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Stories · 3,636
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A Closer Look at Google Adwords
zaphle writes "This article describes an interesting experiment with the Google Adwords service; in an effort to fine-tune the price per word, a mirror site was set up, paying a different price per word. I turns out the second site had to pay more in order to reach a similar click-through rate. My questions to the slashdot community: are organizations like Google redefining the law of demand and answer? To what extent does this imply a competitive advantage for larger companies? Do we need an ethical framework to direct companies to make such algorithms open source?"
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Swarming And Hopping Planetary Robots
An anonymous reader writes "Recently Dr. Penelope Boston (U. New Mexico) and Dr. Steven Dubowsky (MIT) discussed their NASA advances to develop 'hopping microbots' capable of exploring hazardous terrain, including underground caves and planetary extremes. 'We came up with the idea of many, many, tiny little spheres, about the size of tennis balls (slide show), that essentially hop, almost like Mexican jumping beans. They store up muscle energy, so to speak, and then they boink themselves off in various directions. That's how they move...They behave as a swarm [of 1000s]. They relate to each other using very simple rules, but that produces a great deal of flexibility in their collective behavior that enables them to meet the demands of unpredictable and hazardous terrain.' Test prototypes available in March will initially explore terrestrial lava tubes."
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Song Sites Face Legal Crackdown
CaptainPotato writes "According to the BBC, the Music Publishers' Association is stepping up to launch the next phase in the music industry's battle against online music. The MPA is demanding jail time for the maintainers of websites offering unlicensed song scores and lyrics. The MPA President has stated that closing websites and imposing fines is not enough, stating that by 'throw [ing]in some jail time I think we'll be a little more effective' in its crusade." We just recently reported on the pearLyrics cease-and-desist order as well.
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Marketing As Part of Game Development
Gamasutra has a piece looking at Incorporating Marketing into Game Development, how business demands can shape games. From the article: "As a game designer, it's easy to forget about improving the experience for the target market in favor of making a 'better' game for yourself. Small developers like Reflexive usually don't have this luxury, and in countless ways, the increased focus on the consumer streamlines the game design process. This focus can scale to larger teams as well: we argue that every element of commercial game design should be prefaced with the phrase 'With Respect to the Target Market.'"
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IBM Stresses Importance of OpenDoc to MA
gordoste writes "After announcing this past weekend that the WorkPlace line of products would support the OpenDocument set of standards, IBM has sent a letter to Massachusetts' governor promoting the software. They point out that the software was built in Massachusetts and that the French tax agency saves 10% on their IT budget as a result of moving to open standard software." From the article: "Designed at IBM's development lab in Westford, Massachusetts, the IBM Workplace Managed Client will help protect an organization's investment in corporate data by promoting consistency, reliability and open accessibility of its documents. As you know, Massachusetts is recognized across the globe as an incubator for software development ... What you may not know is that software is major growth engine for IBM, and solutions being developed at these IBM locations are being built on open standards because our customers are demanding choice and control over their information technology."
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Talking With Debian's Branden Robinson
v.ciaglia writes to tell us that TuxJournal has a great interview with Branden Robinson, one of the Debian maintainers. The article has a nice mix of personal and Debian specific questions. From the interview: "My primary focus as Debian Project Leader has been to try to resolve some long-standing infrastructural issues that have been frustrating our developers and users. My emphasis has been on internal processes because, as I said above, I think we need to be prepared for more growth. I am very happy to speak at conferences and with the press about Debian, but fundamentally I think Debian sells itself. Because of that, I want to make sure that we're "ready to ship" -- ready to meet the demands of our users."
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Xbox 360 Launches In Europe
The Xbox 360 has launched in Europe, to similarly high demand as in the U.S. The BBC has details on the long lines and consumer reaction, and Next Generation has some information from Microsoft on how the launch is going. From the BBC article: "The technology giant has been forced to defend itself against accusations it has failed to provide enough consoles ahead of Christmas. Some 300,000 Xbox 360s are likely to be available for Friday's European launch, though demand is expected to far exceed this."
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Tivo To Also Offer Ads Your Way
FangVT writes "InfoWorld is reporting that in mid-2006 Tivo will begin allowing subscribers use keyword searches to look for information on specific products or services. The article does not contain much information but ultimately says 'Throwing in lots of hedge words to soften the idea of advertising once again mingling with TV content, TiVo described the service as non-intrusive, relevant, interactive advertising on an opt-in basis.' Tivo's own press release says, 'For the first time, advertisers will have the ability to deliver television advertising, on demand and targeted to consumers, without the limitations of traditional television media placement.'"
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360 Sells 400k Units, New Stock This Weekend
Next Generation is reporting an estimate of 400,000 units sold for the Xbox 360 in its first week on the retail shelves. Microsoft is planning on having more stock available as of this weekend. From the article: "It seems even the biggest retailers are in the dark. Speaking to USA Today, Circuit City's Jim Babb said, 'We knew demand would outstrip supply for some time. I have been told we'll get additional supplies, so I can only advise customers keep checking back with stores and on the website.' Microsoft is gearing up for its European launch this weekend, but many believe the shortages could be even worse over there. Retail supplies are said to be tiny, and many customers who have pre-ordered have been told that they may not receive their machines this side of the New Year."
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How to Write Comments
Denis Krukovsky writes "Should I write comments? What is a good comment? Is it possible to comment a class in 5 minutes? See " Everybody knows that good code is self documenting- which is why my prof in college demanded we write in Ada. I instead suggest commenting in haiku.
