Domain: athens2004.com
Stories and comments across the archive that link to athens2004.com.
Comments · 28
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Re:Is there an actual question lost somewhere here
IN SUMMARY, 53% OF THE SUMMARY WAS CONTENT KNOT. STRAW MAN IS YOU!
More information brought to you by the MARKETSPEAK DEPARTMENT OF RETARDANCY DEPT:
"Advertisers try vaulting over the official games marketers"
http://www.nypost.com/business/18669.htm In 1996, Nike was the Cinderella of the Atlanta Olympics. Not invited to the ball, it made sure the shoe fit anyway.The sneaker maker handed out swoosh-branded "Just Do It" signs, erected billboards and even built a makeshift sports complex -- leaving the patriotic impression that it was an official Olympic sponsor.
It wasn't. Archrival Reebok shelled out millions for bona fide sponsorship status. Nike glommed onto Olympic glory in a money-saving ploy known as ambush marketing.
"For pennies on the dollar, relative to the top sponsors, ambush marketing can be cost effective," said sports marketing expert David Carter. "Many consumers end up rather confused as to who the official Olympic sponsors are."
For what it's worth, from http://www.libertypost.org/cgi... Num=61113 [libertypost.org]
:Known as the "clean venue policy", the rules were drawn up by the Greeks and the International Olympic Committee (IOC) to shield sponsors from so-called "ambush marketing" -- an attempt to advertise items during the games without paying sponsorship fees.
The restrictions on food and drink are intended to ensure that only items made by official sponsors such as McDonald's and two Greek dairy firms are consumed at Olympic venues.
An official familiar with the restrictions said: "We have to protect official sponsors who have paid millions to make the Olympics happen. There will be cases of individual spectators being allowed in wearing a T-shirt bearing the logo of a rival sports brand but anyone who tries to practise ambush marketing will be removed."
And the actual list:
http://www.athens2004.com/en/s... [athens2004.com]The following items and actions are restricted at Olympic Venues:
Mopeds, bicycles, skates, skateboards
Electronic equipment of Non-Rights holding Broadcasting Organisations
Flags of non-participating countries. Flags of participating countries larger than 2x1 meters, banners (larger than 1x1 meters approximately). No banner may be hung in metallic, wooden or plastic poles or frames
Horns, laser devices and other devices that cause disturbance
Flag poles, logos, open umbrellas in seating areas, items (T-shirts, hats, bags, etc.) with distinctive trademarks of companies that are competitive to those of the sponsors
Pirate "Athens 2004" products
Leaflets, pamphlets, non-approved publications, unauthorised signs and labels, printed material for publishing purposes with religious, political, provocative or obscene content
Balls, rackets, Frisbees, and similar items, a large number of coins, lighters
Musical instruments, glass bottles, flasks, iceboxes, ice-bags, thermos, water, beverages, alcoholic drinks and material, in general, of any shape or content, or any other items that ATHOC in cooperation with the Security Authorities in charge, consider to be dangerous or inappropriate
Food (except for proven medical reasons)
Animals (except service animals)
Large items, large bags, suitcases, folding seats, small stools etc. (except in certain events)
Strollers in seating areas
Smoking or gambling
Collection of money for unauthorised purposes
Use or distribution of clothing and/or any type of material with the intent of advertising, promotion, raising money or making profit through unauthorised means
Ambush marketing
Demonstrations of a political or religious nature
Unauthorised ticket sales
Unauthorised sale of food
Unauthorised entry of TV presenters and unauthorised transmission and/or videotaping thr
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Re:Bah
Remember, a firearm is built to injure or kill people, nothing else.
Then what, exactly, is this?
There are hundreds of firearms made for the sole purpose of something called "target shooting"... you know, where you demonstrate precision control of muscles and breathing, where keen eyesight and good dexterity are a must, where one might need to correct for immediate conditions.
