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Software Packaging And The Environment?

jayhawk88 asks: "One of my users brought me Microsoft Street and Trips 2001 to install on their laptop yesterday. The box for Street and Trips is fairly large: a little taller than a regular software box, and about 1.5 times wider. The contents, however, are as follows: a standard size jewel case, and a 3-page folded leaflet, that is about half the size or a regular sheet of paper. I'm no environmentalist, but holding the entire contents of this over-sized box in the palm of my hand almost makes me sick. Clearly, this is simply Microsoft spending a pile of cash on packaging to be the biggest and shiniest title on the shelf at CompUSA, but it did get me thinking. Has there ever been a push to 'slim down' software packaging, similar to what happened with CD's in the early 90s? If not, should there be?"

111 of 415 comments (clear)

  1. Yes and no... by Animol · · Score: 2

    Think about bleem!. When it was first released, it wasn't quite the commercial product it is now. But, when it first got to computer stores, it entered the 8.5x11-ish packaging. When it began to sell, the push came to have it more easy to recognize. Then came the humongous boxes. While not particularly environmentally sound, it served the purpose it was designed for.

    Keep in mind, however, that we're slowly moving away from shelf-boxes for software into online purchasing - I bought and downloaded Ray Kurzweil's Cybernetic Poet (shameless plug) with no paper, or anything else tangible, for that matter, being exchanged. Slimming down the package is secondary now to eliminating it entirely.

    --

    "I'm not even supposed to BE here today!"
    1. Re:Yes and no... by generic-man · · Score: 2

      You usually can download it again, but to do that you often need your order number or some other key to certify that you indeed purchased the software. This information is sent by e-mail most of the time, so unless you print out such e-mails you're in trouble when you need to download again.

      Of course, in this day and age, an even better idea than printing e-mails is to burn a copy of the program to CD, or at least store it on a Zip/Jaz disk. Include a copy of the e-mail. You're permitted to do that.

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    2. Re:Yes and no... by Spyky · · Score: 2

      Downloaded software has the same problem that boxed software has, only magnified. People like buying something tangible. In the case of software, bigger boxes somehow make up for this lack. Online software is entirely intangible. It costs the seller absolutely nothing (once their server is set up) for you to download a copy of it. For many, it will be really hard to justify spending $500 to download something like Photoshop online. I don't think we are "slowly moving away from shelf-boxes", we are just seeing growth of online software purchases in addition to growth of boxed software purchases.

      Spyky

  2. Start the push: by FascDot+Killed+My+Pr · · Score: 5

    Consumer Reports has a "over packaged hall of fame" thing (can't remember what they call it) they run every month. Three months ago it was 6 cloth napkins from a dept store: Each napkin came in it's own box that was about the size of a desktop computer. It was a pretty funny picture--the napkins are in a tiny pile in the foreground and boxes are mounded up all over the room.

    Why not submit Streets Plus (or something else even worse) to CR? It won't stem the tide but it might get people thinking.
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  3. Should there be? Sure by Jerrith · · Score: 2

    Should there be such a push? Sure. Will there be? I doubt it. Consumers equate the odd or large packaging as containing something special are therefore better. If a seller can provide an interesting box it will increase sales, and can offset the added cost.

    In a sea of many choices it's a way to make your product stand out. Theoretically, the better products should be more likely to be able to afford such packaging, but in truth, it can only be used as a very minor factor in determining quality.

    Jerrith
    ars@iag.net

  4. It will not matter much soon... by haus · · Score: 4

    I am quite confident that more and more firms will make there software available via download. No packaging whatsoever.

    This of course leads to the problem of getting all of your documentation only viewable on screen, but this will be acceptable because 99.4% of all software documentation is not even suitable to line a birdcage with to begin with.

    all persons, living and dead, are purely coincidental. - Kurt Vonnegut

    1. Re:It will not matter much soon... by rjamestaylor · · Score: 2
      I am quite confident that more and more firms will make there software available via download

      I agree. I have very little use for CD-ware now that I have broadband at home as well as office. Actually, CD-ware annoys me. (But I see the benefits of hard-copy; just I can make my own!).

      And, since moving to OpenSource software packages, I have even less need for CD-ware.

      --
      -- @rjamestaylor on Ello
  5. Mmm.. Product.. by PopeAlien · · Score: 2

    As long as a big shiny box with a single CD rattling around inside sells better than a single CD, There will be no reason for M$ and others to change.. Perhaps as more people buy software online, and vendors change their licenses (You are *NOT ALLOWED* to own an install CD of this product) This will change- But then again maybe not- I've seen a lot of "Internet in a box" packages at the shops- Big shiny boxes with a CD rattling around inside.

  6. There should be, yes. But... by hardaker · · Score: 2
    There really should be package streamlining to reduce things like this, but:
    1. Think about how much energy/fuel you waste with the machine just by running it. I bet its far more of a problem. Order a P-133 today. You don't need all that much power most of the time.
    2. I won't go into the amount of junk needed to physically build your box.
    3. Maybe jewel cases should go away in favor of the recycliable cardboard covers (HP did a good job with this).
    4. at least most of the packaging (minus the shrinkwrap) is recyclable. In general, I suggest you recycle most things that come from Microsoft.
    5. Many stores now require larger packaging to help prevent shop lifting. Sigh. Ever seen a package of Pokemon cards from someplace like CostCo? Huge plastic wrapper around a small set of cards. This is my worst pet peeve.

    The worst offender of useless packaging needs to go to the fast food places. They waste far too much on packaging.

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  7. Think theft.. by technos · · Score: 5

    The bigger the box, the less likely someone is going to make it out the door with it stuffed under their shirt..

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    1. Re:Think theft.. by boinger · · Score: 3
      why don't they just do what should be done for "concise" displays, anyway?

      Instead of having a pile of 20 copies of some piece of software, have one box on display (empty) and have a little tag that you tear off and have the checkout person call for from "the back room".

      Toys R Us does it, and it works fine. makes it so you can have a clean looking display with 3 or 4 times the stuff.

      of course, for big releases, it would be a good idea to just roll a big cartful of the new whiz-bang software out and keep those little hidden chips in the shrinkwrap to set off those door alarm rigs if someone tries to run off with a copy.

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    2. Re:Think theft.. by rjamestaylor · · Score: 3
      The bigger the box, the less likely someone is going to make it out the door with it stuffed under their shirt..

      Excellent point. Even music CDs are attached to that plastic extender-thingy (that's the technical name, right??).

      This is another point in favor of download-ware.

      However, download-ware removes the need for Your Local Computer Store . Unless the Local Computer Stores get wise and have banks of computers available for testing Your Favorite Software Packages (oh, the maintenance!) and have a download kiosk for CD-R burning in the store (after your credit card is processed).

      Hmmm... Try Before You Buy-Ware . Then the savvy computer stores will make these banks of computers high-speed monsters to illustrate your intense need for an upgrade or new system.

      --
      -- @rjamestaylor on Ello
    3. Re:Think theft.. by Ralph+Wiggam · · Score: 2

      People open the software box, take out the CD, and just steal that. Old, old, trick.

      -B

    4. Re:Think theft.. by technos · · Score: 2

      That takes a fair amount of time.. Hell, it takes me a knife and a minute to open any retail-boxed Microsoft! In the time it takes him to open the box and grab what he wants, security is already there.. If he grabs and stuffs, there is a pretty good chance security won't even notice...

