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TiVo, PVRs Not Making A Splash

Sudderth writes "Too expensive? Too complicated? Lack of support from the TV industry (which depends on the commercials that TiVo users fast-forward through)? Newsweek has an excellent article on why personal video recorders like TiVo and ReplayTV, which have been embraced by tech-heads, are being ignored by almost everyone else."

48 of 446 comments (clear)

  1. Straight from the article: by Mr_Matt · · Score: 5, Insightful

    DVRs are also relatively complicated to set up. ?Wiring it into TV is tricky,? Bernoff says, ?and the more sophisticated the TV, the harder it is.?

    If the question was "why do geeks like these while Joe Sixpack isn't buying them" then it seems pretty clear (and intuitive.) The average shmo is just fine with a 15" monitor, a cassette-tape player for the car (or a cheap CD), AOL for internet connection, and a $60 VCR from Wal-Mart for recording "Friends." Why would they pay seven or eight times as much for a device that essentially replicates their VCR, albeit at a higher quality (which they don't even care about), plus, it requires a smug 15-year-old to set it up?

    Seems to me like the question answers itself. :)

    --


    But what does my opinion matter, I just vote here. It's not like I have any money or anything.
    1. Re:Straight from the article: by Toby+Truman · · Score: 5, Funny
      Why?

      Baywatch.

      Rewind. Play. Pause. Play. Pause. Play. Pause.

      Rewind. Play. Pause. Play....

    2. Re:Straight from the article: by LoudMusic · · Score: 4, Interesting

      Absolutely right. And that statement can be extended to my parents (who, by the way, are not Joe Sixpack).

      In addition to this, I would say that general knowledge of the existance of TiVo is rather minimal in the non-geek catagory of TV viewers. We know about it because of articles like this one being posted on the `Net, but as the article pointed out, the networks stopped running commercials for TiVo because they realized its potential threat to kill their advertising revenue. People just don't know it exists in the first place. Before you go home, or tomorrow morning at work, ask your non-geek co-workers if they've ever heard of TiVo. I bet less than half even know what you're talking about.

      Also, I know about it, but hear so little news that I quickly forget about it. I've intended to research the Sony TiVo pictured in the article for some time now and keep forgetting. I'll be swinging by Best Buy tonight to get another 'hands on' demo before I head to the house. This is really something we should all be jumping at.

      ~LoudMusic

      --
      No sig for you. YOU GET NO SIG!
    3. Re:Straight from the article: by truesaer · · Score: 5, Insightful
      They are really pretty easy to set up for the average schmoe. They come the correct cables for nearly any setup, and the poster-sized setup instructions are pretty good. I really don't think people wonder how hard things are to set up before they buy them anyway.


      It can be very complicated to set up, if you have enough components to connect at the same time. But, the guy with the TV, VCR, and cable box shouldn't have a problem.


      I have a replayTV, and I don't use it like a VCR really. Sure, I record with it, but its much different than that. I oftentimes start watching shows 15 minues in and skip the commercials. I can now tape Iron Chef at 2AM, MacGyver reruns at 4AM, etc. I would never take the effort to set a VCR to do this. The interactive channel guide is great as well. I pause live TV all the time now.


      These are not things we have ever done before, so I don't think it hits people why they might like it. It seems like a VCR that costs $400.

    4. Re:Straight from the article: by cafebabe · · Score: 4, Flamebait

      I'll admit it. I get that "engineer's dread" right before I have to set up a new gadget. (The "I have a degree in engineering and will look really stupid if I can't figure out how to wire this stupid thing up" worry.) I also resign myself to having to make at least one trip to Radio Shack.

      Given that my TiVo had to hook together with the cable box, my TV, my VCR, DVD player, sound system, and the phone line, I thought it was going to be awful. It was one of the easiest things I've ever set up. They had pretty much idiot-proof instructions and every cord or cable you could need for almost any possible configuration of devices. I think they could legitimately stress ease of setup and use in their ads and win over some Joe SixPacks who fight with their VCRs. (Clear directions! Record a whole season by pushing one button! Never look at a blinking 12:00 again!)

      (BTW -- I yanked the VCR out of the mix 2 weeks later and moved it to another TV. Between the TiVo and my DVD player, the VCR was pointless)

      --
      When violence rules the world outside / And the headlines make me want to cry / It's not the time to just keep quiet
    5. Re:Straight from the article: by perrin_harkins · · Score: 3, Informative

      Actually, the video quality of TiVo in it's "normal" quality is pretty bad. Very visible compression artifacts. My cheap VCR kicks its ass. To get decent quality, you have to crank TiVo up to a setting that eats up disk space quickly.

    6. Re:Straight from the article: by DA_MAN_DA_MYTH · · Score: 3, Interesting

      "why do geeks like these while Joe Sixpack isn't buying them"

      I consider myself Joe 12-pack... The reason why I haven't bought Tivo yet is, something else gets in the way, like money. I travel down the aisle in Best Buy, and the only way I could probably buy TiVo is is they were placed in the front. Since I am Joe 12-pack I am easily distracted travelling all the way to the back....

      "Ohhhh GTA3, and FFX...."

      or maybe

      "Yowsa new Brittany Spears...." (See guilty pleasure)

      or even

      "(Homer Sound) GeForce 3 Video card mmmmmm...."

      and always my $299 I brought to buy TiVo is somewhat reduced to more than half of that and I wait till next paycheck, and try to make my way to the back of Best Buy again. Maybe I should buy on-line.

      --
      "It takes many nails to build a crib, but one screw to fill it."
  2. What about quality of the hardware? by GGardner · · Score: 3, Interesting

    Some huge percentage of my friends with (unhacked) TiVO's have had to send them back because of hardware failure. I think our peerless CmdrTaco falls into the same boat. I gotta think that a reputation for shabby quality has to have an effect on sales.