By your reasoning, there is no reason to ever engage in a sport like archery (bows and arrows were also originally made to kill or injure), fencing (ditto), javelin throwing (ditto), martial arts (violence, injury, etc.), or any other perfectly respectable sport, and people should stay away from the equipment used in such sports.
Personally, your chances of being injured or killed by a firearm are a lot less than your chances of being injured or killed by a passenger vehicle.
The death rate from firearms in the U.S. is only twice the death rate from HIV/AIDS. (I imagine that once you rule out gang/drug violence and suicide, it gets a lot more even.) You should also vow to never have sex.
Matter of fact, you should also avoid one other major college experience, too: alcohol. Responsible, (in 2000) for 3 times as many deaths in the United States than firearms. (Not counting alcohol-related motor vehicle crashes.)
Risk of homicide not involving a firearm (20,308 in 2000) is about 70% of the number of all firearms deaths (29,000 accident, homicide, suicide, police shootings, etc) combined.
Your chance of dying from a gun: (assuming population is 275,000,000) 0.0105%
Your chance of dying from someone bent on killing you without a gun: .0070%
Not much in either case. Get a life and stop worrying so much.
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Those damn guerilla marketers at Nike!Nike is the goddess of victory:
For the facelift, the first for a summer games in 76 years, organisers asked artists to submit proposals that included two distinctly Greek elements: a depiction of Nike, the goddess of victory, and the Panathinaikos, the horseshoe-shaped stadium in Athens where the first modern Olympic games were held in 1896.
Can't really keep them out, hehe.Ever since the Amsterdam Olympics of 1928, Nike had been shown on the medals, seated on a chariot with a wreath in one hand and an ear of corn in the other, symbolically honouring winning athletes. Next to the goddess was usually a stadium that looked a lot like a Roman amphitheatre - not surprising since the designer was an Italian, Giuseppi Cassioli.
Wouldn't it be easyer to just print a "swoosh" on those medals ;-)Ah, there we have it:
Her design has a winged, almost angelic Nike boldly swooshing down feet-first from the heavens, delivering the laurel in the Panathinaikos stadium, the all-marble venue for archery and the finish line of the marathon later this month. Her Nike is based on a marble statue by the sculptor Paionios of Chalkidiki from 421 B.C.
hehe, and all this without paying a single cent of sponsorship to the IOC... -
Athens Olympics' idiotic linking policyIn order to place a link embedded in copy interested parties should: a) Use the term ATHENS 2004 only, and no other term as the text referent; b) Not associate the link with any image, esp. the ATHENS 2004 Emblem (see paragraph below); c) Send a request letter to the Internet Department stating: Short description of site; Reason for linking; Unique URL containing the link (if no unique URL than just the main URL); Publishing period; Contact point (e-mail address).
This small blurb was sponsored by your favorite running shoes
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Re:Sabre
Actually other then the fact that the fencing equipment in the olympics is wireless
No its not.
See the wire stiking out the back of the fencer? -
Athens 2004 Restricted Items and ActionsMore information:
"Advertisers try vaulting over the official games marketers"
http://www.nypost.com/business/18669.htm In 1996, Nike was the Cinderella of the Atlanta Olympics. Not invited to the ball, it made sure the shoe fit anyway.
The sneaker maker handed out swoosh-branded "Just Do It" signs, erected billboards and even built a makeshift sports complex -- leaving the patriotic impression that it was an official Olympic sponsor.
It wasn't. Archrival Reebok shelled out millions for bona fide sponsorship status. Nike glommed onto Olympic glory in a money-saving ploy known as ambush marketing.
"For pennies on the dollar, relative to the top sponsors, ambush marketing can be cost effective," said sports marketing expert David Carter. "Many consumers end up rather confused as to who the official Olympic sponsors are."
For what it's worth, from http://www.libertypost.org/cgi-bin/readart.cgi?Art Num=61113:
Known as the "clean venue policy", the rules were drawn up by the Greeks and the International Olympic Committee (IOC) to shield sponsors from so-called "ambush marketing" -- an attempt to advertise items during the games without paying sponsorship fees.
