Slashdot Mirror
Doubleclick Exits The Ad-Tracking Business
Masem writes: "Cnet is reporting that Doubleclick closed down its ad tracking program as of Dec 31 2001, and is shifting from a media company to research and development for online ventures. Doubleclick claims they had upwards of 100million unique tracking profiles at the height of their run, but with the dot-com bust and lower ad revenue rates, ad tracking ran into the red. Even after the worrisome aquition of Abacus Online (which was rumored to allow Doubleclick to connect online and offline consumer profiles), the company could not turn a buck on ad revenues. Time to remove that 'doubleclick.com 127.0.0.1' from /etc/hosts now?""
I would like to see NO ads ever...No human being needs an ad for anything. If a person wants something, they are intelligent enough to go out and find what they need.
So when are you and your dormmates going to put down the bong and start paying for everything you read on the 'net that adveritising currently pays for? Even slashdot?
Just because a few of us can read write and do a little math, doesn't mean we deserve to conquer the universe