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New Apple Campaign Target PC Flaws

sodul writes"Apple just started a new campaign to emphasize the advantages of Mac versus a regular tasteless PC. The ads represent a young cool looking man (Mac) and a white collar in his 40's (not cool, PC). In one of the ads the PC repeat itself several times because it had to reboot. In an other one (and maybe the most aggressive of all) PC is sick because of a virus, while Mac is healthy. You can watch the new spots on Apple's site "

819 comments

  1. Awesome! More Windows VS OS X flamewars! by Anonymous Coward · · Score: 0

    w00t!

  2. Doesn't work by omeg · · Score: 2, Insightful

    Pretty much all hate campaigns I've seen against another product just didn't work out. Logically, I'd also think that showing people how good your product is (rather than how bad the other product is) has a much more positive effect. But really, I'm not an expert on commercials. Anybody who can point me to some hate campaigns by major companies that seem(ed) to be effective?

    1. Re:Doesn't work by Anonymous Coward · · Score: 4, Insightful

      Diod you watch any television during the last US election?

    2. Re:Doesn't work by Tozog · · Score: 4, Insightful

      Most politicial campaigns?

    3. Re:Doesn't work by joe+155 · · Score: 0, Troll

      Another reason why this might well not work is that if you go on the site it doesn't even seem to work in Linux (the files are ".mov" so if I'm right you'd need quick-time for that which is an apple product which people who don't have apples might not have (I don't and wouldn't get it)... how are they going to convince me to change if I can't see it (In my country they won't let these adds on TV from the sounds of it because there always is problems when people make direct explicit comparisons to other products... so it won't be on tv for me either)

      --
      *''I can't believe it's not a hyperlink.''
    4. Re:Doesn't work by mctk · · Score: 1, Troll

      Intelligent Design.

      --
      Paul Grosfield - the quicker picker upper.
    5. Re:Doesn't work by EccentricAnomaly · · Score: 5, Informative

      I'm not an expert on commercials

      Well the PC guy (John Hodgman) is an expert. He's the daily show's resident expert and the author of "The Areas of my Expertise". Which was reviewd on slashdot and by the Onion.

      --
      There are 10 types of people in this world, those who can count in binary and those who can't.
    6. Re:Doesn't work by the+phantom · · Score: 1

      Perhaps because the adverts are on television? While you could watch the ads on your computer (assuming you have a Mac or Windows box), they are also (perhaps even primarily) being aired on television.

    7. Re:Doesn't work by hunterx11 · · Score: 3, Insightful

      I'm going to go out on a limb here, and make a wild guess that Linux users aren't the target audience of this marketing campaign.

      --
      English is easier said than done.
    8. Re:Doesn't work by Sometimes_Rational · · Score: 5, Insightful

      This doesn't really look like a "hate campaign" to me. The ads give an affectionate look at what people commonly believe are Windows failings while strongly promoting what Macs can do. As played in the commercials, you don't hate the PC, he even has his strengths ("The things this guy can do with a spreadsheet"), but he isn't cool and competent like the Mac is. As to whether they work, advertisers do comparison ads all the time, so someone thinks that they work.

      --
      Warning: The intelligence of this post may be larger than it appears.
    9. Re:Doesn't work by corporatemutantninja · · Score: 1

      Google "Willie Horton".

      --
      Actually, I was trying to be Insightful, not Funny.
    10. Re:Doesn't work by Anonymous Coward · · Score: 0

      Anybody who can point me to some hate campaigns by major companies that seem(ed) to be effective?

      Most politicial campaigns?


      I hate heads
      I hate heads
      I hate heads

      *flip*

      Oh look, it came up tails! And chanting "I hate heads" must be the reason why!

    11. Re:Doesn't work by jcr · · Score: 4, Funny

      Another reason why this might well not work is that if you go on the site it doesn't even seem to work in Linux

      I'm sure you can play .mov files if you just spend a day or so reasearching what's available that passes ideological requirements, and then download it, build it, debug it, configure it for your GPU...

      Well, that's life with Linux.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    12. Re:Doesn't work by jcr · · Score: 1

      Woah.. Sure you want to make such a radical suggestion? ;-)

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    13. Re:Doesn't work by mmkkbb · · Score: 2, Insightful

      Almost all the losers run negative campaigns, too.

      --
      -mkb
    14. Re:Doesn't work by gEvil+(beta) · · Score: 2, Funny

      I'd like to add that it's a great book. It certainly helped fill in some areas of history that I was always a little fuzzy about.

      --
      This guy's the limit!
    15. Re:Doesn't work by saintp · · Score: 2, Funny

      I was hoping, before I watched the "Network" one, that the cute Asian chick in the screen cap was going to be Linux. But she wasn't. That would have been false advertising anyway.

    16. Re:Doesn't work by MadTinfoilHatter · · Score: 1

      I don't know... Anyone remember Sun's fairly recent "Considering how slow and hot our competitor's servers run, it's no wonder their name rhymes with 'hell'"? Or how about Microsoft's (not so recent) add where they had a bunch of penguin-based chimeras lined up. (A penguin with a frog's head and moose horns, et.c. - the message was that Linux integrates poorly.)

      I can't say I'm very fond of these "hate campaigns" either, but the marketing people seem to think they work...

    17. Re:Doesn't work by Golias · · Score: 2, Insightful

      Pretty much all hate campaigns I've seen against another product just didn't work out.

      Well, Apple does have the advantage in that most people who own PC's already hate them. They are just having a little fun with the hatred that's already there.

      But really, I'm not an expert on commercials. Anybody who can point me to some hate campaigns by major companies that seem(ed) to be effective?

      Hate campaigns usually require you to identify your competition, which nobody wants to do because then you are spending your money to raise their brand awareness. A "PC hate" campaign isn't really targeting a specific company (at least, not by name), so Apple can get away with it where most businesses could not.

      I do have one example, though. FedEx has been running hate ads against the USPS for decades, and it has built an emprie. The simple fact that the Post Office doesn't guarantee a specific maximum shipping date, even for their high-dollar "express" delivery, pretty much wrote FedEx's "the Post Office sucks" ads for them.

      --

      Information wants to be anthropomorphized.

    18. Re:Doesn't work by jellomizer · · Score: 1

      Well I find the new Apple adds to not be a direct negitive attack. They are just saying PCs get Viruses and Apple doesn't and Apple got good reviews from a good source while PCs got reviews from less repitubal sources. Apple is not going Dell you Suck or Microsoft you suck directly. (They may be implying it) but it is not a negitive add to any one company. They are just saying that they are better then the competition, and they are more volnerable to viruses and got good reviews which is true. Negitive adds usually target a company or Person directly. Like adds againts Bush or Kerry, or the old MCI comerical snubbing their noise at AT&T.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    19. Re:Doesn't work by tolan-b · · Score: 1

      Personally I installed the mplayer firefox plugin and the windows codecs with a few clicks in my package manager and the ad plays fine.

      The difference is that in the process I didn't end up with that horrible Quicktime player, Windows Media Player and Realplayer installed on my system and popping up alert baloons from my system tray...

    20. Re:Doesn't work by minus_273 · · Score: 2, Funny

      good thing macs dont have a system tray or balloons to pop up like that.

      --
      The war with islam is a war on the beast
      The war on terror is a war for peace
    21. Re:Doesn't work by jalefkowit · · Score: 1

      Absolutely! I find it scandalous how they didn't teach us in school about the Great Hobo Wars of the 1930s, for example.

      Note to mods: before you mod me Offtopic, read the book :-)

    22. Re:Doesn't work by NutscrapeSucks · · Score: 3, Insightful

      I have to agree. It's a pretty fine line, but these ads seem to fall into the "observational humor" category without being too over the top.

      I think Apple's last advertisment where they talk about "dull little PCs performing dull little tasks" (by dull little people?) was a lot worse, pretty much only appealing to the Smug Mac User crowd.

      --
      Whenever I hear the word 'Innovation', I reach for my pistol.
    23. Re:Doesn't work by lerxstz · · Score: 0, Flamebait

      Kinda ironic to hear that comment coming from a linux user (the whole group of which I generally have a lot of respect for). Since when did the lack of an driver/codec/app/filesystem/network protocol/distribution system/etc. stop any true linux user from doing what they wanted? I'm kinda dissapointed...

      I dunno how many times I heard the linux zealots say that the ability to extend the O/S or write their own software was the strength of linux. Time to get busy and write that software! (As an aside, they've done a helluva job copying windows so far. But when are the linux developers going to stop following in Microsoft's shadow and decide to innovate and become driving force in O/S development, like they could be?)
      (karma be damned)

      --
      I chose to end my comments, not with a rim shot, but a long decaying F#7sus4
    24. Re:Doesn't work by mstahl · · Score: 1

      I recall another Apple advertising campaign a long time ago (think early nineties at the latest) that showed alternating shots of two companies, one setting up a printer with a Mac and the other setting up a printer for a PC. (It's been a while, obviously, so don't jump on me if I get the details wrong here.) Long story short, the PC-using company got confused out of the printing business and the Mac-using company had a pretty easy time of making it work.

      If that ad campaign weren't effective at the time, I doubt they'd attempt another one now. I also think that now, very much like then, is a time where showing the key differences in usability over time between Macs and PCs, just as then was a good time to show how much easier it was to do day-to-day setup things like printers.

      Honestly though marketing people have a memory that's just as good as their audience, so it could just be that everyone's forgotten about that commercial and this is an isolated incident.

    25. Re:Doesn't work by rice_web · · Score: 1

      "I'd like to add"

      Oh, sweet typo irony!

      --
      The Political Programmer
    26. Re:Doesn't work by gEvil+(beta) · · Score: 1

      Please explain how exactly this is a typo. One supposes you read it as 'ad,' which is short for advertisement (note the single 'd' in the word). My use was the correct word, add, which means 'in addition to.' Now, if you were talking about homophones, then I could have a slight chuckle with you. Otherwise it appears that you are simply ignorant and like to point that out to others.

      --
      This guy's the limit!
    27. Re:Doesn't work by macshome · · Score: 1

      The only other one I can think of was the SEGA Saturn/NiGHTS into Dreams commercial that ended with them dropping a Playstation off a building and saying, "Fly plaything! Fly!.".

      All that happened is people remembered seeing a PS1 on TV. The ad didn't work, no matter how good the game was.

    28. Re:Doesn't work by Anonymous Coward · · Score: 0
      Time to get busy and write that software!

      They can't: Most of the popular codecs are patented.

      (Actually, they already have written all that software and it's readily available; it's just that mainstream distros find it too legally risky to include it.)

    29. Re:Doesn't work by DJCacophony · · Score: 1

      Nearly every new feature in Windows Vista is copied from Linux - the graphics accelerated desktop was done by Linux long before Microsoft.

      --
      Slow Down, Cowboy! It's been 60 minutes since you last successfully posted a comment.
    30. Re:Doesn't work by Genevish · · Score: 1

      You should watch the commercials. They're not a hate campaign. They are trying to show how the Mac is better than a PC.

      They do come across as a little overly smug, but they'll still raise interest in the Mac.

    31. Re:Doesn't work by DJCacophony · · Score: 1

      Well, Apple does have the advantage in that most people who own PC's already hate them (Apple)
      I couldn't agree more.

      --
      Slow Down, Cowboy! It's been 60 minutes since you last successfully posted a comment.
    32. Re:Doesn't work by LordMaxxon · · Score: 1

      I'm sure you can play .mov files if you just spend a day or so reasearching what's available that passes ideological requirements, and then download it, build it, debug it, configure it for your GPU...

      Well, that's life with Linux.

      I realize you're joking, but it's really not that bad. I use Linux and went to the website. The movies came up in KMplayer embedded on the pages.

    33. Re:Doesn't work by General+Lee's+Peking · · Score: 1
      Anybody who can point me to some hate campaigns by major companies that seem(ed) to be effective?
      Soda pop history: Coca-Cola basically accuses (primarily) Pepsi-Cola of being a mere imitator with the Coke slogan ``It's the Real Thing''.

      And hate is a pretty strong word---I personally wouldn't go that far in my description of what Apple is doing here. It's ridicule, for sure, but hate?

    34. Re:Doesn't work by A.+Bosch · · Score: 1

      Um, how about George W. Bush & Co.?

      --
      Where there is the necessary technical skill to move mountains, there is no need for the faith that moves mountains.
    35. Re:Doesn't work by 0racle · · Score: 1

      They do work when they're done like that. That's just funny, and Michael Dell should be happy his last name isn't Mitt or something.

      --
      "I use a Mac because I'm just better than you are."
    36. Re:Doesn't work by Mannerism · · Score: 1

      Pretty much all hate campaigns I've seen against another product just didn't work out.

      Who's to say? Apple's been slamming PCs for the past twenty years. I suppose whether it's worked out or not is a matter of opinion.

    37. Re:Doesn't work by Anonymous Coward · · Score: 0
    38. Re:Doesn't work by deathy_epl+ccs · · Score: 1

      They are just saying PCs get Viruses and Apple doesn't

      Never mind the fact that the world's first virus was a Mac virus.

    39. Re:Doesn't work by ShaLouZa · · Score: 1

      Well, actually, all I've had to do was to open my package manager and click on mplayer and mplayer-plugin to install it, along with the w32codecs. That's life with Linux nowadays. Just to let you know that we're not in 1990 anymore. ;-)

    40. Re:Doesn't work by whoisjoe · · Score: 1

      There was some computer (whose name/vendor elude me) which did not need or have a CPU fan. One of their competitors managed to convince the customer base that this was a bad thing ("Oh, look, the competition doesn't have a CPU fan! It will burn out within a week!"). They were so successful that the original vendor was forced to (unnecessarily) start including the fans. Anyone know the details?

    41. Re:Doesn't work by at_slashdot · · Score: 0, Flamebait

      I call you on your bullshit FUD joke.

      I use Mepis/Linux the video plays very well in Firefox.
      BTW, I installed my whole OS in 10 minutes flat.

      --
      "It is our choices, Harry, that show what we truly are, far more than our abilities." -- Prof. Dumbledore
    42. Re:Doesn't work by Anonymous Coward · · Score: 0
      What you'd generally find in the system tray on a PC has been replicated and moved, as a group, to the top right hand corner of the screen on a Mac.

      As far as balloons popping out if it, that's true, you'll not find those there. They generally come up on the main screen as dialogs.

    43. Re:Doesn't work by Ethan+Allison · · Score: 1
      it doesn't even seem to work in Linux
      What starts with an m, ends with an r and has a playe in the middle?
    44. Re:Doesn't work by Anonymous Coward · · Score: 0

      and macs also have a spell checker running as a service, works with pretty much any mac app, forms on web sites included.

      ever tought switching ?

    45. Re:Doesn't work by Mister+Whirly · · Score: 1

      Bah - Linux is a packaged OS. Real hackers write their own OS from scratch.

      --
      "But this one goes to 11!"
    46. Re:Doesn't work by Anonymous Coward · · Score: 0

      Good thing then that in Windows you can totally replace explorer or just turn off the stuff you don't need (unlike in OS X where you have no option but to eat the shit Apple stuffs in your mouth)

    47. Re:Doesn't work by neomajic · · Score: 1

      Google "mplayer". Download it and grab the (windows) essentials pack there, too! You should be able to play darn near everything. Well with the exception of maybe Real files...

    48. Re:Doesn't work by gfxguy · · Score: 0, Offtopic

      Sure did, and Kerry lost votes because of Democratic hate campaigning.

      I'm not saying there wasn't a log of negativety coming from the right, either, but that was generally through right wing "pundits" like Limbaugh and Coulter... the TV ads from the Democrats, and groups like MoveOn.Org, were almost all negative.

      Again, I'm not saying there's any angels here... the republicans didn't have to run ads like that because there were other outlets doing the negative campaigning for them, but Bush came off looking good because he wasn't personally attacking Kerry.

      --
      Stupid sexy Flanders.
    49. Re:Doesn't work by gfxguy · · Score: 2, Insightful

      I don't know why this is flamebait - he's right. In fact, the more negative the campaign, the more evidence there is that the candidate can't actually win on the issues, so the tactic is to attack your opponent.

      --
      Stupid sexy Flanders.
    50. Re:Doesn't work by C0vardeAn0nim0 · · Score: 1

      i wouldn't be so sure.

      two adds that i can quote from the top of my head are coke bashing adds from pepsi.

      one is with monkeys in a lab. one drinks only coke the other pepsi. the coke monkey shows no improvement after a time, while the pepsi dinking one breaks away from the lab and goes to the beach in a jeep full of hot babes.

      the other add shows a little boy buying soda from a vending machines. the boy takes a can of coke, puts it on the ground, gets another one, puts besides the first can, steps on top of the two cans so he can reach the topmost button to get a pepsi.

      those pieces certainly helped making my mind. today if i can't find pepsi or guarana (i live in brasil), i rather buy bottled water than coke.

      --
      What ? Me, worry ?
    51. Re:Doesn't work by Mister+Whirly · · Score: 1

      And the fact I haven't personally seen a virus on a PC for years... Trojan and worms, sure but viruses - thing of the past mostly...

      Also not noted is OS X had 81 vulnerabilities last year and close to 20 this year already. For the first time OS X made the SANS 2005 list of the top-20 internet vulnerabilities. I'm not saying there are near as many OS X security holes as on the Windows side, but Apple does seem to enjoy an unreal reputation that OS X is inherently invulnerable.
      http://www.wired.com/news/technology/0,70780-0.htm l

      --
      "But this one goes to 11!"
    52. Re:Doesn't work by shess · · Score: 1

      This doesn't really look like a "hate campaign" to me.

      I agree. After ten seconds looking at the site, it's clear to me that it's older-office-worker-just-putting-in-his-time against twenty-something-loser-who-needs-to-move-out-of-hi s-mom's-basement. Ought to be quite the tussle.

      -scott

    53. Re:Doesn't work by Mister+Whirly · · Score: 1

      MMMMmmmm....guarana... I wish they sold Antarctica brand here - all we have in the US is crap guarana. Coke doesen't even sell the Tai brand here...

      --
      "But this one goes to 11!"
    54. Re:Doesn't work by Anonymous Coward · · Score: 0

      Further proof that commercial didn't work, since it's an Intel ad, NOT an Apple ad. But no one seems to remember that.

    55. Re:Doesn't work by neomajic · · Score: 1

      It's not ironic. It's obvious he's a Linux n00b and you're an azz. Any Linux user worth their weight in pr0n would know how to play a .mov file.

    56. Re:Doesn't work by Swift2001 · · Score: 1

      All the research I've seen is that everybody says negativity doesn't work, but the record is, yes it does. I mean, the way you define it is revealing. You say Kerry lost voters because of the "hate" message of the third party people around him, like Moveon. However, Bush mysteriously GAINED voters from this third party supporters, whose message was overwhelmingly negative and personal. Remember the Swift Boat operation? Remember that the leader of the group was an old pal of Karl Rove's? Remember that Bush never said, "I disavow that attack." So which is it? Do negative third parties help or hurt? Frankly, the MoveOn ads may have been negative, but they were true, as revelation after revelation is showing. Maybe if they had just flat-out lied, like the Swiftboaters...

    57. Re:Doesn't work by joincamp · · Score: 1

      hahahhaha, what an idiot. do you just say stuff without thinking, hoping that its true?

      i havent even used finder in a long time
      http://www.cocoatech.com/

    58. Re:Doesn't work by cthellis · · Score: 1

      Anybody who can point me to some hate campaigns by major companies that seem(ed) to be effective?

      Wendy's "Where's the Beef?" campaign would probably be the most successful one of that sort. Most of the fast food ones take digs at each other ("Others are too fatty!" "Burgers suck!" "Burgers rock but only ours are flame broiled!" "Everyone else is too expensive!" etc) in-between their "style" ones. (And though I'm not sure quite how it impacted sales, Apple's "1984" commercial remains by most accounts one of the most effective ever, which is--by your accounts (which I don't agree with)--"hate."

      For some products you can sell an image (like cola and apparel) and some you have actual established rating systems to tout (as with cars), but many products--like PC's--don't really have that to fall back on. So what to do? Compare yourself to the competition. (Which basically means you compare your favorable traits against theirs... which come off as "unfavorable"... and by your account are espousing "hatred?" Sheesh.)

      These work better than the "Switch" ads because it comes off as more short and amusing and less preachy, so I think they'll be effective. Some of them are similarly misguided, though. (iLife is cool and all, but how can you possibly compare to the myriad of software bundles out there for "PC" by saying they have nothing? That's a strict Windows comparison which, of course, is not the scope they're limiting themselves too. Even if it's 90% true. ;) )

      Apple sells the iPod with "style" in over-abundance, and while people appreciate the style of Macs as well, that's not the big selling point for PC's. Usability, value, and security, however...

      So, um... what else do you expect them to toss out, commercial-wise? The computer field is huge and if you're talking up your features, you pretty much have to do it in the same breath as mentioning what their competitors will not be offering. This is "hate?"

      Personally, I call it "extremely common commercialism."

    59. Re:Doesn't work by NutscrapeSucks · · Score: 1

      You seem to be forgetting the "Swift Boat Veterns" that ran ads more-or-less calling Kerry a traitor -- and almost everyone associated with Bush/Rove. That was probably the single biggest media event during the last campaign, so your history seems a little biased to say the least.

      --
      Whenever I hear the word 'Innovation', I reach for my pistol.
    60. Re:Doesn't work by phildog · · Score: 2, Informative
      Hodgman is fantastic

      Here are some of his clips from the Daily Show

      --
      slashsearch.org - slashdot search. powered by google.
    61. Re:Doesn't work by Anonymous Coward · · Score: 0

      Good for you. Linux is still too hard/crappy/ghetto for me and everyone else. Pitch in and make it easier/better, please.

    62. Re:Doesn't work by Anonymous Coward · · Score: 0

      Well I guess that makes you special. I can install DOS on my computer in 1 minute (format c: /q /s). It may not be very useful until I spend another 2-3 hours installing the things to make it actually usable. The same thing holds true for all Operating Systems. EG, I don't find the Mac particularly useful until I've gotten somethings setup and configured. The same holds true for Windows and Linux. What jcr was pointing out was a valid set of points including being humorous.

      a. the choice of software based upon ideological foundations is an issue for many gnu users (GPL, LGPL, BSD, Proprietary).
      b. the installation of your choice will vary by ideological, and technical demands of the system. APT-GET, RPM, Click-n-run, optional install from CD, etc. Further, the lowest common denominator remains, ftp .tar.gz;tar xzf .tar.gz;cd foo;./configure;make;make install;guess the final resting place :-).
      c. despite the improvements on the linux platform, it's still not 'easy', it is however, 'easier' than it once was (of course, building an ark big enough for 2 of each animal on the planet would probably be easier than installing software on Linux once was).

      But I suppose it's easier to trot out that you can install in 10 minutes, than to admit that things still ain't the rosy picture of paradise you want it to be. Don't get me wrong, if you want I can go into bashing the process of installing software on a Mac too, and if you really want to hear about ugly, let's talk Windows software, but both of those still have Linux beat for the most part, and the solutions that are 'easy' on Linux are generally reviled by the average Slashdot poster because it simply isn't hard enough, and it reduces your stature in the geek community by removing one of your valuable skills.

    63. Re:Doesn't work by gfxguy · · Score: 0, Offtopic

      The Kerry campaign directly attacked George Bush, George Bush ran on issues. Now, you can agree or disagree with how well Bush did on issues, but Kerry's campaigned revolved around pointing out what Bush did wrong - not pointing out what Kerry would do right.

      People notice those things. The third party ads/campaigning was another matter; they come off as "look, that disinterested third party is saying bad things about so and so". We know they are not disinterested third parties, but the point is that the Bush campaign distanced itself from the negativety, the Kerry campaign did not - they were much more directly involved in it.

      I'm not trying to start a debate about who was a better candidate - they were both horrible in my opinion, but Kerry's campaign was about what Bush did wrong, Bush's capaign was about what Bush did right. Kerry's campaign ran on the "anyone but Bush" philosophy.

      We're talking TV ads... not the debates, not the pundits... the actual advertising campaign that both parties used.

      --
      Stupid sexy Flanders.
    64. Re:Doesn't work by pallmall1 · · Score: 0, Flamebait

      Kerry was a traitor. The North Vietnamese coordinated their propaganda efforts with Kerry when he met with high level North Vietnames officials in Paris while the war was still going on. Where do you want to go? How about a North Vietnamese re-indoctrination camp? Kerry helped put a lot of people in those. Mod me down, but it's still the truth.

      --
      3 things about computers: they're alive, they're self-aware, and they hate your guts.
    65. Re:Doesn't work by Anonymous Coward · · Score: 0

      They are just saying that they are better then the competition, and they are more volnerable to viruses

      The only reason Windows is more vulnerable than Macs to viruses is purely due to market share. If the Mac had the market share that Microsoft had, the virus writers would attack it just as much. Viruses writers aren't sitting back saying "I won't attack the Mac because I like it too much." It's not a popularity contest with them. It is purely a numbers game. Market share dictates that attacking Windows creates higher casualty rates which means more kudos in their geeky underworld.

    66. Re:Doesn't work by NutscrapeSucks · · Score: 1

      Huh? The ad ended with a picture of an iMac. It was an Apple ad.

      (Yes, I'm aware that Intel subsidizes advertisements for people who use their products, but this was still Apple's advertisment.)

      --
      Whenever I hear the word 'Innovation', I reach for my pistol.
    67. Re:Doesn't work by BorgCopyeditor · · Score: 1
      Bah - Linux is a packaged OS. Real hackers write their own OS from scratch.

      That's why GNU/HURD has been so successful. ;-)

      --
      Shop as usual. And avoid panic buying.
    68. Re:Doesn't work by gfxguy · · Score: 1

      No, I didn't forget anything - I even mentioned that there were third parties running negative ads (SBV's, MoveOn.Org, etc.) I was pointing out the Kerry campaign actually used negative ads attacking Bush's record, they ran on an "anybody but Bush" platform... The Bush campaign, on the other hand, ran ads touting Bush's record... they didn't have to run negative ads because there were other outlets doing the negative campaigning for them.

      In the eyes of a lot of people, that made Bush look good, it made Kerry look bad... Kerry didn't campaign on the issues or his solutions, he campaigned on what a lousy president that Bush was.

      --
      Stupid sexy Flanders.
    69. Re:Doesn't work by hawk · · Score: 1

      And be sure to read far enough to see who initially brought up Horton as an issue . . .

      For those outside the US, Horton, a convicted murderer, was on a weekend furlough--and for some reason, just didn't come back, and raped a woman while out.

      It became an issue in the general election, as the Democrat was the governeror and supported the program. However, it had already been an issue in the primary, started by another Democrat.

      hawk

    70. Re:Doesn't work by Sinus0idal · · Score: 1

      Exactly, Windows failings. So why is the advert Mac VS PC. A Linux install comes with a lot more than a calculator and a clock. I think it is a tad misleading.

    71. Re:Doesn't work by Brett+Johnson · · Score: 3, Informative

      What a load of horse hockey. There are plenty of replacements for most of the Mac OS X major apps:

      Don't like Finder? Try PathFinder http://www.cocoatech.com/ or RBrowser http://www.rbrowser.com/
      Don't like Safari? Try OmniWeb, Firefox, Camino, Opera, iCab, or even IE5
      Don't like Mail? Try Eudora, Thunderbird, GMail, Entourage, Notes, or any number of other mail clients
      Don't like Quicktime? Try VLC, RealPlayer, or Microsoft's crappy media player [although QT is better than either of the latter 2]
      Don't like Dashboard? Try Konfabulator
      Don't like Keynote/Pages/AppleWorks? Try ThinkFree Office, OpenOffice.org, or Microsoft Office

      You could replace nearly all the major applications and many of system components of Mac OS X, but then it wouldn't really be a Mac anymore, would it?.

    72. Re:Doesn't work by Thuktun · · Score: 1

      One of the top 10 USAn commercials of all time (according to a USA Today poll, anyway) rags on competitors' attributes and claims the advertised product is better. How is this fundamentally different than what Apple's doing?

    73. Re:Doesn't work by illtron · · Score: 2, Insightful

      How the fuck is it misleading? Even to 99% of Linux users, "PC" means "Windows PC." I don't think Apple is really aiming to sway any Linux users with an pitch that clearly is targeted toward your average Windows user.

      --
      Slashdot: 24 hours behind every other site or your money back!
    74. Re:Doesn't work by english_august · · Score: 1

      Bush v Gore and Bush v Kerry worked just fine.

    75. Re:Doesn't work by NutscrapeSucks · · Score: 0, Offtopic

      Bottom line: You can not definitively that Kerry lost more votes than Bush due to Negative-Campaign Backlash. There's an argument either way.

      I will agree that the "Anybody but Bush" was a bad strategy that did not work, and to address the other guy's point, Kerry ran a "War Hero", when in fact his real reputation was as an "Anti-War Hero", which is why Bush was able to successfully pigeon him as a "flip-flopper" and he could respond correctly to SBV.

      --
      Whenever I hear the word 'Innovation', I reach for my pistol.
    76. Re:Doesn't work by PsychoSid · · Score: 1
      Congratulations. My Mac came with the OS pre-installed.

      I was surfing for prOn in 5 minutes.

      By the way I am only pointing out the lameness of that phrase.

    77. Re:Doesn't work by illtron · · Score: 3, Insightful

      You're an idiot. Clearly these ads show the Mac and PC as two guys who have differences, yet get along. There's a playful tone to the ads. It's not a "hate campaign." Did you just make that up?

      What did you really want Apple to say? "Macs are great, but if you don't want one, it's totally cool with us if you buy a Windows PC too, because Internet Explorer runs great on them!"

      Apple can talk until they're red in the face about how great their own product is, but there are clearly still a lot of misconceptions about them. The only way to really drive home the fact that they do some things better and lack the problems that abound on PCs is to put the two side-by-side. You're right that people don't react well to negative ad campaigns (there's no such thing as a hate campaign), and that's precisely why Apple has struck an extremely delicate balance in these ads.

      The Mac guy doesn't come out and call the PC guy a piece of shit idiot who can't install Firefox and Ad-Aware to save his life. It's a friendly dialogue with upbeat music, far from the deep voices and forboding music of negative political ads.

      --
      Slashdot: 24 hours behind every other site or your money back!
    78. Re:Doesn't work by gfxguy · · Score: 1

      No, I can't - you're right. It's just a guess, same as anybody else who is trying to figure out why Kerry lost. Now, I don't think this made him lose, I just think it probably didn't help - and that a positive campaign might actually have helped.

      --
      Stupid sexy Flanders.
    79. Re:Doesn't work by Space+Coyote · · Score: 2, Funny
      A Linux install comes with a lot more than a calculator and a clock. I think it is a tad misleading.

      Linux comes with 8 different calculators, half of which use RPN :)

      --
      ___
      Cogito cogito, ergo cogito sum.
    80. Re:Doesn't work by Arandir · · Score: 1

      One rule of sales is to not denigrate the other guy. It's an important rule, and it makes more sales than you would otherwise think. But that's not what this ad is doing. Instead it is positively promoting Apple. It is not attacking Microsoft, it is presenting the Mac a solution to common computer problems. That these computer problems are only common on the OS with 95% marketshare is irrelevant.

      Hungry? Come to our restaurant.

      Automobile engine knocking? Buy our high octane gasoline.

      Computer crashing? Buy our Mac.

      --
      A Government Is a Body of People, Usually Notably Ungoverned
    81. Re:Doesn't work by at_slashdot · · Score: 1

      Congrats, I lost 10 minutes and I saved $599.

      I was merely pointing that there's no need for configuration, compilation, kernel tweaking or GPU configuration, building and debugging to use Linux -- as Apple fanboys suggest.

      --
      "It is our choices, Harry, that show what we truly are, far more than our abilities." -- Prof. Dumbledore
    82. Re:Doesn't work by ObiWanKenblowme · · Score: 3, Insightful

      Is someone going to bring up this flawed theory EVERY time there's an Apple article on /.? Are you telling me there hasn't been a single virus writer who wanted to be the one behind the first real-world OS X virus? Or to write one just to shut up all those smug Mac users?

      --
      Obvious exits are NORTH, SOUTH, and DENNIS.
    83. Re:Doesn't work by rjschwarz · · Score: 1

      Does anybody remember "Where's the Beef"? It didn't mention specifics but it was clearly bashing other competitors in a humorous way and it was mind-bogglingly successful.

    84. Re:Doesn't work by FLEB · · Score: 1

      Mod me down, but...

      See, mudslinging campaigns are not effective.

      --
      Information wants to be free.
      Entertainment wants to be paid.
      You just want to be cheap.
    85. Re:Doesn't work by Anonymous Coward · · Score: 1, Funny

      Linux users aren't often the target market for anything.

    86. Re:Doesn't work by Anonymous Coward · · Score: 0

      And Bush was snorting cocaine off a stripper tits at the local strip club while the "traitor" actually served his duty to his country. Do you really think that Kerry's family isn't rich enough that he couldn't have got a deferrment like every Bush cabinet member now?? Rove, Cheney, Limbaugh etc all had multiple deferrments and never served their country at all...

    87. Re:Doesn't work by joe+155 · · Score: 1

      at a wild guess I'd say the player which I had but then got taken off when I updated my kernal ; ) . Sills linux...

      --
      *''I can't believe it's not a hyperlink.''
    88. Re:Doesn't work by finnif · · Score: 1

      Anybody who can point me to some hate campaigns by major companies that seem(ed) to be effective?

      Um, Apple's very first Macintosh ad in 1984?

    89. Re:Doesn't work by at_slashdot · · Score: 1

      "Pitch in and make it easier/better, please."

      Yes bitch, bend over.

      --
      "It is our choices, Harry, that show what we truly are, far more than our abilities." -- Prof. Dumbledore
    90. Re:Doesn't work by swissfondue · · Score: 1

      The message is: a Mac is a "better" alternative to a PC. Getting people to think that Mac exists as a choice is the most important message. "When you buy a PC, consider a Mac". Most of the target audience don't.

      --
      Rubies and Pearls are not what you think.
    91. Re:Doesn't work by Milton+Waddams · · Score: 1

      I thought some bits were good. The bit in the virus ad was funny when the PC guy crashed. The restart ad was funny too. TBH it's the way I explain using a Mac to my friends. They'd go on about how cool iTunes is. I'd say "Imagine if your whole OS was as cool as iTunes!". It's much better than the switch ads even though it's in the same vein. I suppose they learned from their mistakes by not focussing so heavily on the faults of the PC.

      I have to admit though that I generally hate all computer ads. Ones like the IBM ads are reallly smug and patronising. The Apple ads are like that too. The Dell ads are boring too. I suppose at the end of the day, they're selling computers which is hard 'cause if you go on about the tech specs you've lost most of your audience and if you don't try and sell your computers on their merits, you lose respect.

    92. Re:Doesn't work by shmlco · · Score: 1

      "I call you on your bullshit FUD joke. I use Mepis/Linux the video plays very well in Firefox."

      Well if it's that easy, then joe_155 shouldn't have had any problems... but he did, so it's not, but you didn't so it is, but he did, so it's not, but you didn't so it is....

      [smoke rises from logic-induced brain overload]

      --
      Any sect, cult, or religion will legislate its creed into law if it acquires the political power to do so.
    93. Re:Doesn't work by jez9999 · · Score: 0, Troll

      It certainly doesn't work if you can't see the ads.

      Yeah, I go to their site and I hear the sound, but my wonderful Quicktime plugin doesn't show the goddamn video. I'm annoyed now. :-(

      "Reason number 1 to get a Mac - it just works."

      Yeah, is that because Apple purposely makes broken software for Windows?

    94. Re:Doesn't work by Anonymous Coward · · Score: 0

      Political study has shown that in elections negative advertising is the MOST effective advertising. Beyond that the adds don't really have any hate. They do not mention any company that is of lesser quality, but they do capitalize on existing (well deserved?) stereotypes about Windows PCs. Instability, a lack of security, and general blandness of the windows user experience is pretty damn common forum fodder for windows geeks, linux geeks, apple geeks, and non geeks. Windows is a running joke in just about every circle of users I know. The Developers joke about its Sh@#ness, the secretaries poke fun at it's instability, the networking guys are constantly wailing about the unpredictability of windows networking, and overall it's in good spirits. These people don't hate windows, they just understand it's failings. They are pretty well known and accepted. They are not yet "switchers," but they will find these adds entertaining. Windows zealots should take these adds with some grace. It's okay to laugh at yourself and I expect many people will like this campaign, even if they stay with Microsoft.

    95. Re:Doesn't work by at_slashdot · · Score: 1

      I'm sorry, I don't care what OS joe_155 uses.

      I was just correcting some misconception or FUD about Linux: that you need to compile, debug, configure, teak kernel, etc to use Linux -- No, you don't.

      --
      "It is our choices, Harry, that show what we truly are, far more than our abilities." -- Prof. Dumbledore
    96. Re:Doesn't work by superburger · · Score: 1

      I am a mac geek, 100%. I sat on my G4 powerbook, running Firefox and started to watch the ad 'restart'. The fuckin' browser crashed. The irony.

    97. Re:Doesn't work by jez9999 · · Score: 1

      Thing is, I wouldn't mind if the criticisms made were valid now; but Apple is really clutching at straws here, as can be seen by anyone that's used Windows XP, frankly.

      The point about viruses is fair enough, whilst inevitable, because Windows is vastly more popular and greater a target.

      But, better networking with a Japanese digital camera?! The camera's drivers were probably designed for Windows XP. Restarting? Maybe Windows 95 did. Only comes bundles with calculator/clock? Maybe Windows 3.11 did. XP has so much bundled software, not to mention freely-downloadable software, it completely puts the Mac to shame. Presentation and integration mightn't be quite so good, but that's not quite what the ads are saying.

    98. Re:Doesn't work by Anonymous Coward · · Score: 0

      he lost because the public voted for Bush. You see we use this system that counts votes by the people who actually care enough to vote. And well, the winner is the one with the most votes.

    99. Re:Doesn't work by irving47 · · Score: 1

      If you're old enough... Joe Isuzu! Freakin' hilarious...

      --
      I had a sucky sig.
    100. Re:Doesn't work by shmlco · · Score: 1

      Go up two levels in this subthread and find the post that spawned it, namely joe_155, who is running Linux, and was complaining that he and his Linux box COULD NOT RUN the MOV files on Apple's site. If he says he can't, then I have no reason to disbelieve him. So it's not some misconception or FUD about Linux; it was, apparently, fact.

      And given the level of rapid fanaticism we're experiencing, I have to feel that the one comment made about "passing ideological requirements" is also dead on the money.

      --
      Any sect, cult, or religion will legislate its creed into law if it acquires the political power to do so.
    101. Re:Doesn't work by angrytuna · · Score: 1
      A bit offtopic, but I found this interesting: I hadn't realized that he and Jonathan Coulton knew each other.
      From your Onion AV link:

      This also reveals something about me, I suppose. [Comedic songwriter] Jonathan Coulton and I met in college. We went to Yale University. He was a Whiffenpoof [a member of a Yale men's singing group referenced in The Areas Of My Expertise], and was into Cole Porter, and I was not a member of any singing group--mainly out of resentment of their tuxedos. There's probably a part of me that yearns to be one, and that's why I tend to, on one hand, make fun of Jonathan Coulton relentlessly for being a Whiffenpoof, and on the other hand, secretly own Cole Porter compilations.

      In case anyone forgot or missed it, he (coulton) was a ./ topic a short while ago

      .
      --

      It is a solemn thought: dead, the noblest man's meat is inferior to pork.

    102. Re:Doesn't work by Caiwyn · · Score: 1

      Anybody who can point me to some hate campaigns by major companies that seem(ed) to be effective?

      Pepsi.

      In the early 80s, Pepsi created a series of ads inviting people to "take the Pepsi challenge." In these ads, people took blind taste tests of Pepsi and Coca-Cola, without knowing which was which. Invariably it would be revealed that they had chosen Pepsi over Coke.

      These ads were so effective in increasing Pepsi's marketshare that Coca-Cola made the decision to reformulate their flagship product in an attempt to beat Pepsi at their own game.

    103. Re:Doesn't work by at_slashdot · · Score: 1

      There are hundreds of Linux distributions (http://distrowatch.com/) , if joe_155 uses one that doesn't play Quicktime it's his problem.

      However, the post to which I replied made it sound like is a long and hard process that takes hours and lots of knowledge -- that's plain FUD, I gave the example of what I use that is installed and configured in 10 minutes. That beats (at least in my case) Windows installation and of course beats Mac OS installation since it doesn't run on my hardware.

      My post was moded as flaimbait... whatever... I just stated how things are, I'm not driven by any "ideological reasons" for example I prefer Opera to Firefox even though is closed source. I use Linux mostly for practical reasons: best solution for me and for my hardware.

      --
      "It is our choices, Harry, that show what we truly are, far more than our abilities." -- Prof. Dumbledore
    104. Re:Doesn't work by rpbird · · Score: 1

      Please look up the word disingenuous. Let us not forget the swiftboat veterans, the attack ads, the fear-mongering, and the general negative tone of the Bush campaign and its allies. If you can't, if you genuinely believe Kerry was the dirty one, I recommend Aricept, one pill a day at bedtime.

      Back to the topic at hand, Apple's negative ads. This is new? Apple's been doing this for as long as I can remember. Here's a funny story. Years ago when the G3 came out, a buddy invited me over to show off his brand new G3. (http://en.wikipedia.org/wiki/Power_Macintosh_G3_% 28Blue_%26_White%29) He had been going on for days on its reliability, its power, yada, yada, yada. I get there, we go in to look at his famous new machine, he boots it, it freezes. He boots up, it freezes. He boots up, it freezes. He boots up, it freezes! By the time he finally gets a stable boot, I'm rolling on the floor. Please use the hardware and operating system you are comfortable with. Tune things up until they run well. Other than that, happy computing.

    105. Re:Doesn't work by Some_Llama · · Score: 1

      My coworker in the cube next to me went to watch one of the videos through firefox and his system crashed on him also, he's running unbuntu.

      Strangely enough My windows XP box ran everything just fine (using firefox also).

    106. Re:Doesn't work by gfxguy · · Score: 1

      I'm sorry, is there a reading comprehension problem? I did mention all the negative ads - what I was saying you didn't see the negative ads from the Bush campaign itself, but you did see them from the Kerry campaign (or, at least, a lot more of them).

      I'm not talking about third parties, I even mentioned MoveOn and SBV (Swift Boat Veterans) in my post - I'm talking about the ads where you hear "I'm George Bush, and I approved this ad", the ones from the Bush campaign itself.

      I've even mentioned that the reason he didn't need to do negative ads is because he had so many third parties doing it for him... but it made him look a lot better to not have his approval attached to those ads.

      --
      Stupid sexy Flanders.
    107. Re:Doesn't work by evil_tandem · · Score: 1

      Well I thought it was funny :)

    108. Re:Doesn't work by NMerriam · · Score: 1

      Indeed, one of the most successful ad campaigns of all time was the Pepsi Challenge, which eventually resulted in New Coke. Comparison ads are not "hate ads", they can be playful exercises, as the new Apple Ads are.

      If apple were running a Hate campaign, it would be along the lines of "Last year over 20 billion dollars was lost because of Microsoft Windows viruses, because Microsoft doesn't care if your computer is secure once they have your money. Apple computers don't get those viruses because we love you."

      --
      Recursive: Adj. See Recursive.
    109. Re:Doesn't work by damiam · · Score: 1
      So why is the advert Mac VS PC.

      Because it's being run by Apple, you dolt.

      --
      It's hard to be religious when certain people are never incinerated by bolts of lightning.
    110. Re:Doesn't work by damiam · · Score: 1

      I think "virus" has basically become a generic term for all types of malware, at least in the public conciousness. "Real" viruses barely exist anymore.

      --
      It's hard to be religious when certain people are never incinerated by bolts of lightning.
    111. Re:Doesn't work by jfern · · Score: 2, Informative

      Are you kidding? Bush's website had more information on Kerry than Bush. It was Bush who went ultra-negative. How many times did we hear "flip flopper", "liberal Senator from Massachusetts", "Swift boat veterans for truth", "$87 billion". The campaign was entirely about John Kerry.

    112. Re:Doesn't work by kabz · · Score: 2, Insightful

      I dunno, Windows XP is pretty damn lame when it comes to bundled software. Wordpad, notepad, RDP. I'm sure there's a few more things, but it doesn't really compete with iLife. Plus Xcode kicks butt, it really does.

      Plus viruses really can hurt on XP. I managed to catch SpyBot, I think through Firefox, just by hitting a link on Digg. I managed to clean it manually, but MacAffee didn't peep, and an average user probably wouldn't be able to work out how to fix it.

      I really am kinda looking forward to Vista being cooler to look at, and having some Java-style sandbox security, since I'll probably end up using it at work, but the XP install under Parallels on my Mac isn't getting any use, simply because all the software I need is now available on a Mac.

      I think it's nice to see Apple advertising Mac though, and with fairly smart ads, not the Volkswagen Bug / iMac CRT stuff they were doing a few years ago.

      --
      -- "It's not stalking if you're married!" My Wife.
    113. Re:Doesn't work by pallmall1 · · Score: 1

      It's not mudslinging. It's the truth.

      --
      3 things about computers: they're alive, they're self-aware, and they hate your guts.
    114. Re:Doesn't work by Anonymous Coward · · Score: 0

      We're the target market for lots of software that runs on Linux tho! :)

    115. Re:Doesn't work by shellbeach · · Score: 1

      two adds that i can quote from the top of my head are coke bashing adds from pepsi.

      Funnily enough, here in Australia Pepsi ran a supposedly coke-bashing ad as follows:

      Two young teenage boys are dreaming of what they'll be when they grow up. One is drinking Coke, the other Pepsi. We see the Coke boy's dream first: he imagines himself a brilliant, famous cricketer, bat slung nonchalantly over shoulder, girls fawning all around him.

      Then we see the Pepsi-drinker's alternative: he imagines himself a gynaecologist, with lots of hot girls in bikinis coming into his practice.

      Probably one of the worst ad campaigns ever - you don't have to be Einstein to know that the gynaecologist is (a) going to be spending most of his days examining the festering genitals of middle-aged women, and (b) is going to be getting a hell of a lot less sex than his sports superstar mate ("Oh! so what do you do for a living then?" "Well, I get my kicks out of doing pap-smears ... wanna make an appointment, honey?")

      Coke must have been laughing all the way to the bank ... and strangely enough, the ads got pulled rather quickly.

    116. Re:Doesn't work by Zonnald · · Score: 1

      WOW all those things come bundled with OS/X - thus making it a "Mac".

    117. Re:Doesn't work by zsau · · Score: 1

      You could replace nearly all the major applications and many of system components of Mac OS X, but then it wouldn't really be a Mac anymore, would it?.

      I would hazard ... yes! Does PathFinder or RBrowse work on GNU/Linux or Windows? How about iCab or Konfabulator? Just because you don't like the whole experience doesn't mean you still don't want the esesntial parts of the experience. When I switched the Mac, I did it because I was told it had sensible install/uninstall procedures. I left for reasons that couldn't be fixed by just replacing the file manager and the email client.

      Likewise, on my laptop I have Ubuntu, only I've taken out Nautilus and Gnome-Session and GEdit and Firefox and replaced them with ROX-Filer and ROX-Session and ROX-Edit and Galeon. And I can't stand KDE and can only tolerate Gnome anyway. But it's not like it's suddenly not become a GNU/Linux box, or even not a Ubuntu box. Even though I've lost many of the advantages of Ubuntu (e.g. it doesn't automount USB drives atm), I've gained a system which I'm more comfortable with. And it's still essentially Ubuntu, just lie a Mac with replaced software is still essentially a Mac.

      --
      Look out!
    118. Re:Doesn't work by Anonymous Coward · · Score: 0

      I got one!

    119. Re:Doesn't work by grrrl · · Score: 1

      It was mainly because Pepsi was sweeter than Coke. But it certainly worked really well for Pepsi. Interestingly, apparently one time Pepsi's marketing manager who devices the whole challenge (Sculley IIRC) took the challenge and picked Coke! But it wasn't on air so he got away with it. After the high of the campaign, he then went on to become CEO of Apple...

    120. Re:Doesn't work by feijai · · Score: 1
      Never mind the fact that the world's first virus was a Mac virus.
      Yeah. Except it wasn't.

      SCORES appeared in 1988. The first PC virus was written in 1986. Several mass-distributed PC virii appeared in 1987.

      More to the point, SCORES and its ilk worked pre-OS X operating systems. A huge, HUGE difference.

    121. Re:Doesn't work by Anonymous Coward · · Score: 0

      Well, I do branding at an ad agency, and this isn't really a hate campaign in the slightest. It's closer to a brand comparison campaing (aka Pepsi vs Coke), but not even quite that. The target is your typical everyday-guy/gal (so us slashdotters are NOT the target...) using jester personality types. Since the target is the everyday person that really isn't interested in the finer points of computing (shock shock!) the method probably works pretty good. Apple commercials over the last few years have been suprisingly good. There's nothing really "new" in terms of branding that they use, but rather they've been good at cutting down on the fat and getting to the fundamentals of any particular style. It's easier said than done, especially when talking to marketing departments for various companies that will insist on sticking in some aspect that just doesn't work, thus muddling up the original goal. Enough of the branding/marketing talk though. That's just boring.

