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Domain: emarketer.com

Stories and comments across the archive that link to emarketer.com.

Stories · 8

  1. More Than Half of Emails Worldwide Are Now Opened in a Mobile Environment (emarketer.com)

    Mobile · Business · · posted by msmash · from the where-we-are dept. · 47 comments
    A reader shares a research report: The world of email marketing has changed pretty significantly over the past five years. Where desktop clients like Outlook were once a more important delivery medium, readers of email are now in the thrall of mobile clients and webmail services like Gmail. In fact, new research from Return Path found that more than half of emails worldwide (55%) are opened in a mobile environment in 2017, significantly more than either webmail (28%) or desktop (16%). Mobile has emerged as the dominant email environment since Return Path last conducted its survey in 2012, when only 29% of emails were opened on a mobile device, and webmail clients were the most popular method of accessing such electronic missives. Return Path also found that Apple's iOS was dominant among mobile email users worldwide, with 79% of mobile emails opened on either an iPhone or iPad this year. While only 20% of emails were opened on a device running Android, that was actually an increase of 6 percentage points from 2012's figure.

  2. There Will Be 22 Million Cord Cutters By 2018, Says Report (dslreports.com)

    Entertainment · Tv · · posted by BeauHD · from the weak-ties dept. · 113 comments
    A new report by eMarketer predicts that 22.2 million U.S. adults will have cut the cord on cable, satellite or telco TV service by the end of 2017, which is up 33% over 2016. It also notes that ad investment will expand just 0.5% to $71.65 billion this year, down from the $72.72 billion predicted in the company's original first quarter forecast for 2017. From a report via DSLReports: This year, there will be 22.2 million cord-cutters ages 18 and older, a figure up 33.2% over 2016. That's notably higher than the 15.4 million eMarketer previously estimated. The total number of U.S. adult cord-nevers (users that have never signed up for a traditional cable TV connection) will grow 5.8% this year to 34.4 million. Note that eMarketer's numbers don't include streaming options from the likes of Dish (Sling TV) or AT&T (DirecTV Now), though so far gains in subscribers for these services haven't offset the decline in traditional cable TV subscribers anyway.

  3. Uber, Airbnb Lead the Way as Sharing Economy Expands (emarketer.com)

    News · Business · · posted by msmash · from the shape-of-things-to-come dept. · 37 comments
    As trust and familiarity with sharing economy services continues to grow, so too will the number of users, estimates marketing research firm eMarketer. From the article: Over a quarter (26.0%) of US adult internet users -- or 56.5 million people -- will use a sharing economy service at least once in 2017. This is a higher figure than previously projected due to stronger-than-expected uptake of both ride- and home-sharing services. This year, 16.9% of US adult internet users are expected to use their Airbnb account at least once, equating to 36.8 million people.

  4. US Adults Will Spend More Than Half the Day Consuming Media, Study Says (emarketer.com)

    News · Media · · posted by msmash · from the projections dept. · 51 comments
    An anonymous reader shares a report from marketing research firm eMarketer: Thanks to multitasking, US adults' average daily time spent with major media will slightly exceed 12 hours this year, according to eMarketer's latest report. But while our reports early in the decade told a story of robust gains -- with increases in digital usage more than compensating for declines in time spent with nondigital media -- growth has been petering out. Of course, media multitasking is what has made so much usage possible. That is how the figure for time spent can add up to 12 hours a day.

  5. Females Outnumber Males Online

    Internet · · posted by ryuzaki0 · from the once-again-slashdot-is-abnormal dept. · 299 comments
    westcoaster004 writes "In news which may surprise some Slashdot users, females have been found to outnumber males online in the U.S. according to a report, and for some time. The statistics for Canadians show a slightly greater number of male users."

  6. We Don't Need No Stinkin' Broadband

    · posted by ryuzaki0 · from the luddite-and-lovin'-it dept. · 572 comments
    Ant writes "eMarketer has an article on The Yankee Group's analysis on why some Americans aren't feeling the broadband love. It was based on Ipsos Public Affairs. 45% of Americans say it's simply too expensive. 30% say that they just don't want it. 14% say they feel dial-up is adequate for their needs. Less than 10% are not able to get broadband access in their area. Five percent insist broadband is "too complicated". Another 5% aren't even sure why they don't have it..."

  7. Blogging As A Form Of Therapy

    Internet · · posted by ryuzaki0 · from the so-sick-of-blogging-stories dept. · 215 comments
    wellington writes "According to an AOL survey, blogs are more likely to deal with personal matters than politics or current events, and nearly 50% of bloggers see the activity as a form of therapy."

  8. Google's Next Steps

    Internet · · posted by ryuzaki0 · from the hey-cool-site dept. · 355 comments
    danimlp writes "An article at SearchEngineWatch states that Google and Yahoo have become as almost parts of the operating system, a 'layer' above Linux, Windows or Mac OS. Another article at Kottke.org says that Google is building a a huge computer with a custom operating system that everyone on earth can have an account on. Some people predicts that, after Gmail, Google could start a new instant message service or even its own electronic currency."