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Domain: tvweek.com
Stories and comments across the archive that link to tvweek.com.
Stories · 6
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Nielsen Struggles To Track Modern Viewing Habits
RobotRunAmok writes "The Nielsen Company has been the principal entity tracking TV shows' popularity, and, by extension, their potential profitability. But as our media consumption practices change, some believe that Nielsen's methods have not kept pace. A new consortium including networks owned by NBC Universal, Time Warner, News Corp, Viacom, CBS, Discovery, and Walt Disney — along with major advertisers — is calling for the creation of a new audience measurement service, and planning to solicit bids from outside firms by the fourth quarter of this year. Nielsen says they're not worried about so many of their customers ganging up on them, having just invested more than a billion dollars in research to stay modern. Except that today Nielsen announced they would pointedly not be adding weights to DVR households, and that adding weights for the presence of a personal computer or Internet access in under-represented households would provide 'no significant change or enhancement' to its national TV ratings sample. The pundits deride Nielsen's 'archaic' methodology and 'disco-era tactics,' but others scoff that such a consortium will only 'put the foxes in charge of the henhouse.' Stay tuned..." -
Comedy Central Confirms 26 New Futurama Episodes
e9th was one of several readers to write with an update to the Futurama rumors we discussed earlier this week: "TVWeek reports that 20th Century Fox Television and Comedy Central have officially confirmed a deal for 26 new episodes of Futurama, due to the strong ratings of its reruns and feature-length specials. Matt Groening is quoted as saying, 'We're thrilled Futurama is coming back. We now have only 25,766 episodes to make before we catch up with Bender and Fry in the year 3000.' According to the press release, the episodes will begin to come out in mid-2010." -
Sci Fi Channel Becoming Less Geek-Centric "SyFy"
narramissic writes "According to a TV Week article, NBC Universal has decided to change the name of their Sci Fi Channel to SyFy. Why? To pull in a more 'mainstream' audience. If you're unclear what 'more mainstream' means, TV Historian Tim Brooks spells it out for you: 'The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular.' Yes, we should probably all be offended. And telling us that a crack marketing team came up with the name because that's how tech-savvy 18-to-34 year-olds would text it really doesn't help." -
iTunes Credited with Boosting Primetime Ratings
grandgator writes "TV Week reports on NBC's claims that iTunes downloads are boosting ratings for their primetime shows. Citing one example 'NBC's "The Office" delivered a 5.1-its highest ratings ever-last Thursday among adults 18 to 49, a bump the network credits in large part to the show's popularity as an iPod download. Such a connection between podcast success and broadcast ratings success is particularly significant because the NBC data is among the first available evidence of what network executives have been gambling on when striking their new media deals-that the new video platforms are additive because they provide more entry points into a show for consumers.'" -
Will TiVo Destroy Ad-Supported TV?
windowpain writes "According to a column in Television Week, the increasing popularity of digital video recorders will actually cause a decline in ad revenues in the next few years. 'The rollout of DVR-type technology ... will reach critical mass with 11 percent penetration of U.S. television households by 2005 and 15 percent by 2006...As a result, five-year earnings growth for TV station groups could fall from as much as 10 percent to as low as 4 percent.' Why? DVR users skip at least two-thirds of commercials and the 'collective impact represents a threat to revenue and cash flow growth that cannot be offset ... Fifteen percent DVR penetration implies that 9.1 percent of all ads would not be watched and that advertisers would be overpaying by 9.1 percent, or $6.6 billion as calculated from projected 2006 total ad revenues of $72 billion.' And another business model goes down in flames." -
FCC Considers Mandating HDTV Copy Protection
HeavenlyWhistler writes "The Washington Post reports that the FCC will make a ruling this month on whether or not to mandate that all HDTV receivers implement copy protection when a 'broadcast flag' is detected in the received television signal. Movie and TV studios are pushing for this in an attempt to limit consumers' home-recording rights. An October 8 article states that CBS, under orders from Viacom CEO Mel Karmazin, has threatened to stop all HDTV broadcasts unless the broadcast flag is approved. While the comment period on the proposal (Docket 02-230) is over, the FCC web site will still let you submit comments. The EFF also discusses this issue."