      I've been a Mac user for 17 years now, so I'm biased (just for the record I've also worked with *BSD, Tru64, Solaris, everything from DOS 2.11 to XP, you name it...) but that said, a lot of people are liking the idea of using a Mac these days. A lot of people that I wouldn't have ever suspected of doing so. It's weird even to me.

      There are a number of reasons for this, but I think that one of the biggest things (that has very little to do with Apple actually) is the fact that you no longer need the biggest fastest coolest computer to just do what you want to do. A Mac mini will allow you to edit DV video, sort your iTunes collection, digital camera photos, browse the web, write mail... the list goes on. You'll need a lot more to do HDTV quality video editing, but again, that's not what most people do. The iLife integration is kick ass easy. And the price of a Mac mini is affordable. Even if it costs more money that a comparative PC (and that is really arguable) it's cheap enough to justify buying a Mac and not a PC. If a typical GM Saturn cost $10,000, and a Mercedes Benz of similar style cost $11,000, which would you buy?

      My girlfriend's parents were recently in store for a new computer. They only wanted something to "do the web", mail, and maybe play around with iTunes. I suggested a Mac, but didn't go any further. They walked into the local Apple Store, where the person there apparently gave them the good, the bad, and the ugly of a Mac. The clerk went as far as to suggest that Boot Camp wasn't for the faint of heart, and if they needed Windows apps, they may be better off getting a PC. But if they didn't need Windows apps, and were only interested in web, mail, iTunes etc., then the low maintenance of a Mac would be great.

      Then they went to Best Buy. I'm sure you can imagine what that was like. Needless to say, they got a Mac, and are quite happy.

      Not everyone needs the latest fastest computer. Not everyone plays MMRPGs. Not everyone needs Windows-Only apps. Not everyone cares about OS ideology. As a matter of fact, computers are just a commodity these days that, Apple is tapping the market for people that just want a plain, cheap computer, that does things. This alone is amazing, but as an ad agency person what is even more amazing is that while doing this they're still able to retain the chic/snob appeal of owning a Mac. They're leveraging the old "Macs are expensive, snobbish, stylish and totally chic" mentality, while promoting the fact that it's not expensive. Brilliant, if you ask me. Even Mercedes Benz isn't doing as well as Apple is in that aspect, as they introduce smaller, economy class vehicles that are cheap(er), good looking, Mercedes, and have snob appeal. (Hey, even I don't buy the branding that the new Mercedes minivan has snob appeal, or is even stylish! It looks like a Honda to me!)

      Back to branding, the commercial is specifically targeted at current PC users. The PC guy is tongue-in-cheek. Yeah... my PC crashes. Yeah... my PC can get virii. No, my PC doesn't integr

    122. Re:Doesn't work by kestasjk · · Score: 1

      PC is an acronym for Personal Computer. A Mac is a brand of PC; it was when it used PowerPC, just like it is now that is uses x86.

      --
      // MD_Update(&m,buf,j);
    123. Re:Doesn't work by Anonymous Coward · · Score: 0

      It displays just fine in mplayer (with mozilla mplayerplug-in), both of which are installed by default (I think) in a user-friendly intro distro like PCLinuxOS.

    124. Re:Doesn't work by rpbird · · Score: 1

      Like I said, disingenuous. Your entire supposition is erroneous. I doubt very much if the public at large made any distinction between the "...I approved this ad..." spots and those nuking Kerry. You also ignore the basic premise of the Bush campaign: "Elect Kerry and die." Evidence linking the swift boat veterans to the Bush campaign was revealed at the time of the election. It was revealed in April 2004 in the national press that the founder of the organization had deep ties to the Bush White House. Just to be non-partisan about it all, moveon.org's claims to be completely independent also rang a little false. It's a gimmick, get it? Did you not attend even one American History class? This technique is as old as American politics. Keep the candidate above the fray, all noble and nice, while his hit men rain fecal material down on the opponent. What's more interesting is what happened to the swift boat guys when they tried the same tactic on the AARP during the Social Security debate in 2005. They had their asses handed to them. AARP fought back with smart, aggressive TV spots. Negative ad campaigns win when they aren't addressed by the opposing camp, and dealt with immediately. That was Kerry's mistake (one of many). Back on topic now. If I were Dell, I'd jump all over these new Apple ads. They are filled with errors, the biggest being that Macs aren't a target of malware. However, I have seen the first of these ads tonight while watching The Discovery Channel (the show about Alaskan crab fishermen stifles any whining about my life before it comes out of my mouth). It's very mild, it could hardly be called an attack ad at all. About American election tactics, go read a book. About Macs and PCs, they're both great, buy what you want. The new ads from Apple? So far they're innocuous. This all I've got to say. I'm outta here.

    125. Re:Doesn't work by Achromatic1978 · · Score: 1
      I dunno, Windows XP is pretty damn lame when it comes to bundled software. Wordpad, notepad, RDP. I'm sure there's a few more things, but it doesn't really compete with iLife.

      Remember that whole bundling / monopoly deal people here love to scream about, re Microsoft? I wonder if they'd be far more likely to do so if they didn't have (rightly or otherwise, etc etc) a competitor screaming blue murder if they did bundle something... they put apps like WordPad and Notepad on there to give basic functionality without enticing further lawsuits.

    126. Re:Doesn't work by Lord+Flipper · · Score: 1
      The fuckin' browser crashed.

      If it wasn't for the Extensions I'd give latest Firefox the heave-ho. It just simply is not a Mac-compatible app, no way. If Camino could run all the extensions and search things, I'd go with it, instead. It pays attention to APIs and doesn't screw up CSS like FF.

      FF is great as a "better than IE" browser on a WinTel box, but who cares? It's hard to find a browser in Windows that isn't better, so what.

    127. Re:Doesn't work by guet · · Score: 1

      The scary thing is, it would be relatively easy to write a trojan which passed itself around all the ichat contacts and all the mail contacts of an OS X user, using standard OS X APIs.

      It would need to persuade the user to enter their password once, but if it came with a reasonably convincing email message, and seemed suitably innocuous (perhaps a screensaver would do as people might imagine it has to be executable), many people I know would open it (in spite of warnings that it is an application). From there it can easily open the address book for contacts, access previous emails, etc etc.

      The only thing it would need would be access to some open SMTP relays (you can't get at the keychain without permission), and it could spam away in the background, spreading itself to other users via email or ichat.

      Once that has happened once though (and savvy users wouldn't even fall for it the first time) I can't imagine it working again.

    128. Re:Doesn't work by CountBrass · · Score: 1

      Pfft what rubbish. PC is short for "IBM Compatible PC running Windows". Sure "PC" used to stand for the much broader "Personal Computer", but that's soooo 20th Century ;-) It hasn't meant that since Commodore Vics were objects of geekly lust.

      --
      Bad analogies are like waxing a monkey with a rainbow.
    129. Re:Doesn't work by CountBrass · · Score: 1

      What a bizzare statement and affirmation. And I suspect completely untrue: most PC users probably don't even think about Apple (or Linux) they just use "the computer" whether it's at work or at home.

      --
      Bad analogies are like waxing a monkey with a rainbow.
    130. Re:Doesn't work by Anonymous Coward · · Score: 0

      "Restarting? Maybe Windows 95 did"

      You obviously don't update anything that's running all the time such as antivirus software or bits of Windows itself, because Microsoft's daft scheme of locking the file of an executing program or library means that re-boots are required to write new versions of such files before they get loaded. What's more, Microsoft's Windows updater keeps nagging and nagging and nagging to reboot despite the fact that you click the "reboot later" button, and each nag pops up an annoying modal dialog that _must_ be acknowledged to continue working. Maybe somebody at MS should realise that I clicked "reboot later" because it isn't convenient for me to close down everything and reboot just now, and constantly interrupting me with dialogs meant for dumb-asses will (a) mean it takes longer for me to actually reach a point where I can re-boot conveniently, and (b) annoy the hell out me in the process.

      So while it's true that Windows XP is a big step up from Windows 9X (where you had to reboot to change one digit of a network IP address), keeping it and various necessary bits of software up to date will still require far more reboots than is the case for Linux, the BSDs, or OS X.

    131. Re:Doesn't work by jellomizer · · Score: 1

      Yes I am sure an invistigative detective can trace where I am durring the day by the number of spellimg mistakes on a slashdot post. If I am at home on my Mac I have very few. And while I am at work stuck with IE I gat more.

      --
      If something is so important that you feel the need to post it on the internet... It probably isn't that important.
    132. Re:Doesn't work by jcr · · Score: 1

      inevitable, because Windows is vastly more popular and greater a target. ..not to mention being very poorly designed in the first place.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    133. Re:Doesn't work by prockcore · · Score: 1

      This doesn't really look like a "hate campaign" to me.

      The problem is that by making the machines people, Apple has done the opposite. That guy doesn't represent the PC, he represents you.. the PC user.

      They're attack ads.. attacking the very people they claim to be targetting. "You are dumb for using a PC". They put people on the defensive, and that's not what Apple was trying to accomplish.

      These ads are horrible, backwards, and ineffectual. The choir loves them, but the choir isn't the target audience.

    134. Re:Doesn't work by prockcore · · Score: 1

      Wordpad, notepad, RDP. I'm sure there's a few more things, but it doesn't really compete with iLife.

      Windows Movie Producer can at least handle clips longer than 9 minutes.. unlike the horribly crippled iMovie.

    135. Re:Doesn't work by ngm · · Score: 1
      I sat on my G4 powerbook [...]

      It might work better if you didn't sit on your laptop, it's not really made for that.
    136. Re:Doesn't work by Anonymous Coward · · Score: 0

      Almost all the losers run negative campaigns, too.

      Negative campaigns are a way for someone who is behind to sway public opinion. If you're behind in the polls you have nothing to lose and everything to gain. Why not run negative ads? If done properly, negative ads can hurt the opposition. If not done properly, they may hurt you but you're already behind so what do you have to lose?

    137. Re:Doesn't work by sh00z · · Score: 1
      Well the PC guy (John Hodgman) is an expert.
      ...and the Mac guy is Justin Long, the cheerleader/OSQ "Justin" of "Dodgeball" fame. Which qualifies him, uh, I'm not exactly sure how. But it's a cool flick.
    138. Re:Doesn't work by Anonymous Coward · · Score: 0

      Apple can talk until they're red in the face about how great their own product is, but there are clearly still a lot of misconceptions about them.

      Apple's biggest source of misconceptions is their user base. Apple users are long on buzzwords and short on techinical knowledge. Not that most windows users are any different, because they're not but you don't see Windows users standing on soapboxes trying to convert the world.

      How many times did we hear "RISC, RISC, RISC! RISC is the FUTURE. Wintel and their antiquated CISC can't hope to survive in the face of the coming RISC future!"?

      How many of those people could really explain what RISC was? I'd venture to say less than 1/4 of them.

      How about the "Microsoft just ripped off Apple, so they can't be as good." Although I agree that Apple has better technology than Microsoft, the aforementioned statement doesn't prove it.

      I'm a former Mac user. Perhaps I judge Apple more harshly than others, personally I find the ads to be preaching to the choir. The people who will most appreciate them are the ones who are in the Apple camp already.

      I find myself thinking, hasn't that PC ever heard of anti-virus software?

    139. Re:Doesn't work by mmkkbb · · Score: 1

      You're missing the point. Nearly everybody runs negative campaigns these days: winners and losers alike.

      --
      -mkb
    140. Re:Doesn't work by dthree · · Score: 1

      The current version handles clips longer than 9 minutes just fine. That limit used to be in place to support older mac's that had a 1.9g file size limit. If you tried to import or capture a clip longer than 9 minutes, it would just break it into 2. Then all you had to do is stick them together in the timeline. Hardly "crippled".

      --
      "I forgot my mantra."
    141. Re:Doesn't work by Anonymous Coward · · Score: 0

      Pretty much all hate campaigns I've seen against another product just didn't work out. Logically, I'd also think that showing people how good your product is (rather than how bad the other product is) has a much more positive effect. But really, I'm not an expert on commercials. Anybody who can point me to some hate campaigns by major companies that seem(ed) to be effective?

      Politics the World over works just as much on "hate compaigns" as they do with "look at how great we are campaigns". And yes, I consider political parties to be a "product", because they market themselves as one and now days with this global corporate focus, they essentially are a product for the corporates. You are also a product for the corporates. The corporates sell YOU to other corporates. We all get traded like a stock. The political party and the corporates make each other rich, while the political party tries hard to look like they are working in the best interests of "the people". Of course, "the people" are just "the product" and a small sector of "the people" are also fooled into thinking they should "defend their great nation with their lives" in the military, so that the richest industries of all, petroleum and defence, can benefit the most. As if their "great nation" is still great.

      War is good for business, but bad for the people in so many ways. But since you and I are not a part of THE elite club, we only get to enjoy the lies and hollow warm fuzzies. Oh yeah, we get to vote too, to steer the nation. Haha, oh God I kill me... I made a funny.

      So, "Anybody who can point me to some hate campaigns by major companies that seem(ed) to be effective?", Bush Industries, Inc. To start with.

    142. Re:Doesn't work by danheretic · · Score: 1

      I have one word for you: Wheee!

    143. Re:Doesn't work by Rakarra · · Score: 1

      Unfortunately the interface for the mplayer plugin is god-awful, and one of the very few reasons I'll ever use the quicktime plugin. Watching a clip from beginning to end? Oh sure, the mplayer plugin is perfectly adequate. What if you want to pause? Go back a few seconds? See the progress of the clip loading from the external site? These are all tasks that yes, even your average user wants to do, yet can't with most of the plugins that merely run external programs. The Quicktime plugin has a "real" interface, which is why it's still in demand, even on Linux.

    144. Re:Doesn't work by Rakarra · · Score: 1
      There are hundreds of Linux distributions (http://distrowatch.com/) ,

      I used to think this is one of Linux's greatest strengths. Over the last 12 years I've come to realize it is simulaniously one of Linux's greatest weaknesses as well. if joe_155 uses one that doesn't play Quicktime it's his problem.

    145. Re:Doesn't work by StemCellVirus · · Score: 1

      Ever actually installed the Mac OS??
      I remember using OS 9 I could start the install, go smoke a cigarette, come back and it was finshed and ready to go.
      Mac OS X just takes a few minutes longer, unless you leave all the crap like the hundreds of MB of printer drivers and oriental fonts Apple wants to install by default..

      In fact dare I say that last time I rebuilt my G4, it took all of about 10 minutes as well..

    146. Re:Doesn't work by Anonymous Coward · · Score: 0

      The Win32 codecs aren't actually needed, there's a native Sorenson v3 decoder (and also one for the older Sorenson v1/v2) from FFMpeg in current MPlayer and Xine releases.

    147. Re:Doesn't work by at_slashdot · · Score: 1

      No, I didn't, I would install it if:
      1. it would work on my hardware
      2. it would be gratis/cheap (cost 0$ or, in the worst case, not more than $20)
      3. it would be free (as in freedom) I do use closed source software, mainly Opera because it's superior to FF, but as an OS I would prefer something that I can fully control not something that controls me.

      Sorry, OS X doesn't meet even one of those conditions, Linux does. These things matters to me, I imagine that they are not that important for other people.

      Again, I was not comparing Linux installation time with OS X installation time, I was merely making the point that talking about hours of compilation, debuging, kernel configuration, etc that is plain FUD.

      --
      "It is our choices, Harry, that show what we truly are, far more than our abilities." -- Prof. Dumbledore
    148. Re:Doesn't work by Emetophobe · · Score: 1

      I think Apple's last advertisment where they talk about "dull little PCs performing dull little tasks" (by dull little people?) was a lot worse, pretty much only appealing to the Smug Mac User crowd.

      I hated that commercial. I'm still pissed at apple though, my ipod that is still under warranty has been messed up for the last 6 months, already sent it in twice and apple never fixes/replaces it, they just give me the circle jerk until my warranty expires. First and last time I ever buy an apple product. $400 for a device that's still under an extended 2 year warranty and they won't even fix it... FUCK YOU APPLE...ah, feel better now.

    149. Re:Doesn't work by CrackedButter · · Score: 1

      Wouldn't it be cool if the mac guy did call the pc guy a piece of shit idiot because he couldn't install Firefox or Ad-aware? Also at the same time the cutesy music would stop and there'd be silence.

    150. Re:Doesn't work by HuguesT · · Score: 1

      Linux also comes with bc, python, R, Octave, Scilab and of course emacs which are all mighty fine calculators, amongst other things.

    151. Re:Doesn't work by Golias · · Score: 1

      The point is not that Kerry went negative and Bush didn't. That's obviously not true. Both candidates savagely maligned each other for months.

      The point is that, in addition to the usual mudslinging, Bush had a few bullet points to present to potential supporters as reasons to vote for him.

      The only compelling reason Kerry had to offer to his potential supporters was "the guy in office now is terrible and we've got to get rid of him. Vote for me, the Lesser Of Two Evils!"

      Now, if Kerry had gotten off all that "I was in 'Nam, y'know!" bullshit that nobody really cares about before going in to the Democratic primary, and instead trotted out a trail of proud accomplishments from the thirty years of his life AFTER the war, maybe it would have been enough to get a couple ten-thousand more votes in Ohio, and he would be President now.

      It's two years after the election, and most Americans still know almost nothing about John Kerry except:

      1. He was a swift-boat pilot in Nam.
      2. He went on TV right after the war and called his fellow soldiers war criminals.
      3. He voted for the $87 Billion... BEFORE he voted against it.
      4. He's a crappy snowboarder who lashes out at his own security detail.

      He has a lot more going for him than that, but nobody ever found out about it, because his handlers were telling him to keep hammering on the War and the tax cuts because that seemed like the sure way to capture this groundswell of anti-Bush energy which they thought Howard Dean had discovered.

      It should have crossed their minds at some point that Kerry probably defeated Dean in the primary for a reason... that reason being that the Deaniacs were not nearly as big of a voting block as people thought.

      You win a general election by keeping your base energized while reaching out to moderates. Bush managed to keep his base whipped up with ridiculous talk about anti-gay marriage amendments, while getting cross-over Democrats like Zell to help define Bush as the better man to lead the fight against terrorism.

      Kerry, on the other hand alienated moderates by failing to outline any clear economic strategy and/or war strategy beyond "the tax cuts were a mistake" (without committing to rolling them back), and "invading Iraq was a mistake" (without making any promise to bring the troops home any faster). Meanwhile, the left-wing base didn't really like him because, up until it began to seem to suit his purposes, he was very pro-invasion. They wanted Dean or Kucinich, and instead they got somebody who voted for going in to Iraq.

      Clinton would sometimes go negative on Dole and Bush the Elder, but he also had a clear platform. He never actually delivered the "middle class tax cut" he promised in each election, but the simple fact that he seemed to have an actual plan, an actual collection of ideas, was enough for people to have some small modicum of confidence in his ability to run the White House.

      Also, Clinton didn't run away from his record, or his past mistakes. Everybody remembered his embarrassing "and in closing" moment at the '88 convention, and he wisely chose to laugh right along with us. People think we want perfection from our presidents, but the truth is that humanity and humility sells a lot better. Reagan, Clinton, and Bush the Younger learned that lesson and became two-term presidents. People like Mondale, Dole, Gore, Kerry... they were clearly listening to bad advice, or none at all.

      --

      Information wants to be anthropomorphized.

    152. Re:Doesn't work by Slithe · · Score: 1

      I thought it said 'Fly poor thing. Fly'.

      --
      ---- "XML is like violence. If it doesn't fix the problem, you aren't using enough."
    153. Re:Doesn't work by ShaLouZa · · Score: 1

      The fact that joe_155 didn't install the Quicktime codecs on his system doesn't mean that he would have to compile, debug and configure them before installing, or that he would need to tweak the kernel either. On most distros, he only has to open whatever package manager he uses and click on the thing.

      So it's not fact. Then it's misconception or FUD.

      As for fanaticism : taking something wrong and correcting it isn't fanaticism in my book.

      Linux akbaaaaar !

      (Sorry, couldn't resist. Please don't send me the CIA.)

    154. Re:Doesn't work by bbtom · · Score: 1

      What? How many PC users do you see who fall over when their machine gets a virus or just stop mid-flow when their computer crashes. They are anthropomorphising the computers (they seem to be pretty good at that...). If my PC crashes, I'd shout and swear at it. The guy in the ad just stops. How can you interpret that to be a user? It's a representation of a computer in human form.

      --
      catch (HumourFailureException e) { e.user.send("You, sir, are a humourless idiot."); }
    155. Re:Doesn't work by tolan-b · · Score: 1

      er.. maybe it's a while since you've used it? The mplayer plugin I have can do all those things.. It's a bit flakey with some WMV files admittedly, but even most of those are fine.

  3. ah... by joe+155 · · Score: 3, Interesting

    now it all makes sense why MSN was running the other day with a story about how macs are not secure and will cause you to get viruses etc... they must have got wind of this early. Its a shame I'll never get to see these adds on TV though, the Advertising Standards Agency wouldn't let them air, they recently blocked a mac advert because it said that the CPU's job in a PC was boring... : S... I wasn't aware that CPU's could really get bored

    --
    *''I can't believe it's not a hyperlink.''
    1. Re:ah... by Tibor+the+Hun · · Score: 1

      I saw 2 ads last night on Jay Leno.
      But yeah, you're right about the peculiar timing of the onslaught of Mac virus stories.

      --
      If you don't know what AltaVista is (was), get off my lawn.
    2. Re:ah... by Anonymous Coward · · Score: 0

      Of course Macs are not that secure ... They can now run Windows XP ...

    3. Re:ah... by TooMuchEspressoGuy · · Score: 1

      Somewhat OT, but why was the parent modded as Troll? Seems to me that for a post to be Troll-worthy it needs to be, you know, controvercial or offensive or something.

      --
      Many Bothans died to bring you this sig.
    4. Re:ah... by Anonymous Coward · · Score: 0

      Hate to discredit another MS consipiracy theory but that story ran on CNN first. Sorry guys.

    5. Re:ah... by zyzzx0 · · Score: 1

      I found the same to be interesting. The same story was pushed to NBC affiliates and it made me wonder what the affect would be on Apple's stock price?! I submitted the question of how NBC affiliates choose their stories and think it would be super-insightful to learn about how stories are pushed out to affiliates and how they're chosen by news production managers.

    6. Re:ah... by JWW · · Score: 1

      The thing that really bugs me is that everyone is running around saying "See macs get viruses too!!" because they're are a few proof of concept viruses for the mac.

      The way I see it regarding viruses is:

      Macs:Flu as Windows:AIDS

      Really for the virus commercial the "PC" guy should be covered in boils or something....

    7. Re:ah... by NutscrapeSucks · · Score: 1

      There was a SANS report on the rising number of Mac security bugs, so this isn't entirely some media conspiracy.

      http://www.theinquirer.net/?article=31394

      --
      Whenever I hear the word 'Innovation', I reach for my pistol.
    8. Re:ah... by drinkypoo · · Score: 1

      Somewhat OT, but why was the parent modded as Troll? Seems to me that for a post to be Troll-worthy it needs to be, you know, controvercial or offensive or something.

      Even you don't understand what a troll is, apparently, so you shouldn't be surprised that moderators are getting it wrong.

      Trolling is specifically defined as expressing a view which you yourself do not actually hold in order to elicit a desired response.

      Controversial opinions should never result in negative moderation, unless they are also stupid. Something deliberately inflammatory that you do believe is called "flamebait". For instance, on the frequent occasion that I call someone a dumbfuck, that's flamebait, even if I'm right :)

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    9. Re:ah... by ceoyoyo · · Score: 1

      Not only are they proof of concept, but they're more like trojans. Kind of like Macs:cliff-diving-and-breaking-ankle vs. Windows:airborne-AIDS.

    10. Re:ah... by I'm+Don+Giovanni · · Score: 1

      Um, that was an AP story that ran on CNN, Fox News, MSNBC, and various newspapers.

      --
      -- "I never gave these stories much credence." - HAL 9000
    11. Re:ah... by Anonymous Coward · · Score: 0
      Macs:Flu as Windows:AIDS

      You do realize that influenza has the potential to kill more people within a few weeks than AIDS has killed in the last 25 years. (And that flu infections occur about 100X more frequently than AIDS infections.)

    12. Re:ah... by JWW · · Score: 1

      You do realize that influenza has the potential to kill more people within a few weeks than AIDS has killed in the last 25 years. (And that flu infections occur about 100X more frequently than AIDS infections.)

      Yeah, I know. I toyed with the idea of using ebola for the windows side, but windows really does have a lowered immune system for viruses and trojans so I thought AIDS more appropriate. As for the flu for the mac, I was kind of operating on the idea of the basic run of the mill "flu", not so much influenza. I just thought common cold wouldn't have been quite enough for the comparison.

      Although I rather like the other posters cliffdiving and breaking your ankle bit. That seems to fit ;-)

    13. Re:ah... by Ohreally_factor · · Score: 1

      How about

      Apple = mono
      Windows = AIDS, Syphilis, Genital Warts, Clymidia, Herpes, and Erectile Dysfucntion

      And maybe Apple could get Madonna to do a song for their ads this time. I'm thinking "Like a Virgin". This song would work on many levels, seeing as how it's really a song about a guy with a monster cock.

      From IMDB:
      Mr. Brown: O.K., let me tell you what Like a Virgin's about. It's all about this cooze who's a regular fuck machine, I'm talking morning, day, night, afternoon, dick, dick, dick, dick, dick, dick, dick, dick, dick.
      Mr. Blue: How many dicks is that?
      Mr. White: A lot.
      Mr. Brown: Then one day she meets this John Holmes motherfucker and it's like, whoa baby, I mean this cat is like Charles Bronson in the Great Escape, he's digging tunnels. Now, she's gettin' the serious dick action and she's feeling something she ain't felt since forever. Pain. Pain. It hurts her. It shouldn't hurt her, you know her pussy should be Bubble Yum by now, but when this cat fucks her it hurts. It hurts just like it did the first time. You see the pain is reminding a fuck machine what it once was like to be a virgin. Hence, "Like a virgin."

      --
      It's not offtopic, dumbass. It's orthogonal.
  4. Is Apple on the offensive by Tibor+the+Hun · · Score: 0, Redundant

    Does this mean that Apple is ready to go on the offensive and increase its marketshare?
    It seems that they've been preparing for years (OS X, iLife, iPods) in fine-tuning their products and with a smoothly going Intel switch they are ready to make a substantial move into homes.
    Sadly, until they get "ghosting" process smooth they won't be able to make a massive entrance into the office.
    I'd predict that within 5 years, in the US homes, they'll have close to a 15-20 % marketshare (If not even more). A LOT of the people I know have already purchased Macs, and are EXTREMELY happy with them.

    --
    If you don't know what AltaVista is (was), get off my lawn.
    1. Re:Is Apple on the offensive by MisterSquid · · Score: 1
      Sadly, until they get "ghosting" process smooth they won't be able to make a massive entrance into the office.

      I don't know what you men by "ghosting." Not a flame, just curious.

      --
      blog
    2. Re:Is Apple on the offensive by LordNimon · · Score: 1
      --
      And the men who hold high places must be the ones who start
      To mold a new reality... closer to the heart
    3. Re:Is Apple on the offensive by aaarrrgggh · · Score: 1

      Ghost is a program to duplicate hard drives so you don't have to install all apps on each computer.

      I thought the macs actually had something easier than this over the betwork, but don't know the details.

    4. Re:Is Apple on the offensive by George+Beech · · Score: 2, Informative

      Apple has had NetBoot and Network Install since at least 10.2 Server (Possibly earlier, I wasn't playing with the server side till 10.2). I didn't get to play with it extensivly and at that time it wasn't a completly agravation free solution. But it has alot of promise especially if they have improved it since I looked at it.

    5. Re:Is Apple on the offensive by cypherz · · Score: 2, Interesting

      I think you're absolutely correct about Apples marketshare in homes. Most of the hardcore Unix/Linux guys I know and have worked with over the last 20 years or so have switched to Apple gear in the last 5 years. I realize that my experience is limited to geeks, but in many companies geeks influence the descisions that less knowlegeable peers make. Careful geek-watching can inform one about future trends in computing.
      So from where I'm standing, it looks like Unix geeks are switching to OS X on Apple hardware for home use. At work, in a surprising turn of events, we're looking at buying a bunch of Apple's Xserve gear to build our SAN. Don't know if it'll happen, but the fact that it's being considered is pretty darn exciting.

      --
      This sig kills fascists.
    6. Re:Is Apple on the offensive by flamingnight · · Score: 2, Informative

      In addition to NetInstall, you can create an image of a hard disk, and use Disk Utility or asr (on the command line) to clone that image to another drive. That's how we set up machines here - one image each for Account Service, Creative and Studio, each with custom applications and settings. Our setup time is approximately 30 minutes with this process.

    7. Re:Is Apple on the offensive by foniksonik · · Score: 0

      I'll second that prediction.

      I'll go one further... within 5 years, large offices will have moved to terminals again maybe running an OS like WinCE or maybe Linux but they won't be running Vista or it's progeny.

      Small offices on the other hand may end up running Macs as well, since an Intel Mac Mini is going to come down in price and the cost of upgrading to Vista is going to be too much while the cost of not changing from their current systems is still going to be too much in terms of security/lost productivity.

      --
      A fool throws a stone into a well and a thousand sages can not remove it.
    8. Re:Is Apple on the offensive by Tibor+the+Hun · · Score: 1

      Do Intel Macs work the same way?
      We're thinking about deploying some in a student lab.

      --
      If you don't know what AltaVista is (was), get off my lawn.
    9. Re:Is Apple on the offensive by Quevar · · Score: 4, Informative

      To 'Ghost' a disk to another, just use Carbon Copy Cloner (http://www.bombich.com/software/ccc.html). It will make an exact bootable copy of your hard disk with all applications and settings. It can even make a disk image out of it so you can put it on the network and install from there. It even has an option to synchronize one disk to another.

      I use Carbon Copy Cloner to backup my entire desktop and laptop drives to an external hard drive. This works very well and if something happens, I can simply boot from the external drive and everything is exactly as I had it on the other disk. I've tested it a few times and everything worked exactly as expected. So, the ghosting software you talk about is very easy to do on Macs, unless I am missing some other aspect of what you want to do.

      Or, you could use rsync (installed by default) to sync two computers over the network. I use this to sync various things on my laptop and desktop.

    10. Re:Is Apple on the offensive by Richard+Steiner · · Score: 1

      Not all geeks are Unix/Linux geeks, especially in the hardcore mainframe shops where I've worked. All generalizations are false. :-) And not all mainframers are limited to COBOL.

      Although a lot of us are straddling the fence between the mainframe and Unix worlds now, most of the pure Unix folks I actually know are either running Sparcs at home or PCs with a BSD/Linux/Solaris variant, not MacOS X. Some are, but it's a minority yet.

      --
      Mainframe/UNIX Bit Twiddler and long time Windows/Linux Hobbyist.
      The Theorem Theorem: If If, Then Then.
    11. Re:Is Apple on the offensive by Anonymous Coward · · Score: 0

      I do Mac support for a large corporation. Using Apple-supplied tools, we can image and restore a Mac 3 times faster than we can a PC...

    12. Re:Is Apple on the offensive by jcr · · Score: 1

      Does this mean that Apple is ready to go on the offensive and increase its marketshare?

      Maybe, but they really need to have a complete set of replacements for the MS office apps to make some serious headway. It would be very easy for the evil empire to just neglect to fix compatibility bugs between Mac and Windows versions, and introduce some serious anti-mac pressure again.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    13. Re:Is Apple on the offensive by flamingnight · · Score: 2, Informative

      In terms of using the Restore feature of Disk Utility, it works the same way. Of course, you have to build the image on an Intel machine, but you can pretty much use any PPC or Intel Mac to clone any PPC or Intel Mac. We use Target Disk Mode to do it here.
      Haven't tried NetInstall because we're too busy to get the server working, but I've heard that it works for Intel Macs as well.

    14. Re:Is Apple on the offensive by jcr · · Score: 2, Funny

      Certainly, as a Linux user and programmer, OS/X has nothing for me at all.

      Indeed, the Mac offers none of the sense of accomplishment that comes from chasing down drivers, configuring your kernel, tweaking your system to show your Aw3s0m3 1337 Linux mastery.

      As a Mac user and developer, I just have to be satisfied with a reliable system that's got amazing development facilities like Cocoa and Quartz Composer.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    15. Re:Is Apple on the offensive by Gumph · · Score: 1
      Have you tried out Carbon Copy Cloner or Netrestore these are fantastic 'ghost-like' utils

      http://www.bombich.com/software/index.html

      cheers
      G

      --
      'By the pricking of my thumbs, something wicked this way comes'
    16. Re:Is Apple on the offensive by SlamMan · · Score: 1

      It does. As you said, it requires a separate disk image, but it works well. We haven't put any Intel's into production (other than on my boss's desk), but we've tested deployment.

      --
      Mod point free since 2001
    17. Re:Is Apple on the offensive by minus_273 · · Score: 1

      "Indeed, the Mac offers none of the sense of accomplishment that comes from chasing down drivers, configuring your kernel, tweaking your system to show your Aw3s0m3 1337 Linux mastery."

      Actually, you can do that and more if you REALLY wanted to. Darwin is open source. feel like recompiling your micro kernel (why??) go right ahead.

      --
      The war with islam is a war on the beast
      The war on terror is a war for peace
    18. Re:Is Apple on the offensive by mrchaotica · · Score: 2, Funny
      And not all mainframers are limited to COBOL.
      Yeah, some of them use FORTRAN!
      --

      "[Regarding the 'cloud,'] ownership was what made America different than Russia." -- Woz

    19. Re:Is Apple on the offensive by jcr · · Score: 1

      Actually, you can do that and more if you REALLY wanted to. Darwin is open source.

      Sure, but it's not the same when you start out with something that's already working with your hardware.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    20. Re:Is Apple on the offensive by cypherz · · Score: 1

      "Most of the hardcore Unix/Linux guys I know and have worked with over the last 20 years or so have switched to Apple gear in the last 5 years." Well, that has been my experience. I realize that it might not reflect your experience.
      Do you write code for OS X or administer them in your job? Just curious. I've been writing code for Unix systems for about 16 years. I've been a Unix user for almost 20 years. ALL of my peers have either switched to Macs or are currently lusting after an Intel Mac. Several have switched to writing for OS X instead of UNIX or Linux.

      Don't misunderstand. I still enjoy and "believe in" FOSS and Linux. We use SuSE every day in production at my current workplace. Linux is a kick-ass server platform. When it comes to my personal computers, I prefer the "just works" Mac desktop to the tweek-it-for-weeks Linux Desktop, with one exception. I wish Apple would re-write the finder or that someone would market a finder replacement for OS X. Konqueror is still the best file management tool I've found. Maybe someone will make a Cocoa port of Konqueror?

      --
      This sig kills fascists.
    21. Re:Is Apple on the offensive by ThousandStars · · Score: 1

      Short version: Carbon Copy Cloner + external HD is awesome. Long version: My PowerBook HD died about a month and a half ago, and although I have AppleCare, the HD died on a Thursday night. This means I'd probably not get the DHL package to send to Applecare until the next Monday and I might not get the machine back for a week to ten days, chiefly due to shipping delays. Regular backups came in handy: I went to an Apple store, bought a refreshed PPC Mac Mini for about $400 (I already have an external monitor, BTW) and booted from the external HD. As a result, I lost only a few days of e-mail and browser history and other minor stuff. I save active, essential files to an iPod every night. So I was back up and running within a few hours. Three cheers for external booting.

    22. Re:Is Apple on the offensive by BenjyD · · Score: 2, Insightful

      Just to clear things up, which Linux GUI are you comparing to? KDE and GNOME are nowhere near OS X for appearance or stability, XFCE is uglier and has fewer features, and I can't imagine you're talking about any of the *boxes.

      (post written from an Intel iMac which is more stable, easier to use, less buggy and faster than any of the Linux boxes I've had over the years)

    23. Re:Is Apple on the offensive by sootman · · Score: 1

      I'm glad you got modded 'interesting' instead of 'informative' since you're completely wrong. There are several 'ghosting' utilities, both from Apple and third parties, that make corporate Mac deployment and maintenance every bit as easy as using Ghost. You can deploy disk images and do software updates either over a network or from an attached drive--it's as flexible as anything can be. Just because it isn't sold under the name 'Ghost' and you've never heard of it doesn't mean it doesn't exist.

      --
      Dear Slashdot: next time you want to mess with the site, add a rich-text editor for comments.
    24. Re:Is Apple on the offensive by Anonymous Coward · · Score: 0

      It's a shame they don't have a mod category for "blatant lies" or "completely clueless".

    25. Re:Is Apple on the offensive by wde · · Score: 1

      No dd under OS X?

      If so, dd if= of= bs=512 and no need for Carbon Copy, unless you just want to buy something.

    26. Re:Is Apple on the offensive by Anonymous Coward · · Score: 1, Informative
      I wish Apple would re-write the finder or that someone would market a finder replacement for OS X.

      There is a 3rd party OSX finder replacement. Enjoy.

    27. Re:Is Apple on the offensive by Richard+Steiner · · Score: 1
      Absolutely. FORTRAN is still the most commonly-used language for activities like aircraft flight plan calculations, aircraft gross weight and W&B calculations, and other similar types of applications, and that is true even outside of the mainframe environment.

      It also happens to be the main language in the application I'm working on, but it'll be ported to something else soon enough. :-)

      I also tend to write (or at least tweak) a certain amount of assembler code, CALL (a nice interpreted macro language), and even C on the Unisys mainframe side of life, as well as the occasional tidbit in fairly obscure languages like SymStream/SSG, TTS, or even CTS or ED macros.

      I tried to post an example of CALL (which is a language I really like), but the lameness filter prevented me. Maybe that's a hint. ;-) But here are a couple of URLs:

      Source for head clone Source for text file lister

      --
      Mainframe/UNIX Bit Twiddler and long time Windows/Linux Hobbyist.
      The Theorem Theorem: If If, Then Then.
    28. Re:Is Apple on the offensive by bill_mcgonigle · · Score: 1

      That's how we set up machines here - one image each for Account Service, Creative and Studio

      Just curious - how do you deal with serial numbers for Apps like Quark and Photoshop?

      --
      My God, it's Full of Source!
      OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
    29. Re:Is Apple on the offensive by Quevar · · Score: 1
      Yes, OS X has dd, so that also works for copying an entire disk bit for bit. But, there are many other uses in Carbon Copy, like the ability to sync, so it only copies changed files. Also, Carbon Copy Cloner is donationware and only $5.

      From the developers website (http://www.bombich.com/software/ccc.html):
      CCC is considered donation-ware (uncrippled shareware). I worked hard developing CCC and its methodology and documenting it on the internet for the rest of the Mac OS X community. If you find CCC indispensable, please consider making a donation. Please note that if you are using CCC for an educational institution, you should NOT donate to Bombich Software. My heart is in Education and all software that I write shall always be free to Education.
    30. Re:Is Apple on the offensive by Mister+Whirly · · Score: 1

      "I'd predict that within 5 years, in the US homes, they'll have close to a 15-20 % marketshare (If not even more)."

      Isn't this pretty much what every Mac fanboy has been saying since the 80s??

      --
      "But this one goes to 11!"
    31. Re:Is Apple on the offensive by cypherz · · Score: 1

      Whoa! thanks!

      --
      This sig kills fascists.
    32. Re:Is Apple on the offensive by Anonymous Coward · · Score: 0
      dd if= of= bs=512

      If you use dd to copy a whole disk, the new one needs to be the same size or larger, and if it started out larger, it won't be when you are done copying the partition map that had the smaller disk's sizes.

      dd will also waste time copying all the unallocated space from the old image to the new image.

      no need for Carbon Copy, unless you just want to buy something

      Your right there. You can use "Disk Utility" (or something I forget on the command line) to make disk image files, and asr from the command line (or "Disk Utility" from the GUI) to install them.

    33. Re:Is Apple on the offensive by MassacrE · · Score: 1

      I hate to say it, but I don't think Apple is genuinely interested in mid and large businesses. It becomes much harder to compete on innovation then, you have to compete on tangible features and have a strong push to compete on price.

      Right now nobody but Apple sells Macintosh computers, which makes companies nervous (being locked into a single vendor.)

      For smaller companies, ghosting isn't needed.

    34. Re:Is Apple on the offensive by flamingnight · · Score: 1

      For the majority of our software (Office, Quark, Creative Suite), we have a site license that covers all computers necessary. For example, everyone gets Office, so our site license covers everyone (plus a few). Only Creative and Studio get CS, so that's not on the Account Service build, and we have enough licenses to cover those other two groups.

      Any other software, we install manually or use ARD to push.

    35. Re:Is Apple on the offensive by Anonymous Coward · · Score: 0

      Right now nobody but Apple sells Macintosh computers, which makes companies nervous (being locked into a single vendor.)

      Nobody but Microsoft sells Windows and Office, yet companies feel no hesitiation or remorse about being locked into that single vendor.

    36. Re:Is Apple on the offensive by Sinus0idal · · Score: 1

      Don't know if it is a good way, but when I had to clone a load of machines I chucked the hard disks in a SATA PC, booted knoppix and DD'd one to the other. Seemed to work well without trying to find any 3rd party utilities.

    37. Re:Is Apple on the offensive by Anonymous Coward · · Score: 0

      Which part is lies? In my experience, it is faster (uses the GPU to draw the GUI so screen redraws are faster and smoother, boot time is shorter, comparable applications launch faster), it is more stable (I've had frequent X lockups, crashes on coming out of suspend on various Linux desktops), it is easier to use (expose, dock, spotlight, working drag and drop, iLife, no fiddling with kernel modules and text files to get wireless etc. working) and it is less buggy (no Nautilus crashes here, no Evolution randomly hanging, no Firefox reducing my machine to thrashing after a day's browsing, no Openoffice).

      I ran Linux as a desktop from 2001 until a few months back and I still have two Linux servers in the cupboard, but there is no way I am going back to a Linux Desktop. It makes me cross now thinking about the amount of time I have wasted fiddling with things like ALSA, IPW2200, power management and CUPS over the years.

    38. Re:Is Apple on the offensive by rjung2k · · Score: 1

      "Maybe, but they really need to have a complete set of replacements for the MS office apps to make some serious headway." ...or just recommend MS Office for the Mac.

    39. Re:Is Apple on the offensive by wyip · · Score: 1

      MacOS X has dd, so you could skip the PC and Knoppix disk. dd is fine, but Apple System Restore images are better.

    40. Re:Is Apple on the offensive by macjim · · Score: 1

      Ghosting = cloning

      Disk Utility which comes with OS X can do it, or to make it easier you can use free (donationware) Carbon Copy Cloner.

      When getting a PC (as in Windows) I went out of my way to get Ghost because I wanted the same easy backup that macs come with: Ghost has more in the way of backup options (at a price), but CCC is so simple and reliable I'm more comfortable with it.

    41. Re:Is Apple on the offensive by nagora · · Score: 1
      Do you write code for OS X or administer them in your job?

      Bit of both.

      ALL of my peers have either switched to Macs or are currently lusting after an Intel Mac.

      Well, perhaps they have/are, but as I said, I can see no reason to use a Mac today, especially since they ditched the PPC in favour of Intel instead of AMD.

      I've used Linux as my desktop for coming on seven years now and there just isn't anything on the Mac that would make me bother changing. There are programs such as Photoshop, which I need to use occasionally, but I just run them under VMWare. But for general document production, web-based photo and image generation, email, and just general day-to-day usage the Mac only offers a difference, not an advantage.

      Gentoo keeps my machine up to date software wise and when a new kernel comes out I just do "make oldconfig" and stick the result in /boot/. Not a lot of hassle.

      I can see what a non-programmer/newbie sees in OS/X but it is so limiting once you get beyond the stage of everything you want to do being expressible by pointing at little pictures that I can't imagine a serious computer programmer wanting to be tied down by its child-friendly front end.

      Christ, that sounds patronising! But it genuinely is how I feel when I think of having to use a Mac as my desktop machine. Ugh!

      TWW

      --
      "Encyclopedia" is to "Wikipedia" what "Library" is to "Some people at a bus stop"
    42. Re:Is Apple on the offensive by cypherz · · Score: 1

      The big reason among the "switchers" I know IS the change from PPC to Intel. They wanted the reliability of OS X and the ability to run Windows in a VM. Virtual PC has always sucked (IMO), so when the Intel change happened several programmers I know bought Macs the week the Intel Macs hit the Apple Store. The virtualization and dual-boot seems to be the feature that several UNIX geeks (of my aquaintance) were waiting for. Now they can have OS X, Linux and Windows on the same machine. A contractor we used a couple of months ago writes for all three OS's so the Macbook Pro was an easy decision for him. I'm in the same situation. I write code for UNIXEN (server-side) and Windows (client-side stuff), and I have a desire to write for the Mac, so for me its an easy choice as well. When my MBP arrives next week, I'll be able to host a database server on Linux, and write and test Windows and Mac clients all on the same machine (and at the same time!).

      --
      This sig kills fascists.
    43. Re:Is Apple on the offensive by nagora · · Score: 1
      That's interesting; I wasn't aware that triple-booting was working well on the Intel Macs. Certainly it would be an attraction to have the option to dip into Windows/Mac when required; although I suspect I'd find rebooting a pain after all these years.

      TWW

      --
      "Encyclopedia" is to "Wikipedia" what "Library" is to "Some people at a bus stop"
    44. Re:Is Apple on the offensive by dave562 · · Score: 1

      What they need is an Exchange killer. They need a directory. And most importantly, they need conversion tools. One of the ways that Microsoft made huge headway against Novell in the late 90s was by having extremely simple to use conversion tools that pulled all of the data out of NDS.

    45. Re:Is Apple on the offensive by cypherz · · Score: 1

      Sorry if I was misleading. I was refering to using three OS's in VM's under Parallels' Workstation product. AFAIK, dual booting works great. I assume Bootcamp will boot Linux as well as Windows but I haven't checked. I really don't like dual boot setups. Seems like Windows always trashes grub. Hence the reason I was really exciting to hear about Parallels Workstation. It is still beta but it seems to be useable at this point. VMware supposedly has something in the works for OS X as well.

      http://www.parallels.com/en/products/workstation/

      --
      This sig kills fascists.
    46. Re:Is Apple on the offensive by Anonymous Coward · · Score: 0
      Indeed, the Mac offers none of the sense of accomplishment that comes from chasing down drivers, configuring your kernel, tweaking your system to show your Aw3s0m3 1337 Linux mastery.

      You still have to install drivers on OS X (for example, Logitech drivers) and you still have to chase down third party software and updates for that software (for example, VLC doesn't have an autoupdate feature, yet).

    47. Re:Is Apple on the offensive by Sinus0idal · · Score: 1

      Ah ok, yeah, I think I only did that because the mac I was using only seemed to have one sata connector.

  5. Re:Dumb. PC==Mac. Mac==PC by cypherz · · Score: 2, Interesting

    Do you own an Intel Mac? Seems like lots of people who make the PC==Mac argument don't own an Intel Mac. I'm not attacking you, I'm just wondering. I ordered a MBP yesterday (can't wait till it gets here!) so I'm not going to comment on the hardware yet. I know that my iMac G5 is *much* better constructed than any PC I've owned (or built for that matter). Just because two computers share the same chipset, does that really make them equal? For my part, the jury is still out.

    --
    This sig kills fascists.
  6. This comment target lack of proof-reading. by Mortice · · Score: 5, Funny

    "In one of the ads the PC repeat itself several times because it had to reboot."

    "In an other one ... PC is sick because of a virus, while Mac is healthy."

    Is the submitter actually a robot manufactured by Apple to demonstrate what happens when you make a language engine out of MS Office's grammar checker?

    1. Re:This comment target lack of proof-reading. by Wabbit+Wabbit · · Score: 2, Interesting

      I'd mod you up if I could.

      --
      Nothing is inexplicable; only unexplained -Tom Baker, Doctor Who
    2. Re:This comment target lack of proof-reading. by BMonger · · Score: 2, Insightful

      No everybody on Slashdot speaks English as their native tongue. The editors might have fixed it up some but it might be the best effort put forth by the submitter.

    3. Re:This comment target lack of proof-reading. by BMonger · · Score: 1

      And not everybody uses preview before they post... grrr... I meant "Not everybody on Slashdot...."

      And I won't preview this one either!

    4. Re:This comment target lack of proof-reading. by Anonymous Coward · · Score: 0

      Those are standard errors made when native Chinese speakers try to write English. I bet his English is better than your Mandarin.

    5. Re:This comment target lack of proof-reading. by tbone1 · · Score: 1
      No everybody on Slashdot speaks English as their native tongue.

      I sure don't.

      Sincerely,
      Larry the Cable Guy

      --

      The Independent: Reverend Spooner Arrested in Friar Tuck Incident - ISIHAC, Historical Headlines
    6. Re:This comment target lack of proof-reading. by sodul · · Score: 1

      Sorry about that. As someone else mentioned I'm not a native english speaker. I could add for my defense that it was past 1AM when I posted.

      I'm also kind of unfortunate to be at a level (in English) where I'm good enough (understandable) so people don't correct me anymore.
        So thank you for pointing my bad English, I'll be more careful.

      (I hope no grammar nazi will have to step up on this post)

  7. The sick with a virus ad... by Kymermosst · · Score: 2, Insightful

    Just seems to be a challenge to the virus writers. I expect it won't be long now.

