Steve Jobs doesn't do anything that anyone else in his position wouldn't do. The reason he's such a personality and driving force is because he sells awesome gadgets to the exact people who want them. Jobs is like Ralph Lauren or Steven King. He gives his people (customers) what they want and has a personality to boot.
People who use Macs picture themselves as a blend of geek and artist. A shiny, beautiful piece of equipment that is easy to use and gets the job done is like a little slice of heaven to them. So when Steve Jobs does his dog and pony show, everyone laps it up.
The difference between Macs and clothing or books is that the personal computer industry, being the interface between pop-culture and the mysterious world of high tech, gets more press and money thrown at it than most other industries. So when there's a new marketing effort it gets picked up by more of the world than similar efforts in other industries.
This isn't to say Steve Jobs doesn't deserve credit for being good at what he does, but I don't think he's particularly unique in his approach or methods.
That's the mindset of your boss. The only way you'll get any relief is if things start breaking. Unfortunately, it will be seen as a deficiency on your part.
I would start looking for the exit.
I went to the nutcracker yesterday (the ballet) and all the dudes were totally wearing different versions of Superman's outfit from the new movie. There were tons of kids in the audience, too. They were bored, mostly, but I don't think any of them carried away hideous emotional scars from the copious display of huge bulging packages. Go figure...
Slashdot Mirror
Could give them all the power they will ever need!
People who use Macs picture themselves as a blend of geek and artist. A shiny, beautiful piece of equipment that is easy to use and gets the job done is like a little slice of heaven to them. So when Steve Jobs does his dog and pony show, everyone laps it up.
The difference between Macs and clothing or books is that the personal computer industry, being the interface between pop-culture and the mysterious world of high tech, gets more press and money thrown at it than most other industries. So when there's a new marketing effort it gets picked up by more of the world than similar efforts in other industries.
This isn't to say Steve Jobs doesn't deserve credit for being good at what he does, but I don't think he's particularly unique in his approach or methods.
That's the mindset of your boss. The only way you'll get any relief is if things start breaking. Unfortunately, it will be seen as a deficiency on your part. I would start looking for the exit.
I went to the nutcracker yesterday (the ballet) and all the dudes were totally wearing different versions of Superman's outfit from the new movie. There were tons of kids in the audience, too. They were bored, mostly, but I don't think any of them carried away hideous emotional scars from the copious display of huge bulging packages. Go figure...