    Of course, 300k units doesn't sound like a complete failure to me.

  3. Wow! by RzUpAnmsCwrds · · Score: 5, Informative

    "In the meantime, the technology keeps evolving. EchoStar Communications, which runs the countrywide DISH network, has its own version of the DVR. It combines satellite TV with TiVo's search features"

    Wow! Combining satellite TV with TiVo like features! That sounds like some kind of a Satellite and TiVo combo! Wouldn't it be great if TiVo made these! And what if they had two tuners so you could record to shows at once!

    (for those of you who don't get it: DirecTV with TiVo has been out for over one and a half years, and dual tuners have been working for 4 or 5 months now)

    " Indeed, models of TiVo now cost from $299 to $599,"

    I paid $200 ($300 with a $100 rebate) for two DirecTV with TiVos, a 2x4 multiswitch, and a dual LNB dish. DirecTivos are selling for as little as $49 (http://directv.tivo.com), as little as $79 for existing DirecTV subscribers.

    ----
    BTW, this article was discussed on the AVS TiVo forum quite a few days ago (http://www.tivocommunity.com/tivo-vb)

  4. VCRs vs. Tivo by stipe42 · · Score: 4, Insightful
    I own a VCR and not a Tivo (or anything similar) for very simple reasons that I think apply to a lot of other people as well.

    A VCR costs about $100 and can play the stack of tapes I have sitting next to my TV. If I want to record something I buy a six hour tape for $2 and I'm good to go.

    A Tivo on the other hand costs a couple hundred dollars and can only play back what you personally recorded on it. This means that the Tivo only has utility to people who tape a fair amount of stuff of TV. That makes the big assumption of there being anything on TV worth recording at all. I watch a fair amount of television, but I've only used my VCR twice in the last year. Once was to tape Buffy while I was at a concert, and the other time was to tape some CNN footage on Sept 11.

    Just my $.02 on why I'll probably never get a Tivo, no matter how many whiz-bang features get added to it.

    stipe42

    1. Re:VCRs vs. Tivo by MindStalker · · Score: 4, Interesting

      Your exactly the type of person who would actually LOVE a TiVo if you gave it a whirl. Because when have you ever taped something that you didn't tape over a few weeks later? And to tape those special 9/11 events you never want to loose, you can still copy them from your tivo to a regular vcr.

    2. Re:VCRs vs. Tivo by furiousgeorge · · Score: 5, Insightful

      >>This means that the Tivo only has utility to
      >>people who tape a fair amount of stuff of TV.

      Thats where you're wrong.

      It may sound patronizing, but until you've really used a Tivo you don't understand it. Having a PVR totally changes how you watch TV. I never taped anything on tv. Either i'd catch it when it was on, or i'd miss it. With Tivo i just give it the list of the shows i care about and it grabs them when they're on and there's always there when i sit down. If the show changes time, day - no problem. Tivo grabs it.

      >>I watch a fair amount of television

      right. But with a PVR you can watch it whenever you want.

      I'm not a moron - I can program a VCR. But you know what? Generally it's more headache than it's worth.... the show changed time, i forgot to turn the VCR off, i forgot to put a tape in, i forgot to rewind the tape, blah blah blah.

      Tivo is like your own personal video-on-demand. Sure - you can't order up a show that it doesn't hold, but once you train it with what you want it's inventory is always full.

      If they are ever going to take off, PVR's need to stop:

      a)trying to sell it at a VCR. It isn't. Not even close.
      b)quit trying to sell the 'pause live tv' angle. Sure it can do it, but it's so much more.

      Yeah yeah, i know i sound like a salesman. But i can't remember a piece of tech that i've enjoyed more in the last 10 years than my tivo (ok - maybe my portable mp3 player :)

      I got my tivo back in august when i moved apartments. My VCR is STILL in the box and i have no reason to take it out. Anybody want to buy a top of the line Sony VCR - low milage? :)

    3. Re:VCRs vs. Tivo by ChaosDiscordSimple · · Score: 3, Interesting

      I watch a fair amount of television, but I've only used my VCR twice in the last year.

      That's exactly why a Tivo makes sense for you. Right now you're watching television shows when they're on. You're scheduling your life around what you want to watch. With a PVR, you start arranging your television viewing around your life.

      I suspect the above sounds a bit grandiose. I was suspicious of such descriptions as well. My description matched yours. I watched a fair amount of television, but I didn't tape much. For me, taping was a hassle. Sure, it's cheap, but you can't quickly hunt down a particular show you want to watch, you have to remember to swap out tapes as they fill, you have to manage your tape collection ("I can't reuse this tape because there is one show in the middle I still haven't watched"). So I got a Tivo viewing it as a VCR replacement.

      Sure enough, my Tivo did replace my VCR. All of the taping hassle went away, and I'm thankful for that. But my Tivo did so much more. I don't really know when my favorite shows are on, or what channel they're on. I watch what I want to watch when I want to watch it. It changed my viewing habits. Witohut the need to manage a VCR or watch television live, I've been finding all sorts of neat shows that run at inconvient times.

      If you watch a fair amount of television, give a Tivo a try. Many places have a "no questions asked, 100% refund" available. I think you'll find it significantly improves your television experience.

      (I am not affiliated in any way with Tivo beyond being a satisfied customer.)