    --
    "Alcohol, Tobacco, Firearms, and Explosives" should be a convenience store, not a government agency.
    1. Re:The sick with a virus ad... by Utopia · · Score: 1

      You may be right.
      Oracle's "Unbreakable. Can't break it. Can't break in" ad tagline did bring in hoard of extra eyes examing its software.

    2. Re:The sick with a virus ad... by FryingDutchman · · Score: 2, Insightful

      Couldn't agree more.

      Pointing out how 'unsinkable' your OS is when the only reason you've managed to have such a clean bill of health is due to the fact you haven't held enough market share to warrant attack is about as wise as a fattened lamb pointing out how inedible he is to the den of lions who had previously been feasting on the fetid diseased carcass of the Ballmer.

      Furthermore...as much as I support Apple, what they're doing, and encourage competition, seems to me they're satisfaction with their vast growth is getting to their heads. They should have included Steve Jobs with George Clooney's acceptance speech in the "Smug Storm" episode of South Park. They're asking for a big steaming dose of reality.

    3. Re:The sick with a virus ad... by minus_273 · · Score: 1

      the challenge has been there for 5 years. Who wouldnt want to be the first ? imagine the fame

      --
      The war with islam is a war on the beast
      The war on terror is a war for peace
    4. Re:The sick with a virus ad... by NutscrapeSucks · · Score: 4, Insightful

      There's been many Mac "viruses" over the last 5 years, they just don't spread very fast or very far, probably due to a dispersed userbase.

      Unless you can find a situation where a virus could easly jump from one Mac to hundreds of others, it will likely remain that way. As someone's joke goes "You could potentially take out an art school or a small advertising agency".

      Note I have "virues" in quotes because like most Windows "virues" they are acutally stupid trojans along the lines of "HAY! RUN THIS!".

      --
      Whenever I hear the word 'Innovation', I reach for my pistol.
    5. Re:The sick with a virus ad... by zmotula · · Score: 1

      Long until what? Until there are so many viruses for Mac as there are for Windows? Hardly.

    6. Re:The sick with a virus ad... by minus_273 · · Score: 2, Insightful

      yeah and they usually require you to enter your admin password. There is nothing like the insanity we see on windows. I think that is the point that they are trying to make here.

      --
      The war with islam is a war on the beast
      The war on terror is a war for peace
    7. Re:The sick with a virus ad... by finkployd · · Score: 5, Funny

      Yup, any day now. What with this commercial egging them on, and CERT's "sky is falling" report that says they expect Mac viruses and spyware to sharply rise. It will happen, just you all see. Maybe not right now, but soon. Well, eventually. You will know when it does. I know we have been saying this for a while but seriously, just give it time. It has nothing to do with system security, or response to vulnerabilities, or anything like that, it is simply a function of how popular something is. OS X will soon become a cesspool of viruses and spyware, it HAS to happen if they get more popular, popularity is the ONLY reason windows has this problem.

      Finkployd

    8. Re:The sick with a virus ad... by NutscrapeSucks · · Score: 1

      The last time one of these came around, there was an aggressive dis-information campaign by Mac zealots claiming that it required the admin password. The problem was that it didn't -- at least for most Mac users (admin by default).

      I agree that malware is largely a non-issue for Mac users, but one of the worst myths that could be spread to innocent Maccies is that the admin password is real protection. Most trojans do not need elevated privledges.

      --
      Whenever I hear the word 'Innovation', I reach for my pistol.
    9. Re:The sick with a virus ad... by Dis*abstraction · · Score: 1

      I have to agree. Even with OS X completely up to date (10.4.6), there remain a number of unpatched bugs, and I don't doubt that many (all?) of these could be used to run arbitrary code. It may require user interaction, but when user interaction is as simple as viewing an image in Safari or clicking a message in Mail.app--and given that we Mac users tend to cluster together--that's not much of a barrier to a virus or worm spreading like wildfire.

      While I'm a Mac user, I don't think it helps anyone to run around proclaiming the Mac's invulnerability to exploits. It's worth remembering that malicious code doesn't need to run as root to ruin your day. Suppose a worm spread itself to all the emails in your Address Book, using that ImageIO vulnerability (this would work in Mail.app and any webmail in Safari). Even with unprivileged system access, it could forward your ~/Documents/ folder along with itself, and that would certainly unleash hell on earth. Surely malware authors could come up with something even more creative.

    10. Re:The sick with a virus ad... by Quikah · · Score: 1

      Blah, honestly there have been very few viruses the past year, there really isn't much motivaiton to write them anymore. All the malware writers are focusing on spyware and bots, people have realized you can make money off of this stuff. Organized crime has started doing DDOS using botnets for extortion.

      --
      Q.
    11. Re:The sick with a virus ad... by ceoyoyo · · Score: 1

      Hate to tell you, but the Windows trojans don't spread far or quickly either. Not compared to the real worms. The exception is the e-mail/web/whatever trojans that Windows (used to?) obligingly run automatically for you... but those are really more like worms anyway.

    12. Re:The sick with a virus ad... by minus_273 · · Score: 1

      i think someone has lied to you. Root is disabled on a mac (ubuntu copied this) you need to sudo to do things. You really are never "Admin" you have to enter your password insudo to get the viruses to actually do anything.

      --
      The war with islam is a war on the beast
      The war on terror is a war for peace
    13. Re:The sick with a virus ad... by NutscrapeSucks · · Score: 1

      I guess Apple is one lying to me because their control panel says I'm "Admin". Either that or you don't really understand Mac security.

      And there's plenty of stuff that can be done without invoking sudo privileges, more than enough to spread a virus or send spam. Please stop spreading misinformation.

      --
      Whenever I hear the word 'Innovation', I reach for my pistol.
    14. Re:The sick with a virus ad... by aristotle-dude · · Score: 1

      You are an admin but you are the administrator. When you install programs that install components into /Library, you are prompted for you admin password to escalate to root via a sudo mechanism. By default, the /Library and /System directories are not accessible to even admin accounts. Non-admin accounts cannot install software into /Application or any other root level folders.

      --
      Jesus was a compassionate social conservative who called individuals to sin no more.
    15. Re:The sick with a virus ad... by MagnusDredd · · Score: 3, Informative

      Being an administrative user on an OSX machine means that your account is a member of the group "admin" which is the administrative group on OSX. This is a requirement for invoking sudo or being able to "su root". It does NOT mean that you are the system "Super User" or Admin.

      Please do not comment about what is going on underneath the hood of the OS unless you know something about the underlying architecture.

    16. Re:The sick with a virus ad... by NutscrapeSucks · · Score: 1

      Please do not comment about what is going on underneath the hood of the OS unless you know something about the underlying architecture.

      I am well aware of this, so I'm not sure why you are flaming me.

      I am also aware that users are "admin" by default, and can write to "Applications" and numerous other directories without a sudo login, which is the only access required for a trojan. This is unlike almost every other Unix setup and seems to be overlooked by all you smarty-pants Mac users.

      There's proof-of-concept "viruses" out there that work without a sudo login so it's not even a debatable point.

      --
      Whenever I hear the word 'Innovation', I reach for my pistol.
    17. Re:The sick with a virus ad... by minus_273 · · Score: 1

      "There's proof-of-concept "viruses" out there that work without a sudo login so it's not even a debatable point."

      some links please. I have yet to see one that does not prompt me for a pasdsword.

      --
      The war with islam is a war on the beast
      The war on terror is a war for peace
    18. Re:The sick with a virus ad... by NutscrapeSucks · · Score: 1

      This is the "screenshot" virus from a few months ago:
      http://www.f-secure.com/v-descs/leap_a.shtml

      It installs into a InputManagers directory that is writable by the default user.

      --
      Whenever I hear the word 'Innovation', I reach for my pistol.
    19. Re:The sick with a virus ad... by Kadin2048 · · Score: 1

      I just thought it was ironic that at the bottom of this page, when I was reading your post, was the quote:

      If you flaunt it, expect to have it trashed.

      Eerily appropriate.

      --
      "Ladies and gentlemen, my killbot features Lotus Notes and a machine gun. It is the finest available."
    20. Re:The sick with a virus ad... by FeTrut · · Score: 1

      First of all your presumption that low marketshare is the "only" reason OS X has been spared virii is probably not altogether true. I'm sure if you examine the inherent security of OS X and compare that with the various windows incarnations you might find that it may be somewhat easier to write a virus for Windows.

      Personally i think it's about time they get off their collective asses at Apple and preach the current strengths of their OS. Even if it is a blatant invitation to virus writers(and i really think people are being overly melodramatic about this) they'll deal with that as it comes, the point is they have to take risks to increase marketshare and to increase marketshare people need reasons to switch. Most people don't know *anything* about macs, so i think these ads will go a long way towards fostering some curiosity in the general public.

    21. Re:The sick with a virus ad... by stinky+wizzleteats · · Score: 1

      As someone's joke goes "You could potentially take out an art school or a small advertising agency".

      So now the fact that Windows viruses take down hospitals and defense industries is a smug joke? Are we seriously reduced, in 2006, to looking at the destructiveness of Windows viruses in terms of relative penis size? Has the tragedy of the business world sucking the Micro$oft teat for 20 years really reached this level of absurdity?

    22. Re:The sick with a virus ad... by NutscrapeSucks · · Score: 1

      Exactly -- out of the 111,234 (or whatever) viruses that Apple cites, maybe only a half-dozen were widely spread.

      --
      Whenever I hear the word 'Innovation', I reach for my pistol.
    23. Re:The sick with a virus ad... by NutscrapeSucks · · Score: 1

      Calm down dude, I'm pretty sure that joke originated in the Mac community.

      --
      Whenever I hear the word 'Innovation', I reach for my pistol.
    24. Re:The sick with a virus ad... by ceoyoyo · · Score: 1

      Those half dozen were quite the doozies though, huh? Not to mention I consider anything from the Internet that modifies your computer in any way outside of a cookie without permission (yes, that includes anything changing my home page, adding a bookmark, putting a shortcut on my desktop and formatting my hard drive) in the same camp. Programs that do such things are in the trojan category.

    25. Re:The sick with a virus ad... by podperson · · Score: 3, Insightful

      Insightful?!

      There's been many Mac "viruses" over the last 5 years, they just don't spread very fast or very far, probably due to a dispersed userbase.

      There have? Name one.

      Unless you can find a situation where a virus could easly jump from one Mac to hundreds of others, it will likely remain that way.

      Imagine if someone hooked a Mac up to a network accessible by hundreds of others Macs!

      Note I have "virues" in quotes because like most Windows "virues" they are acutally stupid trojans along the lines of "HAY! RUN THIS!".

      So you have "virues" (sic) in quotes because you mean Trojans. There haven't even been many Mac trojans in the last five years (maybe three).

    26. Re:The sick with a virus ad... by carou · · Score: 1

      The ad is very clever: it says that last year there were 114,000 viruses written for PCs - not Macs - but it doesn't mention any other numbers. It doesn't claim there are no Mac viruses, so it isn't really a bait since there's nothing to prove wrong.

      Even if people manage to get 100 MacOS viruses out into the wild this year, that's still 113,900 fewer than Windows on average.

    27. Re:The sick with a virus ad... by FryingDutchman · · Score: 1

      "increase their marketshare" ...yes...because they are just struggling to make ends meet over there at apple. Sometimes a lost market creates a new market opprtunity, if the defeated party recognizes said defeat and moves off to create/dominate their newly forged market.

      "Most people don't know anything about macs .... ads will go a long way towards fostering some curiosity"...I agree, to an extent. Most people make it a point to shop at the "iPod Store" and are shocked there are computers there. They tinker, their curiosity climaxes to levels of piqued typically reserved for question-mark labelled boxes and reality TV, but ultimatly they are dissuaded by the $2000 price tag and the fact they can't play minesweeper (if we're going to dumb down the audience you have to assume boot camp is about as within their comprehension as dark matter and immunochemistry).

      So do I think Apple needs to take risks to improve their bottom line? Undoubtedly. Do I think telling Microsoft *AND* l33t h4x0rz "screw you guys - i'm perfect" is the way to accomplish that? It alienates their current users (not to mention puts them at risk from the virusii) and defies their "we're better because we don't need to say we are" attitude. Maybe I'm readig too much into Apple's lack of confrontation up to this point but I would like to *think* it was intentional.

    28. Re:The sick with a virus ad... by CptNerd · · Score: 1

      Well, geeze, what's it gonna take, virus writers, do they have to publish the source code for the kernel and base OS?

      Oh, wait...

      --
      By the taping of my glasses, something geeky this way passes
    29. Re:The sick with a virus ad... by finkployd · · Score: 1

      I just thought it was ironic that at the bottom of this page, when I was reading your post, was the quote:

      If you flaunt it, expect to have it trashed.


      No Alanis, that is still just coinsidence, not irony.

      Finkployd

    30. Re:The sick with a virus ad... by finkployd · · Score: 1

      Now that fact that I misspelled coincidence while being all pedantic about proper usage of the language...that might be considered ironic.

      Finkployd

    31. Re:The sick with a virus ad... by NutscrapeSucks · · Score: 1

      So, according to you, Macs don't have viruses/worms/trojans because nobody bothers to write them. I can see that, there's no profit in it, so why bother?

      Imagine if someone hooked a Mac up to a network accessible by hundreds of others Macs!

      See art school comment. And that probably is the most likely scenerio for a Mac Worm, because (unlike home systems), networked Macs will have holes opened in the firewalls and therefore can be attacked via SMB/AFP/RPC/etc.

      --
      Whenever I hear the word 'Innovation', I reach for my pistol.
    32. Re:The sick with a virus ad... by DragonWriter · · Score: 1
      I am also aware that users are "admin" by default, and can write to "Applications" and numerous other directories without a sudo login, which is the only access required for a trojan. This is unlike almost every other Unix setup and seems to be overlooked by all you smarty-pants Mac users.


      This "makes sense" from a business perspective because its an inconvenience for most users to have to deal with the alternative (after several years of using only Windows -- yeah, yeah, its Slashdot so pile on the derision for that -- I've recently, after trying out a few Linux LiveCDs/DVDs, installed Kubuntu on my home desktop and started using it for just about everything, and with the default setup there you can't write pretty much anywhere but /home/ without sudo which is good, but takes quite a bit of getting used to, and forces you -- since somethings you'll want to do don't have a nice GUI option that lets you do the equivalent of sudo, though some do -- break the GUI paradigm and drop to the command-line.)

      But its something of an undesirable feature from a security perspective. Better integration of sudo-like functionality (jumping to "administration mode" on a per-use basis) in the GUI would seem to be a better solution than leaving so much open to normal (even admin-privileged) user accounts for "silent access".
    33. Re:The sick with a virus ad... by podperson · · Score: 1

      So, according to you, Macs don't have viruses/worms/trojans because nobody bothers to write them. I can see that, there's no profit in it, so why bother?

      According to me, trojans are easy to write for any platform. Of course, on a Mac it's a little harder to write Trojans than under Windows because you can't do *quite* as much damage without getting root. (In Windows you can leave a machine a steaming ruin without needing root.)

      If you're going to trick the user into entering his/her root password, why not simply skip a step and trick them into giving you their credit card details (or whatever)? Social engineering works cross-platform.

      See art school comment. And that probably is the most likely scenerio for a Mac Worm, because (unlike home systems), networked Macs will have holes opened in the firewalls and therefore can be attacked via SMB/AFP/RPC/etc.

      1) Networked macs have no ports open by default. 2) Networked Macs have their own firewalls. 3) My whole point is that most Macs are on the internet. Many of them aren't behind (separate) firewalls. Do the same thing with an unpatched PC and you won't last long.

    34. Re:The sick with a virus ad... by NutscrapeSucks · · Score: 1

      See my other post. Due to the default permissions, you can trojan a Mac system without any need for entering a password.

      > Networked macs have no ports open by default.

      They do if you're doing anything with them other than surfing the web.

      --
      Whenever I hear the word 'Innovation', I reach for my pistol.
  8. Re:Dumb. PC==Mac. Mac==PC by richdun · · Score: 4, Insightful

    modern Mac's are a bog standard Personal Computer (that comes with a nice box & even nicer software)

    The "dumb" ones are those that hold on to the notion that the worth of a computer is solely in its hardware. That "even nicer software" is what seperates the two - the consumer on average doesn't really care much about how well the hardware can perform, he/she just cares what he/she can do with the computer (other than overclock it, give it shiny lights, or add four of those latest extreme ultra super graphics cards for $500 each).

  9. Re:Dumb. PC==Mac. Mac==PC by timdorr · · Score: 1

    It's all branding, so why care? Do you get in a huff when people say "ping pong" instead of "table tennis", or "kleenex" instead of "tissue"?

    --
    Tim Dorr
    Owner/Manger
    A Small Orange
  10. Apple should be honest by boxlight · · Score: 2, Insightful

    I'm a recent Mac switcher, *love* my new iMac. These ads are funny, but Apple should be honest.

    This "restart" ad is false advertising -- Windows XP is an extremely stable platform (unless Apple is referring to people who are still using Windows 98 and Windows ME -- but I don't think so).

    The entire campaign smacks of Apple's vintage "lemmings" ad which didn't work because it offended their IBM using audience. This new campaign is flat out calling PC users fat dorks. The potential switcher I know are tech savvy cool users, and could potentially be offended by this portrayal.

    Apple should spend more time making it easier to switch -- like including a "start menu" equivalent, using the defacto standard "ctrl-c & ctrl-v" type shortcut keys, better windows-style support for right-click instead of always having to use ctrl-click to get a pop-up menu, real windows-style "uninstall" functionality.

    I love my Mac, but getting my wife comfortable with the little Mac-isms was like giving her a new car that had the gas and brake pedals backwards.

    Drop the contempt for your audience, Apple, and make your computer a more seamless experience for potential switchers.

    boxlight

    1. Re:Apple should be honest by pubjames · · Score: 1

      I'm a recent Mac switcher, *love* my new iMac.

      I switched a year ago and MS would have to do something wonderful to make me switch back.

      These ads are funny, but Apple should be honest.

      The ads are cool. Apple are just playing on people's experiences with PCs. The ads wouldn't work if there wasn't truth in them.

    2. Re:Apple should be honest by Otter · · Score: 5, Informative
      Apple should spend more time making it easier to switch -- like including a "start menu" equivalent, using the defacto standard "ctrl-c & ctrl-v" type shortcut keys, better windows-style support for right-click instead of always having to use ctrl-click to get a pop-up menu, real windows-style "uninstall" functionality.

      I'll let others flame you about the start menu and shortcut keys (If you want MacOS to behave exactly like Windows, why not just use Windows?) but:

      a) Right-clicking should work the same as ctrl-clicking.

      b) MacOS doesn't have "windows-style "uninstall" functionality" because uninstalling is trivial.

    3. Re:Apple should be honest by VolciMaster · · Score: 1
      I thought you uninstalled items by dragging them to the Trash, or have I been missing something?

      And I've always seen the right mouse button perform the Ctrl-click option, though I prefer Ctrl-click to right-clck

    4. Re:Apple should be honest by davidstrauss · · Score: 2, Informative
      MacOS doesn't have "windows-style "uninstall" functionality" because uninstalling is trivial.

      ...except when it's not. See any system utility like a firewall or antivirus. You get a bonus uninstall round!

    5. Re:Apple should be honest by utexaspunk · · Score: 1

      using the defacto standard "ctrl-c & ctrl-v" type shortcut keys

      What drives me crazy more than anything about my mac is that the home and end keys don't do what they're supposed to. I have to do command-left arrow or command-right arrow to do those. It wouldn't be a problem, except that I have to use PC's at work. Constantly having to switch back and forth between keyboard shortcut paradigms is a pain in the butt.

    6. Re:Apple should be honest by SpottedKuh · · Score: 1

      Allow me to paraphrase your post:

      Apple should make Macs look, behave, and feel exactly like Windows!

      Perhaps a little counter-productive, given that one of the reasons many people love Macs after they make the switch is the UI?

    7. Re:Apple should be honest by aaarrrgggh · · Score: 1

      1. Get a two-button mouse. It's the same then.

      2. Copy and paste shortcuts are the same- they just have different meanings for ctrl.

      3. Macs do need to improve keyboard shortcuts. It drives me batty doing keyboard shortcuts the mac way! There are keyboard shortcuts for menu options, but you use twice as many keys!

    8. Re:Apple should be honest by TydalForce · · Score: 2, Insightful
      If you want a "Start Menu equivalent", open up a Finder window. Find your Applications folder. Drag it into your Dock just beside your trash can. Now, right-click or control-click on it. Boom! Instant menu that you can get quick access to all your applications. And its not as cluttered and useless as the Start menu.


      As far as keyboard shortcuts go, Command-C and Command V etc are much easier to hit than Ctrl-C and Ctrl-V. You can hit Command with your thumb and its very easy to thumbCommand. Trust me, it may seem "backwards" at first but once you're used to it you find it much easier. I'm on a PC for 8 hours a day at work, and I hate using CTRL because it slows me down.


      You can right-click. Just get a 2 button mouse. It'll work just as you expect.


      Do you know how to uninstall an application on the Mac? Drag it to your Trash Can. That's it. Gone.


      Hope this helps a bit!

    9. Re:Apple should be honest by ChrisDolan · · Score: 1
      Apple should spend more time making it easier to switch -- like including a "start menu" equivalent, using the defacto standard "ctrl-c & ctrl-v" type shortcut keys, better windows-style support for right-click instead of always having to use ctrl-click to get a pop-up menu, real windows-style "uninstall" functionality.


      1) Start menu - Ha ha! Good one!

      2) Mac had Cmd-x, Cmd-c, Cmd-v first. MS copied them, but changed it to Ctrl since Windows machines lack a Cmd key.

      3) Mac has had full right click support for years for all multi-button mice. If you have the (superb) Mighty Mouse, go to System Preferences -> Keyboard & Mouse and set the right button to behave as a right click.

      4) Uninstallers -- Apple has done a terrific job of avoiding the need for an uninstaller for the majority of apps. However, I agree with you about drivers after spending a half hour trying to delete iChatUSB off my machine...

    10. Re:Apple should be honest by boxlight · · Score: 2, Interesting

      I'll let others flame you about the start menu and shortcut keys (If you want MacOS to behave exactly like Windows, why not just use Windows?) but:

      Mac OS is great because it's looks better and feels better than Windows. Just like a Mercedes is better than an Chevy. But send a Chevy driver on a test drive in a Mercedes that has a joystick instead of a steering wheel, and a the gas and brake pedals reversed, and it will not be a happy test drive.

      If Apple wants Windows users to switch, they have to stop sticking to their guns on the "Apple way" of doing things -- Command-C instead of Ctrl-C is a perfect example -- and at least offer new users the option of choosing Windows-style key combinations. It's a simple matter of appealing to the pre-conditioned users they want to sell to.

      As for the start menu -- Apple did user-switching better than Windows, Apple could do a Start Menu better than windows -- I would *love* for Apple to make a better "start menu" than sits as the left-most Dock icon, or maybe a Dashboard widget. Just because it's in Windows doesn't mean it isn't useful -- and it shouldn't be hard for those Apple geniuses to do it one better.

      a) Right-clicking should work the same as ctrl-clicking.

      Not always. I right-click on stuff all the time, but don't get the pop-up -- have to ctrl-click. Don't have an example cause I'm not in front of my Mac right now, but there's definate inconsistencies there.

      b) MacOS doesn't have "windows-style "uninstall" functionality" because uninstalling is trivial.

      Whhoooww! Hold on there chief. It most certainly is NOT! I installed Parallel and Adobe Creative Suite CS 2 on my new Mac, and unintalling was a nightmare! I had to run UNIX commands and hunt down configuration files all over the place to clean that stuff on my Mac.

      Many non-trivial applications install system stuff and create directories all over the place. Real "uninstall" support would provide a wizard/assistant that would remove those things for you. Mac software is *surprisely* deficient in this respect.

      Still love my Mac,

      boxlight

    11. Re:Apple should be honest by stivi · · Score: 1

      Concerning the shortcuts - I would say, that apple has more logical shortcuts than windows: to make computer perform something using keyboard, you press 'Command', that is, you say: 'I command you to do this...' and then press a shortcut for the desired command. You use other modifiers with the command key to have more shortcuts. In windows it is total mess: some shortucts are with Alt, other with Ctrl. I think, Windows should polish shortcuts, not Apple.

      I hope you are kidding with the Start menu. It is just a workaround for messy organisation of application files. In OS X you have Applications folder with everything you need. Also, Spotlight is pretty nice for finding apps you do not have in your dock and you do not want to search under Applications folder.

      Right mouse button? Have you ever connected a two-button mouse to a mac? It works the same as you expect it to work in windows. Anyway, everything in an application should be doable using only one mouse button. Right-mouse button actions and menus should be used only as shortcuts.

      Uninstall? As other mentioned here: grab an application and put it into the trash. You are done. Can it be simplier?

      --
      First they ignore you, then they laugh at you, then they fight you, then you win.
    12. Re:Apple should be honest by EggyToast · · Score: 1
      Since you just switched, I'll give you some tips that I learned when I first got my mac 2 years ago. Maybe at least they'll help your wife overcome some of the initial hurdles:

      1. Start Menu. Most people use the Start menu to launch their applications. To do this, all you need to do is drag the Applications folder next to the Trash on the Dock. Then a simple right-click opens it up, similar to Start>Programs. Utilities, like setting up printers and Terminal, are at the bottom in the U section (so Applications>Utilities). For system stuff, it's just the other corner then (the Apple).

      2. Hotkeys. Control is OK as a hotkey, but it's unnatural when typing a lot. It forces you to take your hand off the home row and use a finger not known for its dexterity. You'll notice that the apple/command key is right next to the keyboard, so simply slide your [left] thumb over a bit. It's a very natural movement and doesn't require you to lift your hand up. If you're a hunt/peck typist, though, it's just relearning the location, although I'd still recommend using the thumb.

      3. Right Click. I don't know which mouse you're using, but every mouse I've plugged into my mac defaults the right click to "control click" and pops up a context menu where applicable.

      4. Windows-style uninstall. This would entail using a Windows-style install, which would mean putting lots of random little files in random places. I much prefer Apple's "throw it in the trash like any other file" system, especially since it's smart enough to realize when something's been thrown away and removes references to it in the shell. If you're worried about the little 5k text file left over, well, they're easy to track down and delete as well, since they're usually placed in ~/Library/Preferences.

      It took me a little while to get used to OS X, but it's really more an issue of some things just being different. They're not going to win converts by doing everything just like Windows; if anything, the things you point out do a good job of highlighting their differences. People have been using the "quirks" of OS X just fine for years now, and it's a great way to show people that there's more than one way to accomplish the same tasks, and the one you're used to isn't always best.

    13. Re:Apple should be honest by MyNameIsEarl · · Score: 1

      What is there to uninstall, there is no registry to muck up. Drag your app to the trash, can't be much easier can it?

    14. Re:Apple should be honest by the+phantom · · Score: 4, Informative

      ...using the defacto standard "ctrl-c & ctrl-v" type shortcut keys...

      Why? On a Mac, I can use my thumb to hit the command key (the clover leaf), and use any other finger to hit any other key. It is a very simple reach, and works even on my laptop, where the size of the keyboard limits me to only one command key. Under windows (or Linux, for that matter), the control key requires a pinky finger, and a rather large reach (compared to, say, the shift keys). I much prefer the modifier key right next to the space bar. I am glad that Apple have decided not to change this. And, honestly, it doesn't take that long to get used to a different system, and if you are constantly switching back and forth from one kind of machine to another (I have Windows machines at work, Macs at home), it ceases to cause any confusion after a day or two.

      In fact, most of your complaints are fairly trivial, and represent the cost of moving from one OS to another as much as anything else. Why would we need an uninstaller on a Mac? Most, if not all, dependencies are contained in the application bundle. To uninstall a program, move it to the trash. There is no registry to get corrupted, and no .dlls. Why is a Start Menu needed? Open up a Finder window, and you have access to your applications, documents, movies, whatever. If you don't like that, launch applications from the dock. Put aliases (shortcuts) on your desktop. Hell, I suppose you could create a folder full of aliases and put that on the dock. A Start Menu really is not needed -- a couple of days to get used to the OS would likely demonstrate that. As for right-clicking, get a better mouse.

      Again, the complaints that you raise seem fairly minor and trivial, and would only really bother people that have been using Windows for a long time. Apple is not really targeting the hardcore Windows market, as far as I can tell. They are trying to target those people who do not have a great deal of computer experience, like the archtypal grandmother, or the computer illiterate English major. These people are not really going to care that the keyboard shortcuts are different (how many of them even know that there are keyboard shortcuts?) or that there is no Start Menu.

    15. Re:Apple should be honest by Thrudheim · · Score: 0, Flamebait

      Glad to hear that you like your new iMac, but I disagree with some of your points.

      First, I disagree that Apple is showing "contempt" for potential switchers. Instead, the ads highight Apple's strengths in iLife and the problems with Windows that frustrate users the most. In fact, if you watch some of the ads, they clearly say that Windows PCs have their role. Great for running spreadsheets, for instance, but Macs are better at multimedia.

      Second, the Start menu is a mess. Apple should not encourage people to rely on it. Just configure the dock with the apps you use the most. Alternatively, if you really want Start-menu like access to apps, just drag the Applications folder into the dock on the right-hand side of the little vertical line next to the trash can. Click and hold on this icon to get access to all apps. Better still, get LaunchBar or Quicksilver to get access to everything with just a couple keystrokes.

      Third, Apple should not suddenly change its shortcut key combinations -- many of which have been part of the Mac OS for decades -- to the Windows way just to accomodate switchers. You say that what is Windows is "standard." By that definition of standard, Apple should just do everything that Windows does the same way Windows does. Adjusting to the Mac way of doing things will take some time, but it is just different not "non-standard." Once the key combinations become second-nature, and you use Expose and the application switcher (command-tab) to move between apps, working on the Mac is very efficient.

      Fourth, if you want to right-click just get a two-button mouse. They are not expensive and right-clicking works just the same.

      Fifth, Windows has an uninstall function because it needs it. Windows installers put all kinds of files all over the place. The Mac OS doesn't, since app files are really containers for all the components (except preference files). This can be really hard for Windows users to believe, but you can just throw the app in the trash. That's it. Why on earth would Apple want to copy Windows in this respect? That would be a huge step backwards.

      So I would not ask Apple to court switchers by runing some of the nicer parts of the Mac experience by making them more Windows-like.

    16. Re:Apple should be honest by boxlight · · Score: 1

      Again, the complaints that you raise seem fairly minor and trivial, and would only really bother people that have been using Windows for a long time. Apple is not really targeting the hardcore Windows market, as far as I can tell. They are trying to target those people who do not have a great deal of computer experience, like the archtypal grandmother, or the computer illiterate English major. These people are not really going to care that the keyboard shortcuts are different (how many of them even know that there are keyboard shortcuts?) or that there is no Start Menu.

      With respect, you have it completely backwards.

      I am the power user and I don't care about learning new keystrokes. I will use the application folder and not care about the start menu.

      It is the people who do not have a lot of computer experiene, the casual or novice user, who only know start menus and windows-style keystrokes -- these people are not looking to learn new things, they want to just be able to use the machine out of the box. Like you said, Apple is trying to appeal to those very people, and in order to appeal to them Apple should provide them a system that won't cause them to get frustrated by the little Mac-isms.

      It is the hardcore Apple users who insist that the Apple way is the right way and that new users should learn the Apple way. THIS is Apple's downfall in their switch campaign.

      boxlight

    17. Re:Apple should be honest by hey! · · Score: 1

      unless Apple is referring to people who are still using Windows 98 and Windows ME

      Apple is clearly targetting home users with this. The contempt for "suits" wouldn't play well with the IT crowd.

      Home users are typically several years behind on the OS upgrade curve. Therefore 98 and ME are still fresh in their memories.

      Granted -- it isn't strictly truthful to imply current Windows versions are unstable, but this is advertising after all.

      --
      Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
    18. Re:Apple should be honest by cpt+kangarooski · · Score: 1

      using the defacto standard "ctrl-c & ctrl-v" type shortcut keys

      They invented those shortcuts. They just use the Command key instead of the Control key (which appears to have largely been retained for legacy purposes anyway, way back in the early 80's). And I have to say, the Mac has always had better keyboard shortcuts and support for entering more characters from the ordinary keyboard layout.

      --
      -- This and all my posts are in the public domain. I am a lawyer. I am not your lawyer, and this is not legal advice.
    19. Re:Apple should be honest by the+phantom · · Score: 2, Interesting

      Again, I must respectfully disagree.

      My mother had been using Windows for years. Two years ago, she was looking for a new computer for her email and internet usage, because her Win2k box was virtually dead from virii and spyware. I told her she ought to get a Mac, she was convinced by a salesman to buy a Linux box for $300. She plugged that in and used it twice before giving up. She then went out and got a Mac Mini. At first, she was a little confused by it, but that only lasted a few days. Now, she really, really likes the application folder, because the "stupid menu doesn't go away if accidentally click in the wrong place." She never used keyboard shortcuts in the first place, and likes the menus across the top more than right-clicking. While this is only anecdotal, my mother is a ludite, and didn't get her first computer until 2000 or 2001. She seems to hate all things computer related, yet doesn't hate the Mac nearly as much as her Windows box.

      Yes, this is anecdotal. No, it is not statistically valid or significant. In that vein, let me add one more story:

      I work in an elementary school, running the computer lab, and maintaining the computers on campus. This year, many of the teachers were switched from Win98 to WinXP. This was hard for them. Icons were not in the same place. Certain behaviours were different. The OS looks different. I think that these people had as hard a time switching to XP as they would have to Mac. Again, I think that the issues that you raise are relatively trivial, and are the cost of switching from any one OS to any other.

    20. Re:Apple should be honest by thefirelane · · Score: 1

      real windows-style "uninstall" functionality.

      Yeah, instead of this they made each application a double click-able folder so all needed elements are contained therein. That way uninstall just means 'drag to trash'. What were they thinking?

    21. Re:Apple should be honest by kenthorvath · · Score: 1
      Not always. I right-click on stuff all the time, but don't get the pop-up -- have to ctrl-click. Don't have an example cause I'm not in front of my Mac right now, but there's definite inconsistencies there.

      If you are using a Mighty Mouse, the problem may be that your finger is still touching the left-most side of the mouse. I discovered that right clicking only seems to work when only one finger at a time is resting on top of the mouse, which I personally find ergonomically disadvantageous. Just a thought.

    22. Re:Apple should be honest by Thrudheim · · Score: 2, Insightful

      In those cases where an application does put stuff in non-standard places (thus violating Apple's developer guidelines), the software company ought to provide an uninstaller. Some of them do, in fact. It should not be your responsiblity, or Apple's for that matter, to hunt down random files. By the way, you could just leave them there. They won't hurt anything.

      I assume uninstalling Parallels will get better once it comes out of beta.

      Apple does not build uninstaller functionality into its OS because it is not needed. This is absolutely not a deficiency on Apple's part. It is a terrific feature. The ability, for instance, to install an app just by dragging it into the applications folder is awesome. One can even install Microsoft Office that way, for example. How is that a deficiency? Don't like an app, trash it! It couldn't be simpler.

      Windows users have been hit over the head with the idea that trashing an app is bad because, in Windows, it is. I think *that* is the deficiency. You still have some Windows instincts. Just let go!

    23. Re:Apple should be honest by springbox · · Score: 1
      b) MacOS doesn't have "windows-style "uninstall" functionality" because uninstalling is trivial.

      What really surprises me is that there is no uninstall functionality on macs, which you seem to be saying. Having an option to automatically clean an installed program from a system is actually really nice, and makes life much less complicated for inexperienced users (who I thought Apple was trying to target.) Honestly, I thought the task of manually cleaning program files had disappeared with the era of MS-DOS.

    24. Re:Apple should be honest by CableModemSniper · · Score: 5, Informative

      Want a "start" menu? Drag your applications folder to the dock (next to the trash). Right-click to operate.

      --
      Why not fork?
    25. Re:Apple should be honest by breadbot · · Score: 1

      You know, it might be possible to have an optional "PC user compatibility" switch that would map, in software, ctrl-c and ctrl-v to cmd-c and cmd-v. Ooh, maybe that's even patentable!

      Or an enterprising software maker could make something that does that. You could install it on your new Mac so that your wife and mother-in-law, who lives with you, but you get along pretty well with her, can use it easily.

    26. Re:Apple should be honest by NutscrapeSucks · · Score: 1

      Find your Applications folder. Drag it into your Dock just beside your trash can.

      Bingo! You can also just hold down the left (single) button to use it.

      Now we just need to get Apple to start shipping systems this way. The root post is right -- Windows users do not find using the Finder to launch apps to be easy or intutitive. They expect there to be some sort of abstraction.

      --
      Whenever I hear the word 'Innovation', I reach for my pistol.
    27. Re:Apple should be honest by ktappe · · Score: 1
      MacOS doesn't have "windows-style "uninstall" functionality" because uninstalling is trivial.
      ...except when it's not. See any system utility like a firewall or antivirus. You get a bonus uninstall round!
      Considering that the firewall is built into OS X, I'm curious how you would go about uninstalling it...or why you would try.

      -Kurt

      --
      "We can categorically state we have not released man-eating badgers into the area." - UK military spokesman, July 2007
    28. Re:Apple should be honest by el_womble · · Score: 1, Interesting

      I agree, Apple should lay off the bullsh1t. Windows XP works. Yes, it has some fundamentally stupid problems that we are all more than aware of, but hardware support, stability and ease of use arn't problems for Windows any more.

      No hunting for drivers? I lost days trying to get a Minolta Color printer to work. I still can't get a cheap webcam I've got to work, and the motor on my iFeel mouse doesn't work (although thats a feature). All of them worked on XP after following the same routine you use for all XP devices: insert CD, follow instructions, plug in device.

      Next years OS today? There are a lot of feature in OS X that I like, but the fact remains that it runs on the dog slow Mach kernel (not all progress is good) and silly little things like Finder hanging if you loose a connection to a network resource, a problem that was solved many years ago in other OSs. Is it better than XP? Depends what you're doing (my answer is 'yes' YMMV)

      114,000 Viruses on XP! There is nothing about OS X that makes it inherantly immune from viruses. Yes, it has a firewall, yes, it requires user intervention to install Applications, no it doesn't let you run macros directly from email application, and no, the web browswer isn't bolted onto the kernel but its still built on C and vulnerable to buffer overruns, and all macs tend to be used by the greatest threat to user data: end users. Its all about pay load and kudos to script kiddies and black hats. 3% market share just doesn't do it for them - who knows 5% might.

      Awesome out of the box? Yeah, I was chuffed to bits when I had to handover £20 to watch movies in full screen mode... but I guess thats been fixed now with Front Row. Questions that I've seen people ask when they get a Mac are:
          How do I cut and paste (because people use the toolbar icons and right click in windows (not keyboard short cuts, or the menu)).
          Where are my applications? A valid question. Clicking on Macintosh HD, followed by Applications or pressing Cmd-Shift-A are less intuitive for noobs than hitting the start button. I normally stick a link to the Applitions folder in the Dock for noobs.
          How do I make things full screen? Trying to explain to somebody that Apple HIG state that zooming is better than full screen tends to fall on deaf ears.

      Thats not awesome out the box, thats frickin scary.

      Let he who has no sin cast the first stone. I love my Mac, and I regularly recommend them to anyone who will listen, but I am not afraid to admit that they are less than perfect, and for the most part it makes no difference which system you use if all you do is email and web. Negative advertising like this leaves a bad taste in my mouth.

      --
      Scared of flying, pointy things snce 1979!
    29. Re:Apple should be honest by mrchaotica · · Score: 2, Informative
      Many non-trivial applications install system stuff and create directories all over the place. Real "uninstall" support would provide a wizard/assistant that would remove those things for you. Mac software is *surprisely* deficient in this respect.
      Then those applications are wrong. They should only be installing stuff in at most 3 places: /Applications/[appname]/, /Library/Application Support/[appname]/, and ~/Library/Application Support/[appname]/.

      If your application is putting stuff elsewhere, complain to the maker of that program, not Apple!
      --

      "[Regarding the 'cloud,'] ownership was what made America different than Russia." -- Woz

    30. Re:Apple should be honest by Lewisham · · Score: 2, Interesting

      I think there is this belief among Windows users that uninstallers uninstall all the things they install.

      These people are deluded. All the files are just *hidden* in folders you'd never guess.

    31. Re:Apple should be honest by davidstrauss · · Score: 1
      Considering that the firewall is built into OS X, I'm curious how you would go about uninstalling it...or why you would try.

      Any third-party system utility.

    32. Re:Apple should be honest by BMonger · · Score: 1

      Apple should spend more time making it easier to switch -- like including a "start menu" equivalent,

      I believe if your drag the Applications folder to the dock you will get something "similar". I'm so used to Spotlight now I don't actually even keep a lot in the Dock. I just type the App name I want to launch into Spotlight. But of course that's just me.

      using the defacto standard "ctrl-c & ctrl-v" type shortcut keys,

      I'll mildly give you this one... except then all the Mac users have to switch from what they're used to. It's really not that big of a deal though.

      better windows-style support for right-click instead of always having to use ctrl-click to get a pop-up menu

      You mean like right clicking? You can right click on a Mac no problem and it often times brings up menus.

      real windows-style "uninstall" functionality.

      Because simply dragging the Application to the trash is too hard?

    33. Re:Apple should be honest by minus_273 · · Score: 1

      "The contempt for "suits" wouldn't play well with the IT crowd."

      you're kidding. ever work in an IT dept?

      --
      The war with islam is a war on the beast
      The war on terror is a war for peace
    34. Re:Apple should be honest by Fweeky · · Score: 1
      MacOS doesn't have "windows-style "uninstall" functionality" because uninstalling is trivial.

      Except when it's not. XCode, for instance, installs via a standard looking installer with progress bars etc, but to remove it? Well, you get to drop to a shell and run a couple of app-specific ad-hoc perl scripts to (hopefully) clear it out. Other things invite you to rm -rf their directories. I don't really see why they have this nice clicky installer but didn't bother giving it uninstall functionality too...
    35. Re:Apple should be honest by Fweeky · · Score: 1
      Last login: Mon May 1 23:15:43 on ttyp2
      Welcome to Darwin!
      outcast:~ freaky$ which gcc
      /usr/bin/gcc
      outcast:~ freaky$ gcc --version
      i686-apple-darwin8-gcc-4.0.1 (GCC) 4.0.1 (Apple Computer, Inc. build 5250)
      Hmm...
    36. Re:Apple should be honest by Anonymous Coward · · Score: 0
      This "restart" ad is false advertising -- Windows XP is an extremely stable platform (unless Apple is referring to people who are still using Windows 98 and Windows ME -- but I don't think so).
      You know, this reminds me of people complaining how much "Macs suck" because all they could remember is using a 5-10 year old Mac at school. Fast forward to now, when many people are still using winDOwS 95/98. Turn-about is fair play (no pun intended).
    37. Re:Apple should be honest by bryce1012 · · Score: 1
      3) Mac has had full right click support for years for all multi-button mice. If you have the (superb) Mighty Mouse, go to System Preferences -> Keyboard & Mouse and set the right button to behave as a right click.
      Wait.

      Let me get this straight - you buy a "Mighty Mouse," and then you have to tell your computer - your shiny, fancy, impossibly-perfect Mac - you have to tell it, "A right-click is a right-click"?!?!?

      Wow.
    38. Re:Apple should be honest by Photar · · Score: 1

      Apple should spend more time making it easier to switch -- like including a "start menu" equivalent, using the defacto standard "ctrl-c & ctrl-v" type shortcut keys, better windows-style support for right-click instead of always having to use ctrl-click to get a pop-up menu, real windows-style "uninstall" functionality.

      Yes, because thats worked out so well for Linux. The thing that bothers me the most about modern linux desktop enviornments is that they try to look soo much like windows.

      --
      He who knows not and knows he knows not is a wise man. He who knows not and knows not he knows not is a fool.
    39. Re:Apple should be honest by tonywong · · Score: 1

      I'd agree with you that the Mac and Wintel machines are equally stable, but the problem is that windows automatic updates will restart your machine for you if it is idle. This even includes quitting your open applications without saving any documents that you had open.

      Mac OS X never does that, even when it requires a restart after update.

    40. Re:Apple should be honest by cellocgw · · Score: 4, Insightful

      If Apple wants Windows users to switch, they have to stop sticking to their guns on the "Apple way" of doing things -- Command-C instead of Ctrl-C is a perfect example
      How about, instead, Windows stops using a keystroke that has meant "kill this process RIGHT NOW" for over 20 years? You know, Control-C ?
      And, yes, it still does make me cringe when I have to use Ctrl-C for "copy," and Ctrl-D for "duplicate," and a few other keystrokes that Unix and VMS defined back in the paleolithic age.

      --
      https://app.box.com/WitthoftResume Code: https://github.com/cellocgw
    41. Re:Apple should be honest by Anonymous Coward · · Score: 0

      using the defacto standard "ctrl-c & ctrl-v" type shortcut keys

      Um, sorry - the standard "Command-C" & "Command-V" shortcut keys CAME FROM the Mac before there was Windows. Windows should pick up on it by using the ACTUAL standard "Command-C" & "Command-V" type shortcut keys.

    42. Re:Apple should be honest by Anonymous Coward · · Score: 1, Informative

      Go to the "Keyboard & Mouse" preference pane, the Keyboard tab. Click "Modifier Keys..." at the bottom, and adjust to you heart's content.

      It's been in there the past year, too, so this isn't some amazingly new feature I'm telling you about.

    43. Re:Apple should be honest by TheSkyIsPurple · · Score: 1

      > In those cases where an application does put stuff in non-standard places (thus violating Apple's developer guidelines), the software company ought to provide an uninstaller. Some of them do, in fact. It should not be your responsiblity

      It should not be my responsibility to remember which programs had an uninstaller.
      It should not be my responsibility to keep a copy of the installer around and accessible, so I can eventually uninstall.

    44. Re:Apple should be honest by NutscrapeSucks · · Score: 1

      Keep in mind that right-click is a foreign concept to most Mac users.

      [IE, Not the crowd that hangs on slashdot or bought a Mac to run Unix commands.]

      --
      Whenever I hear the word 'Innovation', I reach for my pistol.
    45. Re:Apple should be honest by belg4mit · · Score: 1

      >As for the start menu -- Apple did user-switching better than Windows, Apple could >do a Start Menu better than windows -- I would *love* for Apple to make a better >"start menu" than sits as the left-most Dock icon, or maybe a Dashboard widget. Just >because it's in Windows doesn't mean it isn't useful -- and it shouldn't be hard for >those Apple geniuses to do it one better.
      You mean like an actually useful wharf or "dock", where the top level buttons represent folders, and the drawer contents are sub folders or applications?
      Something that you didn't have to maintain independently though, configured
      in an arcane text file. Wouldn't that be grand...

      --
      Were that I say, pancakes?
    46. Re:Apple should be honest by menace3society · · Score: 4, Insightful

      The use of command keys instead of control keys is superior for a very simple reason: you can do it with your thumbs without moving your fingers from the standard touch-typing positions. If I want to use a control key shortcut, I either have to twist my wrist in order to use a thumb, or move one hand off of its position in order to use a pinky. This slows down the use of keyboard shortcuts (I can save, print, or cut/copy/paste in the middle of typing without losing a beat). Furthermore, on laptops with reduced-size keyboards like the iBook and the small Powerbooks, there's only one control key. That means you really have to remember a different set of fingers to use when using the control key as when you type normally. That's very bad.

      Lastly, and certainly not least, control is used by every version of the Mac OS I've ever used, as well as Unix, to send .... control characters! You ever wonder why, when people on Slashdot want to make a joke about having to delete some text they mistyped, they use "^H"? That's the printed representation of control-h, the keybinding for the ascii delete character. You couldn't do this at all if control were used for keyboard shortcuts, breaking virtually every interactive Unix program ever written. I suppose you could come up with a different set of keyboard shortcuts for applications that need to use control characters, but that would mean that different apps have wildly inconsistent keyboard shortcuts. So you might as well have every program use what the applications that need control characters use, so that every application can be consistent. For this purpose, I nominate the command key. Once you get used to it, you'll wonder how you managed to get anything done using control keys for that stuff.

      As for the Chevy/Mercedes comparison, it's a wholly false analogy. Nobody drives a Mercedes with reversed pedals or a joystick. A better one would probably be automatic vs. manual transmission, but even that fails to take into account the subtleties of the issue.

    47. Re:Apple should be honest by thatguywhoiam · · Score: 1
      I agree, Apple should lay off the bullsh1t.

      Indeed, we should all lay off the bullshit, to wit:

      No hunting for drivers? I lost days trying to get a Minolta Color printer to work.

      If you are gonna get into a pissing match about driver conflicts and issues on a Mac vs a PC, I guarantee you're gonna lose. Apple has an unfair advantage having done away with floppies and legacy ports in 1999. The fact that I can't find a driver for Random Korean Webcam is not much of an indictment.

      All of them worked on XP after following the same routine you use for all XP devices: insert CD, follow instructions, plug in device.

      And yet, in all of my anecdotes, I come out the winner! Curious.

      Next years OS today? There are a lot of feature in OS X that I like, but the fact remains that it runs on the dog slow Mach kernel (not all progress is good) and silly little things like Finder hanging if you loose a connection to a network resource, a problem that was solved many years ago in other OSs. Is it better than XP? Depends what you're doing (my answer is 'yes' YMMV)

      Now you're talking - a completely fair observation.

