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Product Placement in Video Games

Posted by timothy on from the marketing-devilry dept.

klaun writes: "Yahoo has a Reuters article about product placement in games. Seems that paid placements are no longer that popular because they don't work. The audience is to sensitive to advertisement being 'crammed down their throat.' Wonder what slashdot thinks of product placement." I actually like ads in games, whether they're spoofs or real, so long as they fit the context of the game.

1 of 338 comments (clear)

  1. Worst PP in recent memory by brunes69 · · Score: 1, Offtopic

    The worst and most blatent product placement in recent memory was in the movie The Fast and the Furious. Guy goes to other guys house, "You want a beer? You can drink whatever you want, as long as its a Corona!" Proceeds to go to guys fridge, EVERY beer is a Corona (and this is a houseparty with like 30 people). Everyone's drinking Corona and having a jolly good time. Wonder how much they paid for that 20 min scene.