    4. Re:VCRs vs. Tivo by Sloppy · · Score: 3, Interesting
      This means that the Tivo only has utility to people who tape a fair amount of stuff of TV. That makes the big assumption of there being anything on TV worth recording at all. I watch a fair amount of television, but I've only used my VCR twice in the last year. Once was to tape Buffy while I was at a concert

      This just goes to show that Tivo really is doing a poor job of marketing, because:

      1. You don't get it. You're still thinking in terms of taping vs watching.
      2. You (or anyone else who watches a serial don't-miss-an-episode show like Buffy) are Tivo-bait. If you ever make a mistake of giving Tivo a try, it will ensnare you worse than crack.
      Somebody at Tivo needs to read your remarks and figure out a way to clear up your misconceptions, because I think your misconceptions happen to be very widely shared. It really isn't your fault that you're wrong; it's their job if they want your money.
      --
      As copyright owner of this comment, I authorize everyone to defeat any technological measure which limits access to it.
    5. Re:VCRs vs. Tivo by TyZone · · Score: 4, Interesting

      A couple of months ago, I was about where you are, bnenning. I wasn't sure about the whole PVR thing, thought it might not be something I'd find useful. I had watched the PVR phenomenon from a distance. Watched the hype. Read a few reviews. It was interesting, but nothing about it *really* impressed me.

      About the time my fiancee had to go in for some surgery that was going to have her laid up for several weeks, I decided to take one last close look at it to see if there was something that would help her be comfortable during the time she was going to be immobilized. I read some articles in DejaNews (I can't bring myself to say Gooooogle), and stumbled across one that described the experience for a new TiVo user in a way that I could identify with.

      The writer was one of those who wrote in a way that indicated (convincingly) that he thought much the way I did, and I felt that I could benefit from his judgment. He had decided to take the risk, spent the money, had a very good experience, and felt good enough about it to write it up and share it with the world.

      I decided to buy a TiVo for my fiancee. I expected to spend several hundred dollars. I made several trips and called around to the local stores -- TiVo's were largely sold out, mostly because they'd been "clearanced" last summer. A few more calls revealed that there might be a few available in neighboring towns. On a Saturday morning, I called a WalMart that had two low-end Philips units available for $100 apiece. I drove up and bought them both, figuring that I could use the second one myself at that price. Got one set up at in her room (impressive collection of cables came with it -- everything I could possibly have needed), and it started storing her favorite shows.

      Turned out to be the best thing I could have done. While she was bedridden, that thing pulled in West Wing, all manner of Law & Order and enough movies to keep her from going stir-crazy during her down-time. I got the other one set up at my place and it's been grabbing science fiction movies and network programming according to my preferences.

      Worked so well that I bought disk drive upgrades to substantially increase the capacity (I won't say how much it cost -- she might read this).

      The people who write "it's more than a VCR -- it changes the way you watch TV" are right, but I think I'd say it a little differently.

      It improves the whole television *experience* by completely freeing you from the scheduling set up by the networks and/or your cable company. It is easy to underestimate the impact of this -- it's the kind of thing that you only really appreciate after it's done.

      Examples (and please substitute your own program names for my preferences -- don't pick on me for my choices):

      1. Not missing episodes -- I was out of the house most evenings for a couple of weeks. TiVo stored up Babylon 5, Farscape, Enterprise and various Star Trek shows for me. When I was back and had the time, the TiVo menu gave me the option to watch everything I'd missed at *my* convenience.

      2. Relief from schedule anxiety -- I didn't realize how much of a change this was until it hit me that I didn't have to *care* what shows were on at what times & channels. I just tell TiVo what I like and then forget about the schedule. When I have time, I browse the menu. "Oh, look! Five more ST:TNG, two Babylon 5's and three new movies! I think I'll make popcorn while I decide what to watch!"

      3. Pause/rewind function -- while this is discounted by many, it really is *very* nice to be able to freeze the show when the phone rings or there's another distraction or something happens that you want to share with someone who's not in the room. Nested example (includes #1 above): when the Klingon on Enterprise was observing an image of Chronos using holodeck technology and he pointed and exclaimed "I can see my house from here!" I laughed out loud! I played it a number of times, and when the madness had been reduced to chuckles, I paused the program, called my fiancee and played the soundbyte for her. She checked her TiVo, found that it had stored the same program (this is a weeks-old episode) and watched just that portion herself. Yes, perhaps we're both nuts, but we got to share a very nice, humorous moment because both TiVos knew we liked that show. I believe the word for this is "Priceless."

      Advice:

      1. Don't pay full price for a unit from Best Buy without first checking around to see who might have them for a lower price. I saved a lot by calling local stores and checking prices.

      2. Relax about the charge for the service. It's $9.95 a month for access to the program scheduling information and automatic software upgrades. Come to grips with that right up front. This whole thing is about having options that you don't have already, and this is the price (along with the up-front cost of the hardware). For *me* (and I guess for lots of others), it has definitely been worth it.

      3. Read the manuals and look for tips on the 'net. You don't *have* to, but it can help to gain an understanding of how your preference info is used by your TiVo. It's not rocket science, but it's best to understand it.

      For me, at least, this sure beats the TV experience the way it *used* to be.

      --
      TyZone
  5. Re:I'm the one at fault, blame me! by RzUpAnmsCwrds · · Score: 3, Interesting

    I disagree. TiVo was simple for my 84-year old dad, and he had trouble figuring out how to install "Macromedia Flash Player" (I sent a link to an HTML page with an embedded flash slideshow; Flash auto-installs thanks to COM, btw). TiVo isn't hard to use, it's easy. 16 million homes have DirecTV or Dish Network recievers, and those are much harder to use than TiVo. TiVo is easy. One remote that controls your entire system (cable or satellite, stand-alone or combo). The remote controls your TV, but it doesn't allow you to change the TV's channel or input. Set your TV to video input, follow the simple instructions in the manual for installation, then follow the instructions on screen to set it up. TiVo is easy enough for anyone.

