Slashdot Mirror
Domain: neopets.com
Stories and comments across the archive that link to neopets.com.
Stories · 5
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The Cult of the NeoPet
Wired is running an article examining the ups and downs of the Neopet Addiction. The overly cute online 'game' mostly consists of teaching kids to look at ads, but somehow has developed a large following online. From the article: "A generation agrees. Neopets has a staggering 25 million members worldwide. It has been translated into 10 languages and gets more than 2.2 billion pageviews per month. These dedicated Neopians spend an average of 6 hours and 15 minutes per month on the site. That makes Neopets the second-stickiest site on the Internet - ahead of Yahoo!, MSN, AOL, and eBay, according to Media Metrix. What's more, its demographics are the stuff of marketers' dreams: Four out of five Neopians are under age 18, and two out of five are under 13." Relatedly, Kotaku has a quick blurb about the Scientology backdrop against which this cuteness is projected. Update: 12/09 19:14 GMT by Z : Fixed broken link. There's a bug there, methinks. -
Are Older Games More Satisfying?
Kwirl asks: "While the computer and console gaming industry is growing at a remarkable pace, the focus is usually on better graphics as opposed to stronger gameplay and plot development/story arc. I personally have several titles (Sims2, Half-Life2, Doom 3, MSFS2004, Unreal 2004) sitting on my shelf that were amazing games, but just couldn't hold my interest for long enough to really be considered a worthwhile investment. In the last couple of years I had thought that the answer to my gaming needs would come in the form of MMORPG's. I have purchased and played many of them, but all seem to come to a stagnant point where I recognize that only addiction would drive me deeper into the game, and not better gameplay (Dark Age of Camelot, World of Warcraft, City of Heroes, Everquest II). In truth, I have found myself spending more time playing old MUD's (TorilMud, Medievia) again, or even amusing web-based games ( KingdomofLoathing, PimpWar, NeoPets). I am curious to know how many other people here find themselves walking intentionally backwards along the technological timeline of games for your personal expenditure of free time? What games/sites do you feel give you the best return of satisfaction versus time spent playing the game over the long haul?" -
Neopets Gambling Controversy
Neopoet writes "Players of the online virtual pet game Neopets (claims 70 million pet owners worldwide) have gone nuts against an Australian current affairs show called Today Tonight after the show ran segments railing against the Neopets for introducing children to gambling. Click below to read on. It started when McDonalds Australia included a Neopets plush toy with every kids' Happy Meal in Australia, directing kids to the Neopets website.To "feed" their pets, Neopets players have to win points in a variety of mini-games, including versions of poker and blackjack. Australia has a high rate of gambling problems with poker machines ("pokies"), so when a mother discovered her nine-year-old playing online poker to feed his virtual pet, she approached Today Tonight claiming McDonalds was setting her son up for a life of gambling addiction.
TT aired the story Parents not McHappy over pokie toy and the Neopets message boards went nuts. Meanwhile McDonalds heavied Neopets into banning Australians from the gambling games. Today Tonight must have received a lot of hate mail because the next night came Neopet players fight McDonalds ban, featuring interviews with adult Neopets addicts. But this only increased the outrage on the Neopets boards - they're now trying to squash rumors of McDonalds withdrawing sponsorship altogether, and Neopets shutting down."
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Game Advertising Expanding, Becoming Dynamic?
Thanks to Business Week Online for its feature discussing the rise of videogame advertising, as it charts "spending on in-game advertising, currently estimated at around $200 million a year today worldwide, [and which] could reach $1 billion by 2008." As well as kid-oriented gaming sites such as Neopets.com, where "a player might stop by a Disney theater where he can play a Walt Disney movie-related game to earn Neopoints - good for buying shop space and land in the game", the article mentions Massive Inc., an "in-game advertising specialist" which is now signing up advertisers for "campaign-based advertising" in forthcoming titles from Ubisoft and Atari, explaining the innovation by describing a possible scenario: "The gamer goes online to play a racing game, for example, and a batch of ads is served. When a gamer plays offline, Massive continues to serve ads. The ads are integrated into billboards, posters, and even into the plotline of the game, and they change in real-time." -
Neomail vs. Neomail
Vagatech writes: "Neomail, a GPL project to create a high quality Web frontend to local unix mail spools, has recently come under the gun after dicovering that an online community provider known as Neopets is presently attempting to win a trademark on the Neomail name. Ernie Miller, creator of Neomail is understandably quite concerned about this development and the repeated brushoffs he and his lawyer have received from the company in there efforts to find a solution to this problem. He has therefore posted this page to provide more information about the case as it stands and to ask for advice and support from the Opensource community at large." I thought this was interesting because it hasn't gotten to the lawsuit stage yet - there may still be hope. General advice to Miller: you can oppose the granting of trademarks during the process. Talk to your lawyer.