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    5. Re:Think theft.. by Danse · · Score: 2

      You just haven't gotten good at it then. Anyone with a tiny razorblade could cut the plastic and adhesive along the edge of the box in less than 2 seconds. Then just slide your fingers in and pull the cd out and down the shorts it goes. Put the box back on the shelf and leave. I don't speak from my own experience here.. i speak from someone else's experience. :) Just trying to point out that a cardboard box wrapped in plastic is not much of a deterrant. There are much better ways that are probably less wasteful.

      --
      It's not enough to bash in heads, you've got to bash in minds. - Captain Hammer
    6. Re:Think theft.. by eufaula · · Score: 4

      the local walmart has Office 2000 in a hard-plastic theft-proof box. says something about added security for microsoft software. but everyone knows that if you want security with ms software you just dont install it.

    7. Re:Think theft.. by Ralph+Wiggam · · Score: 2

      The story that I have always heard is that the record industry was under the impression that the music stores were either too stupid or too poor to ever replace the bins that records were sold out of. They made boxes long enough to sit in the bottom of a record bin and still be visible out of the top. I also heard that the kid who played Mikey in the Life commercials died from eating Pop Rocks and Tab, but that's another story.

      -B

    8. Re:Think theft.. by Hanno · · Score: 2

      > Even music CDs are attached to
      > that plastic extender-thingy

      The only time I have seen these was in the USA. Here in Germany (and the other European countries I have visited so far), CDs are sold in their jewel case, with no extra packaging except maybe for a transparent plastic wrap around the album.

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    9. Re:Think theft.. by Hanno · · Score: 2

      I forgot to say - software packages are also ridiculously oversized here...

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    10. Re:Think theft.. by mosch · · Score: 2

      In the nicer parts of America, that's how CDs are sold. It's only in high-loss neighborhoods that you'll find those horrid cd protectors that do a great job of making the useful display space disappear.
      ----------------------------

  8. Golden Cocoon Award by _xeno_ · · Score: 3

    They call it the "Golden Cocoon Award" (maybe "Golden Cocoon Award of Overpacking" or something like that) and they sometimes show it as part of a feature that they always (at least, last I checked) run on the very last page of the magazine about strange marketting techniques or just plain stupid ploys. There isn't necessarily a Golden Cocoon handed out every issues, they just give them out as they run across deserving products.

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  9. Packaging standards by hodeleri · · Score: 4

    Have you ever noticed how just about every box on a store shelf is of a similar size and shape? Not just software, but cans of peas, soup, cereal, crackers, cookies, etc. If you make your package stand out too much, it won't fit properly and the stores will get mad at the manufacturers.

    The other problem for software manufacturers is that if you make your packaging too small it won't be noticed as easily (that's the theory anyway). Marketers know that having a shiny box is very important in impulse decisions, same as with books, and if you make it small people won't see it next to el crapo title even if you have the hotest game of the year.

    On another note, one of the more sensible packages I've seen lately is for Homeworld. It actually had a good manual in it, just under half an inch thick. Those big boxes started out containing those useful manuals of olde, but no longer...

    --
    Eric is chisled like a Greek Godess

    1. Re:Packaging standards by RimRod · · Score: 2

      I'll concur heartily about the Homeworld box. The Homeworld Game of the Year edition is even better--it comes with the standard manual, all the quick reference charts, the complete Strategy Guide, and a second CD with the 1.05 patch and complete audio soundtrack on it. I'd been browsing at the store for a few minutes, and I nearly dropped it because I wasn't expecting the box to be so damn heavy.

      --
      - ...and remember, you can't invade Brainania. It's not on the big map.
    2. Re:Packaging standards by nezroy · · Score: 2

      If you make your package stand out too much, it won't fit properly and the stores will get mad at the manufacturers.

      Screw the stores -- it makes ME mad when the boxes won't fit on MY shelves. I hate it when manufacturers make their damn box a half inch higher than everyone else, just so I have to crumple the damn thing to get it to fit in my bookcase, or else move the entire shelf up two inches and screw up my perfect shelving layout just to accomodate one box with delusions of grandeur. ARGGGG...

    3. Re:Packaging standards by Spasemunki · · Score: 2

      There is definately a point to that. Setting up or renovating a store is a hellish business, made worse when manufacturers decide that *their* box is more special than all the rest, and so needs to be shaped like a possum, or be 6" taller than all the rest. Getting software makers to scale back their boxes would also involve convincing retailers to lay out a lot of money to refit shelves, hire merchandisers to swap things around, take a loss in sales because of the chaos and inconvenience, and juggle existing inventory.

      "Sweet creeping zombie Jesus!"

  10. YES! PLEASE! by drenehtsral · · Score: 2

    Since nobody could be bothered to give you any dead tree-ware documentation anymore, you'd think they could slim down the boxes. All that space used to be taken up by manuals, but now it's empty. I think if they still want a big shiny surface to catch the eye, they could at least make it a big card with the jewel case and leaflet shrik wrapped on, sorta like how matchbox cars used to be packaged...

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    Play Six Pack Man. I
  11. Maybe take a hint from Blockbuster? by Samrobb · · Score: 2

    One solution is to put the nice, glitzy, eye catching - but empty - boxes on the shelves, with a stack of CDs below/beside it. The consumer can oh and ah over the packaging, then just toss the CD into their cart. Nah - too reasonable.

    --
    "Great men are not always wise: neither do the aged understand judgement." Job 32:9
    1. Re:Maybe take a hint from Blockbuster? by pf+kro · · Score: 2

      Why stop the similarity to Blockbuster there? Redesign the checkout counters so that the cashier will pull the CD out of from below. That should eliminate the possibility of (smaller packaging == easier theft). And you need only a few actual boxes on the shelves. It doesn't eliminate the boxes, but it reduces the amounts.

      --
      steve

      C-x i ~/.sig
  12. thinking outside the box by Proteus578 · · Score: 2

    i don't know about anyone else, but i LOVE those really large boxes taking up space on my shelf at home or in at the office. who needs those pesky trees anyway?

    but on a more serious note, our economy seems to be based almost as much on packaging (interpret the term "packaging" loosely) as it is based on the actual products (or lack there of)...i'm not a hardcore environmentalist, but how can we not see something wrong here?

  13. Re:Retailers by akintayo · · Score: 2

    True, there was widespread bitching and moaning when Painter came in a can.

    But software boxes are not the same size, height or width. So it is possible to make the boxes smaller or remove it all together. I had a copy of Lotus 123 that was just a few books and a diskette, shrink wrapped.

    Given the reduced importance of retailers and store shelves, it is possible to do away with packaging. It seems wasteful to have to ship a box when the CD can fit in an envelope.

    --
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  14. There absolutely needs to be by Sludge · · Score: 2

    There is a limited shelf space. Shelf space in brick and mortar stores costs quite a significant amount of money. I'm hoping a game designer will reply to this thread and say just how much money it really costs to get shelf space. Games that don't pay for shelf space get bargain bin space, instead. This seriously compromises your ability to sell your title at a decent price. Microsoft is effectively pushing smaller boxes off the end of the shelf. It's things like this that force you to have a publisher if you are to sell your software in a brick and mortar store. (Of course, that's where microsoft steps in and buys Bungie's developer's souls...)

    1. Re:There absolutely needs to be by Sludge · · Score: 2

      ALL of the games for the aforementioned console systems do it with packages, do they not? I don't follow them very well. Suffice it to say that you're coming in equal with everyone else.

      As for The Sims and Starcraft, it's unarguable that they sold on their own merit, but these are from publishers who have previous best selling games. It's hardly possible to discern the size of the box selling these games with so many other variables.

    2. Re:There absolutely needs to be by TrentC · · Score: 2

      Maybe those of us that remember Minotaur and who played the 'Do not distribute' Marathon Beta should get t-shirts: "I remember when Bungie was cool"

      Only if you didn't distribute the beta, maybe...