  6. Re:Not me by SVDave · · Score: 5, Funny

    I read that article last night and it made me want to go buy a TiVo this weekend.
    Just in time for the Super Bowl!

    Note that, for the Super Bowl, one uses TiVo to skip the football and watch the commercials.
  7. Re:Marketing by egomaniac · · Score: 5, Insightful

    Computer geeks can "Do the TiVo thing anyway" without a TiVo? Technically, yes, but living in Silicon Valley as I do, I know six people (including myself) with TiVo or ReplayTV units, and not a single person who uses their computer as a poor-man's PVR.

    In fact, one of my friends has two ReplayTVs, and is considering getting a third. He's also a Phoenix alumnus, the chief programmer of the Phoenix 4 BIOS. He knows more about computer hardware than almost anybody alive, and he never for a second considered using a computer to do this.

    Similarly, many of us are fully capable of writing our own operating systems, or building our own cars. Very few of us have actually done so. Maybe the pre-packaged aspect has a lot of appeal to most people.

    Anybody that is smart enough to set up their computer as a TiVo is also smart enough to know that the commercial boxes do a better job with less effort.

    --
    ZFS: because love is never having to say fsck
  8. what's so hard? by supernova87a · · Score: 5, Funny

    I don't understand why the average tv viewer won't try to learn tivo? It's so simple, and fun to use. All you have to do is:

    1. Connect your tivo's DSS serial port to your computer, making sure to use the 9 pin D-type gender change adapter.
    2. Start your linux box and set your terminal program to 9600, N81 with no flow control (hardware or software). Also make sure the COM port you're using in the terminal program matches the COM port the TiVo is plugged into.
    3. Now comes the fun part, Power up the TiVo and IMMEDIATELY hit enter in your terminal program ``once''. The timing on this is a tad tricky. If you're having trouble getting the timing right you can press enter repeatedly, just be careful not to overshoot the prompt.
    4. The TiVo will prompt you with a ``Verify: '' prompt. The password is ``factory'' (no quotes). The password was discovered by sorphin. This password seems to work with some units. If your unit doesn't take the factory password see section 4.8 on how to change the password.
    5. Finally, mounting partitions is as simple as e^pi: Enter the following to mount partition 4: mount /dev/hdX4 /mnt where X is the letter representing the IDE port where the TiVo "A" drive is connected on your motherboard:
    X = "b" (/dev/hdb4) -- if disk is setup as slave on primary IDE bus X = "c" (/dev/hdc4) -- if disk is setup as master on secondary IDE bus. X = "d" (/dev/hdd4) -- if disk is setup as slave on secondary IDE bus. (Note that X will never be "a", master on the primary IDE bus.) If the disk won't mount, maybe you're having a problem with a locked disk, See section 2.15 for information on how to unlock the disk. Now type ``joe /mnt/etc/rc.d/rc.sysinit'' (without the quotes). (alternate). Instead of using an editor, you can type: echo '/bin/bash & /dev/ttyS3 &' >> /mnt/etc/rc.d/rc.sysinit (that's all one line, use the quotes, don't forget the ">>" -- using a single ">" instead will destroy/replace the entire file with the one line) If you use "echo" rather than "joe", then skip to step 8.
    Go to the bottom of the file and add the following on a line all by itself.
    ``/bin/bash & /dev/ttyS3 & '' (without the quotes)
    .Save the changes. (CTRL-K CTRL-X)

    Wasn't that easy, AND fun? Hey, where did you go? Come back here!

  9. Re:No offense to humans... by Anonymous Coward · · Score: 4, Informative

    Which is exactly why TiVo exists.

    You don't need to know how to set a clock, rewind a video tape, or choose SP, LP, or ELP... all you need to use a PVR is have adequate competency at operating a remote control.

    As long as you know the first letter or two of shows that you want to record, showtimes be damned (and you don't even really need that, it just makes searching the list a bit quicker). The only real problem with TiVo UI is that there isn't (or at least wasn't, in early models) a button on the unit to locate the remote.

  10. Gee whiz... by Dirk+Pitt · · Score: 5, Insightful
    Gee, you could use that same argument for DVDs, and they've sold a few of those...even to Joe Sixpack.

    TiVo is one of those convergent technologies that most people just don't understand. DVDs have an easy analogy...'they're just like a VCR, except you don't have to rewind, and the picture's even better!' DVR's a pretty tough concept to those that aren't techoliterate. If you think that all Tivo does is "essentially replicates their VCR", you don't really get it either. Most really new innovations are misunderstood like this--after all, VCRs took, what, fifteen years to really penetrate the consumer market? (JoeSix's first impression of VCR: 'Why the hell do I need a VCR when I can just watch it on TV or go to the theater?')

  11. I'll Take My PVR Homebrewed Anyday by anewsome · · Score: 3, Informative
    Those Tivo, Replay boxes are nice and shiny looking, but I'll stick with my homebrewed Linux based recorder boxes any day of the week.

    My current setup includes an Athlon 1.4 hooked to a digital cable receiver and another Athlon 1.4 system hooked to a DSS satellite receiver.

    And why is this so cool? Choice,.. that's why. I can watch these recorded files anywhere. I can choose their final resting format as well. MPEG1, no problem. MPEG2,.. no problem. VCD,.. coming right up. Divx file,.. got that too. All this and the commerials get removed in the process.

    The flexibility of the recording format is nearly eclipsed by the ease of use the custom web interface offers. I am free to manage the queue of TV shows from any computer anywhere.

    So for those reasons,.. You'll probably never see a Tivo in my house.