      114,000 Viruses on XP! There is nothing about OS X that makes it inherantly immune from viruses...Its all about pay load and kudos to script kiddies and black hats. 3% market share just doesn't do it for them - who knows 5% might.

      Even if the 'low marketshare' argument was valid, which it clearly is not (see arm-long list of OSS examaples)... the fact remains that there are not 114,00 viruses (or even one proper 'virus') for Mac. Who cares what the reason is, its true.

      Awesome out of the box? Yeah, I was chuffed to bits when I had to handover £20 to watch movies in full screen mode...

      Quicktime is lame that way. Also lame is not going to MacUpdate to find one of the dozens of alternative free movieplayers who will do it for you. What, you don't like VLC?

      Now you are really scraping the barrel near the end here...

      How do I cut and paste

      Please. Under Edit, like Windows. Or right-click. Next.

      Where are my applications?

      In the Finder sidebar, attached to every single Finder window. Impossible to miss. Next.

      How do I make things full screen?

      I agree that Maximize functionality is inconsistent in the Finder. But I also happen to think that maximizing every single app pretty much kills any multitasking functionality you'd like to have, and is a poor habit to get into. That's just my opinion though. Point taken.

      Let he who has no sin cast the first stone. I love my Mac, and I regularly recommend them to anyone who will listen, but I am not afraid to admit that they are less than perfect, and for the most part it makes no difference which system you use if all you do is email and web. Negative advertising like this leaves a bad taste in my mouth.

      If you're going to use examples like How Do I Go Fullscreen, you gotta mention the ocean of difference between Outlook and Mail. Inline image viewing and resizing? A non-fragile message database that doesn't cack after X number of mails? Safari vs IE, I mean really! Who would make that choice? Tabs and antialiased text vs the biggest security fuckup in Internet history. Right.

      There are so much better things to pick on in OS X. These are bad examples.

      --
      If Jesus wants me it knows where to find me.
    48. Re:Apple should be honest by localman · · Score: 1

      Actually, my favorite reason for having command-c instead of ctrl-c is that it differentiates GUI commands from command line commands. This is obviously not an issue for the average user, but I spend a lot of my time in the terminal, and it's great being able to use all the standard unix ctrl strokes while simultaneously using the GUI command strokes. Under windows you use ctrl-c to copy, unless you're in a terminal in which case you have to use something else (shift-insert? it's been a while).

      Anyways, I do like that. YMMV.

      Cheers.

    49. Re:Apple should be honest by localman · · Score: 1

      Despite the harsh responses you've received, I'd say you're right about everything except for your suggestions to make Mac's more Windows-like. The way the Mac works is different, usually because they believe it's better, so it shouldn't be trying to emulate Windows for the sake of switchers.

      But I totally agree with your comments that the ads are off-putting. I find them amusing, sure, but I imagine a lot of people will just find them smug, and it will further push the idea that mac users are snobs, which is something I've been fighting against for a while now. I love my Mac, but I have a Windows XP box (which doesn't need to restart often!) and Linux & FreeBSD serves. It's all good. Use what you like. Try out something different if you're curious.

      Anyways, hope you get used to your Mac's macness soon. It took me several months, but I do prefer most features now.

      Cheers.

    50. Re:Apple should be honest by ceoyoyo · · Score: 1

      Welcome Mac switcher! I switched when OS X came out. Very nice.

      Anyway, I've got a few tips that might help you out. Hook up a USB mouse to your Mac when convenient. If you've got a notebook, the little Bluetooth mice work beautifully with the built in Bluetooth for when you need heavy right mouse button work on the road. Any USB mouse should work, no drivers to install. Now you have a right mouse button, and it works, well, pretty much exactly like it would in Windows, as far as I can tell.

      Now, as for the shortcut keys, in your mind just take "control" and make it "apple." See, when MS swiped the keyboard shortcuts there were no windows keys on PC keyboards so they had to use the next best thing, the control key. Now they DO have windows keys, but everybody had already gotten used to using control so they had to make the windows key do something else. Naturally they picked something annoying -- putting your application (game in the worst case scenario) in the background and opening the start bar.

      Why do you want a klutzy uninstall app when you can just delete the program? I can write one for you if you really want. Does $500 sound fair? Per processor, of course.

    51. Re:Apple should be honest by Anonymous Coward · · Score: 0

      So you're saying that the Mac will only be popular if they change its GUI to be exactly the same as Windows.

      Vista is going to change things in big ways. People had better watch out if they can't handle things unless they are exactly the same as in XP.

    52. Re:Apple should be honest by ceoyoyo · · Score: 1

      Um, take program, drag to trash. I think that's WAY more intuitive than going to some application/control panel dohickey, scrolling through a massive list of installed programs and finding the one you want (provided the program chose to register itself, and registered itself under a name you recognize) and clicking uninstall (then waiting, of course). Even then you might have to go registry diving to really clean it off.

      Programs on the Mac that litter files all over the place are BROKEN. The exception being little configuration files that get stuck in your library folder so when you reinstall Halo you can keep going where you left off.

    53. Re:Apple should be honest by nine-times · · Score: 1
      This new campaign is flat out calling PC users fat dorks. The potential switcher I know are tech savvy cool users, and could potentially be offended by this portrayal.

      Maybe it's too subtle for the audience, but it's calling Windows computers "fat dorks". Yeah, it's weird, but the "cool guy" actually represents a Mac, and the "fat dork" is a Windows machine.

      Apple should spend more time making it easier to switch -- like including a "start menu" equivalent, using the defacto standard "ctrl-c & ctrl-v" type shortcut keys, better windows-style support for right-click instead of always having to use ctrl-click to get a pop-up menu, real windows-style "uninstall" functionality.

      So, you're suggesting that Apple drops their better designs for Microsoft's worse designs? Apple has "command-C" & "command-V" shortcut keys that work great, and if you ask me, the key placement is better than using the control key. But it's a minor thing, takes two seconds to get used to.

      As far as installing/uninstalling, I wish Apple developers would side more heavily with Apple's traditional drag/drop install/uninstall. However, the point is, it's ALL the developer, nothing to do with Apple. In case you didn't realize, it is possible to install something in Windows but not have it appear in "Add/Remove Programs" or offer any other uninstall capabilities. It's a question of developers.

      Many programs in OSX (of those which use install programs at all) offer the ability to uninstall.

    54. Re:Apple should be honest by ceoyoyo · · Score: 1

      I think gcc should just be installed with the OS. Now, XCode and the other Developer apps don't go in /Applications... they go in /Developer/Applications. I guess Apple figures that Developers are savvy enough to look in that extra path in addition to the three listed above.

    55. Re:Apple should be honest by J.+T.+MacLeod · · Score: 1

      That's right, it shouldn't be your responsibility.

      But the problem isn't with the OS. It's that the applications side-step the proper installation methods. That happens on every OS.

    56. Re:Apple should be honest by ceoyoyo · · Score: 1

      Drag folder to Dock (beside the trash). Right click to see contents. How's that? Actually, the fly out content view even looks kind of like the thing that comes up when you hit the start button in Windows. Except it doesn't hide things from you.

    57. Re:Apple should be honest by Megane · · Score: 1
      Apple should spend more time making it easier to switch -- like including a "start menu" equivalent, using the defacto standard "ctrl-c & ctrl-v" type shortcut keys

      Where do you think Microsoft got those from anyhow? Guess what, before Microsoft copied from the Mac-standard command-c/command-v (which date back to 1984, and probably earlier if they were on the Lisa as well), those were mapped to the INS and DEL keys, with random application of ctrl or alt (I can't remeber the exact mappings, but I don't think anyone could) depending on what you wanted to do.

      --
      #naabhaprzrag, #sverubfr-000, #agi-fcbafberq, negvpyr[pynff*=' negvpyr-ary-'] { qvfcynl: abar !vzcbegnag; }
    58. Re:Apple should be honest by Anonymous Coward · · Score: 0

      Apple should spend more time making it easier to switch -- like including a "start menu" equivalent, using the defacto standard "ctrl-c & ctrl-v" type shortcut keys, better windows-style support for right-click instead of always having to use ctrl-click to get a pop-up menu, real windows-style "uninstall" functionality.

      How about making the home, end, page up and page down keys behave like all other computers? I'm a Mac switcher too and home and end never does what I think it does. Especially not when I'm trying to select text.

    59. Re:Apple should be honest by ceoyoyo · · Score: 1

      I kind of like OS X's maximize button. It makes the window as big as it needs to be, NOT full screen. I was REALLY annoyed when I installed XP (via bootcamp) so I could load some Garmin maps on my GPS and IE insisted on opening EVERY new window (no tabs, so you have to have new windows all the time) full screen. I looked for preferences to turn it off, but couldn't find one.

    60. Re:Apple should be honest by ceoyoyo · · Score: 1

      There are keyboard shortcuts for menu options, but you use twice as many keys!

      Huh?

      Say I want to use the shortcut for the menu item File|Save. I hit Apple-S. On Windows that would be control-S, right? I guess on Windows I also have the option of hitting Alt-F and then using arrow keys to find save. The number of keystrokes depends, in that case, but in Safari (I'm not booting Windows, even in VPC for this example), that would be, uh, nine keystrokes.

    61. Re:Apple should be honest by belg4mit · · Score: 1

      No, not menus. Drawers of icons. Like what the various clones of Next's
      dock have (hence the dig at arcane text files and self-maintainenance).

      [X]
      [Y]
      [Z]

      Click X to see the drawer contents

      [X][a][b][c][Q]
      [Y]
      [Z]

      Click [c] to run c or Q to open the sub drawer/folder Q.

      --
      Were that I say, pancakes?
    62. Re:Apple should be honest by ceoyoyo · · Score: 1

      That's because Windows users expect their apps to be scattered to the winds, filed in odd directories that companies seem to think should all have their company name rather than the app's name. The start button is absolutely necessary on Windows.

      I get irritated every time some badly ported app decides to install itself in the Applications folder under a folder called BigCorporationName or BigCorporationName AppName.

    63. Re:Apple should be honest by Rxke · · Score: 1

      Windows XP on itself might be a stable platform, but the fact that 3rd party apps crashing can cause a reboot... Is scary for people used to Linux and (OS X) Macs.
      Not trolling, just... We're simply not used to that.
      I'm the first to say that a kernel panic locking up the system is as bad as a reboot for non-diehard programmers, but... The computer rebooting itself...

      I mean, not so long ago I was with a friend, playing a game that was quite unstable both on PC and the Mac, but all of a sudden his machine rebooted, and, mannnn... That freaked me out, I thought something very seriously bad had happened, like a hardware glitch or so, You should've seen my face! He just cursed, but I began to stammer about unplugging the machine, grin.

    64. Re:Apple should be honest by ceoyoyo · · Score: 1

      I don't know about the mighty mouse, but with every other two+ button mouse in the world it works exactly as expected about five milliseconds after you plug it in, with no user intervention.

      Okay, Bluetooth mice take a bit more than five milliseconds to synch up, but you don't need to plug anything in.

    65. Re:Apple should be honest by NutscrapeSucks · · Score: 1

      That's nice in theory. But in practice many Mac applications use copyprotection systems that get integrated deeper into the OS.

      Also, does MacOS X have something like COM? The main reason you need an uninstaller on Windows is because components are registered with the system for use with other programs. Otherwise you could just trash a couple directories.

      --
      Whenever I hear the word 'Innovation', I reach for my pistol.
    66. Re:Apple should be honest by aristotle-dude · · Score: 1
      I switched at home in October 2002 and I develop software on windows at work but I cannot fathom why you would want your mac to act like your windows machines. I think the start button is retarded personally. Why should you have to go to the start button to shutdown your computer? Does that make any sense?

      Get a logitec mouse and plug it in. The buttons will work and the scroll wheel will work as well without extra drivers. But I have to ask, why are you using the context menu so much? Can't you use keyboard shortcuts or the menu?

      The mac does not need uninstall functionality. If an application used a complicated installer, that installer usually also acts as an installer but most apps are drag and drop installs right into the /Applications folder. All you have to do in most cases is to drag the application you want to unistall into the trash.

      --
      Jesus was a compassionate social conservative who called individuals to sin no more.
    67. Re:Apple should be honest by Sunburnt · · Score: 1

      Oh dear...did you get conned into shelling out cash for an app that scans your Mac for Windows viruses? If not then I'm curious about what, exactly, your antivirus software claims to be doing.

      --
      Tags != Comments, and -1 (Troll) != -1 (I Would Respond Angrily To This Poster So They Must Be Trolling)
    68. Re:Apple should be honest by NutscrapeSucks · · Score: 1

      Most people who use "Alt-F" would just directly for the next shortcut (Alt F S to save) and not the arrows. The nice thing about this is that it's universal for all menus, no memorizing required.

      --
      Whenever I hear the word 'Innovation', I reach for my pistol.
    69. Re:Apple should be honest by ceoyoyo · · Score: 1

      I seem to recall that the early versions of Windows DIDN'T use control-V, C, X. You used control-delete, insert, somethingelse instead. Then they switched to V, C, X like the Mac has always used, but they didn't have a command key so they had to stick with control.

      I could be wrong though, maybe V, C, X always coexisted with insert, delete, whatever.

    70. Re:Apple should be honest by davidstrauss · · Score: 1

      No, I had to remove it from some computers at work that we inhereited from another department. I had to download a special uninstaller from Symantec just because the built-in MacOS X "installer" can't do what some applications need to do (Symantec had to resort to a proprietary installer).

    71. Re:Apple should be honest by nege · · Score: 1

      Thank you for setting that straight - I wish I had mod points for you! :)

    72. Re:Apple should be honest by ceoyoyo · · Score: 1

      Windows Update will quit apps without saving? You're kidding right?

    73. Re:Apple should be honest by Stick_Fig · · Score: 1

      This "restart" ad is false advertising -- Windows XP is an extremely stable platform (unless Apple is referring to people who are still using Windows 98 and Windows ME -- but I don't think so).

      My work PC is a supposed top-of-the-line Dell box with 3 gigs of RAM, which I use for design work. But you wouldn't guess it by the way it completely IGNORES commands such as "Save" in Photoshop. It seems like it just doesn't know how to handle memory worth a crap. I'd consider this assessment accurate.

      --
      ShortFormBlog: Writing a little. Saying a lot.
    74. Re:Apple should be honest by aristotle-dude · · Score: 2, Informative
      Also, does MacOS X have something like COM? The main reason you need an uninstaller on Windows is because components are registered with the system for use with other programs. Otherwise you could just trash a couple directories.

      All components are packaged as bundles (special directories) which have info.plist file which advertises what services they bundle provides to the system. These plist files are dynamically scanned by launch services and other components in the core OS to autodiscouver new components. When you trash and reboot, the connection to these components and the system is severed and you can empty the trash to get rid of them permanents.

      --
      Jesus was a compassionate social conservative who called individuals to sin no more.
    75. Re:Apple should be honest by pclminion · · Score: 1
      Apple should lay off the bullsh1t.

      You wanted to use the word "bullshit," you spelled it such that it looks quite like "bullshit," and we all KNOW you mean to say "bullshit," so there's no point censoring yourself.

    76. Re:Apple should be honest by ceoyoyo · · Score: 1

      Ah, so a layout thing. The fly up from the dock does the same thing, except instead of listing things like

      [X][a][b][c][Q]
      [Y]
      [Z]

      it does

      [X]->[a]
      [Y] [b]
      [Z]

      I kind of like the list better myself. It's nice to have the name AND the icon too, and the vertical format is consistent.

    77. Re:Apple should be honest by ceoyoyo · · Score: 1

      I used to use the Alt menu shortcuts a lot. When I switched to the Mac I didn't really miss them, and now I never use them, even on Windows. I guess it might be kind of nice to have that functionality in OS X, but like I said, I don't really miss it.

    78. Re:Apple should be honest by bill_mcgonigle · · Score: 1

      How do I make things full screen? Trying to explain to somebody that Apple HIG state that zooming is better than full screen tends to fall on deaf ears.

      People are used to maximizing Windows windows because they understand Fitt's Law and Microsoft doesn't (or was willing to ignore it to look less like they were copying the Mac WIMP design).

      Usually once you explain that the menubar is always right there at the top they start to get out of the habit.

      --
      My God, it's Full of Source!
      OUTSIDE_IP=$(dig +short my.ip @outsideip.net)
    79. Re:Apple should be honest by Anonymous Coward · · Score: 0

      Yeah, and while we're at it, what's with this swirly color thingy as the desktop wallpaper on Mac OS X? I can't find anything wtih that in the way! Make it the correct background, dammit! You know, the one with the gren hills and the blue sky? Otherwise I'm not using it!

    80. Re:Apple should be honest by TheRaven64 · · Score: 1
      Meta-X/C/V have been standard on Macs and UNIX machines for cut/copy/paste for over 20 years. When Windows was introduced, the PC didn't have a meta key, and most DOS applications used control-delete, control-insert and shift-insert for the same things. Around Windows 3.0, Microsoft started shifting to using the standard shortcuts...except that PCs of the era didn't have a meta key. Instead, they used the control key (which wasn't used for anything else in Windows).

      The most depressing thing is developers of 'modern' *NIX desktop environments, who use control-X/C/V, and leave the meta key on modern keyboards completely unmapped. How do these people copy from a terminal, anyway? (Hint: Selecting text puts it on the select buffer, not the copy buffer).

      --
      I am TheRaven on Soylent News
    81. Re:Apple should be honest by glass_window · · Score: 1

      As far as the Start menu goes, out of all the employees within the company I work for maybe one in thirty actually use it. A Mac start menu would do you no good.

    82. Re:Apple should be honest by Anonymous Coward · · Score: 0

      A huge advantage of control-c vs command-c is that the "copy text" and "end task" in the terminal are NOT mapped to the same shortcuts.

    83. Re:Apple should be honest by John+Newman · · Score: 1
      How about, instead, Windows stops using a keystroke that has meant "kill this process RIGHT NOW" for over 20 years? You know, Control-C ?
      Exactly. And I wish KDE/GNOME didn't follow the Windows convention by default, although I realize they largely need to work with keyboards intended for use by Windows. Working in OS X Terminal is just heavenly compared to other platforms, because both the OS-level keystrokes (Cmd-C) *and* the terminal keystrokes (Ctrl-C) work just as expected. None of this "Ctrl-V to paste in every app exept Konsole, which uses Shift-Insert" gobbledegook.
    84. Re:Apple should be honest by Anonymous Coward · · Score: 0
      using the defacto standard "ctrl-c & ctrl-v" type shortcut keys
      Wrong way around. Apple introduced the Cut, Copy, and Paste key combinations back in February 1984. It was Microsoft who copied the key combinations -- imperfectly -- for Windows.
      better windows-style support for right-click instead of always having to use ctrl-click to get a pop-up menu
      All I had to do for right-click support under Mac OS X was to plug in a three-button USB mouse.
    85. Re:Apple should be honest by Mister+Whirly · · Score: 1

      "Home users are typically several years behind on the OS upgrade curve. Therefore 98 and ME are still fresh in their memories."

      Then Apple should be honest and show someone using OS 8.5 vs. 98 or ME and not OS X.

      --
      "But this one goes to 11!"
    86. Re:Apple should be honest by HermanAB · · Score: 1

      Uhmmmm... Enable WinXP auto download of updates and watch it reboot all by itself once a day.

      --
      Oh well, what the hell...
    87. Re:Apple should be honest by Mister+Whirly · · Score: 1

      Only if you set it to do this. You can have Windows Update notify you of updates and install them when you want it to. I personally haven't ever seen my machine resart itself, but it will prompt you to restart every 15 minutes or so, which can be annoying (but you can kill that too)

      --
      "But this one goes to 11!"
    88. Re:Apple should be honest by Mister+Whirly · · Score: 1

      Funny, my home and work machines running XP are set to automatically update and not once have they rebooted without me telling it to..

      --
      "But this one goes to 11!"
    89. Re:Apple should be honest by NutscrapeSucks · · Score: 1

      Except if the Finder was really The One True Way to launch apps, why did Apple need to add the Dockbar?

      The Mac has some level of abstraction for program launching, but not as much as Windows does. This could easily be fixed if they slightly tweaked the default setup.

      --
      Whenever I hear the word 'Innovation', I reach for my pistol.
    90. Re:Apple should be honest by cthellis · · Score: 1

      This "restart" ad is false advertising -- Windows XP is an extremely stable platform (unless Apple is referring to people who are still using Windows 98 and Windows ME -- but I don't think so).

      They're more referring to constantly having to restart to have certain configuration changes take, after most consequential program installs, after registry changes, in-between virus scans... XP is stable, sure, but I just re-installed XP on my personal machine (yay, cleany-clean!) and I can't TELL you how many restarts I've done so far. And I haven't even started in on the major software yet. ;-) (They ASKED me to do a lot more, too. And for most users, that means they always restarted.)

      I love my Mac, but getting my wife comfortable with the little Mac-isms was like giving her a new car that had the gas and brake pedals backwards.

      Of course once you get used to the Mac and go back to a PC you curse the lack of Expose, Dashboard, and all the other fiddly bits that make using OSX much handier. ;-)

    91. Re:Apple should be honest by HermanAB · · Score: 1

      It pops up a window saying something like: Updates are being downloaded. For some of these updates to take effect, your machine will reboot in approximately 4 minutes. Then you get the option to reboot later, in case you are working on something. So I guess that if your machine is set to do its updates at the default 3am then it sometimes reboots without your knowledge.

      --
      Oh well, what the hell...
    92. Re:Apple should be honest by TheNumberless · · Score: 1

      Ever try uninstalling a Symantec product on Windows? I'd say the fault lies squarely with Symantec, and not Apple or Microsoft.

    93. Re:Apple should be honest by NutscrapeSucks · · Score: 1

      Interesting. I guess it must not be used as extensively as COM because if your Mac had to read 10,000 plist files at bootup, it would be quite slow.

      --
      Whenever I hear the word 'Innovation', I reach for my pistol.
    94. Re:Apple should be honest by eMartin · · Score: 1

      And the start menu is any better with that?

      Some apps put their start menu shortcuts several subfolders deep with the company name as the first one.

      I go in and rearrange start menu items after every install.

    95. Re:Apple should be honest by Mister+Whirly · · Score: 1

      Here's an easy way to make it NOT have that behavior.

      Right-click "My Computer" and select Properties
      Click the "Automatic Updates" tab
      Click the second radio button option "Download updates, but let me chose when to install them"
      Problem solved.

      --
      "But this one goes to 11!"
    96. Re:Apple should be honest by geoffspear · · Score: 1
      I kind of like OS X's maximize button. It makes the window as big as it needs to be, NOT full screen.

      And, to be fair, Apple never calls it a "maximize" button. It's not supposed to maximize your window, so it shouldn't be surprising that it doesn't.

      Windows users (and, from your comment, even some Apple users who like the functionality of the green Zoom button) just assume that since Windows and OS X windows each have 3 control widgets, and that 2 of them are minimize and close, that the third one must also be identical and that the Mac's button is somehow broken.

      You might as well complain that the Dashboard button on a Windows machine (the one cryptically labelled "F12", whatever that means) completely fails to work at all.

      --
      Don't blame me; I'm never given mod points.
    97. Re:Apple should be honest by ceoyoyo · · Score: 1

      Convenience? The Dock doesn't carry ALL programs, it's purely a place for you to put a few that you use often. Sort of (well, pretty much exactly) like putting shortcuts on your desktop. Also it displays running programs and the trash. It is not meant to be a comprehensive list. That functionality is in the Finder, but you CAN put it on the Dock if you wish.

    98. Re:Apple should be honest by Kadin2048 · · Score: 1

      I guess it's a good thing that most people don't have 10,000 applications on their machine.

      The OS really does scan the Application bundles for those plist files (although to be fair I'm not sure if it does it on startup or later, so I'm not sure when you'd experience the slowdown if you did have 10k of them). Even the most pimped-out Macs I've seen don't have more than a few hundred applications, definitely within the range of items that could be scanned without you noticing it very much at boot time.

      There is really no "Registry" equivalent that keeps track of that stuff persistently, and that you'd need to modify during a deinstall the closest you could get is the user-defined preferences as to which application you use to open which type of document. (I can change the default for .html documents to Mozilla instead of Safari, for instance, or to TextEdit, if I wanted to.)

      Any Application that puts stuff outside of the defined paths (/Applications/, /Library/Application Support/, and ~/Library/Application Support/ and maybe the preferences folders) should be considered broken, or at least poorly designed, unless it's intended for a "pro" audience who are comfortable doing their own deinstallation (Fink, for example, or other Linux-derivative tools).

      In case anyone else was interested, here's the "offical" answer:
      Where to Put Application Files

      --
      "Ladies and gentlemen, my killbot features Lotus Notes and a machine gun. It is the finest available."
    99. Re:Apple should be honest by ceoyoyo · · Score: 1

      That's my point -- that behaviour seems to be expected on Windows. When some badly ported app does it on the Mac it's REALLY annoying. I have yet to see a Mac only App that does things like that. Different culture.

    100. Re:Apple should be honest by ceoyoyo · · Score: 1

      I said "maximize button" because the poster I was replying to referred to it that way. You're right of course, there's no concept of maximizing a window on the Mac, though there IS sort of a full screen mode that some apps will use. On a multitasking OS I think it's much more useful to resize a window to a useful full size, rather than just making it fill the whole screen a la DOS.

    101. Re:Apple should be honest by HermanAB · · Score: 1

      Well, that doesn't 'solve' anything. You still need to reboot for some updates to take effect. Granted, for UNIX machines, you also need to reboot when you update the kernel, but that is only needed about once a year.

      --
      Oh well, what the hell...
    102. Re:Apple should be honest by Mister+Whirly · · Score: 1

      Well, it solves the rebooting when you don't want it to issue (i.e. open files, unsaved work etc) that was brought up in an earlier post. I'm not claiming to eliminate reboots, just eliminate unplanned reboots.

      --
      "But this one goes to 11!"
    103. Re:Apple should be honest by NutscrapeSucks · · Score: 1

      I wouldn't necessarily call these apps "badly ported", because having a subfolder was the Right Way under MacOS 9 and below.

      It brings up the point that if your app has a ReadMe file and an Uninstaller, where are you supposed to put it?

      --
      Whenever I hear the word 'Innovation', I reach for my pistol.
    104. Re:Apple should be honest by davidstrauss · · Score: 1

      I honestly don't care. It remains a flaw that MacOS X doesn't provide a clean way to install system level software. The Windows Installer, properly used, is far better than anything on Mac. Package managers on Linux are far better than what Mac offers.

    105. Re:Apple should be honest by Gropo · · Score: 1
      As for the Chevy/Mercedes comparison, it's a wholly false analogy. Nobody drives a Mercedes with reversed pedals or a joystick. A better one would probably be automatic vs. manual transmission, but even that fails to take into account the subtleties of the issue.
      A far better analogy would be American-standard automobiles versus UK-standard automobiles--if you still had the directional mechanism on the left hand side--which would be antithetical to a manual transmission, as you're often hitting the directional and downshifting simultaneously.

      I can deal with going back and forth between this Windows PoS at the office and my Macs at home... the problem occurs when I switch between Adobe apps and Quark XPress, it adds a 3rd dimension to the key command retardation (literal sense intended).

      --
      I hate Grammar Nazi's
    106. Re:Apple should be honest by Lulu+of+the+Lotus-Ea · · Score: 1

      Gee, what could those "de facto" standards be? Say cmd-c to copy, cmd-x to cut and cmd-v to paste? Odd, that's exactly what Macs *do*. Of course, before anyone says Apple copied MS, it's worth noting the these standards are de jure, not de factor... their part of what's called CUA (common user architecture), and they predate Window 1.0.

      OTOH, one thing that *does* bother me about the Mac is that you can't pull down individual menus with Alt-F/Alt-E/etc. The commands within the menus tend to have shortcuts, but if you forget exactly what the set of "Edit" options are (for the particular program), it's less straightforward to see them (except by using the mouse, which I like to avoid where unnecessary). My own solution is to enable Alt-M to focus on the menu in the accessibility settting. But that still makes me press right-arrow several times to get to the menu of interest.

    107. Re:Apple should be honest by Kadin2048 · · Score: 1

      Agreed. Now, I'm probably a biased sample, because I normally use a Mac and have my work PC set up to give me as much of a 'Mac-like' experience as a PC can deliver, but I've also seen how other people around me have theirs set up, and they do this too:

      Most people drag their frequently used applications into that little tray-type area to the right of the Start Menu. I'm sure there's an official name for it, but it's basically like a miniature Dock and just to the left of the hideously useless "Address" field. (BTW, anybody know how to make that crap go away? If I want IE, I'll launch it, thanks.)

      The only times I go into the Start Menu are to shut down or restart (which would be better done by a real menu in a real menubar) or to access a program that I don't use very often (could easily go into the Applications folder). I think I'm pretty much the norm in this. The 14 applications which comprise maybe 95% of my Windows-computer-using time are all in that little bar.

      Frankly, the Start menu just seems like a crummy idea, poorly executed. It tries to replace functions that would be more logical if they were separated into proper menus (a menu for system functions like shut down, restart, System-wide preferences; a menu for user functions like Search, Help, and Run; etc.) It's also not in the actual corner of the screen, so you have to hunt for it with the mouse, and honestly I just think it's a bad way to pick from a large list of Applications.

      I think it's much easier to open a window and scroll through a list that way then have it appear in a giant menu that I have to carefully navigate through (because if you move off it, you get to restart! It's like playing Operation on your computer!). And at least with a real window, I can choose how I want it organized: in an Icon view that I can arrange however I want, or in an alphabetized list/grid/whatever.

      The Start Menu just seems, and has always seemed to me, like a solution looking for a problem -- except that the problem has already been solved in better ways.

      --
      "Ladies and gentlemen, my killbot features Lotus Notes and a machine gun. It is the finest available."
    108. Re:Apple should be honest by ceoyoyo · · Score: 1

      Badly ported from OS 9?

      The ReadMe should be in the DMG file that your app is distributed in (or on the CD) and accessible from the Help menu of the app itself. If your app needs an uninstaller then you have bigger problems.

      I agree, there are probably some times when it's necessary to have a folder, but in that case, give it the name of the application, NOT the company!

    109. Re:Apple should be honest by Blakey+Rat · · Score: 1

      You could just go to the Keyboard control panel and tell Control to behave like Command. That takes like 30 seconds, and support for it is already built-in.

    110. Re:Apple should be honest by dirgotronix · · Score: 1

      i'll let you in on a little secret.

      go into system preferences, keyboard and mouse, keyboard, and click on 'modifier keys.'

      control -> command
      option -> option
      command -> control

      congrats, all your keyboard shorcuts are now exactly like windows.

      they've been providing you with the option since 10.3.something, and there have been system extensions to do the same thing since osx came out. try digging around in the prefs some time, it'll reveal a lot of remedy to your complaints.

      --
      America - Home of the scapegoat, land of the Corporation
    111. Re:Apple should be honest by selkirk · · Score: 1
      Apple should spend more time making it easier to switch -- like including ... real windows-style "uninstall" functionality.

      Right. Apple could even add some familiar Windows "WTF are you asking me?" and "Why are you telling me this?" dialog boxes to the process:

      The system indicates that the following shared file is no longer used by any programs and may be deleted.

      D:\\WINNT\system32\cryptic\blah2005.dll

      If any programs are still using this file and it is removed those programs may not function. Leaving this file will not harm your system. If you are not sure what to do, you should select the No to All button. Do you want to remove the shared file?

      [Yes] [No] [Yes to All] [No to All]
    112. Re:Apple should be honest by Jace+of+Fuse! · · Score: 1

      This year, many of the teachers were switched from Win98 to WinXP. This was hard for them. Icons were not in the same place.

      I do mostly agree with you, but it's worth pointing out that with just a few clicks Windows XP can be made to look and function almost exactly like Windows ME/2000. In fact, nearly everyone I know disables the new start menu and reverts to classic mode.

      Some people I know go as far as to change everything they can to make it look as much like 95/98 as possible. Not just because they're used to it, but because with all of the extra crap disabled Windows responds a little quicker.

      Though many users will just use the system however it was configured when they aquired it.

      --

      "Everything you know is wrong. (And stupid.)"

      Moderation Totals: Wrong=2, Stupid=3, Total=5.
    113. Re:Apple should be honest by Dis*abstraction · · Score: 1

      People like the grandparent poster are just inveterate PC-type people, and should never have tried switching to Mac in the first place.

    114. Re:Apple should be honest by Anonymous Coward · · Score: 0
      Welcome Mac switcher! I switched when OS X came out...
      switcher \'swi`ch &r\, n.
      A person who thinks that they are a Mac user but are really just trying to be. The mistake they make is to try to become a Mac user, when real Mac users are all about not trying to be anything and following your own rules. There is no fashion code to being a Mac user. There are no rules as to what applications you have to run.

      Recent converts like you are ruining the old school Mac community because you are posers. Apple releases one OS that popularizes Fitts' law and the Genie effect, and suddenly people assume being a Mac user is all about owning a Mac. But a real Mac user is born, not made. You "switchers" are misrepresenting yourselves and the Mac platform. You're giving people the wrong idea of what Macintosh is.

      switcher: shops at hot topic, thinks Firefox is a good Mac app, waiting for OS X port of PayrollPro 2000, follows any hint of a fashion trend (instead of setting them!), wouldn't know Clarus from Carl Sagan.

      real Mac user: someone true to who they are, the misfits, the rebels, the troublemakers, the round pegs in the square holes. The ones who see things differently. They're not fond of rules and they have no respect for the status quo. The ones who are crazy enough to think that they can change the world.
    115. Re:Apple should be honest by podperson · · Score: 1

      Apple should spend more time making it easier to switch -- like including a "start menu" equivalent, using the defacto standard "ctrl-c & ctrl-v" type shortcut keys, better windows-style support for right-click instead of always having to use ctrl-click to get a pop-up menu, real windows-style "uninstall" functionality.

      I'd like to see the Apple menu doing what it did in OS 9 and earlier (i.e. what the Start Menu and dock do).

      You do realize ctrl-c and ctrl-v are copied from the Mac...? Windows started out using alt-shift-delete and alt-shift-insert or somesuch. Of course, on the Mac they're command-C and command-V. I guess it wouldn't be too hard to support ctrl-C and ctrl-V as well if your app isn't doing anything else with those keystrokes.

      You do realize right-clicking works exactly the way you're asking, assuming you use a two-or-more-buttoned mouse.

      And you do realize that 'real windows "uninstall"' functionality would be a significant step backwards for Mac OS X. (Uninstall cannot perfectly track dependencies and so uninstalling program X can break program Y.)

    116. Re:Apple should be honest by NutscrapeSucks · · Score: 1

      Well a COM object is a program component, not an application, so it is an apples-to-oranges comparison. It's a particular maldesign of Windows that private or 'friend' classes need to be registered globally.

      And regardless all these programs that are "wrong" and "broken", the plain facts are that they exist and will continue to exist, and Mac users are going to have to deal with them. Event something that installs into ~/Library or /Library is probably worthy of an uninstaller.

      --
      Whenever I hear the word 'Innovation', I reach for my pistol.
    117. Re:Apple should be honest by ceoyoyo · · Score: 1

      You're funny. I REALLY hope you were trying to be funny.

      By the way, I've used and programmed Macs since, well, since there were Macs. And an Apple II and IIc before that. When I say I switched when OS X came out I mean I started using a mac almost exclusively again.

    118. Re:Apple should be honest by Anonymous Coward · · Score: 0

      They use ctrl+delete, ctrl+insert, and shift+paste. I know I do...

    119. Re:Apple should be honest by Anonymous Coward · · Score: 0

      So you abandoned the platform when the going got rough, did you? And now you want to switch back, but what makes you think you're welcome back to Macintosh? You and all the rest of the Benedict Arnolds can roast in PC hell for all we real Mac users care.

    120. Re:Apple should be honest by ceoyoyo · · Score: 1

      Oh dear, you're not being funny, are you?

      Dude, give up the zealotry. Use the best tool. If your tool ceases to be the best, get another one. To answer your question, no, I don't want you to "welcome me back." I'm good. Thanks.

    121. Re:Apple should be honest by oSand · · Score: 1

      That's not really the analogue to the start menu, more the directory browser toolbar. My windows start menu shows me a list of programs no matter how deep in Program Files they are, readmes, weblinks to documentation etc.

    122. Re:Apple should be honest by Anonymous Coward · · Score: 0

      I bet you're still hunting for the "maximize" button, aren't you, Switchy McSwitcheroo? Well, we Mac users are a different breed. We don't have one-track minds like you; rather, we fill our desktops with windows hither and thither. We synthesize, we assemble, we create. Our button is a zoom.

      Squares like you should stick to Linux and Windows. Macs are for different thinkers.

    123. Re:Apple should be honest by CODiNE · · Score: 1

      Hell, I suppose you could create a folder full of aliases and put that on the dock.

      Actually I think most people put the Applications folder next to the trash in their dock, then right-click on it to get a "Start Menu"-ish list of all Apps. Mine is there right now, but I've been using Spotlight as a launcher since Tiger came out and it's faster than icon hunting.

      --
      Cwm, fjord-bank glyphs vext quiz
    124. Re:Apple should be honest by aristotle-dude · · Score: 1
      Frameworks/plugins or other types of components in OS X are read in if they are placed in global areas but if your application is the only consumer of a library, you are supposed to include it within the Application bundle itself rather than littering Library folders with them.

      In OS X, components which do not enhance the finder or some other system level service do not get loaded unless an application is using it so not removing them does no harm other than take up some HD space.

      --
      Jesus was a compassionate social conservative who called individuals to sin no more.
    125. Re:Apple should be honest by MoneyT · · Score: 1

      Oddly enough there are plenty of softwares out there that make use of Apple's installer to install system level software all the time. Very few things use their own (Symanitc being one of those exceptions) There's little Apple can do to force people to use the proper installer.

      --
      T Money
      World Domination with a plastic spoon since 1984
    126. Re:Apple should be honest by zsau · · Score: 1

      Umm... There was always the "Alt" key on Windows. On Mac, Alt brings up alternate characters. Alt is also in the same location as a Mac Command key (if memory serves, I've only got Mac and Sun keyboards around). Microsoft could've used "Alt+C" etc. (But then you lose Alt+F for accessing the file menu, I suppose.)

      But yeah, regarding whingeing about Linux support for the meta key, I agree entirely. I firstly cannot understand what it is about hating the Windows key. I mean, sure it's got a Windows logo, but it's better to give it a function then to abhor it. Secondly, I don't abhor it, and I'd like to use it. On GTK+ applications, if you hover over an option and press a key combo, that gets bound to that function, so I have the "Copy" key on my keyboard bound to Copy in most applications. But if I want to use the Meta key, I can't. GTK+ just completely ignores it. Bizarreness. Hair-pulling-out-ness.

      (As to copying from a terminal, nah, I just use the select buffer. Does the trick well enough. Don't think XTerm even has a way to access the copy buffer, and one's enough for me!)

      (One thing I've never quite worked out is why the Mac alt key is called "option" when it brings up alternate characters, but the Windows alt key is called "alt" when it lets you access the options...)

      --
      Look out!
    127. Re:Apple should be honest by sudon't · · Score: 1

      Switching the modifier key from cmd to ctrl would really suck. I have to use PCs at work, and the thing that drives me nuts is that you can't reach the other key with one hand - the control key is too far away! When there is a key combo to begin with. On another note, I don't want anyone, except my friends, to switch. The thing that makes Apple computers so good is that they're made for a small group of people, rather than the masses. Let's hope it stays that way!

      --
      -- sudon't

      Air-ride Equipped

    128. Re:Apple should be honest by the+phantom · · Score: 1

      Indeed, I tend to revert what I can. Unfortunately, every time the distric IT folk come out to deal with the compies, they reset it... it is a pain in the ass.

    129. Re:Apple should be honest by Anonymous Coward · · Score: 0

      Ok, done. But where's the right-click button?

    130. Re:Apple should be honest by Anonymous Coward · · Score: 0

      A lot of them also leave a whole bunch of registry keys hanging around. Not to mention "uninstallers" that crash half way through and then won't run anymore, or those dialogs saying that so-and-so system component _probably_ isn't needed, so I'll delete it if you tell me to (because every dweeb using Windows knows that \Windows\System32\sjgfgjgsj.dll _actually_ isn't needed rather then merely probably not being needed, and is therefore totally comfortable deleting it).

      So while I agree that the system on Macs isn't always ideal, Windows-based uninstallers aren't a shining example of how to do things that Apple should be falling over themselves to emulate.

    131. Re:Apple should be honest by hey! · · Score: 1

      you're kidding. ever work in an IT dept?

      I was an MIS director for ten years.

      Whether this counted as work -- that's a different question.

      --
      Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
    132. Re:Apple should be honest by timbos · · Score: 1

      You can turn on access to something like that in the accesibility prefs. It lets you do something like Cmd-Option-M for the menus, Cmd-Option-D for the Dock. (Can't remember exactly 'cos I'm not in front of my Mac right now).

    133. Re:Apple should be honest by prockcore · · Score: 1

      ...except when it's not. See any system utility like a firewall or antivirus.

      No shit. The version of Ruby that comes with OSX is broken (it was compiled wrong and thinks its on a little endian machine, so the pack() and unpack() functions are broken)

      I can install a new version (not from Apple because Apple is just plain lazy.. considering Ruby has been broken since *Panther* and Apple knows this), but I can't uninstall the old version.. I have to rename /usr/bin/ruby or something... and hope the libraries don't interfere with each other.

      As usual, "It just Works!" .. "unless it doesn't, in which case you're screwed".

    134. Re:Apple should be honest by coleridge78 · · Score: 1

      I'm not sure how many people notice this, but classic Unix shell-isms also work in most Mac apps (all of the Apple-produced ones, most of the third-party ones).

      IE: ctrl-A = beginning of line, ctrl-E = end of line, ctrl-K = cut line, etc.

      I use that for "home" and "end", since I'm used to doing it anyway. And it's friendlier to home-row typists than using separate keys like Home and End.

    135. Re:Apple should be honest by TheSkyIsPurple · · Score: 1

      I still disagree there.

      Some apps require kernel extensions. There is no way to uninstall that kernel extension when the App is dragged to the trash. When I kill the App, I want all of its pieces gone, not just the obvious piece.

      There needs to be a central place I can go to run a registered uninstaller... or the OS can monitor FS activity, and when I delete the App, it can ask about removing the other crap... or something...

    136. Re:Apple should be honest by harvardslacker · · Score: 1

      'b) MacOS doesn't have "windows-style "uninstall" functionality" because uninstalling is trivial.'

      I agree with this for the most part, but I have wished that there were a way to uninstall applications more completely on my Macs. For example, applications that install things in the /Library/ApplicationSupport folder, or ones that install fonts, or this amazingly annoying HP printer software that re-adds its icon to my Dock every time I reboot. Most of the stuff that isn't contained in the application bundle doesn't take up much space (e.g. plist files) and doesn't hurt to leave lying around, but it would be nice to be able to wipe some things out a bit more systematically (no pun intended).

      Greg
      ---
      http://www.gregwestin.com
    137. Re:Apple should be honest by StemCellVirus · · Score: 1

      Buy any mouse with two buttons and plug it in.. Its right there and works just fine.

  11. Great, mudslinging from Apple. by east+coast · · Score: 2, Insightful

    Sorry to say this I'm more impressed with Microsoft telling me they're offering me options ("Where do you want to go today") than I'm impressed with Apple telling me that Microsoft doesn't offer options.

    I'm not going to be one of the "I hate Windows so much that I'll..." people who are willing to jump in with both feet to another platform (and a credit card in hand).

    Give me a reason to buy Apple, not a reason to leave Windows.

    --
    Dedicated Cthulhu Cultist since 4523 BC.
    1. Re:Great, mudslinging from Apple. by TooMuchEspressoGuy · · Score: 1
      I think the parent has stumbled upon a good point.

      To draw an analogy, this reminds me of the way Creationists try to draw credibility to their own pet belief system by doing nothing more than trying to disprove evolution. The logical fallacy is the same in both cases: evidence against one thing is not evidence for another.

      In other words, evidence that Windows is bad is not evidence that OSX is good. A potential switcher like me (if I were affected by advertising, which I'm not) needs genuine positive reasons to drop the money to switch.

      --
      Many Bothans died to bring you this sig.
    2. Re:Great, mudslinging from Apple. by the+phantom · · Score: 5, Insightful

      Give me a reason to buy Apple, not a reason to leave Windows.

      From the commercials:
      iLife
      plug-and-play peripherals
      fewer viruses
      ease of use
      good reviews in the WSJ

      Those seem like reasons. They are not really targeting the geek audience with those reasons, which might be why you don't care. But, to someone like my mother, they seem like very good reasons.

    3. Re:Great, mudslinging from Apple. by Frobozz0 · · Score: 1

      Well, had you watched the commercials or just missed the points, here they are:

      1) Less viruses on the mac.
      2) Less prone to freezes and crashes.
      3) They interoperate with Windows just fine, and hot asian chicks (or was is a Japanese digital camera...)
      4) They come bundled with software that's as easy to use as iTunes.
      5) They're easier to use.

      And contrary to what seems to be flung around, this wasn't an agressively negative ad campaign. They appeared to be friends. Look, the Mac was being nice to his dorky friend. It's not like they were enemies.

      --
      "Politicians find new names for institutions which under old names have become odious to the people."
    4. Re:Great, mudslinging from Apple. by corporatemutantninja · · Score: 1

      Here are a few: 1) Macs rarely crash and don't need to be rebooted frequently to clear out cruft. 2) Macs come with a whole suite of neat media applications. 3) Macs don't get viruses. 4) Macs work seamlessly with a huge variety of 3rd party devices. 5) Walter Mossberg says it's the best value for a home PC available today. Oh, wait, those are the points the ads were making....

      --
      Actually, I was trying to be Insightful, not Funny.
    5. Re:Great, mudslinging from Apple. by Ohreally_factor · · Score: 1

      I'm more impressed with Microsoft telling me they're offering me options ("Where do you want to go today")

      But tell me, does it feel like you just got home?

      I thought the ads were funny. They play on some stereotypes. They made me laugh and I think they'll make other people laugh.

      The thing about advertising is that the most important thing is to be memorable, to stand out from all the other ads. None of these ads might have convinced you to run out and buy an Apple computer, but you're likely to at least remember them. It's part of the subtle brainwashing to embed the brand identity (further) into your brain.

      --
      It's not offtopic, dumbass. It's orthogonal.
    6. Re:Great, mudslinging from Apple. by stubear · · Score: 1

      In all my years as a Windows user I've never seen a corrupt font file, much less one that can bring the entire system to its knees, wreaking havoc with everything in its path including networking, appearance theme, and the ability to run applications (OSX refused to run the Adobe Creative Suite, insisting I had to reinstall it). The only good that came from my sytem meltdown due to a corrupt font was that work upgraded me from OSX.3 to OSX.4. Let's see what else bugs em about Macs. Oh, yeah, the frigging home and end keys work sporadially and unpredictably and synchronizing folders in two locations is virtually impossible in OSX because of the fact that it simply wipes folders (even nested ones) with similar names before copying the folders from the source location to the destination. Windows and Linux both merge the contents of each folder, leaving unique file names alone. How about uninstalling applications? Apple wants you to believe installign and uninstalling app sis as simple as dragging and dropping when inreaality many apps install preferences and folders all over the place and you have to manually remove these flles (I discoveres this hidden gem when uninstalling the Adobe Creative Suite - see above). I don't hate Macs and I'mnot smitten with Windows but I am not crazy about the way Macs force you to do things in a particular way and if you deviate too far from this path things become difficult if not imposible.

    7. Re:Great, mudslinging from Apple. by drinkypoo · · Score: 1

      To me, there can only be one answer to "Where do you want to go today" - somewhere else. Every time I'm in a training or watching a presentation and windows craps all over itself - and it seems to have happened in every training I have attended in the last year, which is about five of 'em, I repeat their slogan and get a lot of heartfelt laughs from the entire audience. Well, the first time it happens, anyway - it often crashes out more than once.

      On the other hand, what's apple's slogan right now? It's not on the front of their webpage (though "Important Safety Recall of rechargeable batteries for 12-inch iBook G4, 12-inch and 15-inch PowerBook G4." is) which is a failing in the branding department. Is it still "think different"? Because Apple is so very "hip" now, that slogan would seem to be telling me to seek something else as well... Unless they mean "think different, like everyone else".

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    8. Re:Great, mudslinging from Apple. by nine-times · · Score: 1
      I agree with you that you, and maybe there aren't any good reasons for you to buy a Mac. Not that there aren't reasons for buying a Mac, but maybe those reasons just don't apply to you. What lots of people like about them is just that the experience of using them seems "nicer" or "more comfortable". That's hard to explain in a 30 second ad, but if you want to see if that's the case for you, the most valid thing would be to suggest you just try one out for a while. Find a friend with a Mac and see if you can borrow it or play on it. Buy a Mac mini from a store with a liberal return policy, and if you don't like it, return it. I don't know....

      But the thing is, this is a commercial. Commercials these days aren't informative. Sure, there is a little information in there about the good things Apple has to offer, but mostly they're aiming for the same sort of influence on the audience that the Buweiser frogs have on the beer-buying public.

    9. Re:Great, mudslinging from Apple. by nine-times · · Score: 1
      Why do they need a slogan, though? It seems like their advertising is purposefully minimalistic, and it does have its effect. While most of the computer industry seem like snake-oil salesmen with catchy, meaningless slogans and tag-words, selling you things that you don't need and that don't work anyway-- Apple seems to be sending the message that they simply offer a good tool. I mean, people know "Where do you want to go today?" and also know that it means nothing.

