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Domain: overture.com
Stories and comments across the archive that link to overture.com.
Stories · 6
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What Can Yahoo Do To Compete with Google?
ryanjensen writes "Jay Currie over at Tech Central Station has an article up about Yahoo's pending entrance into the AdSense advertising market, and outlines some things Yahoo (and MSN for that matter) can do to compete, including: Paypal payouts, revenue share transparency, rewarding quality (but small) publishers, and offering an alternative to "keyword bids" for advertisers." It should be noted that Yahoo has already been fighting Google on this front - Overture, owned by Yahoo!, has been running an Ad-Sense like program for a while. -
The Spyware Inferno
An anonymous reader writes "Ever thought there should be a scale for quantifying the evil Spyware does? In an editorial article at news.com.com, a Silicon Valley Venture Capitalist uses the levels of hell in Dante's Inferno to do just that. The article also goes into depth on how vendors, and Claria in particular, make money - of particular interest, 31% of Claria's revenue came through Overture. This may explain why Yahoo took so long to list Claria as Adware in its anti-spyware toolbar." -
Overture To Buy AltaVista
Nate writes "Overture announced that they bought AltaVista today for $140M in cash and stock. This follows closely on the heels of Yahoo's purchase of Inktomi. Considering the significant financial muscle of Yahoo and Overture, I hope that Google can continue to maintain their lead. For those of you who aren't familiar with Overture, they are the 800-pound gorilla in the pay-for-placement listing market. When you search in Yahoo, those Sponsor Matches at the top are provided by Overture." -
Honeymoon Over For Google?
scubacuda writes "Business Week has an article on some of the challenges Google faces as it gains popularity. For a while, things were looking good: unobtrusive ads, a hardware search appliance, and the fact that 'google' has become a verb (like xerox, kleenex, hoover, etc.). Now, Yahoo! has dropped the 'exclusive' part of its contract, Overture won a series of key contracts, Verity has announced a deal to purchase Inktomi's assets, and Y! announced it was buying Inktomi's web-search business. And other engines such as WiseNut, Teoma, and FAST now mimic Google's 'popularity placement technology.'" -
Overture Search Terms Showcase Piracy Desire
swfnews guy writes: "swfnews.com (a slashcode based site) today published this article regarding how Overture's search term suggested tool can be used to see the desired piracy of a particular piece of software. I find it disturbing that more people searched for the crack for Flash Mx than for tutorials on how to use it." -
Overture Sues Google Over Pay-for-Placement Patent
Ana anonymous submitter wrote: "C|Net News is reporting that Overture is suing Google over its AdWords advertising method since it may be infringing upon Patent 6,269,361 'System and method for influencing a position on a search result list generated by a computer network search engine'."