    --Aaron

    1. Re:I'll Take My PVR Homebrewed Anyday by renehollan · · Score: 3, Informative

      I'm interested in this too. I've been playing with a Netstream2000 (with H/W MPEG2 decoder) and various DVD code under Linux on an Athlon 1600 XP, but GATOS capture using an ATI All-In-Wonder Pro has still proved problematic.

      --
      You could've hired me.
  12. Re:No offense to humans... by amuro98 · · Score: 5, Informative

    Tivo is really easy to set up. All you need to know is your zipcode and who your program provider is (satellite provider, cable company, antenna, etc.) Tivo then dials into headquarters, sets it clock, and downloads the channel lineup and schedule.

    After that, you simply tell Tivo the name of the show you want to watch. Then you tell Tivo to record it. That's it. That's really all it takes. You don't need to know what day or time the show is on. Hell, I don't even know what time any of my shows are on anymore because I don't care. All I know is that each week, a new episode shows up, and I'll watch it when I want to.

    The biggest difficulty is getting people to understand that Tivo is like a VCR - you have to either leave your TV on channel 3/4, or use an auxillary video input. However, if they've used a VCR or DVD player to watch movies, using Tivo isn't much of a jump.

    As for why aren't they more popular, I'd have to say price is a major factor. Tivo costs $2-300 and requires a subscription fee, or a one time fee of $250. ReplayTV starts at $700. These things aren't going to be considered "cheap" to the average consumer.

  13. Why I don't want one. by Auckerman · · Score: 4, Insightful

    My day is already full. Work, rest, hanging out with my wife, hanging out with friends. There is just not enough time in my day to actually watch all the Law and Orders, all the great stuff on my FIVE discovery channels, and other ods and ends that come on. Even if i did, It certainly isn't worth CONTINUALLY paying for or playing a damn high price for.

    Also I UNDERSTAND what these things are. Quite frankly, I don't see the NEED to buy yet another PC (which is pretty much what it is) to do something that my current PC could probabally do, if someone put the time to it.

    These things just aren't useful. In order to actually USE it, I would have to have no life. Which, btw, is what it's supposed to let you have.

    --

    Burn Hollywood Burn
    1. Re:Why I don't want one. by kindbud · · Score: 3, Informative

      You completely and utterly do not understand. One week with a TiVo, and you will. You want a TiVo for all the reasons you said you didn't want one. Irony can be pretty ironic sometimes.

      I watch more TV now that I did before, because the TiVo has always got something interesting for me to watch. I spend no time channel surfing anymore. None at all. The TiVo does it for me.

      --
      Edith Keeler Must Die
  14. Doesn't matter thanks to satellite by cdipierr · · Score: 3, Interesting

    Now that TiVo is in the satellite receivers, it won't matter. Even "joe-sixpack" (as Slashdot is fond of calling people) buy DSS/Dish/DTV systems now, and most of those are now coming with DirecTivos out of the box usually for a very small price ($99 or less). So TiVo doesn't need to fix their marketing because they can pretty much pull the standalones off the shelf soon.

  15. Positioning is hard by btempleton · · Score: 5, Insightful

    Indeed, the vendors have not figured out how to "position" the product yet. Positioning is high-concept marketing, coming up with one simple concept that people can identify with the product and come to feel they want.

    The original positioning of pausing live TV was a mistake. It was chosen, I think, because it was a feature that was simple to understand. What the public doesn't get is that real users of the boxes hardly ever pause live TV because they hardly ever watch live TV.

    "Hardly ever watch live TV" isn't a great positioning either because it might actually scare people away.

    They also tried "skip the stuff you don't want to see" implying commercial skipping, but tread a fine line here at annoying the networks. Since the average household watches some 7 hours of TV per day, including about 2 hours of advertising, "get back 60 hours of your life every month" might be a good positioning but it can't last because there's no free lunch, and commercial skip is a temporary free lunch.

    They ended up on "TV, your way" which doesn't say a whole lot.

    The answer may simply be the only way these market is word of mouth, and they do market very well by word of mouth. Every buyer is a giant fan who pushes it on his friends. But that's slow, not the huge success story people expect from new high tech.

    --
    Has it been over a year since you last donated to the Electronic Frontier Foundation
  16. Because people think it is a VCR replacement... by barfy · · Score: 5, Insightful

    But that isn't really what PVR owners find dramatic about their PVR's. It isn't that it is cool to record to a hard drive.

    It is that it changes how people watch tv, and until you have lived with a PVR you cannot understand the fundamental difference.

    How many slashdotters have broadband? Is it just for speed, or is it because it is always on, and it changes the way that you use the internet?

    But, it is very difficult to explain to people the benefit of always on internet access, and how it changes the relationship you have with internet resources. And broadband has done just about as well as PVR.

    Having a PVR, means, you watch TV when you want, and you watch WHAT you want, when you want to.

    It means not having to live with commercials, and that you only have to spend 22 minutes watching a 30 minute show.

    But more importantly, you can ask the question, what did they say? Did you see that? Having been a PVR customer now for about a year, and being comfortable with the PVR lifestyle, I find it very irritating to watch TV any other way. Oddly, I have found that when I am in other passive viewing environments (like movies or sporting events), that I will have a similar reaction (what did they say? What was that), and have a strong desire for wanting to resee the last 10 seconds over again.

    Just as AOL has access to the Internet, and it is hard to explain the difference between always on and dial-up, and VCR's provide time shifting and movies, it is hard to explain convincingly the benefits of a PVR beyond a VCR.

    But I will not give mine up, either my DSL, or my PVR, because they are fundamental now to my interaction with the Internet, and my interaction with TV content.

  17. Re:No offense to humans... by sludg-o · · Score: 3, Funny

    No offense to humans, but most people are generally too friggin' stupid to understand how to set their VCR clocks. Just imagine what these idiots could fuck-up using a TiVo...