      Of all the complaints I can imagine about Apple, bad marketing/PR isn't one I'd expect. Talk to some people in marketing and advertising, and you'll find that Apple is one of those brands that people look to as a model of "what to do".

    10. Re:Great, mudslinging from Apple. by Anonymous Coward · · Score: 0
      Regurgitating the Company Line are not reasons.

      iLife iDontCare - no iPod, digital Camera etc

      plug-and-play peripherals - I call FUD! What about gfx cards (SLI) or if the new funky camera from Japan presents itself as a MSDOS volume how is that not going to "Just Work" on windows, and if it has some weird driver need, how does that "Just Exist" on OSX?

      fewer viruses - so does OpenBSD - your point?

      ease of use - IFF

      good reviews in the WSJ - Walt Mosberg is an unapologetic Appleturfer, no surprises.

      You're thinking like a fanboy, ie: if it feels good then it is (slagging off windows). What most potential switchers want are objective quantifiable reasons.

      I believe the biggest hurdle to real increase in Apple's market share (not an arguable 2-3%) is the fanatical, abusive, deluded and arrogant fanboys - oh wait that deplorable attitude is reflected in the new adds. Waaaaay to GO!

    11. Re:Great, mudslinging from Apple. by slvi · · Score: 1

      Give me a reason to buy Apple, not a reason to leave Windows. From the commercials: iLife plug-and-play peripherals fewer viruses ease of use good reviews in the WSJ Not to mention that cute japanese chick!

    12. Re:Great, mudslinging from Apple. by east+coast · · Score: 1

      they're aiming for the same sort of influence on the audience that the Buweiser frogs have on the beer-buying public.

      Isn't that a bad thing though? This is a computer, it's not really a matter of pure opinion. Like a car being sold there are serious selling points that can not be contested such as miles per gallon and so on. I guess I am looking for something better than "windows sucks, apple rocks" from a commercial. I don't have the same problems other users seem to have with viruses so that doesn't apply and most of the other "points" that were brought up were weak at best.

      --
      Dedicated Cthulhu Cultist since 4523 BC.
    13. Re:Great, mudslinging from Apple. by slvi · · Score: 1

      > Give me a reason to buy Apple, not a reason to leave Windows.

      From the commercials:
      iLife
      plug-and-play peripherals
      fewer viruses
      ease of use
      good reviews in the WSJ


      Not to mention that cute japanese chick!

    14. Re:Great, mudslinging from Apple. by drinkypoo · · Score: 1

      Every brand needs a logo, a mission statement, a slogan, and a tagline, or at least the logo and two of the other three, one of which must be the mission statement. These are just basic tenets of marketing. If you don't invent these things, someone else will do it for you, and you will not like the results.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    15. Re:Great, mudslinging from Apple. by the+phantom · · Score: 2, Insightful

      Yes, yes, I know... don't feed the AC trolls...

      You seem to have failed to understand the point that I was making. The original post complained that the adverts did not provide any good reasons why one should buy a Mac. I suggested several good reasons from the commercials, then suggested that those reasons are perfectly good for the majority of computer users, though they may not cut it as far as a geek is concerned. Again, most of the world is not made up of geeks, and most people, they are good enough.

    16. Re:Great, mudslinging from Apple. by powerlord · · Score: 1

      Good reasons. As you point out, they would probably use different ones when targetting the geek audiance.

      Unix derived system, complete with command line interface, coupled with some of the nicest, most integrated, and best supported eye-candy GUI that any Unix system has.

      I was skeptical when we switched to them at work for development and support, but it works nicely.

      Our product ships on a Linux platform, but in-house desktops and laptops are all OSX (except the occasional Windows machine kept for compatibility with some third party product for testing). Its been much easier having to support OSX, and interconnectivity has been a breeze since most tools for Linux also exist for OSX.

      As an added bonus, the GUI is snappy, stable, gets updates for itself, and is a much nicer and more complete experiance than KDE or Gnome have been (in my experiance). My one major complaint is the lack of a second button on the built in trackpad (PowerBookG4), but using Ctrl-Click hasn't been as bad as I was expecting, since my fingers are close by the keyboard anyway with the trackpad.

      In college several of my CompSci professors maintained labs with only Macs. These aren't stupid people, or computer illiterate ones. They felt they were the best choices in terms of stability, and useablity, and I have to admit, they seem to have been right.

      --
      This space for rent. All reasonable inquiries will be entertained at proprietors discretion.
    17. Re:Great, mudslinging from Apple. by Anonymous Coward · · Score: 0
      I do understand. The "reasons" are basically fallacious.

      The "majority of users" don't use Macs and just want a computer to surf the interweb, do their taxes, play games, etc. Insulting them or their intelligence as a marketing strategy is priceless.

      Waaay to go... Don't address any of the points, just repeat the company line....

    18. Re:Great, mudslinging from Apple. by cyfer2000 · · Score: 1

      They can find printers on the LAN, while on the windows I have to type the ip address and port number of the printer by my fingers.

      --
      There is a spark in every single flame bait point.
    19. Re:Great, mudslinging from Apple. by Anonymous Coward · · Score: 0

      As a long time computer user (MSX, C64, C128, Amiga 500, Amiga 1200, various PC's) i offer the following insightful comments:

      iLife = A bunch of poor applications in a bundle that there exists little or no need for.
      plug-and-play peripherals = I have that too with Windows, except i have a magnitude of 1000 times more hardware to choose from.
      Fewer-viruses = My three windows machine does not get viruses and they are all hooked up to the internet through a Sitecom linux router. All machines are running a magnitude of servers.
      Ease of use = Yeah Windows is pretty easy to use, more so than OS X. I even made my custom install disk of Windows that does not include Internet Explorer, Windows Media Player, the security center or the Windows firewall (they are actually physically removed from the disc) just because it was so easy to do.
      WSJ = No clue what the hell that is :)

    20. Re:Great, mudslinging from Apple. by Flypaper42 · · Score: 1

      I wish I could speak Japanese and get hot chicks like that :(

    21. Re:Great, mudslinging from Apple. by myspys · · Score: 1

      Quicksilver. 'nuff said.

    22. Re:Great, mudslinging from Apple. by nine-times · · Score: 1
      Isn't that a bad thing though? This is a computer, it's not really a matter of pure opinion. Like a car being sold there are serious selling points that can not be contested such as miles per gallon and so on.

      Sure, but do people actually buy cars based on MPG? Maybe they'll start, but surely they haven't been. And watch car commercials. Are they rational appeals based on sound argument and real facts about the advantages of that car?

      Name a company that actually puts real advantages of their product in their commercials. There may be some, but they're rare. Certainly Microsoft's "Where do you want to go today?" and Dell's "Dude, you're getting a Dell!" were emotional appeals. Why? Because that's what commercials are.

    23. Re:Great, mudslinging from Apple. by Anonymous Coward · · Score: 0

      4) They come bundled with software that's as easy to use as iTunes.

      Not a plus in my book. For some reason, I found iTunes very hard to use. I just had a DVD-R with mp3's I just wanted to copy to an iPod. I don't think Apple could have made it harder to do this, without making it impossible. I spend hours searching on the web and finally asked a friend with an iPod at a party. I'm the computer geek who normally gets all the questions.

    24. Re:Great, mudslinging from Apple. by jez9999 · · Score: 1

      An honest question here - what version of Windows is running, and what app(s), when it 'craps all over itsself'? I'm just saying that because I don't have the same experience as you, and I'm thinking it may be more of a PBKAC.

    25. Re:Great, mudslinging from Apple. by bobalien · · Score: 1

      http://docs.blacktree.com/quicksilver/what_is_quic ksilver what is quicksilver "This topic does not exist yet" they've certainly opened the floodgates of information here haven't they!?!!!!

    26. Re:Great, mudslinging from Apple. by myspys · · Score: 1

      http://docs.blacktree.com/quicksilver/overview

      it's a launcher, but.. so much more

      it's very difficult to explain how much it speeds things up, you have to try it to understand

    27. Re:Great, mudslinging from Apple. by prockcore · · Score: 1


      good reviews in the WSJ


      Ironically, the same reviewer trashed the nano.. claiming it was poorly made, scratches waay to easily, and he cannot recommend it to anyone.

    28. Re:Great, mudslinging from Apple. by drinkypoo · · Score: 1

      Usually in these presentations it's just powerpoint and windows xp (sometimes 2000, but pretty much everyone has upgraded now.) I like to make the occasional defense of a microsoft product (though never of microsoft) but dude, if you're not crashing windows, you're not doing very much. I think a lot of the problem is the driver situation on windows, sure you can get support for just about anything, but the driver may suck ass and is only updated if enough people with money make enough noise.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  12. Don't get the Macbook Pro... yet by Nick+Fury · · Score: 1, Offtopic

    I've got one. It is a very nice machine but it suffers from the strange high pitched whine. It's not bad, just a little irritating. Everyone should have a mac, just wait for the second generation hardware to arrive before getting one.

    1. Re:Don't get the Macbook Pro... yet by pauljlucas · · Score: 1

      Weren't all the problems fixed with the revision D motherboards?

      --
      If you reply, do so only to what I explicitly wrote. If I didn't write it, don't assume or infer it.
    2. Re:Don't get the Macbook Pro... yet by LKM · · Score: 2, Informative

      Your advice (don't get first versions of new hardware) is sound, but I don't hear any kind of whine from my MacBook. I got my MacBook Pro last week, and so far, I'm extremely happy with it. The only thing slightly annoying is that some applications have crashed on me once or twice, probably because they're fresh ports to the Intel chip.

    3. Re:Don't get the Macbook Pro... yet by I'm+Don+Giovanni · · Score: 1

      Not every Macbook Pro "whines", but many do, so much so that Mac users are organizing an End the Whine - May 20th, 2006 in which every one with the problem calls Apple support on the same day to get Apple to address the problem (Apple's been ignoring it so far). ("End the Whine Day" also concerns the heat issues.)

      --
      -- "I never gave these stories much credence." - HAL 9000
    4. Re:Don't get the Macbook Pro... yet by Anonymous Coward · · Score: 0

      I doubt it. Although I didn't notice the noise at first I do now on my 2 week old MacBookPro. However, reading up on the subject there seem to be two causes: 1) defective screens and 2) switching power supply. As far as I can tell Apple has been replacing defective screens. The switching power supply problem is apparently one of low load (I'm not an electrical engineer, but there one posted about this issue and explained it to my satisfaction). Basically, if it is idling you may hear a high pitched whine.

      In my case it definitely appears to be the latter. It only happens while the mac is idle and, although annoying, is easy to avoid. Just do something, pretty much anything, or let it go to sleep.

  13. Message from MS - you're a dinosaur by pubjames · · Score: 2, Interesting

    Hate campaigns don't work? Well look at Microsoft's current campaign, they aren't criticizing their competitors, they are criticising you. You're a dinosaur. It's been running for quite a while so I guess they think it's effective. Unfortunately I think in the longer term it could backfire, as seen for instance in a recent cartoon in the Economist portraying MS as a dinosaur.

  14. Where's the command to mod advertising campaigns? by Duds · · Score: 0, Troll

    (-1, Troll)

  15. Hmmmm PC not Windows...??? by foniksonik · · Score: 1

    Interesting that they are saying PC not Windows ;-p Apple may be bold but apparently not willing to spell it out. OTOH most consumers associate PC with Windows, so it still gets the message across... but unfortunately is also maligning the rest of the former X86 club (former since now Apple is part of it too...).

    Yeah, I'm just assuming that they figure people who know the difference will 'know the difference' and read between the lines.

    I foresee some petty flame wars happening in tech rags though..

    --
    A fool throws a stone into a well and a thousand sages can not remove it.
    1. Re:Hmmmm PC not Windows...??? by flooey · · Score: 1

      Interesting that they are saying PC not Windows ;-p Apple may be bold but apparently not willing to spell it out.

      I also thought it interesting that two of the commericals named Microsoft Office by name. I don't know if that was making a little bit of nice with Microsoft or if it was a "Hey, Office works on a Mac, so you can still do all your work", but it was the only product that was mentioned that doesn't come bundled with OS X or Windows.

    2. Re:Hmmmm PC not Windows...??? by BenjyD · · Score: 1

      I would imagine it's just a "Yes, we have the most important productivity app in the world too". I think for a lot of people in Apple's target market, no Office means no sale.

    3. Re:Hmmmm PC not Windows...??? by Anonymous Coward · · Score: 0

      Interesting that they are saying PC not Windows ;-p Apple may be bold but apparently not willing to spell it out. OTOH most consumers associate PC with Windows, so it still gets the message across... but unfortunately is also maligning the rest of the former X86 club (former since now Apple is part of it too...).

      They're saying PC, not Windows, because Apple sells computers, not an operating system. I'm part of the x86 club (Linux and OS X), and let me tell you it's a pain in the ass to run Mac OS X or Linux on your PC. You can, but you gotta know a few things. Nothing "just works." I'm not the least bit offended that Apple is telling me what I already know.

    4. Re:Hmmmm PC not Windows...??? by Pfhreak · · Score: 1

      I foresee some petty flame wars happening in tech rags though..

      That'll be different than every other day, how?

      --
      The U.S. Constitution needs to be ammended with a "separation of business and state" clause.
    5. Re:Hmmmm PC not Windows...??? by Shag · · Score: 1

      What the AC said. Apple doesn't need to point out that in addition to iLife, for example, not being available for Windows (and it probably costing an arm and a leg to get similar functionality with similar integration between programs, if it can even be done), it's also shockingly not available for Linux and FreeBSD.

      Why? Because people who think "Gosh, I want to keep track of my home movies on my computer, and burn DVDs of them, but I also want to be able to organize my photos and include some of them in the movies or the DVD menus, and I want to be able to include selections from my sizeable collection of music from tasteless 1970s movies" will, 99.several nines percent of the time, think of either a Mac or Windows.

      --
      Village idiot in some extremely smart villages.
    6. Re:Hmmmm PC not Windows...??? by Anonymous Coward · · Score: 0

      Exactly! And I find it even more ironic since Macs ARE PCs now. They use PC processors, PC hardware, etc... A Mac is nothing more than an Apple branded PC running OS X. A Mac will run other PC operating systems and a generic PC can even run OS X!

      So yes, they should say "Windows" and not "PCs" because MACS ARE PCS!!!

      But I digress. ;)

    7. Re:Hmmmm PC not Windows...??? by seamus_waldron · · Score: 1

      As an aside, this is the first time that I can recall Apple *NOT* referring Macs as PCs. For years they tried to make the argument that both Macs and Wintels were PCs. They were right then. wrong now, but perhaps they are just listening to what people tell them. PCs are forever associated as being with Windows.

  16. i dont care if he is a PC by thesupermikey · · Score: 1

    John Hodgman is my hero and intellectual better

    --
    Mikey
    I've always been the kinda guy to fall for the girl dressed like an eskimo.
    1. Re:i dont care if he is a PC by selfdiscipline · · Score: 1

      I wasn't going to watch these commercials, but I suppose now I'll have to.

      --


      -------
      Incite and flee.
  17. I think it's good marketing by johnfink · · Score: 2, Insightful

    Apple doesn't aim to market to people who know what they are doing with a PC (I use the term in its original context, Personal Computer, without any bias to one OS or another). They are aiming for the less tech-savvy user, and hoping to create the (not entirely incorrect) impression that Mac's are easier to use than pretty much any other OS based machine on the market.

    1. Re:I think it's good marketing by Jeff+DeMaagd · · Score: 1

      They are aiming for the less tech-savvy user, and hoping to create the (not entirely incorrect) impression that Mac's are easier to use than pretty much any other OS based machine on the market.

      Mac OS X and its software can and does have some issues, but I haven't run into maintainance issues with it that were on the level of what I've had with Windows or Linux.

    2. Re:I think it's good marketing by jcr · · Score: 1

      PC (I use the term in its original context, Personal Computer,

      Bah! PC means Printed Circuit. Always did, always will.

      -jcr

      --
      The only title of honor that a tyrant can grant is "Enemy of the State."
    3. Re:I think it's good marketing by sco08y · · Score: 1

      Bah! PC means Printed Circuit. Always did, always will.

      Program Counter.

    4. Re:I think it's good marketing by SteeldrivingJon · · Score: 1

      Bah! PC means Printed Circuit. Always did, always will.

      Program Counter.

      Police Constable.

      --
      September 2011: Looking for Cocoa/iOS work in Boston area Cocoa Programmer Quincy, MA
  18. John Hodgman by jacoplane · · Score: 1, Informative

    In case you're wondering who the guy on the left is, it's John Hodgman from the Daily Show.

    1. Re:John Hodgman by chaim79 · · Score: 1

      And did anyone else notice that he had some resemblance to Bill Gates? Not a look-alike, but close enough to remind you of him. Very sneaky.

      --
      DEMETRIUS: Villain, what hast thou done?
      AARON: Villain, I have done thy mother.
      Shakespeare invents 'your mom'
  19. Re:Dumb. PC==Mac. Mac==PC by Whiney+Mac+Fanboy · · Score: 2, Informative

    Seems like lots of people who make the PC==Mac argument don't own an Intel Mac.

    It seems to me like lots of people who make the PC==Mac argument know what PC stands for & have been using the term PC to describe Macs through Apple's motorolla, ppc and intel days.

    Have a look at these old Apple Manuals/Advertisments and you will see that Apple has been calling their products Personal Computers since day one.

    It is only the post 1992 Mac Fanboy crowd that started differentiating - and quite frankly, I'm dissapointed that Apple is starting to join in.

    --
    There are shills on slashdot. Apparently, I'm one of them.
  20. Re:Dumb. PC==Mac. Mac==PC by Whiney+Mac+Fanboy · · Score: 0, Flamebait

    Do you get in a huff when people say "ping pong" instead of "table tennis", or "kleenex" instead of "tissue"?

    I would if they said "Its a kleenex, not a tissue", or "We're not playing table tennis, we prefer ping-pong."

    I have no objection to people calling a mac a mac, but saying its a mac, not a PC is retarded.

    --
    There are shills on slashdot. Apparently, I'm one of them.
  21. *sigh* by Descalzo · · Score: 4, Funny
    The thing that struck me about the ad I saw last night was the way the PC and Mac users were dressed up. I feel like I am not cool enough to own any Apple products. The story of my life, sadly.

    Ever notice how Macheads never comb their hair? It must be like buying a Volkswagen.

    --
    I cried real tears when Li Mu Bai died.
    1. Re:*sigh* by the+phantom · · Score: 1

      I'm a "Machead," and I don't comb my hair! Of course, I shave it all off every couple of days, so there really isn't much to comb in the first place... :)

    2. Re:*sigh* by tbone1 · · Score: 1
      Ever notice how Macheads never comb their hair? It must be like buying a Volkswagen.

      As a Mac owner and a Volkswagen owner, I'd slap you with my comb if I had a comb. Actually, I am also a deer hunter, so I'll just use my Browning over-under instead.

      --

      The Independent: Reverend Spooner Arrested in Friar Tuck Incident - ISIHAC, Historical Headlines
    3. Re:*sigh* by Anonymous Coward · · Score: 0

      Ever notice how Macheads never comb their hair? It must be like buying a Volkswagen.

      I think it's meant to be exactly like buying a Volkswagen. Apple and VW target a similar demographic. Upper middle class and above folks who perceive themselves as 'cool' or want to be perceived as 'cool,' and who are susceptible to think of buying a computer or a car as buying a lifestyle or experience, not just a piece of hardware.

    4. Re:*sigh* by benbean · · Score: 1

      I'm a Mac owner and a Volkswagen owner and I have no hair. D'oh.

      --
      It's a Unix system - I know this.
    5. Re:*sigh* by QMO · · Score: 1

      I am amazed at the amount of anecdotal evidence people volunteered to substantiate your speculation.
      WOW!

      --
      Exam 4/C again. Maybe I'll do better this time.
    6. Re:*sigh* by Anonymous Coward · · Score: 0

      Lord almighty, it's a computer. Get over it.

    7. Re:*sigh* by aristotle-dude · · Score: 1

      I'm a machead and I shave my head every couple of days so there is nothing to comb. I don't own a car because I don't want or need one.

      --
      Jesus was a compassionate social conservative who called individuals to sin no more.
    8. Re:*sigh* by PenGun · · Score: 1

      Hmmm well I guess this does have some relevance. I have hair past my shoulders, aging hippie, and I use slak on my beastie, a 165 opty at 2.5.

        You guys with the shaving kits are funny but half the bikers round here, mostly my age, have shaved heads and half look like me ... go figure.

          PenGun
        Do What Now ??? ... Standards and Practices !

    9. Re:*sigh* by Descalzo · · Score: 2, Insightful

      That's just it. It's being pushed almost like it's a religion.

      --
      I cried real tears when Li Mu Bai died.
    10. Re:*sigh* by Palshife · · Score: 1

      So ignore it. Buy it on it's merits or flaws. If you're smart enough to percieve a marketing strategy then you're smart enough to bypass it. It's not a religion. It's a computer.

      For those that can't make the distinction, the win goes to Darwin.

      --
      Attention deficit disorder is a complicated issue, spanning several major... HEY LET'S GO RIDE BIKES!
    11. Re:*sigh* by expressovi · · Score: 1

      Anyone notice how the PC guy kind of resembles Bill Gates?

      --
      i agree
    12. Re:*sigh* by GaryPatterson · · Score: 1

      Have you actually seen the ads? It's just two guys, one in a suit and the other in casual clothes. Clothes you'd see on any street near you.

      There were no halos, no bright tunnels of light, just clothes.

      You read too much into an ad.

    13. Re:*sigh* by Bluephonic · · Score: 1

      I own a mac mini, but now that I've seen that commercial I feel way too uncool to actually use it. *opens apple menu*

    14. Re:*sigh* by slart42 · · Score: 0

      I think it's meant to be exactly like buying a Volkswagen. Apple and VW target a similar demographic. Upper middle class and above folks who perceive themselves as 'cool' or want to be perceived as 'cool,' and who are susceptible to think of buying a computer or a car as buying a lifestyle or experience, not just a piece of hardware.

      strange that you would see it that way in the US. Living in Germany, I percieve a Volkswagen as the opposite of what you just claim - a boring car which common people buy who have no interest in any "livestyle" products (well, at least that goes from your typical golf or passat. Maybe not as much for a new beetle)..

      This comes from a Powerbook-wielding Volkswagen owner, who does not comb his hair.

  22. Re:Dumb. PC==Mac. Mac==PC by cypherz · · Score: 1

    Oh. I didn't really get that point in your original post. Thought your were making more of a hardware comparison. As far as the terminology goes, I agree. They're all "PC's".

    Don't you think it is to Apple's advantage to promote the "difference" between Mac's and "PC's" since they've lost the distinctive of PPC vs Intel? Even if it means fudging a little bit regarding the terminology?

    I noticed you didn't answer the question about owning an Intel Mac.

    --
    This sig kills fascists.
  23. 'Cool' guy? by qodfathr · · Score: 1

    Since when is Warren Cheswick cool?

    --
    Yes, it's true. This man has no dick.
    1. Re:'Cool' guy? by qodfathr · · Score: 1

      (That was Justin Long's name on the TV show 'Ed' -- sorry if I went a little too Dennis Miller obscure on that one.)

      --
      Yes, it's true. This man has no dick.
    2. Re:'Cool' guy? by Meest · · Score: 1

      Have you looked at your sig lately?

      Me thinks you forgot to log off someone's computer... :P

      Even if that is what you want it to say. I had a good laugh reading your post and your sig as one statement...

    3. Re:'Cool' guy? by qodfathr · · Score: 1

      Sig is intentional -- it's my favorite quote from Ghost Busters. But, yes, I agree, it does read funnily when mashed with the post.

      --
      Yes, it's true. This man has no dick.
    4. Re:'Cool' guy? by adpowers · · Score: 1

      Hahaha.

      That was my thought when I just watched them. To his credit, I almost didn't recognize him.

  24. The problem is... by Jugalator · · Score: 1

    As soon as people tries to install an OS designed for generic hardware (Windows, Linux), they risk running into both driver problems, stability problems, or both, and suddenly they may get "that crappy computer" again, running on Mac hardware and Boot Camp.

    As usual, running on hardware the OS is designed for is both a blessing and a curse, and most PC users I know are fully aware of what a Mac would offer and why they won't use it. But there's probably large masses of people who simply use Windows at home for Outlook, IE, and Word, and they could of course benefit from taking a look on a Mac. Or Linux with Ubuntu, if they want to get away much cheaper and happen to use supported hardware.

    --
    Beware: In C++, your friends can see your privates!
    1. Re:The problem is... by ciroknight · · Score: 1

      "As soon as people tries to install an OS designed for generic hardware (Windows, Linux), they risk running into both driver problems, stability problems, or both, and suddenly they may get "that crappy computer" again, running on Mac hardware and Boot Camp."

      Good thing Bootcamp comes with all of the drivers required for Windows then, eh? Good thing Macs are such a minimalized set of hardware so that Linux providers can produce perfect drivers for these machines too then.

      Facts down, the Mac is a better platform for Linux than any other x86 box, simply because its hardware is so damned predictable. Apply the same logic to building Windows drivers (as Apple has done), and you see that Macs could even be superior Wintel boxes.

      --
      "Victory means exit strategy, and it's important for the President to explain to us what the exit strategy is." G.W.Bush
    2. Re:The problem is... by Ash-Fox · · Score: 1

      > Good thing Bootcamp comes with all of the drivers required for Windows then, eh?

      Where are the drivers for light/motion sensors in MBP, Apple peripherals, the iSight web camera and what about the trackpad padding/scrolling?

      The drivers included have crippled the keyboard and the soundcard (which has issues).

      Perhaps it's 'running' by your standards, it isn't by mine.

      --
      Change is certain; progress is not obligatory.
  25. Re:Dumb. PC==Mac. Mac==PC by Whiney+Mac+Fanboy · · Score: 1

    I generally agree with what your saying - but I'm not sure what relevance it has to my post.

    Do you disagree with me and think a Macintosh is not a Personal Computer?

    --
    There are shills on slashdot. Apparently, I'm one of them.
  26. The Linux Guy by EccentricAnomaly · · Score: 1

    must be RMS

    --
    There are 10 types of people in this world, those who can count in binary and those who can't.
    1. Re:The Linux Guy by gormanly · · Score: 1

      Seems that it's me too ... from the Apple site:

      We cannot detect your computer's operating system (most likely because you have JavaScript disabled). Please select your download from the choices below:

      • Mac OS X v10.3.9 or later
      • Windows 2000 or XP

      I guess I thunk a little too different ? Maybe things have changed since they advertised with these words:

      Here's to the crazy ones.

      The misfits.

      The rebels.

      The troublemakers.

      [...]

      While some may see them as the crazy ones, we see genius.

      Because the ones who are crazy enough to think that they can change the world, are the ones who do.

      ?

    2. Re:The Linux Guy by Anonymous Coward · · Score: 0
      There are 10 types of people in this world, those who can count in binary and those who can't.
      Your sig would actually has 4 different values:
      00
      01
      10
      11

      So, it should read as such:
      There are 1 types of people in this world, those who can count in binary and those who can't.
    3. Re:The Linux Guy by Golias · · Score: 4, Funny

      Your sig would actually has 4 different values:
      00
      01
      10
      11

      So, it should read as such:
      There are 1 types of people in this world, those who can count in binary and those who can't.


      You just established yourself as one of the ones who can't.

      10 = zero in the "ones" plus one the "twos" column. In base-10, you would write that as "2".

      1 in binary is the same as it is in base-10 or hex. It's 1. You can't have "one types."

      You also made an enormously stupid fencepost error.

      You don't assign one item as "0" when counting how many things you have. Even if you do say something like "the apples in this basket are numbered 0, 1, 2, 3, and 4", you still have FIVE apples in your basket.

      Also, where do you get 11 from??? 11 is more than 10. He said 10 types of people. Counting them would be done thus:

      1.
      10.

      Done.

      --

      Information wants to be anthropomorphized.

    4. Re:The Linux Guy by ShieldW0lf · · Score: 0, Flamebait

      The #1 problem with Macs: Associating with snobs.

      Perhaps that's the real reason they went with *NIX... an effort to bring all the snobs together under one banner :D

      --
      -1 Uncomfortable Truth
    5. Re:The Linux Guy by Anonymous Coward · · Score: 0
      10 = zero in the "ones" plus one the "twos" column. In base-10, you would write that as "2".

      That depends on endianness. Some people write 2_10 as 01_2 instead of 10_2.

    6. Re:The Linux Guy by amichalo · · Score: 3, Funny

      How many nerds does it take to count to two in binary? 10

      --
      I only came here to do two things; kick some ass, and drink some beer...looks like we're almost out of beer.
    7. Re:The Linux Guy by EccentricAnomaly · · Score: 1

      That depends on endianness. Some people write 2_10 as 01_2 instead of 10_2

      I'm sorry but you're a dumbass. binary was around long before computers and endians... you're argument is like saying 'two' could also be 'owt' because Herbrew and Arabic are right to left.

      --
      There are 10 types of people in this world, those who can count in binary and those who can't.
  27. Re:Dumb. PC==Mac. Mac==PC by Whiney+Mac+Fanboy · · Score: 0, Flamebait

    Don't you think it is to Apple's advantage to promote the "difference" between Mac's and "PC's" since they've lost the distinctive of PPC vs Intel? Even if it means fudging a little bit regarding the terminology?

    Yes, I do think that's in Apple's advantage. But they should say "windows" rather then "PC", so they don't look like retards.

    I noticed you didn't answer the question about owning an Intel Mac.

    No, I don't - I don't buy 1st gen mac products generally, and I'm going to wait even longer in the intel switch case.

    --
    There are shills on slashdot. Apparently, I'm one of them.
  28. Re:Dumb. PC==Mac. Mac==PC by RootMoose · · Score: 2, Insightful

    I think the point about using PC here is that they can make negative comments about Windows - without actually saying Windows. They don't have to sully themselves by directly disparaging Microsoft.

    Point out that a Mac is a Personal Computer if you want (it is true & I agree with you). But Joe 6-pack knows that a Mac is not a PC - a Mac is Mac and a PC is Windows. In fact he may not even know what PC stands for...

  29. Re:Dumb. PC==Mac. Mac==PC by tverbeek · · Score: 4, Insightful
    Or do they believe that PC stands for something other then "Personal Computer".

    They know that in vernacular English (rather than pedantic geekspeak), "PC" means "a computer running Windows". (Most non-dumb geeks are at least aware of this fact.)

    --
    http://alternatives.rzero.com/
  30. funny but outdated jokes... by AnXa · · Score: 1, Insightful

    Those adverts are acctually quite funny. They joke about the current situation of the Windows PCs... But how long? Vista is peeping around the corner... And since I am a Debian Linux user I didn't understand why they attack the PC's so directly. Mac is also a Personal Computer aka PC, no matter how they will twist or put it to their ads. Mac OSX with Intel platform is a hi-security risk because PPC was a platform no virus makers where even targetting. Now they have ability to attack macs too. No wonder that mac has a one to five known viruses right now.. when previously there where none...

    --
    -Seeing the problem is ½ of solution-
    1. Re:funny but outdated jokes... by pauljlucas · · Score: 1
      Vista is peeping around the corner.
      We've been hearing that for years now. Even when it does make its appearance, it won't solve all of Windows' problems.
      Mac is also a Personal Computer aka PC, no matter how they will twist or put it to their ads.
      Apple isn't the one who twisted the use of the term "PC" -- it's been that way for a long time. It's like the term "hacker" has been twisted. Sad, true, get used to it.
      Mac OSX with Intel platform is a hi-security risk because PPC was a platform no virus makers where even targetting. Now they have ability to attack macs too.
      Virus makers don't target CPUs: they target operating systems. By your logic, Linux on Intel would also be a hi-security [sic] risk.
      No wonder that mac has a one to five known viruses right now.. when previously there where none.
      Funny how that segues into my comment: you can count the number of Mac viruses on 1 hand. Also, there were/are PPC-Mac viruses, but, again, only a handful.
      --
      If you reply, do so only to what I explicitly wrote. If I didn't write it, don't assume or infer it.
    2. Re:funny but outdated jokes... by 99BottlesOfBeerInMyF · · Score: 1

      Mac OSX with Intel platform is a hi-security risk because PPC was a platform no virus makers where even targetting. Now they have ability to attack macs too. No wonder that mac has a one to five known viruses right now.. when previously there where none...

      Ummm, do any of the malware (most of which is proof of concept code) even work on Intel based macs? They all work on PPC based macs. The processor change is not enabling worms in any way. Worms don't propagate well, or really at all on Macs for a large number of reasons and none of them have anything to do with the processor. The only way Macs will be getting more worms because of this is because it makes running Windows in dual boot, or a VM easier.

    3. Re:funny but outdated jokes... by finkployd · · Score: 3, Funny

      Vista is peeping around the corner...

      Yes, and every time and peeps around the corner it seems to have fewer and fewer promised features. By the time it is finally released it will probably just be WindowsXP with some OS X inspired window dressing, "are you sure" boxes for every operation (someone at MS is convinced that makes things more secure), and of course the real reason for Vista's existance: DRM. Tada! An OS built around a single feature that nobody wants. Although I guess there are some people out there who believe that their computer is capable of doing too much and does not limit them enough.

      Finkployd

    4. Re:funny but outdated jokes... by AnXa · · Score: 1

      We've been hearing that for years now. Even when it does make its appearance, it won't solve all of Windows' problems.

      So what if Microsoft did published the release date and then moved it with six months. Everything else has been speculation from people like you. Microsoft by during these years did show their system and it's development with their restarts and feature drop-outs. They have done most of things to keep us informed what's going to change with next windows. Remember windows95? Not until it was released people got known about it well.

      They have keept the release date and I guess they will keep it since it's about time to new windows to show up soon.

      Apple isn't the one who twisted the use of the term "PC" -- it's been that way for a long time. It's like the term "hacker" has been twisted. Sad, true, get used to it.

      Some information for you. AppleII was sold as "home PC". By during these years, Apple has sold their computers as "home PCs" until they changed and started sold them as Macs. I recall that it was just before the modern Macs came to stores.
      Maybe Apple didn't create that twist or they did... No one knows.

      Virus makers don't target CPUs: they target operating systems. By your logic, Linux on Intel would also be a hi-security [sic] risk.

      I ment here that PPC was a platform that does not interest any virus writers. Tell me honestly, how many PPCs there are against the Intel PCs out there in the world? I can't tell you nothing exept my best guess. I guess that there are 7:100 PPCs out there. This is my guess then. Now tell me, How many people who own the PPC are virus writers or have some interests to write viruses to PPCs? Got my point?

      People who write viruses are running their system on most cases on Intel platform. Windows has lots of vulnerabilities. Not only because of it's history but also bad design choises have their effects. Windows also happens to be most used Intel platform operating system out there. It's very natural that virus writers do their stuff for it.

      Mac is also a many ways similar to Windows. It's got so called legacy code base which has vulnerabilities like windows does. Like it was slashdotted weeks ago, OSX has vulnerabilities which in other Unixes where fixed like in 80's.

      Mac can now be used on any Intel PC with some limitations thought unless it's a official Apple Intel Mac.

      I'd expect more Mac viruses in future since Mac is vulneral to attacks. I'll expect more viruses and troijas for Mac platform with Apple market share rising. If Apple would have kept on PPC they could have kept the slogan: "There no known viruses for OSX".

      Gnu/Linux doesn't interest virus writers at all. Why? It's the same as wrecking your own house for those people who are hackers and write viruses. People like kids doesn't know how to write or aren't interested writing viruses to Gnu/Linux. Crackers who write viruses for Gnu/Linux have noticed it much more harder to do it and it's spreading is offen stoped with allmost immidiate fixes. Also Linux doesn't have so called legacy codebase. Linux transforms it's shape like in everyday little by little.

      But you are right that since Gnu/Linux operates also on x86, all Gnu/Linuxes running on x86 have higher change to got a virus than the linuxes which are running on other platforms.

      Funny how that segues into my comment: you can count the number of Mac viruses on 1 hand. Also, there were/are PPC-Mac viruses, but, again, only a handful.

      By reading http://www.securemac.com/ I know that there are no known PPC viruses for Mac. There are troijans but those aren't effected for many years anymore. And they effect on PPC Mac Internet Explorer in most cases. But there is at least one or two real Intel Mac viruses. It depends on who are you asking from...
      For years Macs have had security problems which have been fixed not immidiedly but with time. In all peace. Why nobody haven't used these flavs before? I'd really like you to explain that.

      --
      -Seeing the problem is ½ of solution-
    5. Re:funny but outdated jokes... by mazesoft · · Score: 1

      Yeah, the RIAA.

    6. Re:funny but outdated jokes... by Pfhreak · · Score: 1

      Those adverts are acctually quite funny. They joke about the current situation of the Windows PCs... But how long? Vista is peeping around the corner...

      Advertising campaigns aren't designed at what's around the corner, they're designed around the current state. Besides, as others have pointed out, Vista's still several months to a year away (assuming they don't slip, again), so this ad campaign could run for a reasonable length of time before getting pulled or updated when Vista comes out.

      And since I am a Debian Linux user I didn't understand why they attack the PC's so directly. Mac is also a Personal Computer aka PC, no matter how they will twist or put it to their ads.

      Yes, Macs are also Personal Computers, but it's not like Apple was the one that started the usage of "PC = IBM Compatible", that was the IBM PC users. I got really annoyed with my high school classmates back in the days of Mac OS 7 vs DOS arguments because they'd talk about "PC" vs "Mac", as if the Mac wasn't a personal computer. I think it might have been an outgrowth or reinforcement of the old "Macs are toys, not 'real' computers" mentality.

      Mac OSX with Intel platform is a hi-security risk because PPC was a platform no virus makers where even targetting. Now they have ability to attack macs too.

      As a Linux user, you should know better. Worms and viruses, despite the fact that the most sophisticated are written in assembly, target flaws in the operating system, not the CPU. If they targetted the CPU then Linux on x86 wouldn't be any more secure than Windows on x86.

      No wonder that mac has a one to five known viruses right now.. when previously there where none...

      Maybe I'm behind the times, but I'm not aware of any "real" viruses and worms for Mac OS X. There has been a handful of trojans released over the years (Leap-A/Oompa-A is a trojan: the user has to agree to download the file, if it were a real worm it'd do its thing without user intervention). I'm not saying there will never be a Mac virus or worm. (Are there vulnerabilities being found in Mac OS X? All the time, therefore there's the potential for software to be made to exploit those vulnerabilities.) But, the OS itself is more secure than Windows, so I think it'll be a while, and it won't ever get to the sheer number volume of infectious programs as Windows.

      --
      The U.S. Constitution needs to be ammended with a "separation of business and state" clause.
    7. Re:funny but outdated jokes... by pauljlucas · · Score: 1
      So what if Microsoft did published the release date and then moved it with six months.
      Vista (formerly known as Longhorn) has been talked about for years, not months.
      Maybe Apple didn't create that twist or they did... No one knows.
      Yes, we do know. As somebody else pointed out, the term "PC" was most heavily popularized (and subsequently taken over) by IBM with their introduction of the IBM PC. To be "PC compatible" meant "IBM PC compatible." So it was IBM and the IBM clone companies that co-opted the term "PC".
      --
      If you reply, do so only to what I explicitly wrote. If I didn't write it, don't assume or infer it.
    8. Re:funny but outdated jokes... by porcupine8 · · Score: 1
      Those adverts are acctually quite funny. They joke about the current situation of the Windows PCs... But how long? Vista is peeping around the corner...

      Which is exactly why now is the PERFECT time to launch something like this. Even assuming that Vista really does solve all of Windows' problem, most Windows don't know anything about it at this point and have no clue that it will be significantly different from what they use now. If Apple can get some of those people to buy Macs *before* Vista comes out, there's a good chance they *won't* be buying a new PC with Vista on it later.

      Mac OSX with Intel platform is a hi-security risk because PPC was a platform no virus makers where even targetting. Now they have ability to attack macs too.

      This is such an erroneous statement I don't know where to start with it. It's almost trollish. I'll just say, please see elsewhere in this and many other threads for arguments against this statement.

      --
      Warning: Apple/Nintendo fangirl. Likes her electronics cute & cuddly. May be rabid.
    9. Re:funny but outdated jokes... by Ash-Fox · · Score: 1

      My old MacOS classic viruses don't work on the new Macintels :(

      --
      Change is certain; progress is not obligatory.
  31. Re:Dumb. PC==Mac. Mac==PC by Turmio · · Score: 3, Interesting

    Does Apple think a mac is a supercomputer?

    At least in the past they did: http://www.architosh.com/news/1999-08/0831-supperc .phtml

  32. 14 reasons from Apple by Quevar · · Score: 3, Funny

    Here's 14 reasons to buy a Mac:
    http://www.apple.com/getamac/

    One definite reason would be that you can either run OS X or Windows or Linux - that seems like a lot more choice than only being able to run Windows.

    1. Re:14 reasons from Apple by crerwin · · Score: 1

      What kind of computer can run Windows but not Linux?

    2. Re:14 reasons from Apple by belg4mit · · Score: 1

      I can also run DOS, BeOS, Solaris, BSD, even SkyOS, ReactOS, ...

      There's more to this world than Neopolitan ice cream,
      and the "option" of OSX doesn't seem so significant in this light.

      --
      Were that I say, pancakes?
    3. Re:14 reasons from Apple by ciroknight · · Score: 1

      I dunno, but Macs run Linux, Windows and OS X. What kind of computers can run Windows and Linux but not OS X ;)

      --
      "Victory means exit strategy, and it's important for the President to explain to us what the exit strategy is." G.W.Bush
  33. Personal Computer != personal computer by ixl · · Score: 1

    You're trolling, but I'll bite anyways. A Mac is a personal computer (lower case, generic term), but is not a Personal Computer (upper case, brand name).

    1. Re:Personal Computer != personal computer by cpt+kangarooski · · Score: 1

      'Personal Computer' is not anyone's brand name in the field of computers. It's a generic term. Maybe if you tried to sell bars of soap under that name, you'd be able to use it as a mark, but in the context here, no.

      --
      -- This and all my posts are in the public domain. I am a lawyer. I am not your lawyer, and this is not legal advice.
    2. Re:Personal Computer != personal computer by ixl · · Score: 1

      It at least was a brand name. Nobody used the term before the IBM PC, and there was a collection of assorted products (PCjr, etc). Before the IBM PC, the generic term was microcomputer, IIRC.

    3. Re:Personal Computer != personal computer by NutscrapeSucks · · Score: 2, Insightful

      That's not true, Apple and others used the generic term personal computer for years before IBM came out with their "PC".

      In retrospect it was a huge mistake for IBM because they were using a brandname that they could not trademark, which only assisted with the product becoming genericized.

      --
      Whenever I hear the word 'Innovation', I reach for my pistol.
    4. Re:Personal Computer != personal computer by ixl · · Score: 1

      It sounds like we're more or less agreeing with each other. IBM used the capitalized term as a brand name at least, if not a trademark.

  34. Re:Dumb. PC==Mac. Mac==PC by timster · · Score: 1

    I know you're trolling, but just for the education of those who think you are insightful, please suggest a succinct name for "personal computers based on the general spec for Microsoft Windows, often including such technologies as PCI, ACPI, DDR SDRAM, Intel processors, etc, but with no specific differentiating factor, usually but not necessarily running a version of Microsoft Windows." Something that fits in nicely to "Mac vs. PC", yet conveys all the details of this subtle distinction. Once upon a time we called this "IBM-compatible", but that became absurd when IBM became a minor player in the market.

    You could be arguing that there is no such thing as a Mac; i.e., that it does not make sense to unite Apple's computer products under a single brand name, but you would not argue that by attempting to subvert the typical usage of calling a PC a PC and a Mac a Mac.

    --
    I have seen the future, and it is inconvenient.
  35. Re:Dumb. PC==Mac. Mac==PC by hunterx11 · · Score: 4, Insightful
    I bet you're one of those people who thinks you sound smart when you insist, "America isn't a democracy! It's a representative republic!"

    It's semantics. "PC" in this context means IBM PC compatible. You know, I know it, and everyone reading this knows it. Pretending to be naive about it accomplishes nothing.

    --
    English is easier said than done.
  36. Re:Dumb. PC==Mac. Mac==PC by Anonymous Coward · · Score: 0
    saying its a mac, not a PC is retarded.

    So is clinging to this brain-dead don't-get-out-much belief that your view of what these terms should mean overrides what they actually do mean to people.

    (And so is calling things "retarded". What are you, 12?)

  37. Re:Dumb. PC==Mac. Mac==PC by Jeff+DeMaagd · · Score: 1

    Apple did claim their G4 dowers were supercomputers, though that was a tenuous claim.

    The history of the "PC" term came from the IBM model PC and it "stuck", such that it meant anything sold with DOS or Windows.

  38. Re:Dumb. PC==Mac. Mac==PC by Sippan · · Score: 0

    It's hardly Apple's fault that 9 out of 10 people who are going to view these ads, see Mac OS-running Apple-manufactured personal computers as "Macs" and Windows-running non-Apple-manufactured personal computers as "PCs".

    And it's even hardlier a good reason to think less of the computer =P

    --
    Frog blast the vent core.
  39. Re:Dumb. PC==Mac. Mac==PC by courtarro · · Score: 1

    That's curious - a few years ago, I bet you would have said "PC" means "a machine running on the x86 architecture".

  40. Re:Dumb. PC==Mac. Mac==PC by Ohreally_factor · · Score: 4, Funny

    I'm starting to seriously question your credentials, man.

    The two cases where a mac user uses the term PC are:

    1) Disparagingly, as in a comparison to Macs

    2) Defensively, when claiming that Macs are PCs, since PC stands for Personal Computer.

    It's in Chapter 1 of How to Be an Irritating Fanboy, page 17.

    --
    It's not offtopic, dumbass. It's orthogonal.
  41. Re:Dumb. PC==Mac. Mac==PC by Ucklak · · Score: 1

    You're fighing a losing battle. Been there.

    For years I've said that the Mac is a PC because it is.
    After having some flamethrowers shot at me a little fact around the PCJr years that Apple clearly did not want the distinction that their computers were personal computer but extentions of something I can't remember.

    So Apple has always maintained that their computers are NOT personal computers.
    Just don't tell a Mac zealot that their PC's are PC's because they're not. They're Macs.

    I just wonder what you call it when you take a Mac (Intel flavor) and slap Windows on it. Crap? Rotten Apple?

    --
    if you steal from one source, that is plagiarism, if you steal from many, well, that's just research.
  42. Re:Dumb. PC==Mac. Mac==PC by Golias · · Score: 1

    Actually, it was Windows bigots that hijacked the word "PC" to mean "Windows System."

    Until the early 90's, people called computers that ran MS-DOS and Windows "IMB Compatable" computers.

    Microsoft hated that, because that made it sound like a Compaq running Windows was somehow inferior to an IBM running Windows. Also, since IBM was moving away from DOS at the time (in favor of OS/2), they were worried that the term (which was essential to them usurping IBM's monopoly) was no longer going to apply.

    So they "encouraged" the industry press to use the term "PC" to apply to WinTel boxes, and thus a new usage was born.

    "PC" used to stand for "Personal Computer." Now, it stands for "Piece of Crap."

    --

    Information wants to be anthropomorphized.

  43. Screw that by PDubNYC · · Score: 1

    If you require things like a Start menu, and can't learn to use a Command button instead of a Control button to perform the same shortcuts, then stick with a Windows box. Don't even get me started on your Windows-style uninstall functionality request. That's just asinine.

  44. Re:Dumb. PC==Mac. Mac==PC by Whiney+Mac+Fanboy · · Score: 1

    I know you're trolling, but just for the education of those who think you are insightful, please suggest a succinct name for "personal computers based on the general spec for Microsoft Windows, often including such technologies as PCI, ACPI, DDR SDRAM, Intel processors, etc, but with no specific differentiating factor, usually but not necessarily running a version of Microsoft Windows." Something that fits in nicely to "Mac vs. PC", yet conveys all the details of this subtle distinction. Once upon a time we called this "IBM-compatible", but that became absurd when IBM became a minor player in the market.

    OK, the nice succinct name you're looking for is "Windows PC" - easy huh?

    If its "usually but not necessarily running a version of Microsoft Windows," then the virus ad on the Mac website doesn't hold true (I mean the Mac guy gets less viruses then an openBSD guy?)

    --
    There are shills on slashdot. Apparently, I'm one of them.
  45. Re:Dumb. PC==Mac. Mac==PC by Ohreally_factor · · Score: 1

    Snap!!

    I wonder though. There are people here who weren't even born when the IBM PC came out. They might actually not be aware of the origins of the term.

    --
    It's not offtopic, dumbass. It's orthogonal.
  46. Absolutely -- MS trashes their own products, too by ianscot · · Score: 5, Insightful
    Well look at Microsoft's current campaign, they aren't criticizing their competitors, they are criticising you. You're a dinosaur.

    The wrongheadedness of that MS campaign is spectacular, isn't it? You can tell what they were thinking; basically the idea was to goad us into paying for upgrades to systems and app suites for which people aren't ponying up their upgrade fees. MS needs businesses, especially, to stay on that treadmill.

    Talk about insulting their audience, though. That campaign is almost up there with the RIAA folks and their "our consumers are thieves" mindset. MS even does the RIAA one better -- because the point is that we're dinosaurs who are using Microsoft's old products. They trash us, and they trash their own software!

