eBay partnered with Kaboodle, a start-up e-commerce oriented Web 2.0 bookmarking service for "MyCollectibles," billed as a social sharing destination for collectable enthusiasts, but now a new marketing platform for eBay sellers in a variety of categories:
http://blogs.zdnet.com/micro-markets/?p=107
Google is portraying the new ad product as the latest revolutionary way that it is leveling the playing field for small businesses, according to a NYT Google quote: "A large percentage of video ads will come from small advertisers. A small resort owner in Maui probably already has video of their great beachfront property. Now they can put it in an ad and reach a qualified set of users."
Google has also been characterizing its offline ad distribution attempts as enabling systems for small businesses, such as its print ad auction. The auction failed, however, and Google's small business radio ad distribution strategy with DMarc Broadcasting has not materialized. (http://blogs.zdnet.com/micro-markets/?p=13)
"In Google We Trust", by Lee Shaker, is a scholarly look at why Google has become a trusted brand in so little time, the implications of such trust and the need for greater critical analysis of Google. The paper discusses "Information integrity in the digital age" and is available at FirstMonday.org. Highlights of the article are posted here: http://blogs.zdnet.com/micro-markets/?p=23
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eBay partnered with Kaboodle, a start-up e-commerce oriented Web 2.0 bookmarking service for "MyCollectibles," billed as a social sharing destination for collectable enthusiasts, but now a new marketing platform for eBay sellers in a variety of categories: http://blogs.zdnet.com/micro-markets/?p=107
Google is portraying the new ad product as the latest revolutionary way that it is leveling the playing field for small businesses, according to a NYT Google quote: "A large percentage of video ads will come from small advertisers. A small resort owner in Maui probably already has video of their great beachfront property. Now they can put it in an ad and reach a qualified set of users." Google has also been characterizing its offline ad distribution attempts as enabling systems for small businesses, such as its print ad auction. The auction failed, however, and Google's small business radio ad distribution strategy with DMarc Broadcasting has not materialized. (http://blogs.zdnet.com/micro-markets/?p=13)
"In Google We Trust", by Lee Shaker, is a scholarly look at why Google has become a trusted brand in so little time, the implications of such trust and the need for greater critical analysis of Google. The paper discusses "Information integrity in the digital age" and is available at FirstMonday.org. Highlights of the article are posted here: http://blogs.zdnet.com/micro-markets/?p=23