Doubleclick Exits The Ad-Tracking Business

Posted by timothy on Tuesday January 8, 2002 @09:10AM from the these-things-travel-in-packs dept.

Masem writes: "Cnet is reporting that Doubleclick closed down its ad tracking program as of Dec 31 2001, and is shifting from a media company to research and development for online ventures. Doubleclick claims they had upwards of 100million unique tracking profiles at the height of their run, but with the dot-com bust and lower ad revenue rates, ad tracking ran into the red. Even after the worrisome aquition of Abacus Online (which was rumored to allow Doubleclick to connect online and offline consumer profiles), the company could not turn a buck on ad revenues. Time to remove that 'doubleclick.com 127.0.0.1' from /etc/hosts now?""

1 of 209 comments (clear)

Re:Bad Idea by ScroP · 2002-01-08 09:27 · Score: 0, Troll

I would like to see NO ads ever. Targeted ads woulds be even worse for a billiob reasons. Besides, who wants anyone tracking thier personal intrests anyway.
No human being needs an ad for anything. If a person wants something, they are intelligent enough to go out and find what they need.

--
-- Eric