      Jay (=

  15. The thickness of the box by Reality+Master+101 · · Score: 5

    Well, let's remember that the box is mostly air. It doesn't take that much more material to make a 2-inch-thick box over a 1 inch box (someone want to run a quick calculation? I guess about 5% more material).

    In any case, compared to the volume of newspapers, magazines, and junk mail, I think computer boxes probably are about 0.001% of the total paper mass, much less total garbage mass.

    If you want to focus on garbage generation, this is not the place. I could even argue that any paper really isn't the place, since that is pretty easy to recycle.


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    Sometimes it's best to just let stupid people be stupid.
    1. Re:The thickness of the box by SomeRandom · · Score: 2

      Problem is that it takes up quite a bit of space which == more trucks to ship that sucker around which == more consumption of fuel, etc.

    2. Re:The thickness of the box by molog · · Score: 2
      Really? Not to sound too cynical but can you tell me exactly how a monitor destroys the environment?
      Molog

      So Linus, what are we doing tonight?

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    3. Re:The thickness of the box by Reality+Master+101 · · Score: 2

      You're mixing two concepts. There is the old "Why should we spend resources on XXX when we should be solving all the problems in the world". That's different from "I want to solve XXX, and we should start where we can do the most good".

      The original poster's problem is either "there is too much garbage" or "too many trees are being consumed." Either way, if that's the problem you want to solve, then you focus your energy where it will do the most good.

      It's a lot like news stories who focus on one person being murdered in a rich area, while giving short shrift to all the murders that happen in the inner cities, simply because there are so many of them, and the single murder is more rare and thus newsworthy. Yes, the single murder is significant, but the more significant problem that should get the most attention are the inner city murders.


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    4. Re:The thickness of the box by jayhawk88 · · Score: 2

      Granted, the extra used by this particular software title isn't much, especially when compared to the overall garbage generation of this country. One could make the argument that every little bit counts, or that not all recyclable material IS recycled, but that's not the point I was trying to make.

      My point was that considering the contents of the package, there's absolutely no reason to make the box that big, aside from the fact that Microsoft wanted to spend some money to make sure that Street and Trips would be bigger and flashier than, say, Delorme Street Atlas. To me, this seems environmentally irresponsible.

      On a side note: I originally submitted this article about a week-and-a-half ago. Is this the norm for Slashdot submissions? I'm not bitching or anything, just curious is it normally takes the "Herd of Attack Geese" that long to sift through all the submissions.

      Hey, Rocky! Watch me pull a rabbit out of my hat!

    5. Re:The thickness of the box by gilroy · · Score: 2
      Where do dead monitors go? Basically into landfills.
      And they're full of nasty components and chemicals. I think a typical computer+monitor has 2.5 pounds of lead, which has to be disposed of as hazardous waste in some communities...
    6. Re:The thickness of the box by mlc · · Score: 2

      Yes, but a good problem to solve is "I work in the software industry (or whatever) and think that we should behave responsibly and not consume resources beyond those required to do our work." Because it's a comparitively small issue, the hard-core environmental types are not likely to focus so much on computer-software packaging, so the responsibility falls to us, as those who see these things every day. You've heard the cliché "Think globally, act locally" -- not all of us need to spend our lives chaining ourselves to oil tankers. If everyone focused on cleaning up er particular industry, the world would quickly become a lot cleaner.
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    7. Re:The thickness of the box by passion · · Score: 2

      The original poster's problem is either "there is too much garbage" or "too many trees are being consumed." Either way, if that's the problem you want to solve, then you focus your energy where it will do the most good.

      The thing is, when you start protesting the demolition of our heritage forests, you get branded a commie-pinko hippie. Why not start where it's easy - like reducing useless waste, and start getting people into the right mindframe. This way, moving onto larger - more practical causes make more sense.

      I'll make an analogy. You come back to your box one day, and you find that / is full (to make this easy, let's say you haven't partitioned your drive) what do you delete first? That core file in your home directory? All the pr0n from your browser cache? Or do you start parsing through /var/log/messages looking for the unimportant messages that you might not need anymore, and investigate further from there?

      To get change quickly, you go for the easy parts

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      - passion
  16. Re:Retailers by Anonymous Coward · · Score: 2
    It's called shelf buster packaging. Make the box big enough to crowd the competition off the shelves. Common with laundry soap and other consumer goods.

    I'm sure Microsoft is also paying slotting fees on the shelves of retail stores.

    Slotting fees are de riguer at the grocery store, P&G, Coke, Pepsi, and others "rent" the space on the store shelves. If you don't, or can't pay, your wares aren't display.

    Elementary marketing. Smart man, that Bill.

  17. But good things come in big boxes!! by DranoK · · Score: 2

    Actaully, I think the exact opposite has happened from "slimming down" of computer software boxes. They say don't judge a book by it's cover, but it seems consumers judge software from the box.

    Let's look at some of the stupid wastes I've noticed and laughed at.

    Wierd shaped boxes: Star Trek games. You know what I'm talking about. The box that looks like a damned communicator. Or worse, the ones that have the doughnut holes in the middle. What's the point of this? I guess to make people pick up the box. ;)

    Heavy boxes: Is that hard-covered 300 page manual REALLY a necessity?? Especially since it can be put in postscript format? OK, for RPGs this can be a nice touch, but I got Visual Studio 6.0 for my birthday. The box was about 5 pounds!! So many useless manuals that nobody would ever use! Including a 100-page WELCOME NOTE written on thick paper. I swear this stupid pamphlet accounted for most of the box's weight and it served no usefull purpose. Strange thing is consumers actually seem to take weight into consideration!! I've seen men and women holding competing software in each hand and seeing which one weighed more!! It's a funny site, I'm telling you. They buy softare like they buy watermelon.

    Expensive boxes: Quake3 Arena. OK. It looked cool. But why did the box need to be made out of metal! This one was even worse: two guys I worked with at the time BOUGHT Q3A soley to get the metal box. .

    Biiiigggg boxes: Ultima 9 started this. Anyone see that box?? It was MASSIVE. 'Nuff said.

    I think as more and more people are owning computers and buying software, the less level of knowlege the general consumer has about the product. Just like cereal whose box is only half-full, I think in the future more and more software boxes will be dead space. Or dead weight. Or whatever else is wastefull and sells ;) Face it: a single jewel case wrapped in plastic with online doccumentation and a $49.95 pricetag just doesn't sell well.

    Peace,
    DranoK



    That is not dead which can eternal lie, and with strange eons even death may die.

    --

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    1. Re:But good things come in big boxes!! by DebtAngel · · Score: 2

      Heavy boxes: Is that hard-covered 300 page manual REALLY a necessity?? Especially since it can be put in postscript format? OK, for RPGs this can be a nice touch, but I got Visual Studio 6.0 for my birthday. The box was about 5 pounds!!

      Especially since the Quick Reference, the God of All Books that came with Visual Basic 4, is sold seperately in book stores for a truly obscene amount of money....

      (So I programmed in VB as a teenager. It was easy. And the Quick Reference was indeed the God of all Books on my bookshelf. Next to Lord of Chaos - what can I say, I like them big.) :)

      --

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  18. Paperless office by Hard_Code · · Score: 4

    Overpackaging is just a tiny sliver of the waste this brave new digital world has brought. We were supposed to have "paperless" offices. But instead computers have made printing so easy that nobody thinks twice about printing anything out and we end up with more waste.