    --
    "Fundamentalism" isn't about divine morality. It's about human authority.
  47. Macs don't freeze? by Anonymous Coward · · Score: 4, Funny

    I think when the PC guy freezes, they shoul hit the Mac guy with a big spinning beachball!

    1. Re:Macs don't freeze? by Anonymous Coward · · Score: 0

      I wonder what acting out the international kernel panic would look like.

  48. Re:Dumb. PC==Mac. Mac==PC by saintp · · Score: 4, Insightful
    I'm sure every random Joe on the street would say that, too.

    Seriously, put a Mac and a, um, Dell in front of 1000 people and ask them to point to the PC. The only one who'd say, "Well, technically,..." is wearing a pocket protector, has a serious case of nasal drip, and has distinct opinions on whether Kirk or Picard is the better captain.

    Geek speak != common speech. Get used to it.

  49. Strange high-pitched whine by Anonymous Coward · · Score: 0

    That's just Steve Jobs.

  50. Re:Dumb. PC==Mac. Mac==PC by Whiney+Mac+Fanboy · · Score: 1

    That's curious - a few years ago, I bet you would have said "PC" means "a machine running on the x86 architecture".

    You're right - I bet he would've - and most Mac users still call linux users "PC users"

    --
    There are shills on slashdot. Apparently, I'm one of them.
  51. Re:Dumb. PC==Mac. Mac==PC by shutdown+-p+now · · Score: 1
    I know you're trolling, but just for the education of those who think you are insightful, please suggest a succinct name for "personal computers based on the general spec for Microsoft Windows, often including such technologies as PCI, ACPI, DDR SDRAM, Intel processors, etc, but with no specific differentiating factor, usually but not necessarily running a version of Microsoft Windows."
    If you make the last condition strict, then it would be properly called a "wintel box" (yes, even if it has an AMD CPU - at least it seems to be the established practice). Otherwise, it's a "PC which does not run Mac OS".
  52. Re:Dumb. PC==Mac. Mac==PC by tverbeek · · Score: 1
    That's curious - a few years ago, I bet you would have said "PC" means "a machine running on the x86 architecture".

    No, I wouldn't have. Get out a little and listen to how people talk: The man on the street sees a machine running Windows and he calls it a "PC". (There's no other common noun for "a machine running Windows".) Show him an x86 box running some OS he doesn't recognize, and he'll probably use the fully generic term "computer". In fact, I've even had people insist to me that my Linux-running Gateway Pentium-III box isn't a "PC".

    --
    http://alternatives.rzero.com/
  53. Excellent solution! by Anonymous Coward · · Score: 0

    Agreed! Carbon Copy Cloner is an excellent solution for ghosting, though I would argue that SuperDuper is even better (nicer interface, more features, faster to release versions compatible with latest OS versions, and very reliable).

    I worked in a high school lab environment which consisted primarily of Macs. Every summer we would set up one machine exactly the way we wanted them all to be, then clone its hard drive to an external firewire drive, and use that external drive to ghost every other machine via SuperDuper or Carbon Copy Cloner.

    This method has several advantages over traditional ghosting, in my opinion:
    1) As the parent poster pointed out, the external drive is a fully bootable, which is great for doing recovery work.
    2) You can clone from one Mac directly to another via firewire target disk mode (which enables one Mac to act as an external hard drive of another Mac) -- this means that you can clone a few machines and then they can clone their neighbors, which can clone their neighbors -- doing this in parallel meant that we could ghost all of the machines in the lab (40 or 50) in a day or two using a few firewire cables.
    3) Cloning from an external firewire drive is much faster than using CDs, DVDs, or the network as traditional ghosting usually does.
    4) If you want to update your ghost, just boot off of the external drive and reconfigure the system -- very easy and painless.
    5) SuperDuper can take an existing machine and update it to exactly match the ghost image (deleting, adding, and replacing files as necessary), which can be faster than reformatting and cloning from scratch.

  54. MS + MSNBC + NBC Stations by zyzzx0 · · Score: 1

    The same time the commercial came out, NBC stations around the country had stories about how macs have new security risks. The way the Denver news guy worded it was something like, "Macs are more dangerous than PCs."

    Made me wonder how NBC stories are pushed to affiliates. Interesting timing on a story that's old news (mac security flaws).

    Anyone out there work for an NBC affiliate? Do you see the parnership with Microsoft (or anyone else for that matter) swaying stories, or the choice therof??

  55. A little of each by breadbot · · Score: 1

    There's some hatin' in the ads, but there's also some emphasis on the cool things a Mac can doiLife, mainly.

    I agree with the poster, though, in that the negative parts made me cringe. Ugh. They were a little over-done. Especially the rebooting. (Just a sec, while I, umm, install some updates on this PC.)

  56. I detest negative campaigns by Anonymous Coward · · Score: 0

    I really do. I saw one of these commercials last night, with some comment about i.life and I thought to myself, you know, Apple is misleading folks again.

  57. Re:Dumb. PC==Mac. Mac==PC by cypherz · · Score: 1

    Heh. Good one! True too!

    --
    This sig kills fascists.
  58. Re:Dumb. PC==Mac. Mac==PC by Whiney+Mac+Fanboy · · Score: 1

    (i.e. those who have the mental horsepower to understand what "PC" actually MEANS in 2006)

    As virtually everyone who replied in disagreement to my orginal post had a different definition of PC, I'm going to have to respectfully disagree with you that most people know what it means.

    --
    There are shills on slashdot. Apparently, I'm one of them.
  59. Control vs. Command by Anonymous Coward · · Score: 0

    In recent versions of OS X, you can easily remap your modifier keys to interchange the behavior of command and control.

    Go to System Preferences > Keyboard and Mouse > Modifier Keys to do so.

    Perhaps Apple should include this option in the setup assistant that runs when you first start up the computer: "Would you like to use control instead of command for keyboard shortcuts?"

  60. Virus writing is a business by SuperKendall · · Score: 5, Insightful

    Just seems to be a challenge to the virus writers. I expect it won't be long now.

    That's what people said about various things Apple and users did last year, and the year before that. Still waiting....

    The thing is, virus writers are mostly not in it for the bravado now. It's a business, trying to scrape as many details or get as many zombie systems as possible. An Apple "gauntlet" means nothing.

    The funny thing is, just like most software is on Windows because people are too set in thier ways to learn OS X programming, so to are virus writers pretty comfortable with what they can do on Windows and don't want to really do much extra work. So macs are proteced by an inertia that should keep them pretty safe long after some arbitrarily large threshold of marketshare is reached.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:Virus writing is a business by IamTheRealMike · · Score: 2, Interesting
      The funny thing is, just like most software is on Windows because people are too set in thier ways to learn OS X programming, so to are virus writers pretty comfortable with what they can do on Windows and don't want to really do much extra work. So macs are proteced by an inertia that should keep them pretty safe long after some arbitrarily large threshold of marketshare is reached.

      That's a pretty astonishing theory, and I don't believe it. We've already seen spyware that attacks Firefox, and it started at the about the 10% boundary. I see no reasons why virus writers, who as you say are in it for the money, would pass up the opportunity to get on up on their competitors by ignoring the Mac.

      I also don't see anything in the Mac that makes it technically more resistant to viruses than Windows. You don't need administrator access to do many of the things viruses/bots usually do, and the security system it inherited from FreeBSD is basically all they've got.

      Given that stock Linux, MacOS X and Windows are all equally crappy when it comes to security, all with "bolt-on" security systems designed in the 70s for a totally different threat model, I would be very hesitant with making any claims that Macs are more secure than PCs (which basically means MacOS is more secure than Windows). Right now they ALL suck! Apple have had more than their fair share of stupid exploits, often ones which worked in the same way as Windows exploits released months or years before.

      I'm putting my hopes in MAC security frameworks like SELinux and AppArmor ... I'm itching to get some spare time so I can experiment with hardening a system against malware/viruses/spyware threat profiles using them. My dissertation was on security, there's a whole lot more work that needs to be done before yet.

      I think this idiotic campaign will come back and them on the arse. Just like they used to claim Mac hardware was sooooooo "superior" and now basically sell PCs with a different OS and a different box, unless they come out with radical changes to MacOS and radical new research results they'll have to backpedal pretty badly in future.

    2. Re:Virus writing is a business by SuperKendall · · Score: 4, Informative

      That's a pretty astonishing theory, and I don't believe it. We've already seen spyware that attacks Firefox, and it started at the about the 10% boundary. I see no reasons why virus writers, who as you say are in it for the money, would pass up the opportunity to get on up on their competitors by ignoring the Mac.

      Yes, but very little still compared to the level and sophisitcation of IE exploits.

      By stating virus writing is a buisness I am attaching to that all the typical behavious software releases have in relation to the mac - in that even though the market share for a platform grows it sometimes takea while for a company to ramp up to that new platform. Thus the greatly diminished virus profile on Firefox and also the Mac. I am not saying we'll neve see anything, just that it comes later in the marketshare percentage than you would think because for the most part it's not some really motivated kid working nights and evenings to get a virus done because he's driven, it's some guy deciding to hire X more russian hackers for X dollars to probe for Mac weaknesses.

      Actually some time ago in jest I proposed that the russian mafia all used macs and that's why we didn't see spyware - they didn't want to soil thier own nest.

      I also don't see anything in the Mac that makes it technically more resistant to viruses than Windows. You don't need administrator access to do many of the things viruses/bots usually do, and the security system it inherited from FreeBSD is basically all they've got.

      Now that part you got wrong. First of all, there's nothing like the registry - a target that gives you keys to the kingdom if you access. Furthermore as noted ad nauseum mac users are not running as admins and so have less access to the system as a whole to install things like rootkits. Even if a virus is encounterd a user would at least have to enter a password for that virus to have much of a lingering presence.

      Also, it's much harder to truly hide the precence of a virus under OS X as it's harder to hide a process where it cannot be seen by at least some tool. Windows makes that simpler.

      Given that stock Linux, MacOS X and Windows are all equally crappy when it comes to security, all with "bolt-on" security systems designed in the 70s for a totally different threat model, I would be very hesitant with making any claims that Macs are more secure than PCs (which basically means MacOS is more secure than Windows). Right now they ALL suck! Apple have had more than their fair share of stupid exploits, often ones which worked in the same way as Windows exploits released months or years before.

      But it's kind of hard to argue with the reality of the situation in that there are well over 10 million macs in use today and yet we do not see any viruses. Market share is a part of that but if they were as easy to infect that would not have been an impediment after the first million computers came online. You know how much each zombie computer fetches on the black market?

      Yes Apple computers also have exploits, but not ones that are as easy to reach and not ones that are actually being exploited. You have to make a distinction between an expploit being used in a while vs. a theoretical attack that no one is using because it's too hard to reach and wouldn't effect enough people. An example of that on a Mac is an SSH exploit - while a problem SSH is not enabled by default on OS X so the practical result is that no-one writes SSH exploits for the mac because it would not have enough payback.

      I'm putting my hopes in MAC security frameworks like SELinux and AppArmor ... I'm itching to get some spare time so I can experiment with hardening a system against malware/viruses/spyware threat profiles using them. My dissertation was on security, there's a whole lot more work that needs to be done before yet.

      Ultimatley that will probably be the best approach, or at least part of a whole defense in depth approach that we will all need.

      --
      "There is more worth loving than we have strength to love." - Brian Jay Stanley
  61. Re:MS + MSNBC + NBC Stations by falcon5768 · · Score: 1
    well the partnership with M$ is dead. They parted ways a few months ago, it only lives on in the MSNBC name.

    As for spin, its more newscasters have no right reporting tech news (This INCLUDES the want to be tech guy most stations have on staff) The way they spin things they would make you believe that most windows viruses would eat your baby.

    Reporters get off on creating a panic about something, 99% its unwarranted.

    --

    "Slashdot, where telling the truth is overrated but lying is insightful."

  62. no wonder by mgabrys_sf · · Score: 1

    Apple removed the long-running g5 freezes thread from their support RT. It won't be long till I make my tinfoil hat I guess...

    Seriously though, until a year later after I stripped out all of my aftermarket RAM (which worked fine in every other beast I have) did I notice that my first-gen g5 1.6 only likes Apple's insanely great-ly priced RAM - which means if I want to get it back up to where I had it - I'd need to spend 4 TIMES what I spent in the initial upgrade. At some dot-com event in SF, someone confirmed the RAM type that Apple used (Samsung? - something with an "s"), and of course it was the top-shelf stuff with some odd specs.

    For the cost of the memory I can nearly get an intel mac-mini so I'm craigslisting the g5 with the caviat, that it's Ram tastes are expensive unless you can put up with freezes or don't use power-apps too much (friends never got it to freeze - but I could do it in less than an hour with photoshop, flash MX and final cut pro).

    Perhaps someone with video skills can overdub the apple freeze spots with a g5-centric script.

    1. Re:no wonder by rhesuspieces00 · · Score: 1

      go to crucial or new egg and buy some low latency ram. you'll be fine.

    2. Re:no wonder by parker9 · · Score: 1

      ramjet has lifetime replacment- never a problem on g5 systems. did have problems w/ crucial's 1GB kit (multiple times).

    3. Re:no wonder by 99BottlesOfBeerInMyF · · Score: 1

      I've never bought RAM from Apple. I just buy RAM with the same specs somewhere else (and avoid the really, really crappy stuff). I've used at least three different manufacturer's of RAM and never had a problem. You're right that Apple's seem to be picky about RAM, but then again a lot of Windows crashes are due to the same thing. Just buy something decent and don't worry about it.

    4. Re:no wonder by GaryPatterson · · Score: 1

      Why would you buy RAM from any computer manufacturer? They always overcharge. Apple are at the far end of that curve, and this is very well known.

      So why buy their RAM? Masochism? A desperate need to give money away?

      I buy third party RAM for my Macs. Always have, always will.

  63. Re:Marketting by belg4mit · · Score: 1

    Re: All the good games are for Windows

    Given BSD-based OSX on new x86 architecture, oughn't developers be able to
    port/write to/for both Linux & Mac together relatively easily? I mean, you're
    probably not writing games in Cocoa...

    --
    Were that I say, pancakes?
  64. Re:Dumb. PC==Mac. Mac==PC by Whiney+Mac+Fanboy · · Score: 1

    "PC" means "a computer running Windows".

    What do you call an intel Mac running windows?

    (You see why Apple is dumb reinforcing this now?)

    --
    There are shills on slashdot. Apparently, I'm one of them.
  65. Dumb and Even Dumber Mac Fanboy by Anonymous Coward · · Score: 0
    most people know what it means.

    But you obviously *don't.*

    This is Slashdot. Home of geeks who don't know Thing One about what most people (those with girlfriends, friends without computers in their living rooms, etc.) think or do. The fact that people here speak the same arcane distortion of English and understand what you mean doesn't prove that the rest of world talks the same way.

    Free Clue: They don't.

    If you don't believe me, act like a real scientist and do an experiment. Pick a few people at random (Hint: /. is not a representative sample population) and ask them. Or keep your head up your ass and believe what you wish while people laugh at your for being such a pathetic geek. Your choice.

  66. Re:Dumb. PC==Mac. Mac==PC by 99BottlesOfBeerInMyF · · Score: 1

    So Apple has always maintained that their computers are NOT personal computers. Just don't tell a Mac zealot that their PC's are PC's because they're not. They're Macs.

    Actually this nomenclature evolved from industry jargon. Macintosh personal computers were called "macs" to distinguished them from IBM-compatible personal computers, which came to be called just "PCs." Since macs weren't IBM compatible, they were considered a different grouping. This naming scheme persisted in the tech community even after Apple computers had IBM processors in them while "IBM compatible PCs" did not.

    I just wonder what you call it when you take a Mac (Intel flavor) and slap Windows on it. Crap? Rotten Apple?

    The name "rotten apple" was taken years ago by modders who put Intel and AMD motherboards and chips into salvaged Apple cases. It basically means an Apple that has been gutted and replaced with non-Apple hardware. It sort of applies, but not really.

  67. oops, it did it again by BigKat42 · · Score: 2, Funny

    Just thought I had to add this... The irony makes me chuckle. Not more than 5 minutes after a dual display hiccup (my 3 past Mac laptops have performed this flawlessly but this thing can't figure it out) which forced me to restart my work forced WinBlows laptop. So I restart, hit slashdot, and check out the link to Apple's new commercials - and what do ya know!? Internet Explorer encountered some problem after watching 3 or 4 of them and crashed the system. Gotta love those restart breaks! If I had a Mac at work I might have to sit at my desk and get some work done.

    1. Re:oops, it did it again by Anonymous Coward · · Score: 0

      Gotta love those restart breaks!

      Yeah, they're sure signs of a retard with no real technical skills. That's the true humor of it. If half you idiots were as "1337" as you claim you might be telling this story about OTHER users but no, you tell them about YOUSERLVES. This is because you're too stupid to use a PC.

      Boo hoo! Mommy, buy me a macintrash cos I don't know how to take simple steps to make a PC run right, Boo hoo

      Yes, I know the old come back: it shouldn't have to be that way. Well, for those of us who are truely technically hip, it's not that way. fucktards!

    2. Re:oops, it did it again by Anonymous Coward · · Score: 0

      Hey this guy can use tough-talkin' non-words AND pat himself on the back at the same time!

    3. Re:oops, it did it again by Anonymous Coward · · Score: 0

      If you browse the web with Internet Explorer, you DESERVE to have your machine crashing. Keep trying!

    4. Re:oops, it did it again by dascandy · · Score: 1

      Must say, the 4 most started programs by me are IE (unfortunately, but it keeps crashing so there it goes), the command prompt and two compilers. Windows XP really does have an intuitive interface - it's just labeled cmd.exe and obsoleted by bash.

  68. Re:Dumb. PC==Mac. Mac==PC by NutscrapeSucks · · Score: 1

    Well, that's totally revisionist history. There's been a "PC Magazine" since about 1982, and it's always focused on IBM-compatible machines (or "PC Clones").

    People got away from the term "100% IBM-Compatible", because every machine met the standard so there was no point in advertising it, and after about 1990 IBM never did a single thing to advance the state of PC hardware.

    --
    Whenever I hear the word 'Innovation', I reach for my pistol.
  69. Re:Dumb. PC==Mac. Mac==PC by thesandtiger · · Score: 4, Insightful

    Yes, I do think that's in Apple's advantage. But they should say "windows" rather then "PC", so they don't look like retards.

    Apple is marketing to the general public - the people who use "PC" to mean a "computer using Windows" and "Mac" to mean "a Macintosh" or "Apple computer."

    They're using informal language because the people they're targeting know exactly what they mean when they say "PC" - their audience knows that the "Windows" is implied.

    They don't look like retards - no more than someone who says "Kleenex" when they really just mean "tissue" or "Band-Aid" when they really just mean "a little sticky bandage." "PC" means "a computer using Windows" to the vast majority of the people who use that term. Get used to it.

    --
    Since I can't tell them apart, I treat all ACs as the same person.
  70. ouch! by minus_273 · · Score: 1

    "Mac OS X was designed with security in mind. Windows just wasnt built to bear the onslaught of attacks it suffers every day. A Mac offers a built-in firewall, doesnt advertise its existence on the Net, and isnt compromised within an hour of being turned on. "

     


    hahaha. now we know where those studies are put to use.

    --
    The war with islam is a war on the beast
    The war on terror is a war for peace
  71. Outdated in the future... by SuperKendall · · Score: 1

    They joke about the current situation of the Windows PCs... But how long? Vista is peeping around the corner...

    Yes, but Vista is not going out to consumers until at least early next year! How is a campaign now, almost a year from Vistas release, "outdated"? The current ad could run for six months and still be pulled long before Vista arrived.

    As for virus writers, they'll stick with what they know for a long time even as the mac market share increases. Virus writing for the Mac is not automatically easier because it's on an Intel chip, the OS is very different and you have to unconver flaws in it.

    Yes the Macs will probably get viruses. But I've been writing that same phrase for two years now and we still don't have any. If someone were to have bought a Mac two years ago on the premise it did not have virues they'd be pretty damn happy today, and if people buy a mac today they'll probably be a lot better off for years to come even after the first few clumsy attempts trickle in.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:Outdated in the future... by AnXa · · Score: 1

      Outdated because everybody already knows every windows joke exept mac users. Apple is attacking PCs like no other. They should have made difference between their Intel PCs and Intel PCs of our world.

      Microsoft versus Apple... what a lovely debate.

      --
      -Seeing the problem is ½ of solution-
  72. Re:Dumb. PC==Mac. Mac==PC by Anonymous Coward · · Score: 3, Funny

    What do you call an intel Mac running windows?

    Unfortunate.

  73. Right by SuperKendall · · Score: 1

    Theres really no debate here.

    Correct - every point you made was wrong, and since you posted as AC we know you are not even smart enough to defend your claims.

    Buy against the AC's advise, that's what my momma always said.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  74. Re:Dumb. PC==Mac. Mac==PC by Anonymous Coward · · Score: 0

    A Mac is a personal computer, but it's not a PC, based on the typical usage of the term nowadays. It's shouting at the rain to claim otherwise.

  75. Re:Marketting by Anonymous Coward · · Score: 0

    Theres no techinical limitation, strictly speaking. It's just easier to write stuff for one platform, and if you're gonna do that, do it for the system people will buy it on. I was just spinning their marketting BS the other way (the correct way, that is)

  76. Re:Dumb. PC==Mac. Mac==PC by Whiney+Mac+Fanboy · · Score: 1

    hahahaha, indeed.

    But is it an unfortunate Mac, or an unfortunate PC?

    --
    There are shills on slashdot. Apparently, I'm one of them.
  77. Re:Marketting by 99BottlesOfBeerInMyF · · Score: 1

    Given BSD-based OSX on new x86 architecture, oughn't developers be able to port/write to/for both Linux & Mac together relatively easily? I mean, you're probably not writing games in Cocoa...

    Sadly, not really. Many game companies (most of the big ones) do co-development with the PC now. This will save them some minor work with processor optimizations. Most companies that don't have a mac port or have greatly delayed Mac ports use DirectX for development. DirectX is a MS proprietary technology.

    The main advantage this will bring is if developers rely upon a re-implementation of the Windows APIs (including DirectX). WINE is one such re-implementation. Apple supposedly has another they have not released. This would allow Windows programs, including games to run at nearly full speed under OS X (maybe faster in some cases). Also, some game companies might build upon the WINE work to make "quick and dirty" ports of their games for the Mac.

    I do foresee more games being ported because of this, but not as nicely or cleanly as a real port. A lot of this may depend upon the WINE developers and what Apple releases.

  78. Re:Dumb. PC==Mac. Mac==PC by tverbeek · · Score: 1

    Granted, it might not be a good usage to encourage. I've never liked it, for the same pedantic reasons that you're asserting: it's technically imprecise. I call them "Windows computers" myself (which gets me a frustrating number of puzzled looks). But the term "PC" is already very well established among the general public for this meaning (Mac users and Windows users [who call themselves "PC users"] alike), and if you think that "technically imprecise" matters even one nano-bit in determining that, you have a rather uninformed view of how language works.

    --
    http://alternatives.rzero.com/
  79. Re:Marketting by Anonymous Coward · · Score: 0

    No, you're writing games in DirectX, which, unless you're using somethng like Cedega, just doesn't work in anything but Windows.

  80. Re:Dumb. PC==Mac. Mac==PC by Whiney+Mac+Fanboy · · Score: 1

    no more than someone who says "Kleenex" when they really just mean "tissue" or "Band-Aid" when they really just mean "a little sticky bandage."

    OK, so if Kleenex made a series of ads saying "Kleenex is superior to tissues" (rather then "Kleenix is superior to other tissues") that it wouldn't seem stupid?

    I'd call Kleenex stupid if they did that too.

    --
    There are shills on slashdot. Apparently, I'm one of them.
  81. Re:Marketting by belg4mit · · Score: 1

    No... *you* might be writing games in DirectX, but DX is not synonymous with games.
    One could write something to SDL for instance.

    --
    Were that I say, pancakes?
  82. Over the usage of "PC" by phaxkolumbo · · Score: 3, Funny

    People, people!

    To the ones complaining that "PC" is not "a machine running Windows", please note that no Linux (or *BSD, or Solaris x86 or, or...) using geek/nerd/unsanitary person is ever going to call a Intel-based computer running the said operating system a "PC". It's a "Linux box". The cooler ones use the plural "Boxen"

    You know it's true, now focus on bashing either Apple or Microsoft, or maybe Dell or some big PC manufacturer, I don't know.

    (It's [trying to be] funny, laugh)

    1. Re:Over the usage of "PC" by Zerbs · · Score: 1

      So if it's not a Personal Computer, is a box running Linux, BSD, or Solaris impersonal? That would explain alot about the high dependancy on command line interfaces.

      --
      "22 astronauts were born in Ohio. What is it about your state that makes people want to flee the Earth?" Stephen Colbert
    2. Re:Over the usage of "PC" by Anonymous Coward · · Score: 0

      Or the more generic "my machine", which in the true spirit of Unix also totally ignores the arch of said "box"

    3. Re:Over the usage of "PC" by Ash-Fox · · Score: 1

      > That would explain alot about the high dependancy on command line interfaces.

      Windows vista will feature a new commandline driven system. PCs existance are limited! :O

      --
      Change is certain; progress is not obligatory.
  83. Re:MS + MSNBC + NBC Stations by Utopia · · Score: 1

    The news came from associated press not from NBC/MSNBC or any of its afficilates.
    MSNBC/CNN/NYT pride themselves with reporting unbiased news regardless of their parent orgs.

    Looks like you need go work a reporter for inq given your skills for coming up with conspiracy theories. ;)

  84. Re:Dumb. PC==Mac. Mac==PC by thesandtiger · · Score: 1

    If their target audience firmly believed that Kleenex was not the same as tissue, then no - I wouldn't think it's stupid at all.

    PC once stood for "personal computer" - and, I suppose, in a strictly literal sense it still does - but what it *actually* means and what people commonly use it for nowadays is "a computer running Windows." Usage determines meaning in this case.

    I personally would find Apple using the term "Windows PC" to be klunky in those ads. "This is my friend, Windows PC" or "This is my friend, a computer running Windows" or "This is my friend, a Windows PC" just don't work for me - they don't have any flow. To the people Apple is marketing to, and especially given Apple's image, flow trumps precision in this case.

    Your point may be "correct," but it isn't "right" if that makes any sense to you.

    --
    Since I can't tell them apart, I treat all ACs as the same person.
  85. "Hate campaign"? by thatguywhoiam · · Score: 1
    Pretty much all hate campaigns I've seen against another product just didn't work out.

    What exactly made you call this a 'hate campaign'? That's a touch strong don't you think? Its a negative ad, at best. And last time I checked, those do indeed work quite well, at least in the political arena.

    I wouldn't even call it a negative ad myself since it is not an attack (not the lack of OMINOUS MUSIC, its pretty playful) but rather a gentle ribbing. Unless you feel really insecure about owning a PC, that is.

    --
    If Jesus wants me it knows where to find me.
  86. Hints at windows on Leopard? by iroll · · Score: 1

    Quote from the "Macs Aren't Slow" page:

    Plus, since Apple designs and tests the operating system and new hardware at the same time, the company can optimize software and hardware to work well together. That means on such well-designed hardware, that MacBook Pro runs even some Windows software faster than PCs themselves, according to third party results. (They're able to get these results with beta software from the next version of Mac OS X, Leopard. Apple Computer does not sell or support Microsoft Windows.)

    Whaaaa???

    --
    Repetition does not transform a lie into the truth. - FDR
    1. Re:Hints at windows on Leopard? by wootest · · Score: 1

      Boot Camp. It's the first pre-announced part of OS X 10.5 ("Leopard"). It's available in beta now, but it'll be "1.0" in 10.5.

    2. Re:Hints at windows on Leopard? by aristotle-dude · · Score: 1

      They are talking about builtin dual booting functionality which is available now in the beta "Boot Camp".

      --
      Jesus was a compassionate social conservative who called individuals to sin no more.
    3. Re:Hints at windows on Leopard? by necro2607 · · Score: 1

      They are referring to Boot Camp: http://www.apple.com/macosx/bootcamp/

  87. Re:Dumb. PC==Mac. Mac==PC by kalidasa · · Score: 1

    The original ads for the Apple II called it "the world's first personal computer," and most people described it in shorthand as a PC. Then IBM came out with its personal computer product, called "The IBM PC," and in effect hijacked the term. Thus "PC-compatible" came to mean "IBM PC compatible," and *PC Magazine* was started to talk about the IBM PC - the first clone came out in 1983.

  88. Re:Dumb. PC==Mac. Mac==PC by Judge_Fire · · Score: 3, Insightful

    Well, to be fair, the Mac is a PC.

    Thus, it would be logical that all of the PC guy's behaviour in the ad applies to a Mac, too. This actually seems to be the case, though in less significant amounts than in a pure PC.

      Need for an occasional reboot? Check.
      Malware? Check (Well, attempts do count. And CNET articles.)
      iTunes, clock, calculator? Yup.
      Networking glitches? Sure.
      Rave reviews? Hmm... I'm sure Vista will get some.

    I'd say the Mac is a PC. Because he's younger and chooses to wear contact lenses, you can't tell, but in 15 years or so...

    J

  89. Re:Dumb. PC==Mac. Mac==PC by aristotle-dude · · Score: 1

    A mac. Macs are a brandname/trademark of Apple computers. If we are talking about an Apple branded machine, I would call it a mac whether it is running OS X, Linux or Windows.

    --
    Jesus was a compassionate social conservative who called individuals to sin no more.
  90. What if your strength is NOT doing something? by Valdrax · · Score: 5, Insightful

    Logically, I'd also think that showing people how good your product is (rather than how bad the other product is) has a much more positive effect.

    What if your strength is that you don't do something horrible? What if your strength is that you do something better than a competitor, and you'd like to show how much better you are? What if failures are rare for both products, but you want to show yourself as better? Isn't it fair in that case to contrast your success against your competitor's failure?

    If you're selling fluorescent lights, and you want to contrast the short life and high power consumption of incandescent lighting against your product, is that bad?

    If your cell phone service doesn't drop calls and lets you communicate clearly, isn't it better to show your competitors failing at this rather than trying to show an entire month of not failing?

    If your product cleans stains effectively, isn't it fair to compare it against "the leading brand" to show how much better it is?

    I see no difference between the above commercials and what Apple is doing. However, I think it's a little like calling the Titanic "Unsinkable" before its maiden voyage to brag about how virus-free Macs are. That kind of hubris is definitely going to bite Apple when the platform reaches that critical mass of interest + talent especially now that much more common x86 assembler experience can be leveraged by malware writers against the Mac now.

    --
    If it's for-profit but free, you're not the customer -- you're the product (e.g., the Slashdot Beta's "audience").
    1. Re:What if your strength is NOT doing something? by Nomad37 · · Score: 1

      It's worth noting that the ad doesn't actually claim that Macs are virus free (I note that your post also doesn't claim that the ads claim that). The point made is that the Mac is certainly not subject to the same deluge of virii that the PC faces. However, your point remains valid - people will still point to the ad if / when more virii written for the mac show up.

      --
      Pessimism of the intellect, optimism of the will! - Antonio Gramsci.
  91. Okay, so I'm late today :) by PFI_Optix · · Score: 0

    Apple says:

    1) It just works.

    That's nice, so does my WinXP box. It's poorly-written applications that crash 99% of the time, NOT the OS.

    2) You can make amazing stuff.

    You can do the same with a PC. The problem is that Microsoft can't bundle all that nifty stuff with their OS without getting sued, and OEMs aren't bundling it.

    3) Design that turns heads.

    The first iMac looked like crap. The desk lamp model wasn't much better. The current iMac *does* look better than a comparably-priced PC, but looks are low on my list of important factors.

    4) 114,000 Viruses? Not on a Mac.

    Nope. For some reason, the people who write viruses have chosen to write them for the 90+% of PCs on the internet that run some version of Windows. Go figure.

    How many of those 114,000 have infected my PC? None.

    5) Next Year's OS today.

    Umm...this makes no sense. Wouldn't that make it this year's? Yay for marketing crap.

    6) The latest Intel chips.

    Oh well let me just put down my PC with the latest Intel chip and...oh, wait.

    7,8, 9, 10, 11, 12)

    Again, MS would probably get sued if they bundled such software.

    13. No hunting for drivers.

    PCs are capable of doing the exact same thing. Of course, there are more devices of a larger variety available for the PC, so drivers are a little harder to package.

    14. Awesome out of the box.

    The same could be said about any well-made PC.

    --
    120 characters for a sig? That's bloody useless.
    1. Re:Okay, so I'm late today :) by Sebastopol · · Score: 2, Insightful

      14. Awesome out of the box.

      The same could be said about any well-made PC.


      I generally on the anti-wintel basher side, but I've set up Dells, Gateways, IBMs, and a iMacs, and damn, iMacs are freakin' slick.

      I agree with all yof our responses except this one. I have yet to see a PC that even comes close to the OOBox experience you get with a Mac. The $$$ Apple spends on packaging details and aesthetics is money well spent, IMHO.

      --
      https://www.accountkiller.com/removal-requested
    2. Re:Okay, so I'm late today :) by PintoPiman · · Score: 1

      1) It just works.
      That's nice, so does my WinXP box. It's poorly-written applications that crash 99% of the time, NOT the OS

      My mother just purchased a Mac. I expected questions from her. It appears that she has, all on her own, imported a number of CDs into iTunes, imported her most recent digital camera photos into iPhoto, emailed me some of said photos, and discovered how to use tabbed browsing to have gmail in one tab and links from gmail in other tabs. There is no earthly chance that she would ever manage all of that on a Wintel box. I know because that's what she had before and she never did...

      2) You can make amazing stuff.
      You can do the same with a PC. The problem is that Microsoft can't bundle all that nifty stuff with their OS without getting sued, and OEMs aren't bundling it.

      MS can't bundle because they're a convicted, predatory monopolist. Tough cookies for them. OEM's might not be bundling useful things, but they sure bundle a lot of crap. Why is a Dell PC cheaper with Windows than without? Kickbacks from AOL, Earthlink, $DEMO_PROVIDING_COMPANY_3-20? Ever bought a retail PC? Go to your local Best Buy and you'll see bundled stuff. Sony has their own suite, HP has theirs. Problem is, they suck.. Apple has hit a home run for home users with iLife.

      3) Design that turns heads.
      The first iMac looked like crap. The desk lamp model wasn't much better. The current iMac *does* look better than a comparably-priced PC, but looks are low on my list of important factors.

      Apparently they all turned your head though. =)

      4) 114,000 Viruses? Not on a Mac.
      Nope. For some reason, the people who write viruses have chosen to write them for the 90+% of PCs on the internet that run some version of Windows. Go figure. How many of those 114,000 have infected my PC? None.

      Who cares why the Wintel world has all the viruses? I'll opt out thank you, whatever the reason. As for your personal experience, it's not typical and you know it. All those botnets sending all that spam are coming from somewhere. (hint: it begins with "residential" and ends with "Wintel broadband users")

      5) Next Year's OS today.
      Umm...this makes no sense. Wouldn't that make it this year's? Yay for marketing crap.

      Not-so-subtle dig at Windows. Mac's marketeers are referring to the substantial overlap between new features in Vista and features that were rolled out in Mac OS X, especially Tiger (indexed search, widgets, eye candy, etc). Longhorn is out next year. The OS it's copying (Tiger, per the Mac marketeers) is out now. Glad I could help you out there.

      6) The latest Intel chips.
      Oh well let me just put down my PC with the latest Intel chip and...oh, wait.

      You have an Core Duo? From whom? The overwhelming majority of currently available Wintel PC offerings are still set up for Centrino, Pentium IV or Celeron. There are only a handful of retail offerings that join Mac in the Core Duo camp.

      7,8, 9, 10, 11, 12)
      Again, MS would probably get sued if they bundled such software.

      Again, no sympathy from me. They wouldn't be in trouble if they weren't abusing their monopoly to begin with. A paltry punishment for their severe damage to the tech marketplace.

      14. Awesome out of the box.
      The same could be said about any well-made PC.

      First, I read that as them saying that Macs are well configured from the start. This is pretty well true. Built in wireless support with built in management software that works without fuss, no need for virus/spyware/other protection before connecting, iLife setting up the home user, and so on. A new Mac is good to go as soon as you plug it in.
      As for the more literal reading, I've bought retail PCs/laptops, built a number of my own, and bought Macs. Nothing beats the attention to detail and presentation that goes into Mac packaging. Not a reason to buy, but it's some icing on the cake.

  92. XP is stable, but you do have to reboot more often by alispguru · · Score: 1
    This "restart" ad is false advertising -- Windows XP is an extremely stable platform (unless Apple is referring to people who are still using Windows 98 and Windows ME -- but I don't think so).

    XP is pretty stable these days - I've never seen a BSOD on my Thinkpad running XP. However, you do have to reboot XP:

    * After every Windows Update

    * After every driver install (and it seems every USB device has its own funny drivers)

    * After most malware scans

    * After most non-trivial software installs

    And often more than once per event. All of the events above are much less frequent or non-existent with OS X. The recent 10.4.6 update was the first OS X update I recall that required more than one reboot to install, and I've been using it since 10.0.

    --

    To a Lisp hacker, XML is S-expressions in drag.
  93. Re:Dumb. PC==Mac. Mac==PC by PygmySurfer · · Score: 1

    So Apple has always maintained that their computers are NOT personal computers.

    Oh really? At the bottom of every Apple press release is this little blurb:

    Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh.

    Not only does Apple claim their computers are "personal computers", they claim to have practically INVENTED the PC.

  94. Don't hold your breath by Anonymous Coward · · Score: 0

    Every Mac user I know seems to have a constant high-pitched whine.

    Wait, were we talking about hardware?

  95. Re:Dumb. PC==Mac. Mac==PC by Phat_Tony · · Score: 1
    I agree 100%.

    I also think that there is a serious naming problem for... for... for this thing that I don't know a name for. I guess "x86 compatibles?"

    So, they were "IBM's." Then "IBM compatibles." But now that IBM isn't even in the business anymore, that term is dumb, not to mention dated. Then there was "Wintel," but there's AMD, and there was Cyrix there for a while, and there's Transmeta.

    So then there's just "Windows Machines," but what if I am indeed trying to talk about the machine, and not the software? It makes no sense to talk about a "Windows Machine" that's only ever run Linux. So there's "PC," and as the parent points out, many people know what you're talking about, but I also think it's a pretty seriously imperfect and potentially confusing term. My last Mac had "Power PC" printed in large, friendly letters on the front. Surely, Macs are "Personal Computers," so even if we computer people know what we mean by "PC," I wish we had a better word, and one that won't confuse others. (Yes! It does confuse others! I've had the "Macs aren't PC's?" discussion with people before. My step-mother told tech support she was on a PC, because her Mac said "Power PC" on the front, and didn't say "Mac" anywhere.)

    Does anyone have anything better than "x86 compatible?" After all, the new Macs are x86 compatible. Of course, the new Macs also run windows. The new Macs are Wintel machines!
    "Mac Wintel" or "Non-Mac Wintel?"
    "Mac" or "Non-Mac x86 compatible?"
    "Mac PC" or "Non-Mac PC?"

    I wish there was a good term for what we're calling "PC's." A word for "non-macintosh, x-86 compatible home-level desktop computers that could run Windows or Linux."

    --
    Can anyone tell me how to set my sig on Slashdot?
  96. C:\NGRTLNS.W95 Redux by Keen+Anthony · · Score: 1

    Apple ads have always had a sense of humor that's made them worth viewing again, but we're not supposed to take them too seriously. They're cheeky fun. Look at the little jabs Apple has made at IBM with "1984" and "Welcome IBM, Seriously", or Microsoft with "C:\NGRTLNS.W95".

    PC vendors went from being serious and boring to overexcited and a bit melodramatic. At least HP added some quirkiness to their commercials. Dell's "Dude, you're getting a Dell" ads were just annoying. My favorite PC ads however came from Gateway and Midwest Micro during the original Computer Shopper magazines days.

    The only slightly off-putting Apple ads I have ever seen were the "Switch" ads that featured Jeff Goldblum. I am a fan, and I accept that he is personally capable of porting a virus over to an alien spacecraft from a Mac, but still.

    Even the older Apple ][ ads were entertaining. PCs fans shouldn't get offended. Look at it this way, PC vendors get far more advertising in during a day of television with all those Best Buy, Circuit City, and CompUSA ads than does You have the Dell goth chick. We have Ellen Feiss. :)

    Ellen Feiss commercial (warning, opens to Google's streaming video service)

    A short history of Apple ads

    1. Re:C:\NGRTLNS.W95 Redux by Ilgaz · · Score: 1

      If they think these ads are aggressive, they didn't see Novell ads.

      I have no clue which company they work with but that _is_ aggressive marketing.

      http://video.google.com/videoplay?docid=8507593731 040738714&q=novell&pl=true

      Not that I don't agree :)

  97. Re:Dumb. PC==Mac. Mac==PC by nine-times · · Score: 1
    How is a Mac, these days, not IBM PC compatible?...

    ...I'm really thinking about this one. I mean, the difference between a Dell laptop and an Apple laptop, vs. the difference between a Dell laptop and a Sony laptop?....

    It runs a different OS? So... if I install Linux on my Dell, it's not a PC, but if I install Windows on my Mac, it is a PC?....

    Anyway, America isn't a democracy, it is a constitutional representitive republic. It might not matter much in casual conversation when you aren't really talking about government/politics, but once you're talking about the setup of our government, it's a meaningful distinction.

  98. Re:Dumb. PC==Mac. Mac==PC by Ucklak · · Score: 1

    You're not telling me anything I don't already know.

    PC in the definitive term includes the Apple Macintosh.
    Mac zealots including Apple computer including their marketing including their latest commercials state that Mac is not a PC.

    You're not old enough to remember the abysmal IBM PCjr that really started the Mac vs. PC war and it's failure is what prompted the "Mac is not a PC" ideology because Apple didn't want the public to think that because the PC's suck and the keyboards didn't work that IBM PC and Apple PC are different entities when the PC was an emerging market. Hence the Apple fueled marketing that Mac's aren't PC's which even the oldest Mac zealot will still call PC's IBMs even though they're made and assembled from a plethora of different manufacturers.

    --
    if you steal from one source, that is plagiarism, if you steal from many, well, that's just research.
  99. Mac Asshats by NutscrapeSucks · · Score: 1, Flamebait

    1) Start menu - Ha ha! Good one!

    Do you Smug Mac Guys ever consider that it conceivably possible that Microsoft thought up something that simply works better than what Apple thought up? Rather than consider criticism it seems like most of you turn into flaming assholes and repel people away from your beloved computer.

    Well here it is from a long time Mac user: Apple's program launching process is largely a relic of 400K Floppy Drives, and I'm not conviced it has scaled well to modern systems. They never really re-thought the process, it's just "the way it's always been done". The original Mac did have a "Start" function. You stuck a floppy into a drive and a window popped up with the program icons. When they switched to hard drives, that simplicity was lost.

    Just on a superficial level, which looks easier:
    [START] <== Click here stupid
    versus
    [======] Macintosh HD

    --
    Whenever I hear the word 'Innovation', I reach for my pistol.
    1. Re:Mac Asshats by ceoyoyo · · Score: 1

      Well, comparing the grandparent who said "ha ha" and you, who said, well, some nasty things involving mild profanity, random name calling and obnoxious proper nouning....

      Anyway, I find using the standard means of navigating the file system to also list the Applications much better than maintaining an artificial list (that quickly becomes spammed anyway) and is more difficult to organize.

      I agree there could be a better way of getting to it. Clicking on Finder then selecting Applications from the window that pops up, then selecting your application IS one more mouse click than the start button on Windows. Oh, wait, if you want an app that Windows has decided in it's infinite wisdom to hide from you then you have to click Start, Show all Applications, then find your app. Same number of clicks.

    2. Re:Mac Asshats by geoffspear · · Score: 0, Flamebait
      Do you Smug Mac Guys ever consider that it conceivably possible that Microsoft thought up something that simply works better than what Apple thought up?

      You mean labelling the menu "Start" and moving it to the bottom of the screen instead of labelling it with an Apple logo and keeping it at the top, like Apple thought up years before Windows and discontinued in OS X? Well, sure, that was original.

      --
      Don't blame me; I'm never given mod points.
    3. Re:Mac Asshats by NutscrapeSucks · · Score: 2, Insightful

      That might have been an inspiration, but since programs weren't automatically added to the Apple menu, it didn't have the same function. You didn't "start" from the Apple Menu, you start from the disk icon.

      Start Menu was more of cleaned-up version of CDE Drawers IMO.

      --
      Whenever I hear the word 'Innovation', I reach for my pistol.
    4. Re:Mac Asshats by Theaetetus · · Score: 1
      Just on a superficial level, which looks easier:
      [START]

      Well, that's all well and good if I want to start up a program, but where do I click to shutdown? All I see is this "Start" button. If only there were a 'computer actions' button, maybe with an Apple logo or a Windows logo.

      In other words, "start" only represents half the things you use the start menu for.

    5. Re:Mac Asshats by toddestan · · Score: 1

      The only people I have seen having trouble with the idea of having to hit the Start button to shutdown the computer are Mac users. I actually never gave it any thought until some Mac user pointed out, and I was like "I guess that is kind of odd."

      Of course, it's not the Mac OS doesn't have some oddities that are just as bad, such as dragging a disk to the trash to eject it.

    6. Re:Mac Asshats by Theaetetus · · Score: 1
      The only people I have seen having trouble with the idea of having to hit the Start button to shutdown the computer are Mac users. I actually never gave it any thought until some Mac user pointed out, and I was like "I guess that is kind of odd."

      Try teaching non-computer users, particularly older people. "Start to shutdown? Huh?"

      Of course, it's not the Mac OS doesn't have some oddities that are just as bad, such as dragging a disk to the trash to eject it.

      Yeah... back in OS9. Ever since 2000, the trash changes to an eject icon when you drag a disk. It hasn't had that "but I don't want to trash my disk" problem in 6 years.

    7. Re:Mac Asshats by toddestan · · Score: 1

      Try teaching non-computer users, particularly older people. "Start to shutdown? Huh?"

      I usually don't tell them. It's listed right there in the start menu, and most of the time they'll notice it on their own while doing other stuff. Nowadays with ATX and soft off I can also tell them to just hit the button they used to turn the computer on - doesn't get much simplier than that. AT power supplies and hard power switches are so 1996.

      Yeah... back in OS9. Ever since 2000, the trash changes to an eject icon when you drag a disk. It hasn't had that "but I don't want to trash my disk" problem in 6 years.

      Yeah, but in order to see that icon you have to click and start dragging the disk. If the user didn't think to do that, they'll never see the eject icon.

    8. Re:Mac Asshats by Theaetetus · · Score: 1
      I usually don't tell them. It's listed right there in the start menu, and most of the time they'll notice it on their own while doing other stuff. Nowadays with ATX and soft off I can also tell them to just hit the button they used to turn the computer on - doesn't get much simplier than that. AT power supplies and hard power switches are so 1996.

      You're lucky... Our end users, not so smart.

      "It hasn't had that "but I don't want to trash my disk" problem in 6 years."
      Yeah, but in order to see that icon you have to click and start dragging the disk. If the user didn't think to do that, they'll never see the eject icon.

      You mean, you don't 'just not tell them'? Eject is listed right there in the File menu, and most of the time they'll notice it on their own while doing other stuff... ;)

    9. Re:Mac Asshats by MamiyaOtaru · · Score: 1

      OK, this tired example gets dragged up so often, it defeats the purpose. Every mac user knows to repeat this one, which tells me every mac user knows that the shutdown function is under the start button, which tells me it isn't actually all that confusing.

      If you really have a problem with the word "start," either wait for Vista's pearl, or tell yourself you are starting the shutdown procedure. sheesh.

  100. New Apple Campaign Target PC Flaws by suv4x4 · · Score: 1

    That's what they are doing in all of their campaigns. It can be a steam-roller smashing PC laptops, or jokes with snails comparing it to the speed of Intel's chips (in retrospect, that's ironic isn't it), or declaring iTunes the best Windows app in the world (i.e. the rest are apparently worse).

    Isn't it odd, however, that for so many, many, MANY campaigns during the years, the people somehow don't get see the amazing features of Apple and keep using PC-s anyway.

    I bet we're all just like those lemmings that jump off the cliff.

    1. Re: New Apple Campaign Target PC Flaws by jabelson · · Score: 1
      Isn't it odd, however, that for so many, many, MANY campaigns during the years, the people somehow don't get see the amazing features of Apple and keep using PC-s anyway.

      The computer is a tool - a commodity - a way for your boss to make money on your productivity. When Macs really were superior - in ways much more obvious than those mentioned around here, they were extremely expensive. Now that they're almost on par with price, the differences are trivial - for the majority of users - and to replace all that software would be insane.

  101. Commercial mis-represents by mikesd81 · · Score: 1

    I think that commercial on the web site mis-represents PC's. Now we all know they're speaking about MS, but how many times, other than kernel upgrades does Linux reboot?

    I guess they couldn't go right out and just destroy MS in the ad. And to a average home user, a PC is basically a MS machine. But still. It may even hurt teaching some naive person Linux because they could be "Well it runs on a PC and PC's reboot."

