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Product Placement in Video Games

Posted by timothy on from the marketing-devilry dept.

klaun writes: "Yahoo has a Reuters article about product placement in games. Seems that paid placements are no longer that popular because they don't work. The audience is to sensitive to advertisement being 'crammed down their throat.' Wonder what slashdot thinks of product placement." I actually like ads in games, whether they're spoofs or real, so long as they fit the context of the game.

2 of 338 comments (clear)

  1. Sheesh by quinto2000 · · Score: 0, Troll

    I heard this same story on NPR over a year ago.

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  2. Re:Super Monkey Ball by YourMissionForToday · · Score: 0, Troll

    Yeah, no shit! I fucking started making banana nut bread for two weeks straight after that game came out! Not to mention the myriad of phallic 'nana goodness in SMB makes you want to beat off something bad. On a completely (un)related note, does anyone else crave a cold glass of chocolate milk after gazing at the Gaper at goatse.cx for a while?

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