    --

    It's 10 PM. Do you know if you're un-American?
  19. Re:Retailers by Deeter · · Score: 2
    I think the retailers are the people who specify the package dimensions. Alot will only promote stuff with standard size boxes etc.

    That is the truth, 2600 magazine has trouble getting sold anywhere outside of the monster stores because of it's digest size. None of the old sci-fi digests are in business any more, and that is supposed to be one of the reasons they went out. OTOH CDs used to be packaged in "LP" sized packaging because the distributers thought no one would be willing to stock CDs in smaller bins.

    One solution to this is to go to a local computer store and see if they will order you an OEM packed version of the software. The OEM version tends to be a bit cheaper for them to get, which they like, and it also tends come in more environmentally friendly/smaller packages.

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    This Sig Intentionally left blank
  20. Walnut Creek CDROMs by Dungeon+Dweller · · Score: 2

    Not very large packaging, and even better, you can get slackware :-)

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    Eh...
  21. ESD by Oscarfish · · Score: 2
    Places like beyond.com are really into Electronically Distributed Software packages - that is, you purcase a piece of software, and you download it to your computer instead of waiting for it to arrive via postal mail. I like the idea - there's no waiting, and there's no packaging. You can burn the software to a CD-R and work with it as normal.

    I don't know how much the ESD idea has caught on, but it is intriguing, and if I ever paid for any software I'd use it :)

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    Oscarfish.com: tropical fish with attitude. Way t

  22. It's all about retail by Masem · · Score: 2
    Nearly every game that comes out today is like this; approxately 9"x12" box with the jewel case, a reg card, and lots of cardboard. Obviously a waste of space to you and me.

    I'm sure that the game makers know that they waste space like this, and if they could, they would reduce it, but no one will take the initiative. If you're the only company putting out games in a box that actually fits the stuff you're selling, you won't take up as much shelf space (though you may have the same number of copies), and it's easier to overlook the package for something that's bloated. Unless all the major software publishers switch at the same time, this won't happen.

    At *least* the bulk of the packaging is cardboard which can be recycled in most cases. I generally do that and keep the colored printed part of the package for UPS symbol and whatnot.

    (Of course at the same time, it makes me think of interesting software product boxes that have been used; the Marathon series were always a challenge...)

    --
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  23. OEM copy by yerricde · · Score: 2

    And the OEM copy won't install on any hard drive but the one it was first installed on.

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    Will I retire or break 10K?
  24. Because no one will pay $129.99 for a CD! by Anonymous Coward · · Score: 2

    It's a generic consumer expectation that expensive stuff come in a big box. The more it costs, the bigger the box should be. Of course there are exceptions the consumer makes for jewelry, PCMCIA cards, digicam memory cards and such. Software is not one of these exceptions.

    1. Re:Because no one will pay $129.99 for a CD! by Dr+Caleb · · Score: 2
      So NT 2000 Professional (Server) being $1799.00 CDN should come in a box roughly the size of a Toyota Land Cruiser?? ;-)

      --
      "History doesn't repeat itself, but it does rhyme." Mark Twain
    2. Re:Because no one will pay $129.99 for a CD! by AndyChrist · · Score: 2

      Yes, I expect software that expensive to come in a big box. But I also expect that box to be full of big manuals! Unfortunately that is less and less often the case :/

  25. Ultimate Software Packaging Solution by hypergeek · · Score: 2

    .tar.gz

    --
    Stay up hacking each weekend. Sleep is for the week.
  26. Retail Packaging VS Theft by Alien54 · · Score: 3
    One of the major reasons for the buky packaging is theft in the retail stores. You simply do not want someone pocketing the cd in their jacket, and leave the box behind.

    This has been a very common problem in retail stores, where the hardware profit margin is in the single digits, and you have to sell alot of software and peripherals to make it up.

    Long ago and far away, I used to work in a now defunct retail chain. I can recall going through a store and finding empty boxes, merchandise gone. The complex fold over of the cardboard etc is thought out to prevent just this. Considering the cost of cardboard, vs 50 - 500 dollar product, the trade off is a pain, but understandable.

    heck I can even remember people buying a computer, and then returning it, saying it was broken. We would take it apart, and it would be missing the ram, the harddrive, etc. We could not "prove" that they stolen it, but it was obvious that they had. [We didn't have the resources.] We even went to setting up the machine and and running it first, in the store, just to cut down on the theft. it was insane.

    no wonder the chain went under. Some people have no morals whatsoever.

    --
    "It is a greater offense to steal men's labor, than their clothes"
    1. Re:Retail Packaging VS Theft by jayhawk88 · · Score: 2

      heck I can even remember people buying a computer, and then returning it, saying it was broken. We would take it apart, and it would be missing the ram, the harddrive, etc. We could not "prove" that they stolen it, but it was obvious that they had. [We didn't have the resources.] We even went to setting up the machine and and running it first, in the store, just to cut down on the theft. it was insane.

      Yeah, we used to see this all the time at the computer retailer I used to work at (cough..CompUSA..cough). It always amazed me at the gall of these people, what they thought they could get away with.

      Customer: This computer I just bought doesn't work, I want a full refund.
      Me: Well, were you aware that it doesn't work because the RAM is missing?
      Customer (Oh shit look on their face): Huh, that's interesting. Guess it was bad from the factory, huh? Now, how about that refund.
      Me: Well, it's highly unlikely this computer would have come without any RAM at all. See without RAM, a computer doesn't boot, and since they test boot these things before they ship...
      Customer: Are you calling me a liar! Let me speak with your manager!

      Sad this is, if they botherd to bitch to a manager enough, they usually got their way, and got at least a new machine. Meanwhile, the company has to go pay Compaq $350 for a 64 Meg DIMM, then turn around and sell the returned machine as a refurb for half the price of a new. I'm convinced that retail is hell for those computer people who were evil in their previous lives.

      Hey, Rocky! Watch me pull a rabbit out of my hat!

  27. Re:manuals by kwsNI · · Score: 2

    That's actually not too far from the truth. What about having these companies with online documentation make two boxes, one to keep on the shelves and then a smaller, "green :)" box to package the actual material in? This way, they still get the shelf-space and the advertising that comes with it, they can both save on the packaging and be a little more environmentally friendly.

    kwsNI

  28. What I want to see by FascDot+Killed+My+Pr · · Score: 3

    I wish Consumer Reports would put out a book consisting solely of items from the "Selling It" page. I'd buy it in a minute.

    I actually tried to suggest this to them once, but I'll be damned if I can find an email address for them. I looked about 6 months ago--combed through the magazine, searched the online site: nothing.
    --
    Compaq dropping MAILWorks?

    --
    Linux MAPI Server!
    http://www.openone.com/software/MailOne/
    (Exchange Migration HOWTO coming soon)
  29. Environment v. Profitability by johnnie · · Score: 2

    I'm no environmentalist, but holding the entire contents of this over-sized box in the palm of my hand almost makes me sick.

    Well, i am an environmentalist; just think how this kind of crap makes me feel, eh?

    The way i see it, we could draw a neat parallel between the Libertarian bent of many of us /.ers, as well as the pro-Open Source angle, and a pro-environment viewpoint.

    Libertarians want to have their rights un-trodden-upon, Open Sourcers want to have the right to view/mod/whatever the source code of their stuff... I, as an environmentalist, want to have the right to clean air, water, etc...

    FWIW, i am unsure as to how anyone could not be an environmentalist. the way i see it, non-environmentalism is like non-spleenism (someone will correct me, i'm sure, if the spleen is not in fact required for the normal functioning of the human body).