    --
    That which does not kill me only postpones the inevitable.
    1. Re:Commercial mis-represents by aristotle-dude · · Score: 1
      Most people don't know what a kernel is let alone what Linux is exactly or how often it reboots. In the minds of the average consumer, linux is some obscure OS that geeks use to practice some mysterious arcane black arts on.

      Linux may indeed run well but it lacks software, a unified UI, it has usability problems and lacks visibility in the general marketplace.

      --
      Jesus was a compassionate social conservative who called individuals to sin no more.
    2. Re:Commercial mis-represents by Ash-Fox · · Score: 1

      > Linux may indeed run well but it lacks software, a unified UI, it has usability problems and lacks visibility in the general marketplace.

      I have compared KDE 3.5.2 (with koffice) to Windows XP (with ms office), found it was more usable and had more of a unified UI than windows (with office) out of the box.

      However the comment about visibility in the general marketplace is true.

      Unfortunately, KDE and MacOSX share many issues, such as khtml/webkit being unremovable from the system (without breaking things), both being annoyingly slow, unlike Windows's IE (IE7 will no longer be tied to the OS).
      KDE and MacOSX do not handle UIs which were designed on another standard that well (wxwindows, GTK etc.), while Windows versions seem to have better support [see gaim, xchat, firefox etc].
      When comparing Windows/Linux-KDE/MacOSX on the same hardware (tripple booting, wee!). Microsoft's software does tend to appear a lot snappier (faster) than both of the other systems. Microsoft Windows does also appear to launch opensource software than runs on all three platforms, faster too. Such as firefox.

      --
      Change is certain; progress is not obligatory.
  102. Surely some mistake? by Anonymous Coward · · Score: 0

    ...pretty much only appealing to the Smug Mac User crowd.

    Shouldn't that be Smug Mac User Group?

  103. Do they have the resources? by Instine · · Score: 1

    Talk about a long campaign!

    --
    Because you can - or because you should?
  104. There's one key difference... by Mark_in_Brazil · · Score: 1
    They know that in vernacular English (rather than pedantic geekspeak), "PC" means "a computer running Windows". (Most non-dumb geeks are at least aware of this fact.)
    There's one key difference between attacking "PCs" and attacking the real cause of the "PC" problems mentioned in the ads, and I think it's a crucial one. Apple should have mentioned Windows as the cause of restarts, virus problems, etc. By saying it's a "PC" problem, Apple is opening itself up to attacks when people use Boot Camp and then get viruses, BSODs, malware-induced freezes, and any other Windows-related problems on their Macs.
    On the Apple web site, they say things like "Windows just wasn't built to bear the onslaught of attacks it suffers every day" and the "Word to the Wise" on the Boot Camp page:
    Windows running on a Mac is like Windows running on a PC. That means it'll be subject to the same attacks that plague the Windows world. So be sure to keep it updated with the latest Microsoft Windows security fixes.
    I think Apple's TV and print advertising, if it's going to attack Windows-related PC problems, ought to be just as explicit about the actual cause of those problems being Windows.
    --
    "It is nice to know that the computer understands the problem. But I would like to understand it too." --Eugene Wigner
    1. Re:There's one key difference... by telbij · · Score: 1

      I think Apple's TV and print advertising, if it's going to attack Windows-related PC problems, ought to be just as explicit about the actual cause of those problems being Windows.

      Good idea, but its just wishful thinking. A 30-second ad can only hope to communicate one idea. Hopefully the idea that Macs are better. It is utterly impossible to communicate this nuance to the target audience. For that you need viral marketing.

  105. Great by suv4x4 · · Score: 4, Funny
    1. Re:Great by voisine · · Score: 1

      Hey, I was able to watch it no problem on my mac. Apparently not even apple can write software that doesn't crash on windows.

      --
      http://replaylink.com/ sell used CDs/DVDs/video games as easy as returning NetFlix rentals

    2. Re:Great by suv4x4 · · Score: 1

      Hey, I was able to watch it no problem on my mac. Apparently not even apple can write software that doesn't crash on windows.

      Apparently. Good that Microsoft can, as I never had WMP crash on me what I just want to watch a web video.

    3. Re:Great by lampiaio · · Score: 1

      Of course! Macs are so good that even Microsoft applications run well.

      But really, the WMP app was worse than Real Player. Good thing MS gave up developing it and licensed a third-party solution.

      --
      My other account has mod points.
    4. Re:Great by retiarius · · Score: 1

      actually, the worst gaffe in that picture is apple hijacking the term 'HD' for
      the supersize version of the ads. the rez for those are just 848x480, which
      is EDTV, not HD.

      harrumph, if apple thinks HD is just a wider 480p, that's snake oil.

  106. Re:Dumb. PC==Mac. Mac==PC by Golias · · Score: 1

    The other guy who replied to you is correct. "PC Magazine" pre-dated the IBM clones, so it was obviously *not* established to focus on clones.

    There were several (probably paid) editorials in the late 80s and early 90s urging people to stop calling Compaqs and Olivettis and other DOS/Windows systems of the time "IBM Clones" and instead go with the blanket term "PC" to distinguish the (mostly) Intel-based computers (mostly) running Windows from the Commodore, Atari, and Apple systems of the time.

    The term stuck, and now when you say "Macs and PCs", it makes sense to people. Trying to get non-geeks to call a Mac a PC is even more pointless than trying to stop geeks from using made-up plural forms like "boxen" and "virii." You can't do it, so don't bother trying.

    --

    Information wants to be anthropomorphized.

  107. Whatever by Anonymous Coward · · Score: 0

    Hmm...no viruses here on happy little win2k compy. Ever. No, not once. Reboots? Only when I want to. Boring stuff? Yeah, but it would be the same boring stuff if I were using a Mac to do it.

  108. Whos your MAC daddy by devfsadm · · Score: 0

    I think that Apple has generated enough revenue from the Ipods that they actually think they can take on Microsoft in their market.
    I think Apple forgot who bailed them out last time by giving them 150 Million. And Microsoft allowing office X for the Macintosh. Microsoft allows Macintosh an existence in the computer world and not the other way around. The Geeky guy in the suit is the cool guys Daddy.
    Right Junior.

    1. Re:Whos your MAC daddy by seamus_waldron · · Score: 1

      That would be "Microsoft settled out of court to make allegations that it had stolen Apple's intellectual property in designing its Windows OS go away". In line with common Microsoft practice, they then agrred to cross-licence various technologies for five years and Microsoft bought (and later made a shed load of profit) $150 million of Apple stock. Microsoft also announced they were to release Office 98 for the Mac. No bailing out, just lots of covering of their Microsoft arses. Oh yes, don't forget that Microsoft also makes huge amounts of money on the selling of Mac software. They don't ever really want Apple to go away. Remember Excel was a Mac product before Windows, just like iTunes ;-)

  109. Re:Dumb. PC==Mac. Mac==PC by Anonymous Coward · · Score: 1, Funny

    And that's why you're an idiot.

  110. Re:Dumb. PC==Mac. Mac==PC by NutscrapeSucks · · Score: 1

    You're not old enough to remember the abysmal IBM PCjr that really started the Mac vs. PC war

    I'm old enough to remember the IBM PCjr vs Apple //c war (in which Commodore was victorious :), but I can't recall the "Peanut" ever being sold to the same market as Macs.

    --
    Whenever I hear the word 'Innovation', I reach for my pistol.
  111. Not reality by Anonymous Coward · · Score: 0

    This capaign will damage Apple, because the reality is that Apple is the party with serious quality problems.
    Too many recent Apple machines have been plagued by hardware problems, and the operating system is archaic, with a pretty GUI bolted on. MacOSX is full of bugs that are indicitive of a sloppy approach to software quality. Try playing with any apple file format. It takes only a hour or so to cause an apple program to crash with dodgy input data. From there it is not difficult to write an exploit.

    1. Re:Not reality by Hitchcock_Blonde · · Score: 0

      Yeah, right.

      --
      Karma Schmarma
  112. Marvin the PC Android by Zerbs · · Score: 2, Funny

    Here I am, brain the size of a planet, and I get stuck doing all the boring jobs.

    --
    "22 astronauts were born in Ohio. What is it about your state that makes people want to flee the Earth?" Stephen Colbert
  113. Re:MS + MSNBC + NBC Stations by I'm+Don+Giovanni · · Score: 1

    The fact that that was an AP story carried by CNN, FoxNews, and newspapaers as well wasn't enough to dissuade you from conspiracy theories? [face_rollseyes]

    --
    -- "I never gave these stories much credence." - HAL 9000
  114. Re:Dumb. PC==Mac. Mac==PC by hunterx11 · · Score: 1
    Intel Macs don't have a BIOS. They cannot boot an operating system targeted at an IBM PC compatible without special software. Although it would probably be more accurate simply to refer to "Windows" instead of "PCs" (as they are clearly talking about Windows), they probably want to avoid using the name of their competition.

    Also, "democracy" in modern language usually refers to representative forms of government even in most political discussions. Even the Athenian democracy consisted of rule by a minority of the people. Even so, representative democracies outnumber direct democracies vastly; in fact, it's a case of many against one, just like makers of IBM compatible personal computers outnumber makers of Macintosh personal computers many against one.

    --
    English is easier said than done.
  115. HAH. Apple just shot themselves in the foot bad.. by ShyGuy91284 · · Score: 0, Redundant

    Openly promoting the "Windows gets virii, Macs don't" will probably cause a huge intrest in virus makers who aren't totally obsessed with Macs to prove them wrong. Way to go. Would have been smart to invest in anti-virus software on the system level before you did this Apple.

    --
    In undeveloped countries, the consumer controls the market. In capitalist America, the market controls you.
  116. Apples shoots itself in the foot... Again! by AlienSD · · Score: 1

    Apple is crapping on the 40's white color workers, but it's the 40sh white color workers that make all corporate purchasing decisions today... This kind of stupidity is a major reason that Apple has such a small market share. Go Apple ;)

    1. Re:Apples shoots itself in the foot... Again! by Valafar · · Score: 1

      You do know that it's "Collar" as in "shirt collar" not "Color", right?

    2. Re:Apples shoots itself in the foot... Again! by necro2607 · · Score: 1

      Until all those 40-something white-collar workers retire and their kids who like Macs become the ones making the purchasing decisions.... :)

    3. Re:Apples shoots itself in the foot... Again! by NtroP · · Score: 2, Funny
      Apple is crapping on the 40's white color workers, but it's the 40sh white color workers that make all corporate purchasing decisions today... (emphasis mine)
      Its white-collar. White-collar, as in they wear white shirts with white-collars (probably with ties attached) instead shirts with "blue-collars" or t-shirts or tank-tops or what-have-you, implying that they don't "get their hands dirty" when they work like "blue-collar" workers do. This means that you can actually include non-caucasians in the white-collar category too.

      Or where you making some sort of statement and I missed it entirely? ;-)

      --
      "terrorism" and "pedophilia" are the root passwords to the Constitution
  117. Devil's advocate by XMilkProject · · Score: 2, Insightful

    Just to play devils advocate here, reviews have been coming around showing as much as a 30% speed increase for common tasks if you install Windows on your Intel mac.

    With a 30% speed increase during my normal daily use, I could probably afford a little downtime for spyware or viruses now and then.

    I'm pretty baffled as to what Apple is doing, it seems like their marketing people and business strategy are not inline. Everything their doing points to lowering dependence on MacOSX, yet they continue to throw out marketing slogans saying PC's and windows suck.

    I hate to tell you this Apple, but the accepted definition of a PC nowadays is a machine that is IBM PC Compatible, which of course your x86 intel macs are. Your marketing spin is starting to get old... First you told us PowerPC was the only way, and x86 was crap, then you decided to use x86 becuase it was cheaper/cooler/faster. Next you told us MacOS was the only way to make the x86 Intel CPU's work well, then you released a tool so we could all install windows and see it run much faster than MacOS. What's next?

    --
    Big ones, small ones, some as big as yer 'ead!
    Give 'em a twist, a flick o' the wrist...
    1. Re:Devil's advocate by mamer-retrogamer · · Score: 1
      Next you told us MacOS was the only way to make the x86 Intel CPU's work well, then you released a tool so we could all install windows and see it run much faster than MacOS.
      If "runs faster on the same hardware" is the metric by which we are determining what is better, then why aren't we all still running DOS or CP/M?
      --
      Schrödinger's cat is not amused—maybe.
    2. Re:Devil's advocate by Anonymous Coward · · Score: 0

      I am no mac user, but OSX compares to Vista. It is like comparing the speed increase you'll get if you downgrade XP to windows 98. If Vista is still 30% faster than OSX on the same machine, you could have a point. But I'm guessing it will be quite the opposite...

    3. Re:Devil's advocate by Caiwyn · · Score: 2, Insightful

      With a 30% speed increase during my normal daily use, I could probably afford a little downtime for spyware or viruses now and then.

      Huh? Everything I've seen says you only get that kind of an increase for things like games, due to OS X apparently underclocking the GPU due to heat concerns -- that's not what most people call "normal daily use." If spending however long it takes to back up data, reformat, reinstall Windows, drivers, and software is worth a few extra FPS to you, be my guest. Viruses were made for people like you.

    4. Re:Devil's advocate by TheNetAvenger · · Score: 1

      am no mac user, but OSX compares to Vista. It is like comparing the speed increase you'll get if you downgrade XP to windows 98. If Vista is still 30% faster than OSX on the same machine, you could have a point. But I'm guessing it will be quite the opposite...

      Actually NO. OSX compares to WindowsXP. The only thing OSX has over WindowsXP is the off-screen OpenGL composer (bitmap based).

      The Graphics engines, and many other things are on par or actually offer less than WindowsXP. For example NTFS, the file system for Windows has more features and 'overhead' than HPS.

      Also look up the graphical susbystem comparisons. OSX has nothing like the vector Composer in Vista, nor the GDI replacement API.

      Here is how the graphics in OSX and Windows compare

      System 6-9 (QuickDraw) = Windows 16/32 GDI
            (Both are also comparable to Display Postscript)
      Mac OSX Quartz/PDF = Windows (2K/XP) GDI+
            (Look up the features, they are virtually the same.)

      Windows Vista has not only WPF, but a full roundtrip Vector Composer. Something that exists on NO OS in existence, even though it is just cute glass now, future applications will show how this really makes a difference, not only for developers but end users.

      OSX is pretty though, and Apple's graphic designers are dang good. However if what OSX was doing was 'above' WindowsXP then you wouldn't see 'cute utilties' that not only make WindowsXP look like OSX, but also give you all the visual functionality and 'pretties' of OSX. But WindowsXP users can get all the Mac Pretties if they want.

      However, there are things that happen on Vista, that you can't even mimic on the OSX desktop even if you wanted to.

      So lets kill the myths.
            1) OSX Vista ... OSX = WindowsXP would be more accurate
            2) OSX is not slower on the same hardware because it is doing more, the
                  'technical' overhead in WindowsXP is actually higher than OSX.
            3) OSX should in fact run a 'bit' faster because of the Offscreen Bitmap
                  rendering.
            4) XP and OSX both use the same level of Video Accelerated features,
                  with the exeption of the Offscreen Bitmap rendering.
                  (Both only have basic vector GPU acceleration feature for vector and
                    other Quartz/GDI+ features.)
            5) Vista is doing more than Offscreen GPU drawing, it is using the 3D GPU
                  features for a Vector acceleration and using roundtrip Vector Composer.
                  Even handling true 3D scenes without resorting to a Gaming Engine.

      OSX is awesome, but you can't live by the Apple marketing hype or marketing myths. Their marketing department is good, but not always truthful. So even if their marketing department says OSX does XYZ, it doesn't actually mean OSX is doing it. The developers write OSX, not the marketing team.

    5. Re:Devil's advocate by Anonymous Coward · · Score: 0
      reviews have been coming around showing as much as a 30% speed increase for common tasks

      How odd that your post has no links. How could that be? What could possibly explain that?

    6. Re:Devil's advocate by Anonymous Coward · · Score: 1, Informative

      I hate to tell you this Apple, but the accepted definition of a PC nowadays is a machine that is IBM PC Compatible, which of course your x86 intel macs are.

      I don't know how you can claim that an Intel Mac is "IBM PC Compatible". Of all the software that ran on the IBM PC, how much can you run on an Intel Mac? You need special software (including a new firmware) just to be able to install any PC operating system. They don't have a BIOS, which is one of the things that makes an IBM PC compatible IBM-PC-compatible.

      First you told us PowerPC was the only way

      They did? When? I don't remember Apple ever claiming to be the "only way".

      x86 was crap, then you decided to use x86 becuase it was cheaper/cooler/faster

      It *was* crap, compared to many of the PPC processors, back then. You seem to have forgotten the "10+ years pass" that occurs during your comma.

      Next you told us MacOS was the only way to make the x86 Intel CPU's work well, then you released a tool so we could all install windows and see it run much faster than MacOS.

      They'll still tell you that Mac OS is the best (not only!) way to use an Intel CPU. If you've ever looked at their Boot Camp webpage, you see that they make that abundantly clear.

      Conclusion: If you twist their words a lot, and leave out a few decades of history, Apple's marketing message sounds weird. Umm, OK.

    7. Re:Devil's advocate by Anonymous Coward · · Score: 0

      Windows Vista has not only WPF, but a full roundtrip Vector Composer. Something that exists on NO OS in existence, even though it is just cute glass now, future applications will show how this really makes a difference, not only for developers but end users.

      Well there is cairographics.org.

    8. Re:Devil's advocate by damiam · · Score: 1
      reviews have been coming around showing as much as a 30% speed increase for common tasks if you install Windows on your Intel mac.

      I haven't seen those reviews. What I have seen is that games are faster under Windows (because of optimization and OSX underclocking the MacBook GPU) and that Office is significantly faster (because of Rosetta). Neither of those are inherent problems with OSX.

      Also, a 30% speed increase during your daily use would be pretty useless for "common tasks" (playing music, web browsing, word processing, spreadsheets, email, etc.) because none of those activities are CPU-bound in the least.

      --
      It's hard to be religious when certain people are never incinerated by bolts of lightning.
    9. Re:Devil's advocate by toddestan · · Score: 1

      Just to play devils advocate here, reviews have been coming around showing as much as a 30% speed increase for common tasks if you install Windows on your Intel mac.

      30% faster than what? Running OSX on the same hardware? The new Intel Macs are nothing but standard PC parts in shiny Apple boxes, for running Windows there isn't anything that is going to make them 30% faster than the same hardware in a generic box.

    10. Re:Devil's advocate by Anonymous Coward · · Score: 0

      I agree, it's unfair to compare OS X Tiger with Vista. OS X Tiger is a stable, mature, shipping product; Vista isn't.

      By the time Vista does ship, further work will have gone into building upon OS X. How much? Apple doesn't tip their hand, so it's difficult to say.

      Rest assured that the comparison will be revisited when Vista ships.

    11. Re:Devil's advocate by TheNetAvenger · · Score: 1

      Well there is cairographics.org

      I don't want to knock the cairographics work, but it still is not a full roundtrip API, nor a roundtrip Vector API.

      Its strengths are it is surfaces, but they are bitmap based, much like OSX does now.

      Vista really is doing some new things with its composer. Not only is Vector acceleration getting a major bump by dumping to the 3D GPU as much as possible, but the application to composer relationship has changed.

      For example in Cairographics, they are also about device indepedance, something Vista is also taking to a new level as well. But in Cairographics because the surfaces are non-vector in the composer (or equiv. layer), when a difference resolution or device/display context is needed, the composer requests this inforamtion from the applications or the application 'surfaces'.

      In Vista, there is no need to go back to the application, from changing device or display contexts to even more advanced things as when vector changes are made from Vista back to the application or from the application back to Vista, all that has to be communicated is the Vector change, not a full repaint of the application 'surface' to provide this change in information to Vista or to the application.

      Now I know that cairographics does a bit of this on an upper layer, but when it gets to the composer layer, the OS (or the OS model of cairographics) is only maintaining the resulted bitmap for the display context.

      For example, if you have an application with a 3D cube with a complex Vector Graphic dancing around it, the only changes that have to be sent to the Vista composer are the vector changes/animations.

      This has tons of benefits, as it even becomes lighter and richer GUI protocol than X11 itself even. In this context, the RDP in Vista is now only passing simple vector changes even in complex graphical applications that are even doing 3D operations. (Hence why in Vista, doing a Remote Desktop is even more light weight than RDP, and also passes things like Glass and the complex vector level processing and animations in a compressed XAML type format to the client computer to process.)

      But that is just one simple example of a benefit. There are performance advantages within the OS itself, as well as having a really rich device independance that doesn't get limited at any device. Vista can in theory pass a 3D animating application to a printer without translation. Which could allow allow the printer (if the printer mfg would support it) the ability to not only print a static image of the Application/Document, but even do a frame by frame printout. (Think old time paper filp book)

      This is kind of a silly example, but when we see 'paper' printers replaced by electronic Ink, etc will become an important feature that your printed out on 'electronic paper' will animate as it did on the LCD and also open the door for you to interact with the digital paper, even though the applicatino is technically just 'printed' to the paper.

      I truly wish more people would go check out the guts of the WPF/XAML portions of Vista, along with the new Vista Graphics Subsytem that makes these concepts really shine.

      Also I do realize there are some technologies out there that are trying to do a full OpenGL type of desktop composers for KDE, etc. Some are impressive, but so far they are missing the roundtrip Vector concepts from my knowledge of them.

      These are progression, but the bitmap composing is not efficient. To put it in a metaphor, it would be like having your character in WoW have to resend the bitmap of the character to the rendering engine with every tiny change. This is not how 3D GPUs like to work, and the overhead of maintaining Bitmaps in this fictional metaphor overlaid on the screen and other characters would be massive. Hence why games use vector meshes.

      Think of Vista as the first OS to offer this level of composing and an API to support it not just for games, but as a standard part of the basic GUI 2D/3D rendering syste

  118. The cult should be so proud... by The+Spoonman · · Score: 0, Troll

    ...making fun of stuff that was a problem, what? Maybe two-three versions ago? The Mac I had sucked balls compared to any Windows box I ever touched..

    --
    Which is more painful? Going to work or gouging your eye out with a spoon? Find out!
    http://www.workorspoon.com
  119. I can't figure it out by Mister+Whirly · · Score: 1, Funny

    So is Apple the shit sandwich or the giant douche?? Can somebody help me on this one??

    --
    "But this one goes to 11!"
    1. Re:I can't figure it out by Mister+Whirly · · Score: 0, Offtopic

      Modded Troll?? Don't any of you /. people ever watch South Park???

      --
      "But this one goes to 11!"
  120. Apple:"PCs"::FedEx:USPS by Kadin2048 · · Score: 1

    Actually I think the FedEx/USPS commercials are a good parallel to Apple/"PC" ones.

    The USPS is something people are (well, were; I think a lot of younger people are less so) very familiar with, and use often. As such, its flaws get a lot of exposure. Anything that's used by that many people, unless it's absolutely perfect, is going to be reviled. Everybody who's used the mail for long enough has an experience with a lost letter, mangled package, delayed delivery, or rude postal clerk.

    PCs are in a similar position. They're the de facto standard, pretty much everyone has one on their desk and has experienced a BSOD, virus, trojan, malware, or general bizarre behavior. So they're easy to hate: you can get in front of any group of 10 people in this country, pretty much, and say "How many people have had their Windows PC crash?" and get a bunch of hands up. Likewise, if you asked "How many people have had their Mac crash?" and you'll be lucky to get one hand. There may only be one Mac user in the crowd, but it will look like they're superior regardless.

    Similarly, if you asked a group of people "How many people have had a bad experience with the USPS?" you'll get a lot of hands, versus "How many of you have had a bad experience with FedEx?" and you'll only get a few.

    Now, I don't want to take this comparison too far; I really do think that in terms of operating systems, Apple delivers a thouroughly superior product, and Windows sucks the big one. Personal experience of using both has led me to that conclusion, but it's not personal experience that is driving most people's perception of Macs and Windows PCs.

    The result is that it's a lot easier for Apple to launch a successful hate campaign about "PCs" generally than it would be for Microsoft to do the reverse, because pretty much everyone has had some bad experience with a PC. It's easy common ground to find. Apples, to a lot of people, are a bit of an unknown quantity. They know they exist, but not a whole lot more about them; so if you just create a vague positive image, you can then compare it to the concrete bad image they have of PCs, and there's your commercial. Basically, it's Apple: 0, PCs: -1.

    --
    "Ladies and gentlemen, my killbot features Lotus Notes and a machine gun. It is the finest available."
    1. Re:Apple:"PCs"::FedEx:USPS by Golias · · Score: 3, Insightful

      Well, in addition to the numbers game, FedEx actually does reliably ship overnight, while the USPS Express mail occasionally takes longer.

      Likewise, Macs do have fewer virus problems, better default-config security, superior media authoring software (for free and pre-installed, no less!) and tend to be considerably more reliable and more robust.

      Now, Windows has gradually gotten better, as has the USPS, but neither has closed the gap, nor have their earned back their reputations just yet.

      So really, it's FedEx and Apple: 1, USPS and Windows: -1.

      And just like that, a "hate" campaign makes a lot of sense.

      --

      Information wants to be anthropomorphized.

  121. Correction by MarkoNo5 · · Score: 1

    That should be "right-click and wait a few seconds". And yes, I have a Mac. And not a slow one: 1.4GHz powerbook with 1.25GB of RAM. I still have to wait several seconds for that menu to show up.

    1. Re:Correction by CableModemSniper · · Score: 1

      I'll admit, clicking it after a prolonged period of not clicking on that menu does take a moment, I wouldn't say "a few seconds" though. (G4 1GHz mini + 512MB ram). I'm not sure I'd even say a full second. It's certainly not "teh Snappy"

      --
      Why not fork?
    2. Re:Correction by Anonymous Coward · · Score: 0

      There is an easy way to fix this that doesn't require the Finder to search through all the app bundles (which is what causes the delay) -- just make a folder of aliases to your most used apps, and drag that to the dock. The right-click is then instantaneous. I use it all the time as I prefer a "tidy" dock.

    3. Re:Correction by Anonymous Coward · · Score: 0

      or organize your apps into subdirectories like net, office, etc. then the finder won't scan all of your app bundles at once.

    4. Re:Correction by Anonymous Coward · · Score: 0

      Meh.

      Takes a while for the start menu to come, too.

    5. Re:Correction by Achromatic1978 · · Score: 1
      Fuck me, he's right!

      Except he's not.

      Pentium 4, 2.4GHz, 1GB memory - running custom theme: instant. Not a quarter of second, literally as you click. Same on a Pentium M, 1.86GHz, same.

    6. Re:Correction by StemCellVirus · · Score: 1

      And how many apps are installed on your pc? Mine at work lags like hell waiting to open it. Sure the Start Menu opens up right away but its a couple seconds waiting for the All Programs menu to pop up.. But then again mine is three columns wide, filled from top to bottom, and at the resolution my two 20" monitors are set at, thats alot of damn shortcuts there..

    7. Re:Correction by Achromatic1978 · · Score: 1

      Excluding updates and such listed in Add / Remove Windows components, 112. (Figured that was better as a comparison, since I'm anally retentive about grouping stuff on my start menu. ;)

  122. I just bought a new IMac, and I am not so impresse by Hyperx_Man · · Score: 2, Interesting

    I just bought a new Intel Imac, loaded it with 2 gigs of RAM. This is the 2 gigahertz version. Here are some of the things that I noticed: 1. When browsing my MP3 collection on my buffalo 1 terrabyte NAS (using SMB I guess), it would take 20 seconds for the window to show all the file names. This takes about 3 seconds on my 2.8 Gigahertz Intel HP Computer running Windows XP. Both computers were wired to a 1 gig netgear switch. 2. When opening firefox for the first time, it takes the mac 8 seconds to load. The PC loads it in 3 seconds. Not from cache, this is first load. 3. Trying to view CNN.com videos still doesnt work, no matter which browser I use. I have the correct plug-ins. It just says connecting (this is on the same LAN where my Windows XP machine loads the videos without any problems). 4. Spooling to my printer takes twice as long for the same PDF on the Mac as compared to my PC. 5. When I bought Microsoft Office for Mac, it came with Virtual PC. I was excited that I could get a VM session of windows in my mac, however I was quickly disapointed when I read it would not work on an Intel Mac. Money down the drain since MS doesnt have a roadmap on releasing this software, and once opened it was not returnable. 6. The system kept losing its blue tooth mouse. I eventually replaced it with a wired mouse since I like the scroll thingy better. 7. The Mac went to sleep many times, and would not wake up when I pressed the keyboard or moved the mouse. When I changed the mouse to a wired one, I could then wake the system up. 8. There is a new security update at least once every 2-3 days. Each update requires a reboot. Each major software install requires a reboot as well. I thought we were moving away from this? 9. Entourage email client would crash the mac all the time. I blame that on Microsoft, however, I am not impressed how one app can cause the entire system to freeze. When I called Apple, they said it was a connectivity issue. 10. When you insert a DVD into the MAC it takes 21 seconds for anything to happen (system to recognize there is something in the DVD drive). It takes 9 seconds using my Windows XP and Pioneer DVD recorder (this recorder is maybe 1 year old) Overall I find myself doing more on my Windows XP machine. I go to the Mac to manage my pictures and music on Itunes, however, daily operations, like newsgroups reading, writing up papers, browsing, I go back to the PC.

  123. Re:Dumb. PC==Mac. Mac==PC by bhalo05 · · Score: 2, Insightful

    Yeah, saying 'Windows is shit' while at they same proudly announcing 'Hey, you can run Windows now too!' would soung a little weird, wouldn't it?

  124. Re:Dumb. PC==Mac. Mac==PC by thatguywhoiam · · Score: 1
    Thus, it would be logical that all of the PC guy's behaviour in the ad applies to a Mac, too. This actually seems to be the case, though in less significant amounts than in a pure PC.

    The Mac guy would start acting like the PC guy if he swapped tshirt for bad jacket + slacks, glasses, and gained 20 pounds. In other words, if he was running Windows.

    --
    If Jesus wants me it knows where to find me.
  125. Re:I just bought a new IMac, and I am not so impre by solitas · · Score: 1

    Okay, then: how much do you want for it?

    --
    "It's time to take life by the cans." ~ Bender ("Bendin' in the Wind", ep. 3-13)
  126. CCC by Kadin2048 · · Score: 1

    I've used Carbon Copy Cloner for my last two machines to move my data over from my old machine to the new (in Target Disk Mode). Works like a charm.

    I've found it's way too obnoxious to recreate my whole system on a new machine, with the amount of stuff I have that the Apple utilities probably won't copy over (postfix configs, etc.) but I didn't want to just pull the drive from the old one and put it into the new machine (wanted to upgrade hard drives or whatever), so I've just cloned the drive onto the new machine and rebooted. Done this a few times.

    I guess when I finally get an Intel Mac I won't be able to do it anymore, but I've really thought it's great -- all of the benefits of upgrading (better hardware) but without the few weeks of tweaking and resetting everything that I was used to doing after an upgrade. Basically it's like having the same "system" on the software side, but I've been able to take it through three complete iterations of hardware.

    On the downside, you develop a lot of cruft this way, but I'm less concerned with that than I am with losing data or having to reconfigure something that I set up years ago and don't remember how to get working exactly the same way again.

    --
    "Ladies and gentlemen, my killbot features Lotus Notes and a machine gun. It is the finest available."
  127. Commercial Extension by tonyr1988 · · Score: 0

    [takes place after the PC guy "crashes" from the virus]

    Mac: Who are you? [turns to his left]
    Tux: I'm Tux, the Linux penguin!!!
    Mac: Oh crap, PC just gave me a virus....ahhhh!!!!! [falls over]

    [pause]

    Tux: Uh oh...I'm feeling kinda woozy, too. I think I may have a virus...oh wait. It's just normal code execution. *farts* Aww...much better. Sorry - false alarm.

  128. The main problem. by Gno · · Score: 0, Flamebait

    The main adavantage that macs have over most pcs is that they don't have windows installed. :)

    --
    It's not -1 Flamebait! It's +5 Funny. You just didn't get the joke...
    1. Re:The main problem. by jabelson · · Score: 1

      Please... Linux is a beautiful interface, but it also means a migration to all new software and a learning curve (and these things are supposed to be convenient with a standard interface, that's why we moved past DOS) - and many of the things you take for granted on a PC - like clicking an MP3 or .MOV file and hearing music or seeing video, takes work on a Linux box - at the least, you have to find the software (my implementation from Redhat did not have those utilites). I really wanted to run Linux but went back to XP for the ease. Sure, you may get a virus or two if you're not careful, but with free AVG installed, I've not had that problem in at least a year - maybe more and the problem is not because of MS - it's because of assholes...

  129. Re:Dumb. PC==Mac. Mac==PC by NutscrapeSucks · · Score: 1

    He is correct, but you are still wrong.

    PC (as in "Macs versus PCs") was in common use in the 1980s and was not some 1990s Microsoft conspiracy. The point about PC Magazine was just that they used the term "PC" as a generic throughout the 80s.

    I will agree that there was a concerted effort to stamp out the word "Clone", for obvious reasons. Which is too bad because I still sometimes say "clone" to refer to a "whitebox" and people tend look at me funny.

    --
    Whenever I hear the word 'Innovation', I reach for my pistol.
  130. Crash Different by rarel · · Score: 1

    The other side of the story, a cool video I downloaded a few months ago, I don't remember where...

    http://stuff.freylia.net/junk/dontbuymac.wmv (WMV, 5.5Mb)

    "Mac killed my inner child" ;)

    Cheers!

    1. Re:Crash Different by Anonymous Coward · · Score: 0

      What a fucktard ass clown!

      I'd drown that 'tard in the toilet if he worked with me.

  131. I agree that SuperDuper is better by ToastyKen · · Score: 1

    I used to use Carbon Copy Cloner, but then I was lazy about backing up for a while. When I went back to it, it had fallen behind in features to Sup erDuper</a>, and that's what I use now.

  132. Same old, same old... by Outdoorsie · · Score: 1

    Obviously late to this argument, but I found it ironic that Apple was trying to differentiate itself from PCs in these commercials using one white guy vs another. It's still just two white guys, pretty typical for the whole tech industry. I think Apple would have had a much better argument for their "different look and perspective" if they had used an intelligent, young, hip WOMAN for their computer insted of the grungy guy.

    1. Re:Same old, same old... by 99BottlesOfBeerInMyF · · Score: 1

      I think Apple would have had a much better argument for their "different look and perspective" if they had used an intelligent, young, hip WOMAN for their computer insted of the grungy guy.

      Of course you didn't go to school for marketing so that is just an uneducated opinion. Here's my equally uneducated opinion. If the main character in the commercial was a woman, it would reinforce for many men the image that it is a computer for artists and girlie types. That would lead them to avoid it. Conversely, women are accustomed to using products marketed at men and there is no stigma attached to it. Case and point, women will buy men's clothes and no one has an issue. Men won't buy women's clothes without the sky falling. From a marketing perspective, I suspect having a man in the commercial really was the way to go.

    2. Re:Same old, same old... by Brandee07 · · Score: 1

      The important part isn't that the Mac is represented by a guy, it's that the guy gets this hot japanese chick in the Networking commercial. The message here is not that a Mac is girly, it's that a guy who uses a Mac can get a girl. That's advertising for you.

    3. Re:Same old, same old... by Outdoorsie · · Score: 1

      You're right, I didn't go to school for marketing (cs like everybody else here). And you have a very good point.

      It's just articles like these: Study: Women buy more tech than men that make me think us women are often an underestimated market share in the tech sector.

      Also, I think men would happily by a computer sold to them by a sexy girl. Works with beer, cars and Sports Illustrated, doesn't it?

  133. Cmd-C, V came first by ToastyKen · · Score: 4, Informative

    And let's not forget the history: It was Apple who came up with Cmd-z, x, c, v. Windows started out with that Shift-Ins, Shift-Del stuff. It's Windows that was trying to be more like the Mac in the first place when they finally changed their shortcuts.

    Also, Cmd has been the traditional shortcut key on Macs for a long time, since the days of Apple II, when it was the Apple key, so there's a long history there. In fact, the Control key didn't even exist on Apple keyboards until years later.

    1. Re:Cmd-C, V came first by Kadin2048 · · Score: 3, Interesting

      Agreed. Also, recall that Windows isn't exactly the Land of Standardization when it comes to shortcuts for everything else.

      With a few exceptions, I can be guaranteed that any Mac app can have it's window closed with Command-W, quit by Command-Q, a new window created with Command-N, and hidden using Command-H. There are a ton of others, I could go on and on.

      On my Windows machine, I've never bothered to learn the shortcuts because they're mostly too complicated to save much time. (Except for the applications that have adopted Mac-like shortcuts, only replacing the Command key with Control, there are quite a few of these now.) I know of a bunch of programs that use Alt+F4 to close a window -- who the hell ever thought that was a good idea? I have to move my entire arm to do that.

      It's definitely Windows that could use some serious reconsideration of its shortcuts, dump a whole lot of cruft, and maybe get on par with what the MacOS has had for a while now.

      I could accept Apple perhaps offering an option in System Preferences somewhere to reverse the behavior of the Command and Control keys, for Windows users that really can't stand using their thumb to use hotkeys, but I think ultimately Apple has a strength in its use of hotkeys, and they realize this.

      Maybe the solution would just be to have keyboards that have a little switch on them for "PC compatibility mode" that swapped the keys (my KVMP switch does this, I use it to make my Linux machine more Mac-like, although I could probably do the same thing in software somewhere).

      --
      "Ladies and gentlemen, my killbot features Lotus Notes and a machine gun. It is the finest available."
    2. Re:Cmd-C, V came first by oberondarksoul · · Score: 1

      I could accept Apple perhaps offering an option in System Preferences somewhere to reverse the behavior of the Command and Control keys, for Windows users that really can't stand using their thumb to use hotkeys, but I think ultimately Apple has a strength in its use of hotkeys, and they realize this.

      You can remap the Command, Caps Lock, Option and Control keys from the Keyboard & Mouse pane of System Preferences - you get the choice of making any of those keys act like any other, so you can bind Control to Command, and so on.

      --
      And tomorrow the stock exchange will be the human race
    3. Re:Cmd-C, V came first by Anonymous Coward · · Score: 0

      You can't remap caps lock to control in macosx without using some kind of fragile tweak program.

    4. Re:Cmd-C, V came first by oberondarksoul · · Score: 1

      Yes, you can, from the same preferences pane. The choices are Caps Lock, Control, Command and Option and they can all be mapped to each other, at least in Mac OS X 10.4, without any tweaks installed.

      --
      And tomorrow the stock exchange will be the human race
  134. Re:Dumb. PC==Mac. Mac==PC by Alan+Partridge · · Score: 0, Insightful

    Would a room full of rackmounts running windows count as a PC in your world?

    --
    That was classic intercourse!
  135. What a year! by Anonymous Coward · · Score: 2, Funny

    This Year is the year for:
    - Linux on the desktop
    - open-source Java
    - Mac viruses
    - Windows Vista
    - Duke Nukem Forever

    (And it's been This Year for 5 years now.)

  136. Who'd have figgered by kckman · · Score: 0, Redundant

    It's Apple's site, Apple's commercial and it requires QuickTime. I'll have to pass.

  137. Re:Dumb. PC==Mac. Mac==PC by Golias · · Score: 1

    PC (as in "Macs versus PCs") was in common use in the 1980s

    Not in my part of the country. We all called them either "IBM compatibles" or "clones."

    Not in any of the general press of the time, either.

    The effort to wrest any association with IBM from the identity of Windows systems didn't come along until the late 80s, and didn't really gain much traction until around the turn of the decade, when Windows PC's began to replace a lot of the Unix terminals in big offices, such as Piper Jaffray, a brokerage firm which hired me around 1992 to help support the new-fangled "Windows PCs" which they had just installed.

    --

    Information wants to be anthropomorphized.

  138. BS by Udo+Schmitz · · Score: 1
    "[...] did I notice that my first-gen g5 1.6 only likes Apple's insanely great-ly priced RAM [...]"

    Just use RAM that has exactly the specs stated by Apple. There is absolutely no reason to buy RAM from Apple, apart from convinience when ordering.
    Check the specs Apple put in the documentation that came with your G5 and show them to the dealer. Of course this is the reason why Apple dealers usually sell RAM that exactly meets those specs. And, yes it's a good idea to buy from a well known brand. I bet that at least 50% of Windows-PC crashs could be avoided if people wouldn't buy the cheapest memory they can find.

    1. Re:BS by k_187 · · Score: 1

      hell, its even easier than that. Go here: http://eshop.macsales.com/ Call 'em up and say I'd like x amount of ram for my 1.6 ghz G5. They'll give you a price and its done. if it doesn't work, send it back and they'll replace it. They're the newegg of macs or something. No I dont' work for them, but have been very satisfied when i've used them.

      --
      11 was a racehorse
      12 was 12
      1111 Race
      12112
    2. Re:BS by mgabrys_sf · · Score: 1

      I did that - TWICE - all of the aftermarket ram caused full on freezes and were ordered specifically to 1.6 g5 specs.
        Yank them out back to Apple's ram - purring like a kitten. The LONG threat that ran for more than 3 years at apple's support forums pretty much boiled it down to memory or video cards. I swapped the video card while trading out memory pairs and it didn't help. The first 1.6 and 1.8's were just flakey in that regard - as were some of the dual chip systems but those were isolated to power supply issues. But boy were they freeze happy.

      I didn't isolate it until I had a perfect crash set of steps in a photoshop file that would trigger it.

  139. I'm not buying "XP is stable" by blueZ3 · · Score: 2, Interesting

    This is anecdotal, but this "XP is stable now" is something I'm not buying. Here goes:


    I have four boxes here in my office, a six-month-old, high-end Dell Windows box, my Powerbook, a Dell 2800 running VMware ESX Server, and a Dell 2800 running Ubuntu (crazy, I know, but the 2800 was what was available).

    • My servers only reboot when I need to document startup behavior. Since I'm doing work that involves explaining how to build drivers for ESX, which includes info on installing and starting ESX, that means an occasional reboot. Initiated by me. At this time, (after about six months) neither server has required a restart for any other reason.
    • My Powerbook has been rebooted three times since I bought it. Each time was after installing a system update for OSX.
    • The Windows XP box I reboot at least once a week. Sometimes this is because of an update. Usually it's because a progam locks up and refuses to be killed, and no, the Task Manager can't kill it either. When that happens, the only way to get the application to restart is to reboot, and since I can't do my job without email and publishing applications, I have to reboot. While this is obviously caused by the application, the OS should be able to kill any userland program completely.

    Windows XP may have eliminated the BSOD that we all love to mock, but "stable" it isn't, IME.

    --
    Interested in a Flash-based MAME front end? Visit mame.danzbb.com
    1. Re:I'm not buying "XP is stable" by Ulysses_S_Grant · · Score: 1

      First off, errors in application crashing is more often then not a fault of the application. Also, if you're wanting to kill programs that crash without rebooting, just go to the task manager and instead of "Applications" go to "Processes" and end the process that goes with the program. Anywho, just my $0.02. Back to blind windows bashing.

  140. Mac Stability by Brix+Braxton · · Score: 1

    I don't get where the impression that macs are rock stable even comes from. I'll admit the last time I owned a mac was OS8/9 and back then, crashes/sad macs weren't so unusual and every week or so you had to rebuild the desktop to fix strange behavior.

    --
    www.wildpad.com
  141. The more things change... by Anonymous Coward · · Score: 0

    the more they stay the same. When I was a kid a "PC" was a TRS-80, or a Commodore 64, or even "ColecoVision". The wild west days of computers! There were Apple's too (before we chose the macintosh variety) and then IBM stomped down its thunderous foot and declared, "THIS IS THE IBM PC" and the "PC Compatible" was born. So ended the wild west... In 1984 it was IBM vs. Apple, and now it is MS vs. Apple, and IBM doesn't even make PC's anymore... Apple vs. the "PC" for lack of a better name. We've even standardized on Intel now, but it is STILL Apple vs. the PC... that ying and yang, the David vs. the Goliath, the UNDERDOG fights the good fight... what a bunch of CRAP.

    Apple exists and will continue to exist because, thank God, some people don't want to conform. They don't want to comply. Resistance is not futile! And the rest of us that do conform, get the benefits of that conformity and the costs. And those that do not conform get the benefits of that non-conformity and the costs. Without Apple, MS would suck us all dry. They would slow their innovation. Why did we have to wait for a tabbed browser? Because Firefox had not yet been invented. So those of us who choose to conform should thank those that don't for keeping the giants honest.

    And for those that choose not to conform, you should thank God that there are the majority of us who do! Without us you could not look cool and hip and trendy. Volkswagens would just be crappy little German cars without GM to make it look good.

    If you don't believe this, just think of what would happen if Apple really DID take over 90% of the market... You would be the conformists! PC'ers would be the rebels, the cool ones, the ones fighting the good fight.

    If everyone just kept their perspective, these flame wars would end. But then, without them, we'd all be conformists... [trailing off]

  142. Re:Dumb. PC==Mac. Mac==PC by nine-times · · Score: 1
    Intel Macs don't have a BIOS.

    I'm not sure why that's meaningful. They have BIOS emulation now. It's doubtful that other vendors will stick with BIOS long-term. If Dell switches to EFI, will they cease to be a "PC vendor"?

    Also, "democracy" in modern language usually refers to representative forms of government even in most political discussions.

    Actually, in common usage in political discussions, "democracy" is usually used to indicate "any government which we don't consider evil". It's become a catch-phrase, meaningless except that people like it as a word. When you say a government is a "democracy", people think, "Oh, then it's fine." They don't inquire further as to whether the people are actually a force in the government. It could be a monarchy, and if it's a good government, people will say "it has democratic ideals!" On the other hand, you can have a country that has elections, and people still won't call it a "democracy" if it's a sufficiently corrupt/evil government/country.

    But that's all WAY off topic.

  143. I am a former Mac user by Budenny · · Score: 1

    And its commercials like this, and even more, the whole mental attitude that lies behind them, that have totally turned me off Apple and Macs. I wonder if this is the idea? Like some kinds of extreme minority religious cults, what they really want to do is provoke the rest of the world to insult them, thereby in a weird sort of way, confirming their minority status?

    Well, who knows, who cares, but its a total turn off.

    1. Re:I am a former Mac user by aristotle-dude · · Score: 1
      Yeah, the world revolves around you. They did it just to piss off whiny little snots like you who are too easily offended.

      I have looked at MSFT marketing, especially in their MSDN magazine and other PC publications? They make it sound like all your development and production problems will go away if you use a MSFT solution.

      You may have switched to windows from the mac but it is whiny people like you that turn people off, not funny commercial like this. Grow up and get a sense of humour for fuck sakes.

      --
      Jesus was a compassionate social conservative who called individuals to sin no more.
    2. Re:I am a former Mac user by DaveCBio · · Score: 1

      Wow, I wish I had some moderation points right now to counter you Mr. Trolly Troll. The ads aren't funny. They are preaching to the choir and insulting the users they are trying to attract. They aren't witty or insightful, they're just school yard poo flinging. You want to see funny ads that take swipes at the competition then take a look at the VW ricer ads. Now those ads are funny.

    3. Re:I am a former Mac user by aristotle-dude · · Score: 1

      Get it through your thick nerd skull, they are not interested in attracting people who find it offensive. They are targeting average joe consumers and these average joes do not read slashdot. You only find it offensive because you are a windows fanboy.

      --
      Jesus was a compassionate social conservative who called individuals to sin no more.
    4. Re:I am a former Mac user by toddestan · · Score: 1

      Well, who knows, who cares, but its a total turn off.

      I agree. Macs are pretty slick machines, but I just can't buy into the whole "Cult of Apple" thing. I'd rather just blend into the crowd with my "boring" PC.

    5. Re:I am a former Mac user by Budenny · · Score: 1

      What makes you all think I moved to Windows?

      I didn't. I moved to Linux. It turned out to be easier to use, and with a more attractive and more controllable user interface. And far, far more software instantly available. I cannot tell you what a relief it was. As well as all this, it was hugely cheaper, there are absolutely no licensing issues no matter how many copies of something I want to run or who I want to give it to. I didn't move for ideological reasons, just because it works better.

      Now, does the attitude of the Apple community and of the marketing department that caters to it matter? Should it be part of the buying decision? I think it should, and certainly, it is part of mine. How to explain this?

      We have a product with some merits, and some drawbacks, but one that on balance is no better if no worse than its main alternative for most people, XP on Intel. It is different, and the mix of advantage and disadvantage is different, but on balance its no better. It is decidedly more expensive, both to buy and to keep, if you factor in the full cost of the upgrades you are always getting touched for. It promotes itself on the basis of lifestyle. Most of its features are directed at 'lifestyle'. These lifestyle features have invaded the OS and hardware and come to determine the product mix.

      The result over the years is hardware enclosed in thick shiny polished aluminum cases that are noisy and heavy and expensive. The main selling point of these seems to have been it was not painted beige. Processors that have been seriously slow compared to the competition. Or machines that are cute tiny toys at high prices. Or all in ones, where you can't upgrade, but have to just throw out and buy a new one, whether you need a new monitor or not. Or laptops which look elegant, but have serious heat and noise problems. Machines that ship with absurdly low memory, and then touch you for absurd prices to increase the amount. And an OS that runs most applications on most tests slower than alternatives, and has a ridiculously underfeatured file manager built in to it. And minimal software choices unless you buy Microsoft or other commercial software.

