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Tiger-direct is their name not Tiger

Actually, their name is TigerDirect. Eitherway, I can't see how having an OS called Tiger around could cause a problem to this company.

Besides, what about:

http://www.5tigers.org/
http://www.tigerhaven.org/
http://www.tigerairways.com/
http://www.infotiger.com/
http://www.tigerlillies.com/2003/index.php
etc...

Just seems to me that TigerDirect is looking for a little extra cash.

How in the world are they going to prove that Tiger hurt the sales of TigerDirect or in any way caused a problem?

Guess that's the last time I buy from those people.

Wow... talk about Internet being business-driven, instead of information-driven. I expect to get more top links related to the animal 'tiger' instead of an OS or a hardware retailer. Like these.

Well I did a search for "Tiger" on Google, and the Tiger Information Center comes up first, then Tiger Direct, then another tiger sanctuary, AND THEN Apple. So, my point here is that Tiger Direct should sue various Tiger Sanctuaries instead of Apple.

Okay, let's just say I am looking for the company that sells computer hardware and software and I know the name of the company is "Tiger something or other". So I search for "Tiger".

Now your hits may varry, but what I got was:
(0) Google "News results for tiger" - linking to three Apple OS X Tiger related articles but this doesn't really count since Tiger Direct wouldn't show up in News anyway.
(1) A link to 5 Tigers information center that is about live tigers
(2) Well what have we here? Tiger Direct - the #2 result after a website about real Tigers!!??!!
(3) Tiger Haven with more stuff about real tigers
(4) Finally, Apple's OS X Tiger website - in at number 4

In the top ten are also sites on Tiger Woods and - huh? Tiger Airways!!! Did someone's lawyers miss something here?

So let's try the search again, but this time with "Tiger Software"
(0) Google News links to two stories, both on Apple OS X Tiger
Oh here it is! This must be what has Tiger Direct's lawyers in a fuss:
(1) Tiger Direct!!!! Number one on the results!
(2) The Paper Tiger - SOFTWARE to organize something or other
(3) Somesite talking about TIGER software - but it isn't Apple's OS X Tiger - huh?
(4) Finally Zeropaid with a news bit about Apple OS X Tiger.

Well I must be out to lunch because the two most obviously offensive Google searches (to me anyway) came up empty.

Even searches like "buy tiger" come up with Tiger Woods, Tiger tables, some UK site not about Apple, and even an Amazon link in the top 5 but it is for selling Tiger Woods stuff, not OS X.

This lawsuit is stupid - has erased any hope of me ever buying from Tiger Direct, and is intended to drive traffic to TigerDirect.com so I suggest you don't go there unless you are going to complain.

Even with TigerDirect's claims that Apple is "overwhelming the computer world with a sea of Tiger references", a quick google search for tiger shows TigerDirect.com as number 2, just behind the Tiger Information Center (animals, not OS X). It seems that the use of the word "Tiger" is not heavily impacting the business of Tiger Direct. If a customer sees a reference to OS X Tiger, it is most likely a positive review (most of the ones I have seen are). Is that really hurting Tiger Direct's reputation? If anything, it is driving more traffic to their website.

At the root of the issue appears to internet search results. Tiger Direct contends that Apple's use of the name has adversely affected its ranking amongst the Internet's largest search engines....

So does that mean they plan on taking on some non-profit who appears above them on google, because hey everyone knows I might get confused while searching for "tiger" instead of "tigerdirect" (which shows them ranked first btw).

http://www.google.com/search?q=tiger:

1. http://www.5tigers.org/ -- group dedicated to the animal
2. http://www.tigerdirect.com/ -- company suing over trademark due to loss of rank on search engines
3. http://www.tigerhaven.org/ -- more animal people
4. http://www.apple.com/macosx/ -- Apple's new version of OS X
5. http://www.apple.com/macosx/tiger -- Apple's new version of OS X

What are they complaining about, again? And why did they wait so late to file this complaint? We've known the name of this version of OS X for how long now?

Just a reminder that humans aren't the only victims here. In natural disasters such as this one, the most helpless victims are overlooked. My personal favorite charity is the Save the Tiger Fund, or find one for yourself to help support.

Could you verify this story about Tijuana's accidental zoo?

If true, then your rock is defective.