    We (all of us, environmentalists, /.ers, Libertarians, dogs, Republicans, M$ies, everyone) are a part of the environment. We do not so much depend on it as we are in fact a subset of it. "Dependance", to me, seems to imply a separation between the dependant and depended. i like the image of the subset better. The Earth's biosphere's viability does not require ours, rather the opposite.

    So, if the continued viability of the environment is a prerequisite for our (read: MY) existance, it is only logical that we should, each and every one of us, do what we can to prevent the further degradation of our life-support system.

    That, and i think if i had previewed this sucker, i probably would have used less &lt b &gt's

    --
    Don't ask. Go see.
  30. Re:Don't make the box smaller... by aphrael · · Score: 2

    Make the product bigger! Make a push for people to suppy manuals with software, like they used to in the old days! :-)

    You *really* do not want that. You want downloadable manuals instead --- the problem is that a manual typically has to go to print 4-6 weeks (in the best case) before the CD is burned.

    A lot changes in 4-6 weeks of development time, especially in an industry where a 1-year development cycle is average. Unless you can *enforce* a code freeze for that time (and if you can, I want to know how you do it), printed manuals = wrong manuals.

    Softcopy is your friend ...

  31. Other benefits to online purchases by Malc · · Score: 3

    Buying software online has some other benefits too. For example, a customer in Canada can buy software from the US and download it. This bypass waiting, shipping costs, Canadian sales taxes and import duties. Customs have a little bit of catching up to do. If the US introduces sales taxes for online purchases, some companies are going to make a lot of money by selling to them from overseas. Can you imagine how hard that is to enforce?

  32. Is This An American Thing? by Seumas · · Score: 2
    I know that here, in America, we like to think that the bigger something is, the more we're getting. If you can package a Q3-Arena CD into a box as large as a refrigerator, you can probably coax us into paying another $10 bucks for it. I think that's just the way our overall mindset works.

    I'm not sure if this is an American/capitalist society thing, or if this is pretty much standard everywhere.

    Personally, I would prefer that all the software and games I purchase be packaged just like a music CD. Put it in a case that just safely and securely fits the product, put an insert in it, and leave it be. You can put installation instructions and contact information on the insert and put the product instructions on the CD itself. And since most people are online these days, you can make any 'extras' such as world-maps and data grids from games, available for download and printing.

    It just seems incredibly silly that we should still see something the size of a jewel-case requiring more packaging than the box my freaking laptop arrived in.
    ---
    icq:2057699
    seumas.com

    1. Re:Is This An American Thing? by mcgregorj · · Score: 2
      Yes, it is just an American thing. Germany, for example has the innovative "Green-dot" packaging system. Basically, more packaging = more fines. Companies are also encourage to get customers to return their old packaging. Check out this website:

      http://www.gruener-punkt.de/en/index.php3?choice1= recht&choice2=grundlage

    2. Re:Is This An American Thing? by yuggoth · · Score: 2

      Unfortunately, over here in Europe, software packages are about the same size as in the US - and are filled with the same amount of air.

      But that (at least in some countries) is the retailer's problem: e.g. in Germany there is a law, that retailers must take back all useless packaging if the customer doesn't want to take it home. The only exception is the direct packaging of food and cosmetics (you can give back the cardboard box, but not the bottle inside).

      --
      Cthulhu fhtagn!
    3. Re:Is This An American Thing? by Seumas · · Score: 2

      It's also my understanding that, in Germany, a manufacturer is responsible for their material, insofar as if you buy a car (specifically, I've heard Volkswagon mentioned), they must provide for a collection and recycling system for that vehical after its life. Is this so?
      ---
      icq:2057699
      seumas.com

  33. DVD Cases by sugarman · · Score: 2
    The move in the industry is (or soon will be, with any luck), towards DVD cases. You know, the tall ones with enough room for a brochure about the flick. Considering the amount of "info" that comes in most boxes these days, there is no real loss with going this route.

    Sid Meier's Antietam! already shipped like this, and I beleive more are on the way. I hope so. They stack up much better in a bookshelf, and allow me to keep the original packaging, which is a nice touch.

    --
    --sugarman--
  34. Out of sight, out of mind by tilly · · Score: 2

    Do you know how much toxic waste it takes to make a computer? And disposing of one is not easy either.

    It is a safe bet that your computer is a bigger environmental hazard than all of the packaging for all of the software you are likely to buy for it. A very safe bet.

    Regards,
    Ben

    --
    My usual seat in the cluetrain is at A HREF="http://pub4.ezboard.com/biwethey.ht
  35. Re:Retailers by Xenu · · Score: 2
    None of the old sci-fi digests are in business any more, and that is supposed to be one of the reasons they went out.

    Not true. The last time I was in the local book store, they had three or four different small-form-factor science fiction magazines on display. I have noticed that they aren't displayed in as many magazine racks as they used to be.

  36. Display cases by gotan · · Score: 2

    The problem with putting software into smaller boxes is obvious: in principle the jewel case would suffice, it has even space for a slim booklet, more than comes with most software. A lot of software IS in tha stores like that, but it's mostly chaep or old titles, for 20-30DM ($10-$15 in US i guess). One reason is that most customers arent used to spend $50+ on a CD or something of similar size. Another reason is also very obvious if you imagine 3-4 jewel case packaged Games between all those big cases: the customers wouldn't find them without asking, and if you put that brandnew game between all those (apparently) 'lame old' jewelcase packaged software many people don't even look at it doesn't work either.

    One solution to this might be display cases: they take up the same space on the shelf as 4-5 'bigpackage' softwarecases, catch the customers eye but what you take home is just that slim jewel case (which has the added benefit of not cluttering up your shelf at home), there's even some cool variations about the jewelcase theme, music industry surly will provide examples.

    --
    "By the way if anyone here is in advertising or marketing... kill yourself." -- Bill Hicks
  37. Sometimes a CD is not just a CD by Anonymous Coward · · Score: 5

    The comparison with music CD packaging doesn't quite work. Most people have some idea of what they are getting when they buy a music CD. With music, you are typically buying a kind of entertainment that you are already familiar with You've heard a song or two from it before, and that is the main reason you seek out that disc over the many others available in the store.

    With software, consumers are buying the idea that this software is going to serve some useful purpose for them. Many people don't know if one particular package is what is right for them or not. Should it be Paint Shop Pro, Photoshop or CorelDraw?

    The packaging convinces them that the product will make their computer that much more powerful and productive. That's a tough stunt to pull off in only 5.5 inches square.

    Additionally, consumers perceive that the size of the packaging relates to the power and amount of features of the software inside. There is a reason that Quicken Basic comes in a slim box and Quicken Home & Business comes in a thick one. And it's not because they needed the room to stuff in a bigger manual. "It has the bigger box, so there must be *more* in there!" Consumers already get confused about what the difference is between the three versions. The box sizes let them know that they are getting *more* (if only in packaging) for their money.

    Even commercial Linux distros do this. Compare the "Business" and "Secure Server" versions to the basic versions.


    Do I like that? No.

    But I'm not expecting the relationship between consumers and marketers to change enough for software packaging to become more environmentally efficient. Even with the move to electronic distribution. I know enough holdouts who want to hold something in their hands before they'll plunk down money for it.

    Bringing quality to Anonymous Coward posts since 1999

    1. Re:Sometimes a CD is not just a CD by Goldberg's+Pants · · Score: 2
      Completely correct. Given the piss poor level of documentation software comes with these days, unless the game comes with a big manual, there is absolutely no justification whatsoever for shipping in huge boxes. PSX titles are shipped in the right manner I think. You don't need more than a jewel case. The worst you get is a double case like for Gran Turismo 2.