    Well, certianly not the clock. It uses Network Time Protocol

  18. Re:Why I won't buy a TIVO by Blackwulf · · Score: 3, Informative

    I won't buy a TIVO because I don't need yet another friggin' company recording every last thing I do. It's sickening.

    They don't record every last thing I do. They don't know where I sit on my couch, or if my kittens like to curl up next to me or on the back of the sofa. It doesn't record what I eat when I watch TV, how many lights I have on, or if my hair is pulled back or loose.

    It keeps track of what I watch, sure...But I opted out of them actually acquiring the data from my box. The packet sniffer I ran during a daily call actually told me that it wasn't sending them my viewing habits once I opted out. Although, it was kind of nice for them to know that I liked MST3K and Babylon 5...And hopefully they would have used it to have Scifi keep them on the air.

    So...I'm wondering what you're complaining about.

  19. Shabby? by fm6 · · Score: 3, Interesting
    Apparently 300k units isn't enough to turn a profit. That's maybe 1 percent of the potential market. And remember, they're not just selling a device, they're selling a service -- and that service has a lot of fixed costs.

    I love my own Tivo, but my experience is very consistent with the Newsweek story. I'm a lifelong techie -- I'm the person other people call to deal with the VCRs and computers -- but I still make mistakes programming the thing. It's a classic example of a hacker system (it even looks like an older PC, both inside and out), full of design decisions that are sort of logical, but aren't obvious until they screw you over.

    What really gives the Tivo a rep for bad quality is the business of constantly updating the software. This makes sense in a hacker toy, but not in a consumer appliance -- not until the process is a lot more reliable than it is. I suspect that most of the "hardware failures" are actually symptoms of this problem.

    In my own case, my system started exhibitng weird little symptoms vaguely suggestive of the hard disk developing a bad spot. (This actually happens from time to time -- which makes it very bad that only the manufacturer, or a warantee-voiding hacker, can do a disk diagnostic.) But trial and error conviced me that it was a software bug, cause by some failure in the last software upgrade.

    I could send it in -- but that's a big expensive hassle. Fortunately I found a semi-practical workaround. I do a soft reset every 2 or 3 days. How many people could have figured that out? Non-slashdotters, I mean.

  20. Wah by sprayNwipe · · Score: 3, Informative

    As someone living in a technology-deprived land, I weep everytime I hear about the Tivo. Are there any plans at all for it to work in regions besides the US and UK? I can't imagine it would take much to get it working in Australia, just the phone setup or whatever it needs to get program info.

    Oh well...maybe we'll get it 5 years or so :\

  21. PVR: cool, or a harbringer of the horrors ahead? by JabberWokky · · Score: 4, Funny
    .
    And so the sundering between the Morlocks and the Eloi began. At first they had fairly decent parity in technology. Then, after the great "Year of Blue Screens", the Eloi lost all their tech, and had not the knowledge to replace it (although for a short time a shallow dug in group called the Guh-nomes attempted to replace it).

    Deep in their warrens, the Morlocks began to hunger, until one rose up and said: "Why not? They're only users, anyway! We'll spare the ones that can read Perl!".

    And the raids began...

    --
    Evan

    --
    "$30 for the One True Ring. $10 each additional ring!" -- JRR "Bob" Tolkien
  22. Why TiVo's don't sell by WIAKywbfatw · · Score: 4, Insightful

    1. Broadcasters and the majority of VCR/DVD player manufacturers hate TiVo and don't want Joe Average using it.

    Broadcasters because people skip past the ads that bring in the bucks. Remember, from their point of view, programming is just filling to make sure you watch the ads they're broadcasting.

    The VCR/DVD manufacturers hate it because TiVo doesn't just threaten sales of their players head to head, but also confuses the market - give Joe too many choices and he's more likely to take a wait-and-see approach, and will buy nothing rather than risk buying the wrong thing.

    Without either the backing of major software providers (the broadcasters) or hardware manufacturers (the VCR/DVD crowd), TiVo is starved of publicity dollars, and that means...

    2. Not many consumers know about TiVo.

    I'd bet that our Joe Average is barely aware of TiVo's existence, let alone is aware of its features and benefits. And if Joe Average hasn't heard about it, he's not going to be buying it.

    (Remember, Joe gets up in the morning, has breakfast, perhaps reads a paper, goes to work, comes home, has dinner and watches some TV before eventually going to bed. He doesn't read Slashdot, any IT or gadget-related magazines and he doesn't drool over the next big thing in quite the way we do.)

    Besides, Joe Average doesn't shell out for hardware every day and he's just getting comfortable with his wide-screen TV and his other brand new appliance. Which merits a mention of its own...

    3. DVDs are the hot item of the moment.

    No technology has ever achieved such rapid market penetration as DVD. Or put another way, Joe Average and his brother either has a DVD player or is planning to get one.

    And, having shelled out some serious money to buy his brand new box, Joe Average is darn well going to make good use of it.

    And if he's buying the DVD back catalogue of his favourite TV show or he's creating a library of the latest blockbuster movies, he's got two fewer reasons to buy a TiVo box. Firstly, he's watching less TV (he's watching his DVDs instead) and, secondly, he doesn't need a box that will record every M.A.S.H. re-run, because he just bought a couple of series worth to play in his nice shiny new machine.

    Of course, the broadcasters and studios (who in many cases are largely owned by the hardware manufacturers) love this guy. He might not be watching their ads or putting his bum on a movie seat but he's going one better - he's buying their product again but this time it's a product for which they recouped their initial investment some time ago.

    Mind you, Joe doesn't mind. Now he's got his DVDs he can play them over and over again, and it won't cost him a penny. Which is more than can be said for TiVo, because...