The restrictions on food and drink are intended to ensure that only items made by official sponsors such as McDonald's and two Greek dairy firms are consumed at Olympic venues.
An official familiar with the restrictions said: "We have to protect official sponsors who have paid millions to make the Olympics happen. There will be cases of individual spectators being allowed in wearing a T-shirt bearing the logo of a rival sports brand but anyone who tries to practise ambush marketing will be removed."
And the actual list:
http://www.athens2004.com/en/specAdviceRestricted
The following items and actions are restricted at Olympic Venues:Mopeds, bicycles, skates, skateboards
Electronic equipment of Non-Rights holding Broadcasting Organisations
Flags of non-participating countries. Flags of participating countries larger than 2x1 meters, banners (larger than 1x1 meters approximately). No banner may be hung in metallic, wooden or plastic poles or frames
Horns, laser devices and other devices that cause disturbance
Flag poles, logos, open umbrellas in seating areas, items (T-shirts, hats, bags, etc.) with distinctive trademarks of companies that are competitive to those of the sponsors
Pirate "Athens 2004" products
Leaflets, pamphlets, non-approved publications, unauthorised signs and labels, printed material for publishing purposes with religious, political, provocative or obscene content
Balls, rackets, Frisbees, and similar items, a large number of coins, lighters
Musical instruments, glass bottles, flasks, iceboxes, ice-bags, thermos, water, beverages, alcoholic drinks and material, in general, of any shape or content, or any other items that ATHOC in cooperation with the Security Authorities in charge, consider to be dangerous or inappropriate
Food (except for proven medical reasons)
Animals (except service animals)
Large items, large bags, suitcases, folding seats, small stools etc. (except in certain events)
Strollers in seating areas
Smoking or gambling
Collection of money for unauthorised purposes
Use or distribution of clothing and/or any type of material with the intent of advertising, promotion, raising money or making profit through unauthorised means
Ambush marketing
Demonstrations of a political or religious nature
Unauthorised ticket sales
Unauthorised sale of food
Unauthorised entry of TV presenters and unauthorised transmission and/or videotaping through transmi
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Re:*sigh*
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Screw politics for a second
I think we should all link to it with the text miserable failure.
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Re:Hardly SurprisingIn order to place a link embedded in copy interested parties should:
a) Use the term ATHENS 2004 only, and no other term as the text referent
What? I can't link to them unless I use the term ATHENS 2004? That's ridiculous. They can't make me do that! I refuse to do that. Those assholes!
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Re:Hardly SurprisingIn order to place a link embedded in copy interested parties should:
a) Use the term ATHENS 2004 only, and no other term as the text referent
What? I can't link to them unless I use the term ATHENS 2004? That's ridiculous. They can't make me do that! I refuse to do that. Those assholes!
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Re:Hardly SurprisingIn order to place a link embedded in copy interested parties should:
a) Use the term ATHENS 2004 only, and no other term as the text referent
What? I can't link to them unless I use the term ATHENS 2004? That's ridiculous. They can't make me do that! I refuse to do that. Those assholes!
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Re:Hardly Surprising
Incidentally, that policy is here: http://www.athens2004.com/athens2004/page/legacy?
l ang=en&cid=dd7e01e3ac979f00VgnVCMServer28130b0aRCR D -
Re:*sigh*
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Re:And don't even THINK of linking to their Site
I LIKE CHEESE!
Googlebombs away! -
Yes, but what if you haven't seen the policy?> They don't even want people directing traffic to their site. Check out their policy here Ooops...So much for that rule
:)If you get the link from a third party and have not seen the policy, then you cannot agree to it, therefore you're indemnified from any breach of contract action they may try to file against you (IANAL, I just speak like one).
These sponsor contracts are very lucrative for the IOC, and though they may be a non-profit, they pay for many expensive perks and luxurious travel for the IOC's directors (do you think they fly to check out potential sites in Coach class?).