      Of course, there is another point. Maybe the size of the box is to "deter" shoplifting? I mean PSX games in every store I've ever seen are locked away behind glass, whereas software in big boxes is freely displayed. Of course, then there's the local Staples. They have Windows BOXES on display, and you have to ask at the counter for the actual discs and stuff. The irony is right underneath they have Mandrake, Corel Linux and all that, and they're boxes still have the good in. I guess more people shoplift Windows than Linux. Conclusive proof that shoplifters are stupid.

      ---

  38. The lack of email address is by design by bridgette · · Score: 2

    Ironically, their website was rather consumer-unfriendly. I tried to join last year but my logon wouldn't work but I wasn't sure if my credit card was being charged. But there was no customer service # and they would only accept emailed customer service requests from a form in the 'members-only' section (requires logon), I was supposed to send my problem via SNAIL MAIL. Eventually, I just gave up and chalked it up as a loss.

    --
    - bridgette
    1. Re:The lack of email address is by design by schporto · · Score: 2

      They claim that they would be innundated by mail and couldn't handle the response so will not even put up an email address. Or a phone number for customer service, or subscription problems or sign up.

      This really bugged me when I suddenly started getting a subscription. I hadn't signed up for it. So I wrote them a note asking them to stop sending me the magazine. They did, but not until they sent a second notice on the payment.

      Grumble mumble.

      -cpd

  39. There was a case about this a long time ago... by drivers · · Score: 5

    I don't have any details but I remember way back when... some group sued [a] computer software manufacturer[s] due to a law which says that you can't make your package larger than the contents just to make it look like you are getting more than you are really getting. The case didn't have any effect though because it was argued that the size of the box was necessary due to the amount of space needed to describe / advertise the product. I wish I could find a URL about it...

    (I think that would work pretty well for a container of food or something. Every notice the indentations they put in the bottoms of shampoo / etc bottles, and around the middle sometimes, and then a nice tall plastic end-cap, probably to make it looke like you are getting more than you are?)

    1. Re:There was a case about this a long time ago... by pos · · Score: 3

      It is very important for software companies to give the consumer the feeling that they are getting something for their money. In Niel (sp?) Stephenson's book, "In the Beginning was the Command Line..." he describes how mocrosoft basically invented the "packaged software" that gave the consumer the feeling that they were purchasing something other than a string of 1's and 0's that could be copied, shared, erased, deleted, etc...

      I think that people want the whole package... I don't think we would even know what the phrase "packaged by weight, not by volume. Some settling of product may occur" would mean otherwise. There is a lot of psyc. in satisfying a consumer and part of that is to package the product well. If you want another example of this other than huge bags of potato chips and cereal boxes that are half full, go walk through a Barnes and Nobles or a Borders and examine the manufacturing of desire that book covers use.

      -pos

      The truth is more important than the facts.

      --
      The truth is more important than the facts.
      -Frank Lloyd Wright
    2. Re:There was a case about this a long time ago... by Animats · · Score: 2
      due to a law which says that you can't make your package larger than the contents

      In 1999, California law was changed, at the urging of software manufacturers, to remove that requirement for software.

  40. Re: Old CD cases by Anonymous Coward · · Score: 2

    almost all of the non-conformist boxes contained crap.

    Now, I've heard of software that comes with trinkets or cloth maps, but that's just ridiculous...

  41. Here's the problem by kaphka · · Score: 5

    Folks here have already mentioned audio CDs, which used to be packaged in huge cardboard boxes, but now are almost always sold in plain jewel boxes. If shoplifting is an issue, the store can lock the CDs in reusable plastic extenders, which are annoying, but (presumably) not wasteful.

    Computer software is different. Think of games, in particular, since that's where packaging really comes into its own. Some computer games will always require a large box... any Sid Meier game, for example. Many other games could be sold in jewel boxes, but those games still have to compete with the ones in large boxes. Even the most rational consumer couldn't help but pay more attention to the huge Falcon 8.0 box, with its three volume manual, than to the little Quake IV CD, sitting in a rack with hundreds of other identical jewel boxes.

    --

    MSK

    1. Re:Here's the problem by ajft · · Score: 4

      >Folks here have already mentioned audio CDs,
      >which used to be packaged in huge cardboard
      >boxes, but now are almost always sold in plain
      >jewel boxes. If shoplifting is an issue, the
      >store can lock the CDs in reusable plastic
      >extenders, which are annoying, but (presumably)
      >not wasteful.

      CDs in Europe and Asia were _always_ sold only in jewel cases, in the US, the RECORD COMPANIES owned the cardboard manufacturers and printers who made covers for vinyl LPs, when CDs came out, pressure was brought to bear that "a bigger display case is needed or shops will lose out, bands won't get coverage, consumers won't be able to see what's on the CD...blah blah" and thus was born the great cardboard CD display cover.

      Other interesting packaging trick. At least one brand I'm aware of (On Technology maybe) used to package it's software in equally large boxes, but they were _WEDGE_ shaped, so you can't put anything else on top of them. Consequently the box is always on the top of the pile on your desk and is the first thing you look at.

  42. Re:DVD packaging by drinkypoo · · Score: 2

    And playstation 2 games are coming in DVD containers now, with a little holder for memory cards.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  43. About small boxes... by DrEldarion · · Score: 2

    Am I the only one that immediately thinks "cheap software" when I see a small box or just a CD-case standing alone? It seems that the only things sold those two ways are the $9.95 discount software CDs... this could have something to do with it. I'm sure I'm not the only one who equates little or no packaging with cheap, inferior software...

    Note: I'm not saying that I SHOULD think like this, it's just my initial reaction because that's the only thing I've ever seen packaged like that.

    -- Dr. Eldarion --

  44. Re:if you didn't buy it... by drinkypoo · · Score: 2

    The cardboard displays take up too much space. Software stores like to put software on shelves.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  45. For those of you who don't remember.. by swdunlop · · Score: 2

    This was the /exact/ same argument that Audio CD Manufacturers used against jettisonning the boxes and just distributing the jewel cases. I remember Peter Townshend confronting a group of Industry folk and whining, "Gentlemen, you need to buy better browsers."

    Unfortunately, less than a decade later, I don't think we have the kind of grassroots environmentalism alive to do this again.. There aren't any big media icons involved with software, aside from various CEOs and the 'Linux Nuts'. People are just sick of hearing about how their world is falling apart, because they keep doing the same stupid things, and many environmental concerns seem to have fallen to the wayside as just another story.

  46. Re:Please get rid of the crystal case by fishbowl · · Score: 2

    " Remember when many albums had a gimmick... like that Stones Sticky Fingers album. "

    Ah, the record cover that DESTROYED more other records than any other!

    How about the Cheech & Chong record with the big
    rolling paper?

    Remember Gentle Giant's "Giant for a Day" with the
    mask?

    Led Zeppelin III with the window scenes,
    or the original cover of Rolling Stones' Some Girls?

    There was a Grand Funk Railroad shaped like a coin.

    How about the stickers that came in every copy
    of Dark Side of the Moon?

    It is still true that the cover art is a bigger
    part of the production budget than the CD creation (for many releases), but it was even more so back
    in the day of album cover art.

    --
    -fb Everything not expressly forbidden is now mandatory.
  47. Anyone here ever read "Atari Age" magazine? by SlushDot · · Score: 2
    Background: Atari Age magazine was a fanzine for Atari 2600 video game enthusists back in the late 70s/early 80s. A regular column was a look at the innards of various 2600 components with descriptions of chips, what wires carry what signals etc. One time they showed the insides of a game cartridge.

    There was a wonderful question from a reader in a subsequent issue. It read "If all Atari games look like that inside, then why do some games cost so much more than others?"

