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Trimming Television to Sell More Ads
gambit3 writes: "Tech TV has an article about a device called a "Digital Time Machine", that does something called "Time Trimming", which is basically a way to cut single frames from different scenes in TV programs, which, over the course of a 30 minute program, can add up to 30 seconds, which is, incidentally, the perfect length to add ANOTHER commercial."
It compresses the audio, taking out blank space, to fit in between 30 sec - 2 min an hour. Rush Limbaugh among others have blasted it for ruining the listener's experience.
sulli
RTFJ.
This is only vaguely on topic, but what I don't understand is why no PVR maker offers this feature - let me adjust the playing speed from -100% to +100% (possibly faster), pitch shifting the sound back to normal (just like most voice-mail systems let you do now).
I'd be more keen to watch some things if they'd take a lot less time - I think I might not even skip ads if I was watching at 200% normal speed.
Am I wrong, and Tivo or RePlay offers this feature already?
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"There is more worth loving than we have strength to love." - Brian Jay Stanley
The time modifed means they may have cut out entire scenes.
Many years ago you would offten find M*A*S*H running at one of the time slots between the 5:00 and 6:30 news. The reason is that it had so many sub plots they could cut out huge amounts of it. It started out as a 30 minute show and I've seen it run in 1/2 that. I was told that a TV station would get the show from the distributers, it would be sorted by run lenght and so if they ran the news over by 7.5 minutes, they could go pull out a shortend show and then they would be back in time for the all importaint 7:00 primetime network slots. This became very clear when they showed the same epposide two days in a row and they were different cuts.
The Slash summary is just misleading as usual.
These devices are used in order to compress a program into the right amount of time so you CAN put the required amount of commericals in.
It's not at *all* a way to 'scam' the consumer into watching more commercials.. just a way to 'shorten' a show so it fits your schedule.
Canadian stations use this too, you can bet on it.
The audio or video quality, no. The dramatic quality (such as it is) is another thing entirely. I don't know if losing one frame out of 44 can really alter our perception of a dramatic pause -- are there any editor/director types who claim that sort of precision? But that's not the issue.
It's another 30 seconds out of 30 minutes that you're not watching the program. It stretches out the commercial breaks by padding them even more. This in turn adds to the break in dramatic continuity and of course makes it even more tempting to just walk away and do something else during the commercial break -- perhaps indeed during the rest of the show.
I mean, I already notice how excruciatingly long commercial breaks are now. It's getting to where you can forget what you're watching, for the love of Pete. This is just another way for broadcast TV to commit suicide in slow motion.
The Mongrel Dogs Who Teach
Another techniques used by radio broadcasters is to speed up music by 3-4%. This over time gives a lot more room for more commercials or even more songs (since many stations promote X number of songs per hour).
One poster mentioned that this could be used on commercials, thus giving space for more commercials, but this technique would not be allowed. The contracts (at least those that I have seen) stipulate that such measures cannot be taken during their commercials, but that is not usually the case for music.
I worked in the IT department of a local radio network that owned several local stations (I left when Clear Channel bought them out) for a couple of years.
Cave, wreck, and deep diver.