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Product Placement in Video Games

Posted by timothy on from the marketing-devilry dept.

klaun writes: "Yahoo has a Reuters article about product placement in games. Seems that paid placements are no longer that popular because they don't work. The audience is to sensitive to advertisement being 'crammed down their throat.' Wonder what slashdot thinks of product placement." I actually like ads in games, whether they're spoofs or real, so long as they fit the context of the game.

6 of 338 comments (clear)

  1. Super Monkey Ball by Calle+Ballz · · Score: 4, Funny

    I was playing Super Monkey Ball (extremely fun) for the GameCube the other day...

    and I got this strange desire for a Dole Banana. Wonder if it was something subliminal thrown in...

  2. Oh, that's why by BreakWindows · · Score: 3, Funny

    Ever since playing Max Payne, I've had the urge to buy a .50 caliber armalite automatic rifle and shoot the people who cross me...I guess this product placement stuff works.

    Oh well...time to go buy some doritos, because i AM bold and daring enough!

    1. Re:Oh, that's why by White+Shadow · · Score: 4, Funny

      Ah yes, and after playing or watching Grand Theft Auto 3, I always have an urge to drive on the sidewalk, beat up police officers and drive around a firetruck.

      Oh wait, I had that urge before playing the game. Maybe that's why I played the game in the first place.

  3. Re:Product Placement by neafevoc · · Score: 2, Funny

    As the AC said, Red Bull.

    And since it was in Wipeout XL, I thought Red Bull was this badass futuristic drink (which I could never find at the time.) Now it seems like Red Bull has this cheesey marketing campaign where it "gives you wings". Heh, yeah, I think it's silly. Especially where I first heard about the drink.

    Recent games I see ads (I'm not too sure about ads) was FHM, Eyewire, (and a few more I can't recall off the top of my head) in Metal Gear Solid 2.

    It's been mentioned that Tony Hawk's Pro Skater 3 has Jeeb and Nokia adverts.

    And I remember playing a few more games on PS with ads, but I can't remember where.

  4. Where would I have gotten my Giraffe? by Anonymous Coward · · Score: 2, Funny

    Without product placement I never would have known about petsovernight.com.

    Rush Rush to me Yao!

  5. Re:Teenage Mutant Ninja Turtles II by Grunhund · · Score: 2, Funny

    I remember a kool-aid game for the atari 2600. Me and my brother saved up kool-aid points until we had enough for them to send it to us.