    Beautiful comment. Whacks the establishment right square on the head.

    The editor did a nice dance talking about copyright, R&D expenses, paying poor overworked programmers, etc. and fully, though unintentionally I'm sure, made for a complete bullshit explanation that failed to justify the **HIGH** costs of some games over others, which is what the question asked.

    Software prices are arbitrary. It's price is "whatever the market will stand". MS, the SPA, etc. will PREACH about how it pays for development costs, paying starving programmers salaries, testing, debugging, marketing, etc.

    This.

    Is.

    False.

    e.g., there's no reason the full version of windows should cost $130 (and the upgrade $90). The $$$ generated cover staff and R&D in their first 0.5% of profits. And once recovered, prices do not go down. It's just price gouging, pure and simple.

    If you compare total revenue from software sales / R&D and programming and staff costs, you will find VAST deviations from software item to software item. It's not about programmers feeding their families, it's about gouging gouging gouging GOUGING.

    A bigger box lets the SW vendors gouge a bit more than they could get away with if everything was fit into a standard CD jewel case. That's all there is too it.

    --

  48. Re:Checkout the Slashdot Hall of Fame [hof] by generic-man · · Score: 2

    Sorry for being offtopic, but that story came about before Slashdot instituted all sorts of measures (throttling posters who post too quickly, banning IP's, etc) to prevent such abuse. In fact, it's stories like that (and the 2nd-place story as well) that prompted such measures.

    So Slashdot has some holes in it. You don't like it? Read something else.

    --
    For more information, click here.
  49. Video Games by Kefabi · · Score: 2

    Earlier this year, Gamespot did a feature on some of the most prominent computer game developers (Don't have the link, but I'm sure someone could find it). One of the questions they asked every one was, "If there was one thing you could change about the industry, what would it be?" About half of them said they wanted to slim down the game boxes. They pointed to current PlayStation games at your local EB. They are small, and you can fit tons of them on the shelf. Computer games boxes are huge compared to the PlayStations, and you can fit maybe only a quarter of the amount of games on the same shelf space, compared to the PlayStations. This means each computer game can be on the shelf for less time, which means many good games get pushed off the shelf before they have a chance to catch on, and hype surrounding a computer game's release has more to do with the success than the quality of the game.

    The game developers stated that the publishers keep up with the huge boxes because they are afraid some small box would get lost amoung the rest of the huge boxes on the shelf. The developers also hoped that if one game shrank the box size, and sold well, that the rest would follow suit.
    You can still fit a lot into a double-sized jew case. Look at Lunar: Silver Story Complete for PlayStation. It came with a good sized instruction book, 3 CD's, and a full-sided map!

    -Kefabi out.

  50. "More to recycle" (joke) by gbnewby · · Score: 2
    To paraphrase a line from This is Spinal Tap,

    "It's in a big box, so there's more to recycle."

  51. It's probably my fault by interstellar_donkey · · Score: 2

    I read through this thinking how many people say 'consumers like this', 'consumers do that'. Hey, I'm a consumer! Here is I shop for titles (games, usually. Apps I get online). I like the smell of the software company. The big giant displays. The annoying salesman who seems to think his favorite game is the one everyone should buy. The rows and rows of games I've never heard of. I see something that looks interesting. Pick up the box. Read the system requirements. Open up the front flap. Look at the screen shots. Read the game description, the reviews on the side. Shake the box. Does it sound like just a jewel case flopping around in there or is it there a manual. Put the game down. Do this for an hour or two and decide on a game. Sure, I know I could get reviews, screenshots etc. on the net, but its not the same thing. It has been pointed out a number of times: People will always go to brick and mortar shops because they like to get out, they like the physical contact with the product before they put their money down. Don't get me wrong, I want the boxes to be smaller, but I also want to be able to see what I'm getting. I don't shop for play station games in a brick and mortar, since it's just the jewel box, and usually, it is behind glass where I can't examine it, so you have to know exactly what you want before going into the store. I think the best way is to keep the boxes on the shelves. When you take it up, you get a shrink rapped disk/docs to take with you. Interstellar Donkey
    http://www.masscom.net/~deadfish/donkey.html

    --
    The Internet is generally stupid
  52. Something you can do by Randy+Rathbun · · Score: 3

    One thing you can do is open the box at the checkout, take the stuff out, and hand the trash to the cashier. I have tried this before. It is amazing how much garbage there is when you even go someplace like the grocery store.

    There are tons of products out there on the market that are overpackaged. Andes Mints are a good example. If you look at a package of them, you will see what appears to be a whole bunch of mints through the cellophane window. Open the box and all the mints you can see are the ones you are getting. The rest is just cardboard.

    Also, to the person that submitted the story: this type of stuff has as much to do with common sense and waste of money as it does with being environmental. TANSTAAFL. When you buy one of these oversized packages, the manufacturer is not giving this to you for free, ya know? You the consumer are the one paying for it. Hence, why I give the trash back to the store.

    After all, why should I have to pay to throw away their overpackaging of my SIMM chips when putting the chips in a little container would be much better in the first place?

  53. Germany has packaging rules by firewort · · Score: 2
    Actually, I worked for a computer games company for a year and we had localization deals around the globe. The german packages were smaller and generally more creative.

    It turns out that (At least, I was told this) Germany taxes the companies with bigger packages.

    --

  54. Well, let's do the math... by mosch · · Score: 2

    let's assume, just for an example, that the average software box is 10 inches high, 8 inches wide and 1 1/2 inches deep. Now let's say that this slightly larger box is 12 inches high, 12 inches wide, and 2 1/2 inches deep. Finally, we'll declare that a CD is approximately 5 inches, by 5 1/2 inches by 1/4 inch.

    Box 1 Box 2 CD
    Surface Area(sq.in.) 214 408 60
    Volume(cu.in.) 120 360 7

    So it seems that the slightly bigger box uses 3 times the volume of the average box, and about 51 times the volume of a jewel case. But who cares about the environment, we've got product to sell, and it looks damned fine in a large box.


    ----------------------------
  55. Computer store pressure... by kill+-9+$$ · · Score: 2
    I'm seeing a lot of references to shelf-space, marketability in a store, etc. and can't help but wondering why the big chains like CompUSA don't complain to software vendors. I mean they have to pay for wharehouse space, additional shipping costs, shelf space, etc. just so Microsoft or some other big-boxed vendor has a better marketing ploy???

    Just something to think about...

    --

    -- A computer without COBOL and Fortran is like a piece of chocolate cake without ketchup and mustard
  56. Riiiiiight by mosch · · Score: 2

    Paper and cardboard actually make up the largest part of our waste stream, and not only do that generally not degrade well, in modern landfills, but the slick looking cardboard boxes of today's software have all sorts of nastiness associated with their disposal anyway. But as previously noted, fuck the environment, after all, if it was a big problem, then surely it would be on the evening news along with the little cuban boy, right?
    ----------------------------

  57. Re: Every inch matters! by fleener · · Score: 2

    Wrong... In 1996 packaging comprised 29.7 percent of all landfill waste in the United States. This document cites a case where a corporation cut two-inches off a box flap and saved $360,000 annually at one plant. Every inch matters.

  58. ... by mosch · · Score: 2

    Last time I checked, you've never lived in Canada and ordered something from America.
    ----------------------------

  59. This is all very good for the environment. by TheDullBlade · · Score: 2

    When you bury cardboard in great deep landfills, it doesn't decompose. It just sits there, like a rock. Probably, it eventually turns into coal, or something similar.

