Doubleclick Exits The Ad-Tracking Business

Posted by timothy on Tuesday January 8, 2002 @09:10AM from the these-things-travel-in-packs dept.

Masem writes: "Cnet is reporting that Doubleclick closed down its ad tracking program as of Dec 31 2001, and is shifting from a media company to research and development for online ventures. Doubleclick claims they had upwards of 100million unique tracking profiles at the height of their run, but with the dot-com bust and lower ad revenue rates, ad tracking ran into the red. Even after the worrisome aquition of Abacus Online (which was rumored to allow Doubleclick to connect online and offline consumer profiles), the company could not turn a buck on ad revenues. Time to remove that 'doubleclick.com 127.0.0.1' from /etc/hosts now?""

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Italics! by breon.halling · 2002-01-08 09:12 · Score: 0, Offtopic

Someone for got to close their italics tag! ;)

--
"Yeah, well, Dracula called and he's coming over tonight for you and I said okay."
1. Re:Italics! by timdorr · 2002-01-08 09:19 · Score: 0, Offtopic
  
  and a line break too =D
  
  --
  Tim Dorr
  Owner/Manger
  A Small Orange
2. Re:Italics! by markb · 2002-01-08 09:25 · Score: 0, Offtopic
  
  Hey, don't mod this off topic. Mod it up so it gets fixed!
Re:Dave Thomas, founder of Wendy's, dead at 69 by Anonymous Coward · 2002-01-08 09:43 · Score: 0, Offtopic

Good idea. I'm going to go do that right now. I'm fucking starving.