes of Hazzard + Lost In Space + way-cool Cylons + Star Trek Voyager
The Skinny: Airing from 1978-80, starring Richard Hatch as Tom Wopat, and featuring Lorne Greene as Commander Adama. The plot: In the seventh millenium of time, a tribe of humanoids engaged in a terrifying conflict against a race of machines. The humans lost. Now, led by their last surviving warship, the mighty Battlestar Galactica, a handful of survivors moves slowly across the heavens in search of their ancestral brothers, a tribe of humans known through ancient records to be located somewhere on a distant shining planet, a planet called Earth.
Your comment about printing reminds me of the main item keeping ME from converting to Linux: the need for a version of Money or Quicken or the like. (Perhaps someone should start a list of all the "Windows anchors that keep us from adopting Linux.")
I run virtually my entire financial life with Micro$oft Money now (paying bills automatically via CheckFree, downloading stock quotes, updating my investment portfolios, etc.) In fact, this represents one of the few real-world purposes for which I frequently use my PC.
Until some replacement exists for Linux -- or until the Windows version will run successfully under an emulator for Linux -- I have no choice but to remain a Windoze user.
The Crayfish
The best solution for everyone concerned: quit watching television altogether. Get all your news and entertainment from the Internet, public radio, and pre-recorded media.
I stopped watching almost a year ago and find myself happier and smarter as a result. I read about one book a month, talk to actual humans more often, and spend more time on my own creative endeavors. I also find myself less immersed in commercial messages and less aware of those vaporous trends which mean nothing but about which TV nonetheless makes people care.
Learn more about the negative effects of TV and the positive effects of quitting at the White Dot web site: http://www.whitedot.org/ .