    Cardboard is made from wood. Wood is made by trees sucking carbon dioxide from the air. When trees die naturally and rot, or are used for fuel, they release the carbon dioxide they absorbed back into the atmosphere.

    We appear to have a problem with global warming from releasing too much carbon dioxide into the atmosphere, by digging up carbon-based fuels from deep in the Earth and burning them.

    Think about it...

    Wasteful cardboard packaging helps slow global warming by fixing carbon in the Earth.

    Don't recycle! Subscribe to every newspaper and magazine that you're vaguely interested in and toss them in a landfill. Forms in triplicate and printouts of everything are part of a secret government initiative to stop global warming!

    --
    /.
  60. bottle of wine by theguru · · Score: 2

    Most bottles of wine with concave bottoms are for safety. When wine is allowed to ferment in the bottle, enough pressure cold build up to cause the bottle to explode. Add a concave bottom -> get more surface area for less volume -> less bottles blowing up.
    Most true wines won't need this though since they don't ferment in the bottle. Champagne and other naturally carbonated wines usually do have stronger bottles (Thicker), and often the indented bottom.
    I've had my share of homebrew beer bottles blow up on me before I learned to how much sugar to add and what kind of bottles to avoid using.

  61. I think you missed half the joke by tilly · · Score: 2

    I wasn't complaining about it.

    It just happens to be a pet peeve of mine that many self-proclaimed environmentalists don't have a clue about what does and does not actually have an environmental impact.

    Cheers,
    Ben

    --
    My usual seat in the cluetrain is at A HREF="http://pub4.ezboard.com/biwethey.ht
  62. True, true. by Pope · · Score: 2

    I bought the latest Vicom FTP client for the Mac over the net with my VISA: one relatively quick download and they emailed be my registration code; no fuss, no muss, no GST, no friggin' $5.00 'handling charge' (oh, thank you Canada Post!), etc.
    Just remember what John Ralston Saul sez: NAFTA: Not A Free Trade Agreement.

    Pope

    Freedom is Slavery! Ignorance is Strength! Monopolies offer Choice!

    --
    It doesn't mean much now, it's built for the future.
  63. Have you seen the latest AOL packaging? by pkj · · Score: 2
    As if their incessent CDROMs delivered in cardboard and shrinkwrap weren't bad enough, they are now delivering them in DVD-style boxes. Yes, a CDROM, a plastic DVD box, a 4-color exterior print and a 4-color interior print, and a glossy plastic cover, all covered up in shring-wrap. All this for something that gets thrown away 99% of the time.

    I want to start collecting these in the back up my pickup and dump them all on AOLs doorstep some day...

    -p.

  64. Re:Think theft..[Getting Off-Topic] by rjamestaylor · · Score: 2
    It's only in high-loss neighborhoods that you'll find those horrid cd protectors

    Aha! That explains it. See, I live in LA County.... Have a look at the crime stats for our affluent neighboorhood.

    --
    -- @rjamestaylor on Ello
  65. Remember Slash Boxes? by Bernal+KC · · Score: 2
    AutoCAD used to ship with something like 25lbs of stuff in the box. As I recall there were 6 bound books in the box -- and the box was a two piece slash box that customers happily kept on their bookshelves. I still have some holding papers on my shelf. They are useful. (And the reference manual used to have a very high calibre cloth binding.)

    All that ended when COGS considerations were given the upper hand after R12. The weight of printed material intially was cut in half and has by now gone down to zero. The books, if you pay for them, are small format with cheap-o binding and printing popularized by MS. The slash boxes are replaced by the standard perishable cardboard waste. (Meanwhile the reduced costs were not passed onto the VAR or the consumer. Duh.)

    Why do I bring this up? Because there used to be a real need for boxes. Customers developed expectations about software coming to them in boxes -- the bigger the better.

    This is a silly issue altogether. The packaging waste is trivial compared to the paper wasted in most offices -- including in software shops. And the fuel wasted in distributing boxed CDs compared to on-line downloads is arguably more significant.

    More recently, Autodesk chose to ship the actual CD;s in a nice biodegradable cardboard case instead of a jewel box. Customers revolted. They hated it. They forced them to change back to jewel cases. In public newwgroups Adesk folks were ridculed, no, excoriated for pointing out the virtues of the cardboard cases. Oh well.

  66. That happened for a time . . . by werdna · · Score: 2

    During the early 80-s, when there was a trend to flat, 4-1/4 by 8 shrink wrapped manuals bound around a disk (perhaps with a flat "cover" wrapped around those). Then competitors started getting attention with prettier packaging, so everyone followed suit. We never went back.

    (Only one of my Wizardry Series, Knight of Diamonds, was packaged in flat form, and even that was reissued in a box).

    Microsoft packages the way it does for other reasons as well, to fight against privacy. There are zilions of clever "anti-piracy" tricks in the Microsoft packaging, designed to capture the unwary. It is, perhaps, a necessary evil when you are selling about $5-$25 in paper and plastic for prices in excess of $250.00

    1. Re:That happened for a time . . . by werdna · · Score: 2

      I meant, of course, to write, "fight against piracy." Sorry, MS.

    2. Re:That happened for a time . . . by werdna · · Score: 2

      If you say so. I've defended a bit of Microsoft piracy litigation, and can tell you that every little bit helps in these tricks of the trade. Not all of them can fit into the package you describe.

      But as I noted, the commercial impression is the significant factor in package size. Ecological packages aren't perceived as being as cool as the boxes in the relevant markets. That's just how it is, however regrettable that may be. Unless and until customers en masse start feeling as you do, and reacting negatively, rather than positively (look, that's what the focus groups say) to big packages, the big packages will be here to stay.

  67. Re:The Size of the box is does not afect theft by Danse · · Score: 2

    I think that's why Best Buy always has a guy standing at the door checking everyone's receipt as they leave. Probably well worth the trouble.

    --
    It's not enough to bash in heads, you've got to bash in minds. - Captain Hammer
  68. Re:Think theft..[Getting Off-Topic] by mosch · · Score: 2

    ah, yes, thank you for the stats on your neighborhood... i see violent crime is a 184% of the national average, and non-violent crime is 226% of average.
    ----------------------------

  69. oy vey... by eyeball · · Score: 2

    a) The record industries weren't forced to change their packaging. It seemed that way, that they were getting pressure from environmental groups. But if you stop and think about it, the amount of plastic and paper in an old cd package was actually inconsiquention, especially when compared to the consumer waste generated by other products, like fast food containers.. What really went on (and I was there working in a record store so I saw this first hand), the record companies not only put up no resistance, but they encouraged the environmentalist groups to lobby for it. Why? It reduced the physical space of each cd by half, making it cheaper to ship (by volume, not counting the weight anyway), and twice as cheap to store in warehouses. I mean, come on, has *anyone* ever heard of an environmentalist group being able to affect an entire industry so cleanly? Especially the record industry, with billions of dollars to fight (if they wanted to). The only objection of course was from the record stores, who now had to worry about theft since the cd's were in smaller packages and easily pocketed. They were forced to buy those expensive CD security frames and/or those security systems that go off when you try to leave the store with product.

    b) Last I checked, Microsoft wasn't the only culprit. Redhat, Suse, Slackware all had nice big boxes too. (Granted some of them had manuals, but there's still a fair amount of air in them).

    --

    _______
    2B1ASK1
  70. Nader by mattc · · Score: 2

    On 'Talk of the Nation' on NPR today they are going to have Nader as the guest. Should be interesting.

  71. Re:if you didn't buy it... by drinkypoo · · Score: 2

    Yes: The display packs come with a cardboard stand and a bunch of product for less than it normally costs to buy the product. Might as well save some money.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"