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eBay to Enter Contextual Ads Market
prostoalex writes "Reuters reports eBay is planning to roll out its own contextual ads network, thus claiming its stake in booming Internet advertising market. Currently both Google and Yahoo! run contextual ads programs (AdSense and Publisher Network, respectively) with MSN's AdCenter not open to publishers yet." From the article: "What goods appear in any particular advertisement will be determined by the keywords on that Web page, a technique known as contextual advertising. A sports Web site would feature links to sporting gear or memorabilia from eBay, for example. As listings change on eBay, advertising automatically changes on affiliated Web sites to reflect the new products or services for sale on eBay. Web site affiliates receive a cut of 40 percent to 70 percent of sales, depending on volumes."
Yes! More ads please! Whoo hoo! It's time to break out the good stuff.
Philosophy.
I really wouldn't mind if sites had more small texts ads if they'd at least pass on a portion of that as savings to their customers. Little things such as free small pictures on the sides of our auctions would be great. It's pretty much a must if you want a lot of hits to get bids and it makes the site more user friendly.
We own a tiny classified ads business, man.
Cool. Ads for what?
That's not the point... it's COMPLEX.
One useless man is called a disgrace; two are called a law firm; and three or more become a Congress. -John Adams, 1776
I wish eBay would spend more time investigating scam artists and crooks. I got ripped off twice before I finally said "screw it". I won't go back until I a) get my money back and b) get the bad remark against me removed.
The world's burning. Moped Jesus spotted on I50. Details at 11.
Competition is a good thing. More companies paying publishers (website owners) to display ads will drive up the price, meaning more money for publishers and hopefully fewer people paying to advertiser their parked domain or "Made for Adsense" site.
These is the company that buys "contextual ads" on Google that read:
Misery
Looking for Misery?
Find exactly what you want today.
www.eBay.com
Agony
Browse a huge selection now
Find exactly what you want today
www.eBay.com
Loss
Whatever you're looking for
you can get it on eBay.
www.eBay.com
I'm sure a system they run will show the same understanding of the point of having contextual ads.
I guess eBay got tired of being always "threatened" (at least in the eyes of the media) by every new beta product out of Google. How's that non-existant Google wallet doing?
Anyway, this will be appreciated by small-time website publishers. A couple years ago there was only one reputable pay per click option for most small sites, Google's adsense. Nobody really knew how much of a share Google takes from each click -- actually, we still don't. But a little bit of competition will hopefully drive the payout rate a bit more towards the website owner. Of course, that won't be very good for Google's profits.
We've got CustomizeGoogle, so I'm sure someone will come up with a CustomizeEbay. Now, if they just came up with a way to wash these contextual ads off normal Web sites...
... as long as it is contextual, I don't care what they do in the privacy of their own home.
Beer is good.
Becaused of the context based ads exclusion clause w/ AdSense, this probably won't be allowed by Google to comingle with AdSense on the same page unless Google explicitly addresses this.
I never clip my fingernails for fear of dangling symbolic links.
If they're going to be implementing something similar to google's ads, then I think they might run into a little trouble. Unlike google, eBay web pages are quite busy, and a google-like non-flashy ads would be easily missed. Hopefully they won't put in those annoying ads that "float" on top of the web pages. Those are really annoying. I see them sometimes while I'm reading articles on some news sites.
Google: Slave
Slaves
Looking for slaves and slave related itmes?
Find exactly what you want today!
www.eBay.com
(It seems that googling "slaves" no longer brings up an eBay ad, but you get the point)
..the day Google tried to pitch me a "Riemann hypothesis" on Ebay.
Even those who arrange and design shrubberies are under considerable economic stress at this period in history.
The interesting question to me would be wether this is going to violate the Google Adsense TOS to display "adsense" and "ebay ads" on the same page.
As I understand it, you are not allowed to present contextual ads from Google and anyone else on the same page.
Forum Foundry, Inc.
my chance to win a free ipod?
visitor from www.slashdot.jp
I thought, by the title, that they'd be introducing a way where people with websites could sell off ad space to the highest bidder. Seems like it would have been a much better thing. Browse by website content and traffic - ad buyers get a price and market they want, and the sellers get to maximize their cost per ad. All it would take to implement is about five seconds in their database to add an "advertisement space" category.
How are sites slashdotted when nobody reads TFAs?
In order to be successful with this, eBay will somehow need to build confidence with the publishers that they are indeed getting a good cut of the revenue that they send eBay's way.
eBay partnered with Kaboodle, a start-up e-commerce oriented Web 2.0 bookmarking service for "MyCollectibles," billed as a social sharing destination for collectable enthusiasts, but now a new marketing platform for eBay sellers in a variety of categories: http://blogs.zdnet.com/micro-markets/?p=107
No slaves? They seem to have thralls. And a fine selection of perpetual motion machines. Also the Ark of the Covenant. Somone must have a pretty big warehouse to hold all that stuff.
but isn't the 400+ million you sold in stock in 2003/4 enough? As a former seller (and God what a life it has been after eBay's promises) and no-longer-buyer of eBay garbage I'm sooooo overly excited to hear that eBay is going to be bending over the buyer and seller again. This time with crap that has nothing to do with the Seller of the item at hand, but somebody else's shlock. I guess I'm getting really jaded with consumerism, and eBay's shotgun approach to marketing using other's paying pages to do it is why.
Running ad's against their own sellers?
Or perhaps their search algorithms suck so much they need to use google ad's to provide the best sales advice!
Kudos eBay, you've joined corperate America! You're bitting your own ass!
Yahoo's auctions have ads all over them. That's fine and dandy, because that allows them to be free. Fee-less. Whatever. You can re-list ad infinitum and never incur any expense. So, naturally, if eBay is going to give every auction page a smattering of ads, then it will also lower its fees. Right? Right?!?
Didn't they already try this? Or are they making it less offensive? A while back, every time I googled something, I'd get a "Buy $X on E-Bay," link. It worked great till you searched for something like "slaves."
Is that with the face melting feature?
This space unintentionally left blank.
works for me!
***
slaves
Buy It Cheap On eBay
Low Prices, New and Used
ebay.com.au
nuclear reactor, uranium, smelly feet, dead rat, bitch slap, fire, rip off
I wonder how much dead rats are going for?
I would be willing to put up auctions and then bitch slap the highest bidder!!!
Algerath
Now, parent, hate to break it to you but the economics of eBay do not suggest its likely you'll ever get that feedback removed. They make their money off of a quarter here and a dollar there multiplied by a couple hundred million transactions. Human attention to individual transactions or users does not scale, so they'll ignore most cases of abuse.
Help poke pirates in the eyepatch, arr.
People don't send the item until you've paid. Once you've paid, if they don't send it, there is no tracking number to magically save you. Also, saying "There IS a tracking number" or "there ISN'T a tracking number" is *still* a he said/she said situation.
-Clio
Karma: Bad (mostly from not giving a fuck)
Blog: http://clintjcl.wordpress.com