You're right, I didn't go to school for marketing (cs like everybody else here). And you have a very good point.
It's just articles like these: Study: Women buy more tech than men that make me think us women are often an underestimated market share in the tech sector.
Also, I think men would happily by a computer sold to them by a sexy girl. Works with beer, cars and Sports Illustrated, doesn't it?
Obviously late to this argument, but I found it ironic that Apple was trying to differentiate itself from PCs in these commercials using one white guy vs another. It's still just two white guys, pretty typical for the whole tech industry.
I think Apple would have had a much better argument for their "different look and perspective" if they had used an intelligent, young, hip WOMAN for their computer insted of the grungy guy.
Heck yeah, I immediately thought of that!! Course I did just listen to (and thus "reread") the book during almost 30 hours of driving over the holiday. Always entertaining... actually possible? I doubt it too.
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You're right, I didn't go to school for marketing (cs like everybody else here). And you have a very good point.
It's just articles like these: Study: Women buy more tech than men that make me think us women are often an underestimated market share in the tech sector.
Also, I think men would happily by a computer sold to them by a sexy girl. Works with beer, cars and Sports Illustrated, doesn't it?
Obviously late to this argument, but I found it ironic that Apple was trying to differentiate itself from PCs in these commercials using one white guy vs another. It's still just two white guys, pretty typical for the whole tech industry. I think Apple would have had a much better argument for their "different look and perspective" if they had used an intelligent, young, hip WOMAN for their computer insted of the grungy guy.
Heck yeah, I immediately thought of that!! Course I did just listen to (and thus "reread") the book during almost 30 hours of driving over the holiday. Always entertaining... actually possible? I doubt it too.