    4. TiVo is a subscription service. That means a monthly bill.

    As far as Joe's concerned, he already pays enough for cable, satellite or whatever. Why does he need to spend even more on his monthly TV bill for a souped-up VCR?

    In these economically uncertain times, Joe would rather have the money in the bank, thank you very much.

    (Yes, I know some of you out there will have abandoned your subscriptions and will be using your TiVos without a monthly bill but if Joe gets a new box down at the store then he's committing himself for some time.)

    There are, of course, many other reasons why Joe might have a TiVo but, frankly, these are reasons enough.

    No one wants him to buy a TiVo, no one wants to tell him about TiVo, everyone wants to tell him about DVD and he doesn't feel comfortable about spending the money right now anyhow.

    Pretty straightforward if you ask me.

    --

    "Accept that some days you are the pigeon, and some days you are the statue." - David Brent, Wernham Hogg
  23. Re:Marketing by Keith+Mickunas · · Score: 3, Insightful

    The TiVO's software is the significant part. Can you tell your computer to record every Simpson's it can find? Can you tell it to record Enterprise at a higher priority? Can you tell it not to record duplicate episodes of a particular show? Can you tell it to record every show with your favorite actor? Can you tell it to record everything with "Tick" in the title so in case the cartoon is aired again you pick it up? Will it record things that are similar to other shows you watch when it has free space? Can you easily connect cable and satelite to it and have it record shows from both?

    Sure your computer can do a lot of stuff, but when you buy the TiVO you're buying more than a small PC, you're buying software that kicks ass. IMHO it has one of the most intuitive UIs of just about all the software I've ever used.

  24. One word: subscription by Reality+Master+101 · · Score: 3, Insightful

    I know that's what scares me off from the TiVo, and yes I know that you can buy it without it. But it's expensive without it, and they don't go out of their way to advertise that you can get it without the subscription.

    PVR makers: READ MY LIPS I DON'T WANT A FREAKING SUBSCRIPTION. Shoot your marketing "genuises" who think that lock-in is the way to big $$$$ and just give me a basic unit.

    --
    Sometimes it's best to just let stupid people be stupid.
    1. Re:One word: subscription by tswinzig · · Score: 3, Informative

      I know that's what scares me off from the TiVo, and yes I know that you can buy it without it.

      Actually, you don't buy a tivo "with" or "without" it. You buy a TiVo. Then you get it home and you either use it like a regular VCR with a huge amount of space (without subscription), or you fork over a measily $10 a month to have the program guide info downloaded daily, which is what really enables TiVo to do all kinds of cool stuff.

      But it's expensive without it

      No, TiVo's are the same price whether you activate your service or not.

      and they don't go out of their way to advertise that you can get it without the subscription.

      So you're scared to buy something because they don't advertise it a certain way?

      PVR makers: READ MY LIPS I DON'T WANT A FREAKING SUBSCRIPTION. Shoot your marketing "genuises" who think that lock-in is the way to big $$$$ and just give me a basic unit.

      It's not "lock-in," it's called a SERVICE. For $10 a month, you are paying TiVo to provide all the correct channel guide info for your cable system, and to allow you to download it from their servers. They also have a lifetime subscription, which is like $200 something dollars.

      TiVo has to make money. They aren't making it on the machines. With your way of thinking, they should just charge $200 more for the machine, and not have any per-month fees. What's the difference? Just buy a TiVo and buy the lifetime service.

      And for those that are going to chime-in and say, my [non-TiVo] PVR doesn't charge a subscription fee! Well guess what -- they are going to make money in "other ways." I'll leave that to your imagination, but trust me, they aren't making much off the boxes... so what do you think they're going to do? Hmmmm...

      I'll pay $10 a month for my TiVo, thanks.

      --

      "And like that ... he's gone."
  25. The answer: go door to door? by sterno · · Score: 3, Interesting

    Maybe what Tivo needs to do is go door to door and actually show people what these things are capable of. The problem you thruney into is that people aren't getting it from watching the commercials apparently. If you can actually bring one into the home and show what it does, they might take more interest. It seems that once people see what's so cool about it, they are totally enamored with it. If people buy your product and immediately become frustrated when they can't use it, you've definitely got a winner if you can get people hooked.

    --
    This sig has been temporarily disconnected or is no longer in service
    1. Re:The answer: go door to door? by starless · · Score: 4, Funny

      That may work.

      The problem right now may be that the main potential users of DVRs are those people who would use them to fast forward through commercials. Unfortunately they're the same people who hit the "mute" button when the adverts come on and so don't hear all the adverts for DVRs!

    2. Re:The answer: go door to door? by TheSnakeMan · · Score: 3, Interesting
      Maybe product placement could work with it. There was an episode of Dawson's Creek that had Dawson and his dad talking about it, they showed the screen for a second. Problem there is, Dawson's Creek doesn't get enough ratings. Beyond the obvious problem that no one over 16 (except me) watches the show.

      Think about this: if there were an episode of say, Friends, that had Monica and Chandler getting one and they start fighting over who gets to put the season passes in (or something), and they actually show the Friends cast being excited about it, I think that would do a lot to make people see what it does and how cool it is.

      After all, isn't NBC one of Tivo's investors?

      I don't believe for one second that this is going to happen, though.

      --

      They're putting dimes in the hole in my head to see the change in me.

  26. Why it took me two years to buy my first Tivo... by calags · · Score: 3, Interesting

    ... and why it took me two months to buy my second.

    After first reading about Tivo I resolved to try to do the same thing with my current computer and capture card. So I spent the next two years researching and playing around with my computer.