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Desktop Linux Survey Results Published
An anonymous reader writes "The Open Source Development Labs has published preliminary results from its desktop Linux survey, which had 3,300 responses. The month-long online survey focused on determining the key issues driving Linux on the desktop, as well as the major barriers to Linux desktop adoption. 'What was most surprising to us was probably the top two reasons given for deploying Linux on the desktop,' OSDL's Principal Analyst Dave Rosenberg said. 'It's not TCO (total cost of ownership), or security, or lack of license fees. It was 'employees requesting Linux (user demand)' and because 'my competitors have successfully deployed Linux,' he added."
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Companies Keeping Systems Longer Than Ever
Ant writes to tell us ComputerWorld is reporting that based on a study done by the Yakee Group Research company out of Boston companies are leveraging the durability and reliability of computers to extend the lifespan of desktops, laptops, and servers. From the article: "IT's life-cycle demands have raised the bar for vendors. "There's more pressure on [the vendors] to make the boxes last a longer period of time."
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The Xbox 360 Launch Examined
A few days have gone by now, and more details of the 360's launch are becoming available. Gamasutra reports that, as expected, there were far too few units of the new console to meet demand. In one place, in fact, a pitched fight broke out when it became clear that not everyone waiting in line would get a unit. Additionally, the occasional glitch or crash has been reported in several locations online. This primarily seems to be the result of an overheating power supply. Despite these issues, and mixed reactions to launch titles, overall consumer reaction seems to be generally positive.
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A Skype Equivalent Without "Big Brother"?
Slimy Devil asks: "News.com has recently reported on the FBI seeking veto power over PC software. This makes me wonder: is there a safe, provably secure VOIP-like technology out there? The recent buyout of Skype probably means that the supposed encryption will be of little value, if you are of the opinion that the FBI or other law enforcement agencies shouldn't be able to tap in on demand. So, for my question to the Slashdot community: is there a viable alternative that is free of such concerns?"
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The Demise of IP?
meetmeonaholiday writes "CNet has an interesting article on why intellectual property owners should worry. Melanie Wyne explains how open source and open standards will lead to the downfall of IP and hurt competition rather than aid it." From the article: "As part of the discussion between Massachusetts and software developers who would be affected by the state's mandate, the designer of the OpenDocument Format policy, Eric Kriss, flippantly stated: 'Here we have a true conflict between the notion of intellectual property and the notion of sovereignty, and I'd say that 100 percent of the time in a democracy, sovereignty trumps intellectual property.' This sounds positively pre-Boston Tea Party to me ... It reflects the currently fashionable idea that confiscatory government policy must be used to even the score (whatever that means), thrusting highly demanded, privately risked IP out of the hands of legitimate property owners and into the hands of other, favored actors to further 'develop' it."
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Bandwidth Challenge Results
the 1st sandman writes "SC2005 published some results of several challenges including bandwidth utilization. The winner (a Caltech led team of several institutes) was measured at 130 Gbps. On their site you can find some more information on their measurements and the equipment they used. They claimed they had a throughput of several DVD movies per second. How is that for video on demand!"
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HTPC 4-Way Enclosure Roundup
Anony writes "Anandtech's Joshua Buss takes a look at four horizontal HTPC enclosures. He writes, "With the amazing rate at which full-fledged computers are dropping in price, it's really no wonder why they're starting to take over more and more roles that used to be accomplished by simpler machines. For everything from car stereo systems to hold massive music collections to kitchen machines for helping retrieve and store recipes, these "specialized" computer uses seem to only be expanding in number...Luckily, there have been many improvements made in this category since the inception of the HTPC, and as such, we were able to round up four very nice looking enclosures to compare in this article. Every unit is advertised as being able to handle a full ATX motherboard, and since the demands for a powerful HTPC are relatively high, we'll be giving these cases' cooling systems a vigorous workout with a brand new 3 gigahertz Pentium 4-based ATX test bed."
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U.S. Gets Taste of Own Patent Medicine
cheesedog writes "A few Andean countries have turned the tables on U.S. requests for more forceful expansion of patent law, requesting broader protection for indigenous plants and tribal uses of natural medicines. At first glance this seems like a win for these countries, but it is also a major braodening of the definition of what kinds of ideas can be locked away from the public in government-granted monopolies. As Right to Create notes: 'Let us hope that those involved in these negotiations, particularly those representing us in the U.S., see this for what it is: a de facto demonstration of how ridiculous our intellectual monopoly regime has become, and how insane our demands on the rest of the world's citizens are.'"
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Beginner's Guide to Quantum Entanglement
No Fortune writes "Einstein called it 'Spooky action at a distance.' This article describes, in scientific layman's terms, how spooky action is created." From the article: "Normally the photons exit the crystal such that one is aligned in a horizontally (H) polarized light cone, the other aligned vertically (V). By adjusting the experiment, the horizontal and vertical light cones can be made to overlap. Even though the polarization of the individual photons is unknown, the nature of quantum mechanics demands they differ."
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Moore Refutes 360 Launch Rumours
Via Gamasutra, commentary from Peter Moore in the Seattle-PI about the furiously swirling Xbox 360 shortage rumours. From the article: "Is Microsoft purposefully holding back on shipments, trying to create an artificial appearance of extraordinary demand? Xbox executive Peter Moore says no -- pointing instead to the unprecedented scope of the launch. Microsoft, seeking to solidify its place in the living room and challenge Sony's dominant PlayStation franchise, is breaking from tradition by releasing its new machine in North America, Europe and Japan in rapid succession, over a span of three weeks."