      The reason this is happening is that the marketing and promotional departments are not working in isolation, they are actually determining product features. As perhaps they should. But the result is that over the years, Apple has been a computer company that is no longer making products for people like me, and what is worse, its marketing department has moved to actively insulting people like me.

      Well guys, we don't like it. We don't buy. And we say we don't like it publicly. And we probably will keep saying it. Get used to it.

      Actually, we should start a site. Ex Apple users. There are a lot more of us than you think.

    6. Re:I am a former Mac user by DaveCBio · · Score: 1

      I am not a fanboy of any OS. AN OS is just a tool. I am however a fanboy of well done ads, especially when they exhibit intelligence and humour. This ad campaign has neither.

  144. For the viruses... by JollyFinn · · Score: 1

    How long before improved compatibility with more mainstream x86 platform makes apple more of a target for viruses?
    The x86 assembler could be used on both windows & mac plaforms so there can be more codereuse. The Windows vs OSX border still works against more viruses for mac but still more you share between two plaforms and closer they become with each other lower the barrier of creating software for both instead of just one platform. And by software I mean all softare both malware and applications.

    --
    Emacs is good operating system, but it has one flaw: Its text editor could be better.
  145. Re:MS + MSNBC + NBC Stations by Anonymous Coward · · Score: 0

    Anyone out there work for an NBC affiliate?

    Well, this guy, this guy, and this guy probably work for MS, NBC, or an NBC affiliate, but they're not going to let you know.

    Microsoft, NBC, and NBC affiliate guys (as well as folks from a lot of other companies; symantic, Cisco, Sun...) send their shills here to astroturf, but they're not going to let you know it.

    Since the three linked fellows basically flamed you and ridiculed you for your question, a question that begs to be asked, I'd put money on the fact that at least one of them work for MS, NBC, or an NBC affiliate. Wouldn't be surprised if all three did. The tome of their comments is the biggest indicator that they're paid shills.

    -Scott McNealy (NOT! MRC="jerked";)

  146. Too old to rock and roll, but too young to die-ie- by Toon+Moene · · Score: 1

    > The ads represent a young cool looking man (Mac) and a white collar in
    > his 40's (not cool, PC).

    White collar - Check.
    in his 40's - Check (for at least another 5 months).

    Using a PC - Check (AMD powered, of course).

    Running Debian GNU/Linux AMD64 - Priceless (oops, wrong commercial).

  147. Re:I just bought a new IMac, and I am not so impre by Anonymous Coward · · Score: 0

    Congratulations, you just found out that Macs are not, in fact, perfect. Welcome to reality.

  148. Got me laughing, and I'll buy another refurb'ed... by Super+Dave+Osbourne · · Score: 1

    The ads are fantastically funny, and mostly true from my perspective. I run Linux, BeOS, OSX and Windblows, for various reasons and for entertainment value. The truth in the ads, that being easily connectable, easily configured and super easy to use, as well as stable hits home. For me it hits home, and I'll buy another Mac when the prices are right and refurbed units are cheap online and there is a model I want. Right now, it does NOT excite me to the point of parting with a 100%-200% premium over cheap PC hardware, especially since I ran NeXTStep and OpenStep on Intel hardware back in the day. I still have OS 4.2 around for HPPA, Sparc, Intel and NeXT hardware, maybe I should relapse and write code for that platform in protest of the premium Apple x86 hardware available today at astronimcal prices. Steve, if you're listening, charge PC prices for the Apple PC hardware. Its a long time coming, can you compete with Dell?

  149. Target audience by Savage-Rabbit · · Score: 1

    I think Apple's last advertisment where they talk about "dull little PCs performing dull little tasks" (by dull little people?) was a lot worse, pretty much only appealing to the Smug Mac User crowd.


    Eh? Smug!?! Half the Mac users I know are 30 and 40 something whitcollars doing dull little tasks on their macs. These ads are meant to appeal to the iPod addicted teens and 20 something's that are either just about to crawl into, or are just about to be released from, University.

    --
    Only to idiots, are orders laws.
    -- Henning von Tresckow
    1. Re:Target audience by NutscrapeSucks · · Score: 1

      Most of the Mac users I know fall into the "Creative Pro" (or wannabe) crowd, and they're sure they're doing something excitng and non-dull because it involves Photoshop somehow.

      --
      Whenever I hear the word 'Innovation', I reach for my pistol.
  150. Re:MS + MSNBC + NBC Stations by zyzzx0 · · Score: 1

    Awwww, come on... I'm not insane here. I'm just curious about how stories are selected by some (read: lazy) news programs. Fox news @ 9 in Denver has pre-recorded news segments that play and their correspondents comment over (the same segments that Miami's Fox station plays), sent out from corporate. Just curious about it. How do they send them? How does each station select them? Certainly there were more important stories that could have been selected as a headline story, especially at a time when these commercials are released. Not TOO black-helicopterish I don't think... [Hey, At least I'm not saying that a few very rich individuals were behind 9/11: http://video.google.com/videoplay?docid=-826005992 3762628848

    It's sort of similar to the way certain companies send jingles out to their subsidiaries. (Anyone ever hear the ghost buster's theme to a car dealership?? out here it's duh duh duh duh duh duh duh JOHN ELWAY! In Miami it is a different name...)

    Nobody knows anyone who works for a news station who selects stories? I find the inner workings of news organizations to be pretty interesting; I'm a dork!

  151. You know... by Anonymous Coward · · Score: 0

    ...if I hadn't used a version of the Mac OS that's newer than 5-6 years old, I would realize that I wasn't in a position to question or comment on the stability of the platform today, and just keep my mouth shut.

    But that's just me.

    1. Re:You know... by Brix+Braxton · · Score: 1

      The point was that they were talking stability back then (and even had a similar ad campaign) and I don't recall them being so stable. I'm sure that current Macs don't crash at all and you don't have to rebuild the desktop and all that Jazz.

      --
      www.wildpad.com
  152. Where's the hate? by porcupine8 · · Score: 1
    There's even a nod to "what this guy can do with spreadsheets" - this guy being the PC. And that they can talk easily together and share files and run a lot of the same programs, etc etc. It looks a lot more like an attempt to get Windows users to buy a Mac in addition to their current PC than to get them to ditch Windows altogether. (Probably with the unspoken assumption that, once they get hooked on OS X, they'll ditch Windows anyhow.) It's lighthearted, funny, dispells some Mac myths (yes, you CAN run Office on a Mac!), and doesn't demonize Windows at all.

    The virus one does worry me a bit, because as someone else says lower in the comments it sounds a bit like a challenge to virus-writers. But, of course, until Macs get up into the 20% or so market share range (which isn't happening soon), it would be hard for a virus to spread even if it was out in the wild. So that probably won't backfire too badly for at least a couple more years.

    --
    Warning: Apple/Nintendo fangirl. Likes her electronics cute & cuddly. May be rabid.
  153. The Linux Girl by Anonymous Coward · · Score: 1, Funny

    must have PMS

  154. Re:Got me laughing, and I'll buy another refurb'ed by Budenny · · Score: 1

    See, this is the thing. To a lot of us they are not funny at all. They are just a bunch of smug fanatical people telling us how much better they are than us. Now, what the hell do they expect us to do with that? They don't care. They are actually talking to each other, but for some crazed reason its important to them to do it in front of the rest of us.

    It is weird. And what it makes me feel is a rising distate and dislike for them. It doesn't make me think they're 'cool', whatever that is. It makes me want to have nothing more whatever to do with them ever.

    And this is a former mac user and advocate speaking. What effect do you think it has on the outside world?

    This is just the stupidest and most internally focussed sort of stuff you can imagine. It shows as clearly as you would ever want the collusion between Cupertino and the Maczealots who turn so many people off Apple. You're a corporate IT guy watching this stuff, you think: keep those guys out of here.

    I don't get it at all. Perfectly reasonable computers. Why make a career out of turning people off buying them?

  155. Re:I just bought a new IMac, and I am not so impre by Mister+Whirly · · Score: 1

    About twice as much as a similarly configured PC....

    --
    "But this one goes to 11!"
  156. Yugo Security by Anonymous Coward · · Score: 0

    The reason no one steals my Yugo (despite the unlocked doors, and key in the ignition), is the inherent anti-theft design of the Yugo!

  157. MACs suck ass! by caca+de+toro · · Score: 0

    Overpriced pieces of junk! Could build two sweet systems w/ the price of one decent MAC. Go ahead.. keep throwing your money away! Lol!

  158. Uhhhhg by SandBender · · Score: 0, Troll

    Yet another set of crappy ads. Honestly all Apple sells now is "cool", that's it. I'd say 90% of the Apple users I know also own a VW (or a mini), an iPod and a Razor phone. You apple fanboys are little clones of each other. Seeing you all prance around and is as revolting as watching a pack of frat boys. You all think you are soo superior because of the stupid crap that some marketer tricked you into buying. Shit at least the frat boys know they aren't unique. Mac-heads all think that buying an Apple product makes them a special little snowflake.

    iJam (It's Just A Machine)

    --
    Could chocolate be quiet and let me finish?
  159. Re:Absolutely -- MS trashes their own products, to by Comboman · · Score: 1
    MS even does the RIAA one better -- because the point is that we're dinosaurs who are using Microsoft's old products. They trash us, and they trash their own software!

    And let's not forget the Windows XP print ads that show a BSOD with the tag line "never see this again". But I guess it's a problem for advertisers when your only real competition is your own former products.

    --
    Support Right To Repair Legislation.
  160. Penny-Arcade by ecliptik · · Score: 3, Funny
    There's a perfect Penny Arcade comic to go along with this comment:

    The Hipness Threshold

    1. Re:Penny-Arcade by Anonymous Coward · · Score: 0

      Or this one...

    2. Re:Penny-Arcade by Descalzo · · Score: 1

      That's it EXACTLY!!!

      --
      I cried real tears when Li Mu Bai died.
  161. Re:Dumb. PC==Mac. Mac==PC by NutscrapeSucks · · Score: 1

    This page has some 1980s ads from Compaq where they call their machine a "PC". (see the 386/33 ones)

    http://www.aresluna.org/attached/computerhistory/a ds/international/compaq

    --
    Whenever I hear the word 'Innovation', I reach for my pistol.
  162. MOD PARENT UP by nutshell42 · · Score: 1

    I've been waiting for this link to appear in a post =)

    --
    Don't think of it as a flame---it's more like an argument that does 3d6 fire damage
  163. Compare before you shoot your mouth off by Anonymous Coward · · Score: 0

    What a joke - so many people arguing the relative benefits of Mac vs PC without most of them even having used both. And by used I don't mean tried it in the local Best Buy.

    Fact of the matter is that both have benefits - the ads are not that far off. Windows XP can work great in some situations, but for the average user I'd say they encounter more crap than is really necessary for a modern OS. Vista is not going to solve that - it's just millions more lines of code trying to hold everything together.

    I much prefer Macs now, having used PC's since the 8086. My job is working with PC's - I don't use them at home. Macs are just less hassle. Plain and simple. Not perfect, not wonderful... but simply GOOD. Yes some people may encounter problems, but that's unavoidable. Generally speaking there is less BS to deal with on the Mac. Plus the built in iLife apps are really good. The average user on a PC doesn't have software even close to that powerful and simple.

    I don't want to spend my time at home troubleshooting why the latest plugin doesn't work or updating antivirus definitions. Honestly ask yourself the last time your PC did something unexpected that you spent at least a half hour troubleshooting. If you're using it much, I bet you won't have to think very hard. The same is simply not true of the Mac. My current machine has NEVER locked up beyond the current application, and it's loaded with a lot of apps. It's been a smooth ride the whole way. I have never had that experience on PC, and I've owned and worked with a lot of PC's.

    Anyway, enough said - to summarize, neither is perfect but the Mac makes more sense for the average user. It generally does what you ask, and does it well.

  164. Extend the anology. by interstellar_donkey · · Score: 1

    If I were a business, and two prospectice employees were presented to me and I had to make a choice between A) an experienced, older person who knows how to use the common tools in the busess, and B) A young upstart who can do a few things really good, but intergrate well with the rest of the office . . .

    After learning that the older guy requiress less money then the young upstart, I'd have to go ahead and go with the older guy.

    --
    The Internet is generally stupid
    1. Re:Extend the anology. by dave562 · · Score: 1

      What are you talking about... integrate well with the rest of the office? Since when do Mac's integrate well with anything? I think the only company that took longer to impliment TCP/IP than Microsoft was Apple. Or maybe by integrate you mean... "Will fit in well with the caty bitches in marketing who snipe at everyone else in the office?" =) As for viruses, I've never had a problem with a virus, or spyware on my computer and I've been running Microsoft software since 1992. A Microsoft box can be made secure, it just takes effort and good administration. Unfortunately Microsoft went for ease of use instead of security. They snatched up a huge swath of the market that way. Now they're playing catchup. If you listen to a Mac guy, or a *nix guy, they'll tell you that Microsoft is lame because of security problems. But when you look back at Bugtraq and CERT archives from the mid-90s, they are full of *nix exploits and bugs. Sooner than later, Microsoft is going to get their OS hardened too. And for what it's worth, I still haven't come across a compromised Windows 2003 Server yet.

  165. Re:America isn't a democracy! by macjim · · Score: 1

    America isn't a democracy: it's a continent!

  166. It will allow advert to be aired in Britain... by Anonymous Coward · · Score: 0

    ...by not mentioning competitors products directly (MS Windows), this will allow Apple to air these adverts on British TV. When the original iMacs came out they couldn't air them in the UK, so we got the Apple Genius advert, which didn't "sell" anything. So most of the computer-phobes i knew thought the iMac was a TV - the billboards just had an iMac with the word "iMac" next to it.

  167. PC for me, I guess by J.R.+Random · · Score: 1

    I'm over 40 so obviously I'm not cool, hip, or fly enough to use a Mac. Actually, Linux is probably an appropriate choice, as it's a reimplementation of an operating system developed when I was a kid.

  168. Is it just me? by Anonymous Coward · · Score: 0

    Or do both the guys seem like douches?

    The PC is a cold, humorless middle aged guy and the Mac is the frat-boy son of said man, living off his trust fund.

    Mac could've personified themselves much hipper.

  169. There is no such thing as Mac, it's a colored PC! by Anonymous Coward · · Score: 0

    How many times I have to tell you, there is NO Apple Macintosh any more! It is just another IBM PC compatible x86 system. You can choose plain beige box look from the corner PC shop very cheap or a black Dell for fair price or a damn expensive fancy neon-fruit plastic apple design: but the interior is all the same!

    Any x86 PC can run Windows, Linux or MacOSX as you wish (MacOSX courtesy of Maxxus the russian drm busting hacker-titan).

    Do not fall for stupid ads, your computer is not safer just because it costs 2x more and has fruit coloured plastic cladded case. You also need not necessarily pay extra through the nose for fancy hardware just to run the single-button-mouse OS. Any beige box PC will do for MacOSX.

    I guess MacOSX will disappear in few years as Apple becomes multimedia vendor and then it will be Linux vs Windows only. But even if MacOSX sticks VXers already know every register of the x86 by heart so much they put J.S. Bach to shame. Sure there will be a lot of MacOSX (or Win-Mac cross-platform) malware as soon as the MacOSX market share justifies the little extra effort. Apple Corp. lost the splendid isolation when dropped the PowerPC. The price, they still need to pay that.

  170. Re:Dumb. PC==Mac. Mac==PC by Golias · · Score: 1

    (see the 386/33 ones)

    The ones from 1989?

    Thanks for proving my point.

    The very first time I ever heard anybody seriously insist on the use of the word "PC" to refer specifically to a DOS box was in late 1988. Before that, most people were still calling them IBMs, IBM clones, IBM compatibles, or, in rare cases, MS-DOS PCs.

    --

    Information wants to be anthropomorphized.

  171. interesting choices... by vistic · · Score: 1

    Hmmm... looks like the Mac guy is Justin Long (I remember he was in Galaxy Quest?)

    and PC guy is John Hodgman (expert on everything for The Daily Show)

  172. Surely I'm not the only one... by thatseattleguy · · Score: 1

    ...to think that the PC guy looks exactly like a slightly plump Bill Gates, while the Mac guy bears more than a passing resemblence to a younger version of Steve Jobs?

  173. Link to translation of Japanese in "networking" ad by thatseattleguy · · Score: 1
    Here's a native's translation of the (funny) Japanese parts of the "Networking" ad:

    http://takaakikato.jp/2006/05/he-looks-like-otaku- doesnt-he.html

  174. That's not Apple's primary targe audience by aristotle-dude · · Score: 1
    There is very little money to be made in selling desktop hardware. When I say money, I'm talking about profit. Dell basically has the desktop market for the corporate guys nailed down. They excel in providing cheap hardware with various configurations including bare systems with just a CD-ROM.

    Apple is interested in the content creation and home/home entertainment markets as those markets tend to be more lucrative for Apple than corporate clients.

    Think about the corporate market for a moment. What do they use most of the time in terms of software? MSFT Office. You can get that software on the mac too but MSFT is the company that makes it while Apple does not seem interested in creating a competitor for Office. Once you setup a corporate machine, the company selling the system will see nothing until the next hardware upgrade cycle comes along.

    Look at Apple's situation, they sell not only hardware and OS upgrades to their customers but also consumer and professional content creation software. These extras and upgrades tends to provide a constant stream of additional revenue which you would not see much of with the corporate customer.

    Given these facts, do you see why Apple sees their target markets as home users and creative professionals.

    --
    Jesus was a compassionate social conservative who called individuals to sin no more.
  175. Target Audiences by Anonymous Coward · · Score: 0

    Apple's latest marketing campaign which highlights the advantages of Macs over vanilla PCs isn't targetted at techy-savvy geeks like the ones who read slashdot...so this campaign is pretty appropriate for if you consider who Apple's target audience is. I don't think the campaign "hates" on Microsoft of anything like that, it just plays on most people's notions of Windows' flaws...

  176. Bush reboot? by Anonymous Coward · · Score: 0

    Don't they have to reboot Bush every once in a while?

    1. Re:Bush reboot? by Anonymous Coward · · Score: 0

      No they have to reboot Kerry. And every time they do, he says something different. More flip flops!

  177. Windows better at spreadsheets? by Theaetetus · · Score: 1
    In fact, if you watch some of the ads, they clearly say that Windows PCs have their role. Great for running spreadsheets, for instance, but Macs are better at multimedia.

    Caveat - I homebuild PCs, and I've also had Macs since 1984.
    That said, I used to say the same thing - Windows for office apps, Macs for audio/video/graphics... and my current experience with ProTools on both Mac and Windows supports the latter, but what supports the former assertion? Office works better on a Mac than it does on Windows, not to mention iWork. Keynote seriously kicks Powerpoint's butt, Pages is much easier for layout than Word, and Mac Excel is symmetrical with Windows Excel. Filemaker is both easier and more powerful than Access, and while AutoCAD is Windows only, I've heard of (but haven't used yet) several Mac alternatives. AutoCAD is kinda kludgy anyway, acting like a command-line program with a GUI glued on.

    In what way does Windows clearly surpass Macs (in the same way that audio/video editing on the Mac clearly surpasses Windows)? Note: availability of games isn't the same thing as capability of games... BF1942 and WoW run just as well on my Mac as they do on my PC (better, but my Mac is two years newer). Honestly, in what area does the OS architecture make Windows a better choice?

    1. Re:Windows better at spreadsheets? by Thrudheim · · Score: 1

      Actually, being a longtime Mac user who has run Windows-based computer labs, I am total agreement with you. Excel on the Mac is just as good, if not better than, Excel on Windows, for instance. I only raised the point because I wanted to dispute the parent poster's claim that the ads demonstrated a really negative attitude towards PCs.

      I think that the "spreadsheets" comment in the ads was more metaphorical (since PCs are what most people have at work) than a specific statement about spreadsheets or about work-related software in general. The idea is that PCs are fine for work but Macs can offer much more.

    2. Re:Windows better at spreadsheets? by Theaetetus · · Score: 1
      I think that the "spreadsheets" comment in the ads was more metaphorical (since PCs are what most people have at work) than a specific statement about spreadsheets or about work-related software in general. The idea is that PCs are fine for work but Macs can offer much more.

      I got it the other way around - that PCs are good at business software, and Macs are good at video/graphics/audio/etc... But what business software are Macs not good at?

    3. Re:Windows better at spreadsheets? by Thrudheim · · Score: 1

      Good question! Where Mac software exists -- like Keynote, Office, etc. -- it is great. There is no advantage to Windows, but the comparative advantage of Macs is lower compared with multimedia stuff. The range of business software for Windows, additionally, makes it a requirement for many people. Connecting to my wife's workplace, for example, requires a proprietary Windows software package, so we run Virtual PC. The association of PCs with work and Macs with more fun stuff is not so bad for Apple, although it does give a bit of a wrong impression.

  178. This one worked, in reverse by SmallFurryCreature · · Score: 2, Funny
    this does NOT scream "Mac is cool".

    What the picture does scream is hardworking father and lazy son who still lives with his parent unemployed and useless.

    If this is the image Apple wants then good luck.

    Further into the site you get asked the question "Wich mac are you". Hmmm. Well lets expand, wich computer am I? A dell (cheap crap), a powerbook (expensive, tastefull, useless), a mac mini (expensive, underspecced).

    None of the above. Me, I am a gray. HAL ain't got nothing on me baby.

    Just sell a good product. Don't try to sell me a fucking lifestyle. I swear everytime I am just about to buy a hip product I see that ad and realise that if I am seen with it people think I want to have the image portrayed in the ad. Ewh.

    Can't I own a mini mac because it is small, silent and nice without being an useless artsy guy sponging of his dad?

    --

    MMO Quests are like orgasms:

    You may solo them, I prefer them in a group.

    1. Re:This one worked, in reverse by Carthag · · Score: 1

      Yeah God forbid you'd have to use something that is considered cool. Who cares what other people think? Wait, I guess you do.

  179. It is sad by Vexorian · · Score: 1

    That mac is repeating the mistake of false advertisement once again. Hope a new vulnerability on mac is found right now to shut them up

    --

    Copyright infringement is "piracy" in the same way DRM is "consumer rape"
    1. Re:It is sad by aristotle-dude · · Score: 1

      What is sad is seeing people have so much hate for a computer platform as to wish something like that. It is almost as sad as those pathetic geeks that make the viruses.

      --
      Jesus was a compassionate social conservative who called individuals to sin no more.
  180. I failed to see the PC vs Mac part ? by Pleb'a.nz · · Score: 1

    All it seemed to be was Mac OSX vs Microsoft Windows.

  181. So... by Anonymous Coward · · Score: 0

    The Mac is the emo kid with a stupid haircut wearing Hot Topic who calls mall security guards "fascists" and constantly bitches about the Bush administration and yakking with his online buddies on the indymedia.org forums about conspiracy theories, while the PC is the older, wiser, and mature gentleman with years of real-world experience under his belt.

    I don't see what's so inaccurate about this ad.

  182. This one is my favorite by SandBender · · Score: 0
    --
    Could chocolate be quiet and let me finish?
  183. Trying to pass this statement as "fact"? by shadow-9 · · Score: 1

    > MSNBC/CNN/NYT pride themselves with reporting unbiased news regardless of
    > their parent orgs.

    I hope you aren't serious about this. ;-)

    I hope we can all agree that these "news organizations" have a HUUUUUUGE bias. I would say the same thing about Fox News. Everybody has a bias of some kind. The key is to understand what the bias is while you're reading, and read more than one source (one from the left, one from the right, you get the picture . . .)

  184. Marketing 101 by lynxpardinus · · Score: 1

    We need to remember that there is another audience that this campaing is trying to reach: Apple users. Sure, you don't get a lot of new customers by insulting their choice of a competing product, but you gain a lot of loyalty from your current customers.

    It is a fact that a lot of ads are targeted to current users of the products to estabish and reinforce brand loyalty. In this case you don't have to limit yourself just to mac users, after all there are a lot more ipod users out there that I am sure Apple would like to convince to buy a mac. After all, aren't you already hip and cool with your ipod? Wouldn't you like to dump that working-stiff-white-collar-forties-guy of a PC and get you a mac to go with your ipod?

    1. Re:Marketing 101 by Budenny · · Score: 1

      You are absolutely right. Its called preaching to the converted. In fact, the more you annoy the non-members of the church, the more you will please the fanatical members. It will not convert very many, but you probably don't, in your heart, really want to convert many. Part of what makes this particular church great is the small number of members.

      It is a bit like those massive May Day parades. The aim is to keep the members brainwashed and buying.

  185. Word of the Day: Switcher by Anonymous Coward · · Score: 0
    I'm a recent Mac switcher...
    switcher \'swi`ch &r\, n.
    A person who thinks that they are a Mac user but are really just trying to be. The mistake they make is to try to become a Mac user, when real Mac users are all about not trying to be anything and following your own rules. There is no fashion code to being a Mac user. There are no rules as to what applications you have to run.

    Recent converts like you are ruining the old school Mac community because you are posers. Apple releases one OS that popularizes Fitts' law and the Genie effect, and suddenly people assume being a Mac user is all about owning a Mac. But a real Mac user is born, not made. You "switchers" are misrepresenting yourselves and the Mac platform. You're giving people the wrong idea of what Macintosh is.

    switcher: shops at hot topic, thinks Firefox is a good Mac app, waiting for OS X port of PayrollPro 2000, follows any hint of a fashion trend (instead of setting them!), wouldn't know Clarus from Carl Sagan.

    real Mac user: someone true to who they are, the misfits, the rebels, the troublemakers, the round pegs in the square holes. The ones who see things differently. They're not fond of rules and they have no respect for the status quo. The ones who are crazy enough to think that they can change the world.
  186. Re:HAH. Apple just shot themselves in the foot??? by necro2607 · · Score: 1

    "Would have been smart to invest in anti-virus software on the system level before you did this Apple."

    They did - it's called UNIX.

  187. That's why it's funny by SuperKendall · · Score: 1

    Outdated because everybody already knows every windows joke exept mac users.

    The ads are funny exactly because everyone (including Mac users) know the stereotypes. And those stereoypes are based on real behaviours people encounter from PC's.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  188. Macs = Fun / PCs = Work by dave562 · · Score: 1

    So Macs are for kids who want cool toys and who want to play around. PCs are for people who have to work and get things done. Work isn't fun... work is lame. (Duh)

    Or Macs are for people who want to do things better, because the PC way isn't good enough.

  189. Re:Dumb. PC==Mac. Mac==PC by clanky · · Score: 1

    If you really feel this way, why not go after the term "computer?" Computers haven't been used primarily to compute numeric calculations for decades. They're now generic information processing devices -- and yet the name remains. Real world language is live, fluid, and imprecise. Get used to it. Or swich to a dead/fake language like esperanto. And good luck trying to woo a girl with poetry written java (as well formed as it might be).

  190. Re:The sick with a virus ad... (double dare) by Anonymous Coward · · Score: 0

    oh yeah, virus writers? i'll volunteer, come and get me, if you dare!

    we've got whole buildings full of macs networked --
    the IP address is 127.0.0.1. firewall gateway password is 'rubberbuscuit'
    and all the machines use superuser passwd 'gingerbreadman'.

  191. Re:Dumb. PC==Mac. Mac==PC by poopdeville · · Score: 1

    No, he's just autistic.

    --
    After all, I am strangely colored.
  192. Re:Dumb. PC==Mac. Mac==PC by poopdeville · · Score: 1
    I've never liked it, for the same pedantic reasons that you're asserting: it's technically imprecise. I call them "Windows computers" myself...

    But these "Windows computers" don't actually compute windows, do they? They compute computations.

    If you really want technical precision, you should call them x86 based personal computers running Microsoft Windows. That's a bit of a mouthful.

    --
    After all, I am strangely colored.
  193. What apple isn't telling you. by ShagratTheTitleless · · Score: 0

    They had to cut the part where Wintel is bent over coughing from his virus and Mac tries to have gaysex with him.

    --
    Sometimes at night I imagine the darkness is filled with horrible things with too many teeth, like Julia Roberts.
  194. Re:Dumb. PC==Mac. Mac==PC by thesandtiger · · Score: 1

    If the vast majority of people who referred to it called it "a PC" then yes.

    Language is one of those things where, even if they're wrong, the majority is right.

    --
    Since I can't tell them apart, I treat all ACs as the same person.
  195. A day with a Dell by amichalo · · Score: 1

    I just spent the day with a Dell Dimension 5100 series. It was a cheap computer but I wasn't say it was inexpensive. I was helping my boss's friend (other story) and it really made me glad I own a Mac at home.

    To start with, this brand new computer kept doing crazy sh*t like tell him he needed to register his trial version of Corel Image Somthing before his 27 days were up - this was when he was reading an email with an image attachment and wanted to view it. Second, even though he installed iTunes and setup his iPod, MusicMatch kept prompting him to create an account every time he inserted a CD to rip.

    How aweful to buy a computer from teh #1 vendor with teh #1 OS and have tons of ads and sh*t crammed down your throat!

    Thank God for OS X

    --
    I only came here to do two things; kick some ass, and drink some beer...looks like we're almost out of beer.
    1. Re:A day with a Dell by DaveCBio · · Score: 1

      So, you are using nagware and a poorly written (iTunes on Windows is not the greatest app ever) as a basis for judging an OS? You are an idiot with a tenuous grasp on the English language at best. Please stay home with your nice iMac and let the rest of us use some sort of rational basis to judge what computer/OS we think is best for our needs.

  196. and how would you advertise to reactionaries? by YesIAmAScript · · Score: 1

    There's not much you can do. Perhaps say "Mac sucks" and hope they go the other way?

    If you get hung up on what other people think, and that keeps you from buying a Mac, then it's your problem and I don't think any advertisement can really do much about it.

    Me, I use Macs because they work better for some things. I am posting this on a Mac while I launch Oblivion on the PC next to it.

    --
    http://lkml.org/lkml/2005/8/20/95
  197. Best Ad: by Anonymous Coward · · Score: 0

    http://www.apple.com/getamac/peripherals.html

    "Many people are delightfully surprised to find that supposedly Windows-only peripherals work just fine with their new Mac. That's because the Mac ships with drivers for most everything you're probably already using. (Oh, and Mac OS X doesn't scream "hardware detected" every time you plug in something as basic as a keyboard.)"

    Yee-ouch! Take that, Gates! --S.Jobs

  198. Re:I just bought a new IMac, and I am not so impre by Anonymous Coward · · Score: 0

    It should still be under warranty. You should see if they will fix that "return" key for you.

  199. Re:Dumb. PC==Mac. Mac==PC by GaryPatterson · · Score: 1

    PC? Mac? What are you talking about?

    You must be one of those hackers I heard about on the news.

  200. You mean a day with worthless software? by 5of0 · · Score: 1

    Good gracious, please don't judge a PC by such horrible software as musicmatch, Corel, and iTunes! I hate all three with a passion, and uninstall Musicmatch and corel as soon as I get my computer (iTunes is necessary, but ONLY to buy songs. I quickly disassociate it with ANYTHING else and use WinAmp or even WMP instead). For some reason idiotic Corel decided to take over Window's preview, which works great for its purpose of showing you picures. I HATE how Corel assumes you want to start up their massive, complicated, and generally bad software just to look at a picture. Please, don't judge a PC by it's bundles. There's a reason these people pay Dell to bundle - because no one wants them and no one will buy them otherwise. Get a decently de-junked and equipped PC, then tell me you are so vehemently against it.

    --
    You all have Oo.o and Firefox, so get World Wind.
    1. Re:You mean a day with worthless software? by Ash-Fox · · Score: 1

      > ...iTunes is necessary, but ONLY to buy songs...

      Not really, you'll really want to use a more open format like.. say.. ogg or even mp3, which seems to be more universal.

      I reccommend all of mp3 for music purchases, because it doesn't try to lock you into a single player, a single portable music player etc. Plus you can use the site from any OS, Windows, Linux, Macosx, Amigaos etc. It seems Apple likes to descriminate against the OSS community often. Not releasing Linux software, yet releasing software for the operating system they keep 'dissing' (as the Mac guy in the ads would probably call it).

      --
      Change is certain; progress is not obligatory.
  201. noses proudly held high by bobalien · · Score: 1

    this commercial sums up everything i hate about macs and macophiles... pretentious and condescending FOR NO GOOD REASON; I've used the same apps on macs and windows for about 10 years; honestly I think windows is actually a little easier to use but that could be since I use it more - outside of that they operate pretty much the SAME; as for viruses/rebooting/etc/etc/etc/etc - I've had 1 minor threat virus in 10+ years of using windows, and i don't think I've EVER had XP crash on me (and I'm generally running several high demand apps at once) - what it boils down to for ME is price - I can spend much less and get just as much of a computer building a PC - and that's the bottom line - mac users are paying more for their computers to keep Bono in their commercials and to keep car manufacturers making their vehicles "iPod Compatible" (seriously, what's the problem with just adding an audio jack), not for "better" computers (don't get me wrong, I like macs, but the whole our-farts-don't-stink attitude the mac community puts off is pretty offensive)

  202. Re:Got me laughing, and I'll buy another refurb'ed by Super+Dave+Osbourne · · Score: 1

    You point is well taken, that these adverts are likely to entertain a Mac user like myself. They will keep some folks buying more, not me as I said. I hope they don't turn folks off, just turn them on to some truths. However, in hindsite and review, the ads do seem to be smug, and that is part of the very large hilarity value I get out of them. Its also known that Apple has to keep its loyalists and fanatics in the circle of 'life', just in time to shell out another 200-300% premium to have the latest dreulishly evil eightby x86 processor system from Apple. I still have a hard time wondering if anyone even buys quad dual core for something other than writing a Transputer Emulator on top of the x86 hardware, and coding in Occam for yucks. However I'm sure I digress...

  203. "It's being pushed almost like it's a religion." by Zhe+Mappel · · Score: 1
    Bingo!

    But perhaps not the religion you seem to think.

    Check the visual markers. Apart from some mumbled chatter about computers, what's really being pushed is faith in youth and slimness. And an equally passionate horror of age and weight.

    The message for young people: "PCs make you wrinkly, round and impotent, and you'll listen to bad music." For middle-aged people: "Macs are the Fountain of Youth; get one and you might not need as much Viagra."

    Nothing new there. These are essentially the same codes used to sell everything from L'Oreal to Quattro razors.

    However, there's also a mildly interesting angle, too, found in the metaphors in the Network ad: culturally adept, the young guy is able to speak Japanese, while the middle aged guy fumbles around like the Dork-on-a-Foreign-Vacation speaking the one line of Italian he knows. In an era when xenophobia is pushed for ideological reasons, that's a striking decision.

    In short, this pitch stakes its claim as much on the technical as the associational virtues of Mac ownership. It will alienate some, and Apple is essentially saying that's OK: if you're turned off, they don't want you. I'm keen to see if it works.

  204. Re:Your FUD by Anonymous Coward · · Score: 0

    Every time I've messed around with Linux, there most certainly has been a need for configuration, compilation, kernel tweaking or GPU configuration, building and debugging to make it into a useful machine.

  205. Re:I just bought a new IMac, and I am not so impre by guet · · Score: 1

    Could you try copying a 17MB file and see how long it takes for us.

    Thanks

  206. I managed to catch SpyBot, I think through Firefox, just by hitting a link on Digg.

    Spybot is an adware removal tool, free, and a pretty damn good one too. I'm unsure how you managed to "catch" it, but I strongly suspect shilling for apple makes it relatively simple, since you obviously haven't the first clue what you are babbling about.

  207. This'll work, I swear. by Linkiroth · · Score: 1

    Of all the ideas. Maybe Dell should launch a campaign where they show the 20 year old "alternative" person with 40+ piercings trying to install... ANYTHING on a Mac. That'd be good advertisement. "Don't buy PCs, people target them with viruses because over 95% of the computer using market uses them." ...That always works.

  208. OT: Fingers for ctrl. by Rothron+the+Wise · · Score: 1

    If I want to use a control key shortcut, I either have to twist my wrist in order to use a thumb, or move one hand off of its position in order to use a pinky.

    Getting a bit OT here, but:
    I've always used my palm, the part just below the little finger to hit control. Not exactly touch-type, but it works for me.

    --
    A witty .sig proves nothing
  209. Viruses may be on their way... by Sj0 · · Score: 1

    It's possible but unlikely that the operating system architecture of MacOS is inherently more resistant to viruses. I'd sooner guess that by lowering the bar for entry by removing the requirement for machine based on a PowerPC chip, Apple may be opening themselves to a lot more viruses. At the moment it's got the best of both worlds; No PowerPC virus works, no x86 virus exists yet. Every idiot script kiddie has an x86 box, however. This is worrisome, and I can't help but think that we'll see more viruses for MacOS x86 than we ever saw for MacOS 68k or MacOS PPC.

    --
    It's been a long time.
    1. Re:Viruses may be on their way... by dthree · · Score: 1

      What makes writing viruses for Intel-based macs easier than PPC-based macs?

      --
      "I forgot my mantra."
    2. Re:Viruses may be on their way... by Sj0 · · Score: 1

      First, the development alpha of MacOSX is available for a standard PC(Not legally, but remember who we're talking about here). Any script kiddie can make it in, without dishing out for a new Mac.

      Second, the tools to write code for an x86 machine are readily available and understood for the x86 platform. This means that any virus coder who couldn't practically develop viruses for the Mac before because the machine required different development tools will be in luck.

      You could definitely argue that these may not be huge obstacles, but they are significant to coders who aren't used to different CPU platforms, and their removal could have a significant effect.

      --
      It's been a long time.
    3. Re:Viruses may be on their way... by dthree · · Score: 1

      Thats an interesting point. I figured since most windows virii work by exploiting windows APIs, their authors would lack the knowledge (and desire to learn how) to program them in OSX. I fail to see how this explains a tremendous explosion of virus activity on OSX, however, and the ridiculous article about it gets quite skewered by DF.

      --
      "I forgot my mantra."
    4. Re:Viruses may be on their way... by Sj0 · · Score: 1

      Didn't know there was an article on AP about it. Just goes to show that nothing is really new, and certain ideas simply come about naturally from circumstances. :)

      I agree that it doesn't eliminate all obstacles, but it does reduce some fairly significant ones. Learning a new API is easy, but heading over to a whole new hardware platform is somewhat less so.

      --
      It's been a long time.
  210. As they say by 80's+Greg · · Score: 1

    All attacks are a cry for help.

    I hate it when another company, or entity for that matter, resorts to attacking hte other. Whether it be in business, politics, or even daily life, it's just ugly, unprofessional, and lowers both parties involved.

    --
    I gotta have more cowbell.
  211. Facts by Vexorian · · Score: 1

    * Windows XP does have a way to remove administrative access from users, I used it and used Run as a different user when I needed to do Administrative stuff.

    * During the last 14 years I used only windows (switched to ubuntu just the last month) I only had a virus once, in my early times, it was an MSDOS virus, it did not delete any vital information and it was possible to clean it with an antivirus

    * I did use internet and IE for a long time and was never exploitted, mostly cause I used firewalls I guess

    * Even so, I hardly had freezes in Windows XP. Windows 98 was a bitch with all the blue screens, but the other versions were actually decently estable.

    There isn't any warrant that if you use windows you will get hacked, and I seriously doubt using a mac will make you less vulnerable, in fact I would sue those guys for false advertising.

    I seriously doubt a Mac will be less vulnerable than a PC with linux or FreeBSD. And afterall the advertisements were about the Computers not about the software, it is dumb to believe that a piece of hardware would be less vulnerable or "invulnerable".

    I can't believe mac users still rely on the brain wash ads by Apple. They should quit their false feeling of safety

    And macs are like much more expensive than PCs, my old P4 PC with Kubuntu is really fast and powerful and it sure costed much less than a pretentious mac, and the only thing I would get in change of all the money would be the right to say "I have a mac I am superior to you, PC user"

    --

    Copyright infringement is "piracy" in the same way DRM is "consumer rape"
  212. Re:Dumb. PC==Mac. Mac==PC by mdwh2 · · Score: 1

    Apple is marketing to the general public - the people who use "PC" to mean a "computer using Windows"

    I have to disagree - to the general public (i.e., not us geeks), a "PC" means a computer. In practice it means a computer using Windows, but only because most PCs run Windows, and not by definition. Put a different machine there, and they'll still think of it as a PC.

    They're using informal language because the people they're targeting know exactly what they mean when they say "PC" - their audience knows that the "Windows" is implied.

    Not really - most people don't have a clue what an Operating System is.

    Even I was confused by their "For years Intel chips have only run on PCs ... now they run on something else"; I was assuming it was going to be some embedded application, console or some "media device" thingy. I don't mind them trying to distinguish Macs as not being "PCs", but the way do it is rather confusing, not to mention inconsistent since they also run adverts saying that Macs are PCs.

  213. Re:Dumb. PC==Mac. Mac==PC by mdwh2 · · Score: 1

    Have a look at these old Apple Manuals/Advertisments and you will see that Apple has been calling their products Personal Computers since day one.

    You don't even have to look that far back. Remember their "Fastest PC"? "First 64 bit PC"? There they were happy to use the definition of "any personal computer (except those which are faster, or were 64 bit years ago)". Indeed, their whole argument of being able to claim that Macs counted whilst Alphas for example didn't *depended* on the argument that Macs were PCs. Now they state this isn't the case.

  214. Mac 1984 Ad by elevine_2 · · Score: 1

    Well, I don't know if it was a HATE campaign, but the first Mac ad - the 1984 ad that showed IBM as Big Brother and IBM users as colorless drudges - worked well for me. --gene

  215. Re:Dumb. PC==Mac. Mac==PC by Whiney+Mac+Fanboy · · Score: 1

    Gosh - you're exactly right....

    If you read everyone else in this thread, you'd believe PC is an IBM trademark & Apple's never used (and certainly not in the last 15 years!)

    Thanks for your support.

    --
    There are shills on slashdot. Apparently, I'm one of them.
  216. Re:Dumb. PC==Mac. Mac==PC by mdwh2 · · Score: 1

    Seriously, put a Mac and a, um, Dell in front of 1000 people and ask them to point to the PC.

    Well, firstly your question is loaded, in that "point to the PC" implies that only one can be a PC, implying which definition of "PC" is being used, and only geeks are likely to give pedantic all-inclusive answers.

    But if you asked "How many PCs do you see", I'd say the situation would be the reverse. The geek is more likely to use "PC" to mean a particular architecture, and say "1" (although a pedantic geek would probably point out both definitions), whilst the average person would say "2".

    The average person isn't going to know about operating systems (how will they react if you put a Linux PC in front of them?) nor know the technical differences between the hardware. It's possible that if they see enough Apple adverts, they'll learn that "Apple logo means it isn't a PC", but that would be an example of advertising influencing people, not the other way round (and certainly it won't have had an impact yet, since until recently Apple ads told people that Macs were PCs).

  217. Re:Dumb. PC==Mac. Mac==PC by NutscrapeSucks · · Score: 1

    If you want to quibble between 1989 and 1985, go right ahead, you win. Your statement about Microsoft is still silly conspiracy theory however.

    --
    Whenever I hear the word 'Innovation', I reach for my pistol.
  218. Re:Dumb. PC==Mac. Mac==PC by PygmySurfer · · Score: 1

    I only wish I were as young as you claim me to be :)

  219. Mac leading new culture by Anonymous Coward · · Score: 0

    Showing the Mac as a sloppily dressed young man who dresses like a ten year old boy does not promote a good image for the Mac. In fact, most Windows people I know are dressed like that. I guess you could say it's good marketing to try and identify with people who they hope will be their future customers, but I don't like it. In fact, Macs are machines of great culture. With the beautiful fonts and creative capacity of Macs, they should be pushing a vision of a new and global Vienna of the time of Mozart at the apex of culture near the end of the time they were still leading the Holy Roman Empire. Mac should be a man who is not afraid to be a man, in a dignified suit. Windows should be a spoiled, modern child.

  220. Apple using MS Tactic by tre4lien · · Score: 1

    After 8, 9, 10 ? years of trying to play .MOV files on windows boxen and always failing, I'm finally tempted to get a MAC just to see the friggin videos that people are talking about!

    Apple doesn't even provide a link to download the player on the pages that offer the damn media! And the "Update" functino in QuickTime Player always says "codec unavailable" or "Program is up to date".

    On the one hand - I understand it'd "Just Work" on a MAC, but on the other hand, QT Player is made by Apple - if it won't even play their own ads, should I believe that it would work any better if I had a MAC instead of WinXP?

    Over the years, the only video software that has been more UNreliable than QuickTime is Real - And you KNOW it's bad when your software is compared to Real!

    If anyone has any tips on how you get these Videos to play, please let me know - I know that I am the exception, but for the life of me, I've never had any luck with .MOV files! Maybe it can't work behind firewalls? I have no other ideas.

  221. Sick PC's? Apple should look closer to home. by therufus · · Score: 0

    Maybe some PC manufacturer should do the same ads showing the millions of iPods with the 'sad face error' on screen. Apple are far from perfect.

    --
    You moved your mouse. Please restart Windows for changes to take effect.
  222. Re:Dumb. PC==Mac. Mac==PC by Golias · · Score: 1

    How is it a conspiracy when they were extremely open about pushing that use of "PC" into the public vernacular?

    And even if it was a "conspiracy", how could any conspiracy theory about Microsoft Astroturfing ever be dismissed as "silly" when they have been caught red-handed doing exactly that sort of thing on many occasions?

    --

    Information wants to be anthropomorphized.

  223. Games boxes by Yvan256 · · Score: 0

    Even easier: show me a game that has "PC" on its box but isn't for Windows...

    It's either "PC", "Mac", or "PC/Mac".

    How can the general public NOT associate "PC" with "Windows" after years of games labeling? It's the same as brand names that gets associated to some products, such as Jell-o.

  224. Re:Dumb. PC==Mac. Mac==PC by WinterSolstice · · Score: 1

    Actually - think the distinct is simple -

    If a machine can run OS/2, DOS 3 - DOS 6.x etc it is IBM compatible. Things like a Tandy, for example :D
    If you can't boot DOS, it isn't a 100% IBM compatible.

    I just tried, and I can't boot DOS directly with boot camp. Even with a USB floppy heh.

    -WS

    --
    An operating system should be like a light switch... simple, effective, easy to use, and designed for everyone.
  225. Re:Dumb. PC==Mac. Mac==PC by NutscrapeSucks · · Score: 1

    You have confused astroturfing with contrarianism, aka trolling.

    --
    Whenever I hear the word 'Innovation', I reach for my pistol.
  226. Re:Dumb. PC==Mac. Mac==PC by nine-times · · Score: 1
    So any machine, made by anyone, that is a personal computer, but doesn't support DOS 3 and OS2, is not a PC?

    So Dell is unlikely to be selling PCs in 5 years? Do you really think that's the common usage of PC? I don't think many would agree.

    I think PC is generally intended (these days) to mean "personal computer". It also has a meaning that is "not a Mac" that's a hold-over from when the IBM-compatible computers were a significantly different architecture from Apple's offerings. However, these days, Apple switching to Intel and all, the hardware differences between my MacBook and a high-end Dell or Sony laptop are negligible.

  227. Re:Dumb. PC==Mac. Mac==PC by WinterSolstice · · Score: 1

    You are just repeating the same argument everyone else is hashing over. My tounge-in-cheek comment was that it used to be marketed as "IBM PC/AT/XT, Tandy, or 100% compatible" - and yes, DOS 6.2 back runs on anything that is 100% IBM PC/AT/XT compatible. So there - it could very well mean that DOS will eventually not run on a Dell.

    Your definition means that my PDA (which is a personal computer) is a PC. It means that my old Sage and my TRS-80 are PCs as well as my TI-92. They are all computers, they are all for personal use.

    I have a MacBook Pro which I use regularly. It is certainly a PC, as is my IBM T42. I'd agree that CPU has nothing to do with it (otherwise an XBOX would be a PC).

    I would agree with Apple's team that PC currently means a Windows-based x86 machine, because when I just asked 4 people around the building what a PC was this morning, that's what they all said.

    -WS

    --
    An operating system should be like a light switch... simple, effective, easy to use, and designed for everyone.
  228. Macs are PCs by sonixx_31337 · · Score: 1

    Apple's are now IBM clone (since they now use Intel processors and OSX is a Unix-based operating system) and all Unix-based OSes can get and will viruses, yes even Linux can get viruses. The Commerical is bull shit! It play down to people and now the dumb ass Windows users will think they will never get viruses on there New "IBM clone" Macs.

  229. typecasting by cvos · · Score: 1

    is it just me or did apple try to find a Steve Ballmer lookalike? Pudgy, glasses, loose shirt. Ballmer seems to have a much shorter temper however.

    --
    I'm just here for the sigs
    1. Re:typecasting by knfloyd · · Score: 1

      I don't have the time to be politically correct in my posting (hierarchically). Sorry for that. Anyways, hippies take note: MS owns the desktop environment. OWNS. Does this make any sense at all to you? Apple's feeble attempt to appeal to the "hip, cool" sect is a waste of time. It's a joke, actually. I deal with a lot of clients, and they think it's an embarrassment. That's how businesses see the ads - as embarrassing pieces of garbage. It's very wise of Apple to make their technology embarrassing to businesses. It's exactly what they've always done. But hey! They can always give machines to schools! There's no better feeling than giving to "will one day be adults using PCs" Apples. Hah! Sheesh...they should be prosecuted. Rock on, hippies!

  230. Apple Start Menu by pentalive · · Score: 1

    Naw, Just make an alias of your Applications folder down in the dock, that way whenever you install somthing new it'l automagically be there.