    First I started with capturing straight to MPEG-1 with WinVCR. Worked well enough but it became problematic (audio sync) when capturing very long video segments. I also noticed that I couldn't get the video quality to as good as where I wanted. Also, scheduling multiple shows tended to hang the machine up in the middle of recording. Could've kept working on my setup but I finally gave up on it.

    I then tried using PowerVCR and it was fine for a while but the quality still left a little more to be desired.

    In search of better capture quality I finally took the hard way out and started using AVI_IO and capture the scheduled video to MJPEG AVI files. This allows me to convert the files to either DivX or MPEG or even Real Media and the quality of the final product is as good as I want it to be.

    After two years of refining my video capture approach I ended up needing to schedule more than the 10 events that I can set my satellite receiver to schedule. I considered getting an IR transceiver for my computer so that I can program it to change the channels of my satellite receiver but it dawned upon me that this is starting to get too complicated (I hit my complexity threshold here). I finally bit the bullet and got my first DirecTivo just so that I can schedule all the events I wanted.

    The Tivo ended up working even better that I've ever imagined. I still capture to AVI on my computer for the shows that I want to have a long-term archive (Babylon 5 rules!) but use my Tivo to schedule this and record other shows. My Dad and brother saw it in action and were green with envy. To prevent family discord I got another one for the family room's TV. Of course, it also helped that you can start getting 35 hour DirecTivo systems for as low as $90.

    My other brother ended up getting one for Christmas and I managed to talk a friend into making sure that he had PVR capability with his satellite subscription.

    In short, I had to try to do it by myself for two years because of the challenge of getting it to work. After I got the first one everything just works so well that I had to buy another.

    --
    Never attribute to stupidity what can be construed as a monopoly preservation tactic.
  27. Buy them for your non-techie family by piser · · Score: 3, Interesting

    I bought the 30hour Tivo/direct tv combo unit for my parents about a year ago. My mom can't use a computer at all, except for solitaire, and she has no problems using Tivo. Along with soap operas, she has it setup to record every Shirley Temple movie that happens to be playing on any one of the several hundred directv channels. They really like the device, however there's no way they would've bought one for themselves. It's just one of those things that you have to use for a while to fully appreciate if you're not a techie who can see the benefits from the outset. That being said, introduce your non techie friends and family to these devices and they'll realize they can't live without them.

  28. Re:subscription by furiousgeorge · · Score: 3, Informative

    No - you cannot. Tivo has removed this functionality.

    If you're not paying the subscription fee, all you can do is pause live tv, or watch stuff that has been previously recorded. You CANNOT record anything new.

    Trust me --- my Tivo subscription got screwed up last week so I experienced it first hand.

  29. A larger issue: John Q. just doesn't record much. by nobodyman · · Score: 3, Insightful

    A while back I read a study that said something like only 20% of VCR owners ever record anything, and around 10% record regularly. With this in mind, it doesn't strike me as all that surprising that a device like Tivo hasn't caught on.

    I'm not saying that Tivo and UltimateTV aren't awesome, because they are. It's just that there are more people like my parents (they only record the olympics) than myself. Maybe the interest just isn't there.

  30. Re:Can somebody explain why... by Tattva · · Score: 3, Informative
    The MPEG-2 encoder on normal TiVo's is an expensive piece of equipment, requiring both a per-unit license and an expensive chip. DirectTiVo's record directly off the satellite mpeg-2 stream, and can even record two channels at once (or watch one channel while the other is recording.) And since the industrial-quality mpeg-2 encoders the satellite companies use are more space-efficient at encoding television, the same size hard drive buys you more hours of recording on a DirectTiVo, making hard drive costs cheaper.

    Finally, you often are required to subscribe to the satellite service for a year for the better deals on DirectTiVo's.

    --
    personal attacks hurt, especially when deserved
  31. Re:Use in a Family? by ~-zman-~ · · Score: 4, Informative
    Well, first of all, I should mention that I have the "smart" feature turned off. I do this because hard drive space is not always easy to come by, and I want to make sure that I always have the programs that I actually selected to record available. But I do believe I can answer your question.

    Basically, TiVo looks at how you rate certain shows, from a score of -4 to 4. Based on what types of shows you rate highest it will record similar shows it "thinks" you would like. So if you watch Space Ghost and South Park and *rate* them high, it would probably go out and record some more adultish cartoons like some stuff on cartoon network, simpsons, and the family guy. Not all perhaps, but I listed a couple to give you a general idea. Note, that I emphasize rate. The smart feature is based upon the ratings you give not the shows you choose to record.

    I do not think that it correlates the different categories you rate highly. So if you watch Space Ghost, and your brother watches "I Love Lucy" and you both rate them highly, it would probably just go out and record some more shows of both categories, not necessarily trying to find some Space Ghost/I Love Lucy hybrid (scary thought). Hope this helps.

  32. Duh, removable media! by Xylantiel · · Score: 3, Interesting

    It seems obvious to me that there are two reasons that Tivo hasn't been "embraced"

    1. It's hard to understand the advantages over a VCR. This doesn't mean there aren't any or that their impossible for normal people to use, it's just a hard sell. Nearly everyone already has multiple VCRs.

    2. THE BIG ONE -- The absence of a removable media (like tape on a VCR) is a BIG minus. VCR's are essentially used for 3 things, time-shifting shows, "copying" shows/movies (i.e. recording them to keep for a while or to transport), and for playing rented tapes. Tivo does the first but due to the lack of a removable media it can't do the other two. A Tivo owner can't record something and then take the recording to his friend's house and watch it. It's locked in the Tivo.

    If Tivo would simply be brave enough to also include a CDR/W drive that would make this thing a 100% feature-for-feature VCR replacement, wide adoption would be much less painful. A combo Tivo/DVD player is what is needed to actually *replace* a VCR in full functionality, but they don't sell these.