What's funny is that sometimes becoming the official anything of an olympic event may be worth way less than you paid. Converse paid millions to be the official shoe of the 1984 summer Olympics and blew their budget doing so, having little money to leverage and exploit this supposedly plum sponsorship.
Nike, not having thrown 8 figures at the organizing committee, blitzed advertising around L.A. and during the broadcast. By the end of the games, if you asked people what the official shoe was, they were answering "Nike".
- Greg
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Re:*sigh*
Their legacy extends to their hyperlinking policy, which says that you have to apply in writing - they even include a snail-mail address - before linking to the Athens Olympic site.
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Re:*sigh*
Their legacy extends to their hyperlinking policy, which says that you have to apply in writing - they even include a snail-mail address - before linking to the Athens Olympic site.
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Hyperlinks forbidden too..
Blogging is not the only things that Athens 2004 Olympic Committee is forbidding. Hyperlinks are forbidden too.
In fact there is to warn Athens 2004 that you are linking to athens2004.com, with some details about the reason of the links. You can only link with the words Athens 2004 (or the translation in other languages). After a review of your request, if they do not agree with the link, you will get an answer with their disapproval and an order to remove it. I am curious about the legal weight of such a request. Anyway, this is unenforceable as the majority is not aware of this policy.
The details about this are on this page (oops I linked!)
Some french-speaking blogs have launched a Google bomb against this policy, with the word médaille de la marchandisation which means approximately medal of the mercantilism (approximately because "mercantilisme" and "marchandisation" are slightly different in French, but I think the English world is about theses two almost identical ideas) -
Hyperlinks forbidden too..
Blogging is not the only things that Athens 2004 Olympic Committee is forbidding. Hyperlinks are forbidden too.
In fact there is to warn Athens 2004 that you are linking to athens2004.com, with some details about the reason of the links. You can only link with the words Athens 2004 (or the translation in other languages). After a review of your request, if they do not agree with the link, you will get an answer with their disapproval and an order to remove it. I am curious about the legal weight of such a request. Anyway, this is unenforceable as the majority is not aware of this policy.
The details about this are on this page (oops I linked!)
Some french-speaking blogs have launched a Google bomb against this policy, with the word médaille de la marchandisation which means approximately medal of the mercantilism (approximately because "mercantilisme" and "marchandisation" are slightly different in French, but I think the English world is about theses two almost identical ideas) -
Hyperlinks forbidden too..
Blogging is not the only things that Athens 2004 Olympic Committee is forbidding. Hyperlinks are forbidden too.
In fact there is to warn Athens 2004 that you are linking to athens2004.com, with some details about the reason of the links. You can only link with the words Athens 2004 (or the translation in other languages). After a review of your request, if they do not agree with the link, you will get an answer with their disapproval and an order to remove it. I am curious about the legal weight of such a request. Anyway, this is unenforceable as the majority is not aware of this policy.
The details about this are on this page (oops I linked!)
Some french-speaking blogs have launched a Google bomb against this policy, with the word médaille de la marchandisation which means approximately medal of the mercantilism (approximately because "mercantilisme" and "marchandisation" are slightly different in French, but I think the English world is about theses two almost identical ideas) -
And don't even THINK of linking to their Site
They don't even want people directing traffic to their site. Check out their policy here Ooops...So much for that rule
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Nice table
Why don't you try ranking it by Gold, like the official site?
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The end of the world is comming :o)
Abomination: netcraft about the official Olympic site
And since we are at it... let's /. the site to see how well does that combination holds. (maybe we can make the news.... again) :o)
www.athens2004.com -
Re:ohh yeah that should help
In an effort to control the commercial aspect of the Games, ATHENS 2004 has a limited group of sponsors, half that of previous Games. - athens 2004 we should all support this effort, and perhaps beijing will be even better (though I doubt that neo-capitalist china will follow)